This report provides an executive summary and in-depth analysis of British Petroleum (BP), focusing on its business environment and strategic positioning. It begins with an introduction to BP, highlighting its global presence and history. The core of the report comprises analyses using several strategic models. The PESTLE analysis examines the macro-environmental factors impacting BP, including political (Brexit), economic, social, technological, environmental, and legal aspects. Porter's Five Forces framework assesses the competitive landscape, evaluating the threat of new entrants, the bargaining power of suppliers and buyers, and the threat of substitute products. The SWOT analysis identifies BP's internal strengths and weaknesses, along with external opportunities and threats. Finally, the VRIO framework evaluates BP's resources and capabilities to determine their value, rarity, imitability, and organization, aiding in the identification of competitive advantages. The report concludes with reflections and a summary of the key findings, emphasizing the importance of these models in strategic decision-making for BP.