Strategic Analysis and Recovery Plan Application for British Petroleum

This report presents a comprehensive strategic analysis of British Petroleum (BP), focusing on its application of a recovery plan in a competitive market. It begins with an introduction highlighting the need for strategic analysis to achieve organizational goals, especially given BP's challenges since the 2010 Gulf of Mexico oil spill. The report then delves into a situation analysis, examining BP's performance and the importance of effective marketing and recovery strategies. It explores various models, including SWOT analysis, risk management, and Lewin's change management model. The SWOT analysis identifies strengths, weaknesses, opportunities, and threats. The report also discusses hydrocarbon exploitation, lean manufacturing, and re-branding as key strategies. Furthermore, the report addresses external factors such as the UK's political and economic conditions and their impact on BP. The analysis emphasizes the importance of ethical considerations, employee development, and innovation in overcoming challenges and improving brand image. The report concludes by underscoring the need for strategic application to enhance profitability and revenue, offering insights into how BP can navigate market complexities and achieve sustainable development.

Strategic Analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
APPLICATION OF RECOVER PLAN..........................................................................................1
Situation analysis........................................................................................................................1
Models.........................................................................................................................................2
Recommendation.........................................................................................................................5
Implementation...........................................................................................................................6
Limitation....................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In respect to determines detailed study, it has been assessed that current market
conditions are more competitive that could be impact on the organisation and its performances.
In order to accomplish goals and objectives, proper applications of the strategic analysis need to
develops that assists to accomplish goals and objectives (Parvinen, Tikkanen and Aspara, 2017).
There are different kinds of strategies placed that assists to perform better functions that diversify
operational activities. In respect to having implication of the strategies, positive outcomes will be
ascertain at workplace. In addition to this, profit margin and market share also need to be
assessed that make creative functions and operations in business environment. Moreover,
strategic application also considered different activities that make creative ideas and opinion at
workplace (Keller, Parameswaran and Jacob, 2011).
Within the current learning and identification, there are different analysis has been placed
that assists to solve fundamental conflicts at workplace. With this regard, recovery plan also
maintained that assists to acquire better understanding in the strategic management (Forman and
Hunt, 2015). In addition to this, recovery plan also considered critical aspect in British
Petroleum. With this regard, issues need to be overcome that assists to identify issues and
problems that are take place in business. As per the case of British Petroleum, they are facing
high loss from 2010 so that their profits goes down and it creates negative impact on the
functions and operations. In 2010 issue of the spill in Gulf Mexico take place which highly
influence to the brand image to lead with business.
APPLICATION OF RECOVER PLAN
Situation analysis
In respect to analysis the performances of British Petroleum, it has been assessed that the
company facing various issues and problems to make effective design. With this regard, the
company need to focus on the design to make marketing and recover plan as per the market
conditions. Hence, the company able to develop their outcomes and performances to accomplish
goals and objectives (Nwankwo, Obidigbo and Ekwulugo, 2012). Assistance also provide
attraction to formulated and lead business in successful manner. With the help of diverse cultural
aspects, facilities also determines better functions and awareness towards the market conditions.
Strategic management identified critical management tool that utilise to gain competitive
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advantages in British Petroleum. As per the view of ________, in the strategic management
approaches involves combination of the strategy formulation, implementation and evaluation of
the objectives and allocate the resources. Strategic management can be seen with the conception
and actions to look towards the acts. On the other hand, strategic management consist and
implies inquiry into the business and directing the role and functioning. It is concerned and
pursued on the basis of understanding. Beside this, ________it ensure creative results on the
basis of agency theory which observed the data in management literature. This is emphasis on
the system approach and contingency approach with information technology. To attain the status
of distinctive competency, resources of the organisation must be valued to imitated. It will best
option to attain competitive advantages in the business.
According to the view of ___________, profit maximisation and competition based
theory major objectives has been attained in term of profit. In this manner, external market
positioning as the critical success to attain sustaining competitive advantages. Beside this,
_______ contingency theory centres on the single best approach to manage the business and its
profitability. In other words, the chosen business need to perform their functions with creative
strategies which depends on several situations.
Moreover, it has been noticed that the chosen organisation need to focus on the
development of core competences through involve information technology. There are several key
standards included that assists to make sustainable development. This is significant element for
British Petroleum for enhancing their oil price and also improves ethical values as well. On the
other hand, application of change management is not appropriate so that it will impact on the
organisation in negative perspective. It is the one of the key reason due to which facing loss from
last year. It also indicates application of tactics that is not appropriate and influence to the overall
performances. However, human resources of the enterprise skilled and effective so that it assists
to accomplish business goals in desired manner (Parvinen, Tikkanen and Aspara, 2017).
Development of employees are key element that facilitate to maintain retention rate to
make sustain and competitive business environment. Further, ethical aspect is the another tool
that concern about safety and assists to develop effective results at workplace. In addition to this,
issues that are faced by the firm also diminish flexibility of environment because it follows
diverse standards (Nwankwo, Obidigbo and Ekwulugo, 2012). Therefore, it impacts in negative
concerned which influenced to the brand image of the organisation. In order to make
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sustainability in the business environment, firm has responsibilities to consider strategic
application which is critical aspects to gain more profits and revenue at workplace. There are
different key issues also take place which could be impact on the overall performances of the
organisation in negative aspect.
Political conditions of UK is not stable because of EU. Therefore, UK from EU not
influences by trade policies and potential norms also affect to the overall performances of the
British Petroleum. Economic conditions of UK also facing major challenges after historic voting
to leave EU. In respect to overcome the issues and problems, proper understanding of the key
values determines in respect to economic and political values. With the help of innovative ways,
issues also overcome to lead successful results at workplace (Forman and Hunt, 2015).
Therefore, it creates major positive results at workplace to enhance profitable outcomes in the
selected business environment.
Models
It has been assesses that there are different number of models exists that employed by
management to accomplish goals and objectives. Assistance of key principles also make positive
impact on the oil industry. Therefore, it is significant advantages to follow guidelines and
accomplish desired results at workplace (Parvinen, Tikkanen and Aspara, 2017). In this way,
issues will be resolved in successful aspect that assist to make creative functions at workplace of
British Petroleum. Hydrocarbon Exploitation also refers as the key values that assists to improve
overall working performances of the organisation. With the help of reservoirs management
principles, support need to be created to oil and gas production. Further, it can be stated that
principles also helps to enhance values of hydrocarbon assets. In addition to this, lean
manufacturing also determines strategic option to eliminate waste material that assists to
accomplish effective results at workplace (Mills and Rorty, 2012). With the help of assistance,
people will be targeted in appropriate manner to accomplish the goals and objectives.
SWOT analysis
In respect to implement the model, SWOT analysis tool has been determined in British
Petroleum that help to attain systematic model:
Strength Weakness
 British Petroleum has good relationship  High rental cost
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with their customers.
 Excellent sales staff with strong
knowledge
 Successful marketing strategies
 Poor performance in record kepping
 Cash flow problems
Opportunities Threats
 Similar products in the market can be
increasing in successful way
 Loyal customers increasing
performance
 Deal with customer demand
 Competitors are exit in the market.
 New advertising campaign have been
launched in the market.
 Downturn economy also impact
negatively.
In addition to this, the company has also opportunities to enhance their performance
through implementing several elements such as standard work performance, time management,
human resource management, etc. These elements are key pillars of the goals and objectives.
Hence, it could be control in the better manner that helps to British Petroleum to achieve their
goals and objectives (Araus and Slafer, 2013). Beside this, it can be stated that risk management
model also one of the critical aspect that are concerned with critical aspects of management of
British Petroleum. It has been noticed that there are several steps has been followed to overcome
the problems and issues. There are different activities has been classified that assists to develop
risk assessment, asset allocation review, etc. With the help of improvements in risk, the
organisation need to look towards the enhancement of effective design that assists to solve
conflict at workplace.
It is also significant to make portfolio qualification that make appropriate design with
diverse workforce to accomplish goals and objectives. After this aspect, existing allocation of
resources and values need to be review that assists to meet with targets and outcomes (Araus and
Slafer, 2013). It also facilitates towards the in-depth learning of the risk factor so that effective
strategies will take part to overcome problems. Hence, desired results will be accomplish in
systematic manner at workplace. There are several regions exists that are work and also analysed
performances in appropriate manner. It assists to implement work standards to judge the
performances in systematic manner. With the help of new allocation of resources, activities also
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manage and focuses for new tactical decisions. It is the significant management approaches that
finalise composition of the portfolio to overcome issues and problems (Forman and Hunt, 2015).
In order to implement the resources, process of management also require proper concern
effectively in the market. With this regard, monitoring and implementation also needed that
considered effectively at desired level. It also assists to manage changes in the process according
to the risk so that goals and objectives will be accomplish in significant manner (Keller,
Parameswaran and Jacob, 2011). Along with this, it could be stated that management also facing
issue in respect to create changes that make conflicts at workplace. Therefore, management
require focus on application of changes in the management model. Lewins model of the change
management assists to develop effective results that adopted by the firm to ensure about changes.
With this regard, organisation focus on the three steps, such as unfreezing, moving and freezing.
It demonstrates significant ideas to create changes and implementation in the business unit
(Parvinen, Tikkanen and Aspara, 2017). In this aspect at initial level of change consist ready to
accept changes that are take place in business. When employees are not attracted towards the
process, they are getting influence from negative aspects. On the other hand, in moving section
management of British Petroleum require focus to execute project and make changes to
accomplish effective results. In addition to this, refreeze is also ensure effectiveness of the
changes which need to make sure that changes implication reveals permanent. Unfreezing also
create revert system in which modification create negative outcomes for employees and other
stakeholders (Pandya, 2012).
Re-branding also consist strategic position that helps to overcome issues of the brand
image. In this way, company will easily target to their customers in the appropriate manner. As
results, issues will be resolved for considering more effective results at workplace (Okechukwu,
2013). In the systematic design, there are several elements exists such as name, symbol, term,
etc. elements. With the help of transformation in the services, the organisation also able to make
creative elements in the products and services. In addition to this, unique features could be add in
the process that assists to accomplish effective results at workplace. It also helps to enhance
brand image of the business which make further improvement that are required to develop
profitability ratio (Oakland, 2013). In addition to this, re-branding also needed innovative
functions and operations that assists to make creative results in the business unit. Therefore, it is
the crucial aspect which helps to face challenges in the business environment. Economic
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condition of the UK also need to enhance that take place through re-branding. It is the systematic
process which assists to make further improvement in the enterprise (Nwankwo, Obidigbo and
Ekwulugo, 2012).
Illustration 1: Re-branding, 2015
Source: (Rebranding. 2015)
From the above diagram, it could be stated that there are different elements exists that
assists to accomplish effective results at workplace. In this regard, British Petroleum signifies
their activities through they will easily accomplish goals with make changes in their logo and
name (Neff, 2013).
Recommendation
According to the present study, it could be stated that British Petroleum determines
several functions and operations which impacted by different factors in the business. These
elements create negative impact on the operations and functions which need to be carry for
further profitability and performances development. Classification of the strategic option also
determines with risk assessment model so that lewin model need to be implemented that make
changes and rebranding as well. Furthermore, it has been identified that the chosen enterprise
focus on the rebranding system recently so that issue can be resolved easily. In addition to this,
management of the business invested more amount that assists to boost and enhance brand
images of the organisation in systematic aspect (Nandakumar, Ghobadian and O'Regan, 2011). It
makes effective results with implementing critical solution for the issues that are take place in oil
spill. In the year of 2000, management determines investment in more amount of fund so that
rebranding boosted work performance and create brand image among the market. In respect to
overcome the issue and problem, re-branding is the critical aspect that assists to solve problems
application could be improved that create effective brand image (Mills and Rorty, 2012). It helps
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to attract people with investing more amount of fund towards the effective working that facilitate
to solve issues. Effectiveness also provided in British Petroleum through applicable to make
creative functions. Competitive advantages over the competitors also create key benefits that
acquire for growth of the organisation (McGlynn, 2013).
In addition to this, risk assessment model also techniques that allow management to
identify risk in systematic manner. With the help of proper assistance, better strategies designed
as per the key factor requirement that impact on business in diverse manner (London, Hart and
Kacou, 2012). Moreover, it is beneficial to understand the values of key standards that are
implemented at workplace for effective operations and functions. There are several key areas
exist in which issues will be overcome in systematic manner. Improvement and focuses on risk
assessment ensure key factor development that could be impact on the organisation to gather
relevant results at workplace (Lareau, 2013). In addition to this, Lewin change management
model also adopted by management of British Petroleum. In respect to take positive impact, risk
assessment need to be focus by the business entity so that it ensure that it make creative results at
workplace. In order to adopt Lewin model, the chosen organisation can focus on the three
aspects in which change management activities need to be accomplish in desired manner (Kotler
and Armstrong, 2015).
Further, it has been noticed that change could be implemented at organisation which
effect privately and provide effective outcomes at workplace. Therefore, management need to
work to accept changes with effective results. Unfreezing, change application and freezing are
main key elements that concerned by the firm (Kippenberger, 2013). There are several key
benefits exists in change model that assist to work in the business environment for improve
performances in systematic manner. Strategies could also explain design according to the
employee performance and their preferences. Therefore, it creates benefits to lead in the
impressive level of success. In addition to this, another key benefit include attainment and
improvement in the operational activities as per the standards which assists to accomplish goals
and objectives at desired level (Keller, Parameswaran and Jacob, 2011).
Implementation
In respect to implement the rebranding, British Petroleum require focus on the
transformation on corporate image. Therefore, reputation will be enhances that create trade union
and commission that improve at workplace. In respect to determines the act of oil spill in Gulf
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of Mexico. Brand images of the business also improves in the organisation that could influenced
and presented as the unethical practices in business (Hagel and Brown, 2015.). Therefore, the
chosen organisation has responsibilities to make effective application of rebranding strategy
which helps to focus on the redesigning trade logo. During the designing of key aspects, it is
necessary to make several changes with implementing strategies at workplace. In this regard,
betterment of the society also created that framed as the reflective motive of the firm (Forman
and Hunt, 2015). Improvements in the understanding also determines through market conditions
that assists to accomplish goals and objectives. In respect to select colour combination and
design, key aspects also determines with better presentation that could be impact on the
innovations. In respect to engage several people, effective application will be develops at
workplace that considered profitable results (Elg, 2014).
Further, it has been noticed that the chosen organisation need to focused for appropriate
selection of design and issues that are faced at workplace (Dressler, 2013). Therefore, British
Petroleum need to overcome these issues that managed for developing business profit and
revenue at workplace. There are key values also boost at workplace that make effectiveness of
the branding at workplace. In addition to this, brand image also influenced because of oil spill so
that environment develops friendly to provide relevant message that are presented to accomplish
desired outcomes. Organisation also reflect that environment preservation considered
innovations and creative activities for business development. When the organisation not having
any changes, it could be impact on their overall development (Craig, 2017).
Along with this, it could be stated that effective participation of people also determines
risk management model so that business require focus on applications of monitoring tools and
techniques. It makes effective risk factor with design better strategies. New technologies need to
be monitor so that goals and objectives will be accomplish in systematic manner at workplace
(Bryson, 2013). As per the basis of risk evaluation, actions and decisions taken in the
organisation which considered effective results at workplace. It also helps to make sustainability
at workplace in significant manner. With the help of improvement in monitoring systematic, risk
management also develops in systematic manner. For instance, exit point sensor that install from
oil spill and support also provided in different technological tools. It helps to ensure development
of the business that make and create significance results. In respect to implement the change
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management, business require to focus on their lewis change model that make creative functions
and operations in the business environment (Blumentritt, 2016).
Limitation
It has been assessed that there are several disadvantages also take place that are faced by
the business as the application of tools. One of the key advantages is high ratio of investment in
the process of sustainability development. It is necessary for management to take steps for solve
issues that are resolved and influenced because of unskilled work performance (Bloodgood,
2015). It determines that focus on the training and development program also develops by
enhancement of skills which improved. Beside this, limitation of the rebranding also create
negative attributes that could be affect to organisation in diverse manner. When factors are not
considered as the re-branding, management also affected which might be affected as per the key
aspect on branding. Therefore, better values must be created that assists to promote goals and
objectives in systematic manner. When decisions of the organisation are not basis on the needs of
organisation, effectiveness of development can be overcome in the desired manner (Araus and
Slafer, 2013).
CONCLUSION
From the above report, it can be concluded that strategic application is the crucial
element that make effective functioning in the business environment. In this regard, every
enterprise need to make sustainable development at workplace with practical application to solve
issues and problems. Furthermore, it has been summarized that assistance of practical application
also ascertain that helps to overcome issues that highly impact on the organisation. In addition to
this, it also analysis market conditions that make effective functioning in the business
environment in appropriate manner. Along with this, it also discusses about branding and
changing management activities that assists to accomplish risk assessment that is key aspect for
accomplish development of the business.
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