Strategic Analysis of British Petroleum's HRM Policies and Recovery

This report presents a strategic analysis of British Petroleum (BP), focusing on its Human Resource Management (HRM) policies and their significance in the context of the company's recovery plan. The analysis examines BP's business policies, emphasizing the importance of an efficient HRM system, internal promotion, and employee treatment. The report investigates the significance of HRM policies in achieving operational efficiency, productivity, and profitability. It delves into the application of strategic aspects within the recovery plan, considering models such as hydrocarbon exploitation, lean manufacturing, and risk management. Furthermore, the report explores the implementation of change management models (Lewis model) and the strategic option of rebranding to overcome issues related to brand image. The analysis highlights the impact of political and economic conditions, particularly in the UK and EU, on BP's operations. The report concludes with recommendations for sustainable development, emphasizing the need for effective risk assessment, change management, and rebranding to enhance BP's performance and brand image.

STRATEGIC
ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Business policies of HRM ('British petroleum').........................................................................1
Significance of HRM policies in British petroleum....................................................................2
APPLICATION WITH REGARD TO RECOVERY PLAN..........................................................2
Models.........................................................................................................................................3
Recommendation........................................................................................................................5
Implementation...........................................................................................................................6
Limitation....................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
BIBLIOGRAPHY............................................................................................................................9

INTRODUCTION
The term strategic analysis is an important tool in order to bring development in business
policies by conducting research on the entity where such business operation operates. It works in
the manner as defining the problems, gathering of information, findings of opportunities and
such result should be reviewed accordingly. With the help of this all function one basic strategy
is to be formulated (Kovalchuk and Khudyk, 2017). In this present report the business policies of
human resource management and theories, model and risk mitigation all are to be analysed in
strategic way. For achievement of business object it is essential to have proper application of
strategic aspect so the firm can run its activities in smooth manner.
According to present scenario, This report is based on having proper identification and finding of
conflicts in order to have proper understanding of strategic management. In this present
assignment the case study is taken, and critical aspect of this report is based on company named
as BP (British Petroleum). This file is relates to provide overcome issues in relation to loss they
had. As per the case the British Petroleum company is facing loss from last many years. The
profit chart of entity is falling down in badly (Mills and Rorty, 2012). The market share of
company is also not so attractive. In the year 2010 an incident happened in Mexico as oil spill in
gulf which has spoiled the brand image of firm in market.
MAIN BODY
Business policies of HRM ('British petroleum')
The organisation success can be achieve with the help of efforts of people who belongs to
such firm. The British petroleum company is focusing on formulating good startegy aspects so
that profit of firm can be maximised. It is a type of efficient HRM system which leads to
focusing on activities of entity (Juneau, 2017.). It is taking various steps in order to promote
internal promotion of people on which basis motivation can be increase employees of the
organization can work in effective manner. The employees should be treated as assets to
organisation. Without there well function activities of entity cannot work in effective manner.
Moreover, this firm paid high wages to their employees as compare to any other entity. In order
to gain competitive advantage in market the Aldi's is taking various steps so that firm can survive
in market for longer period.
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Significance of HRM policies in British petroleum
In BP the operation efficiency is the core strategy in order to achieve the success to
organisation (Nandakumar, Ghobadian and O'Regan, 2011). The main motive of firm is to work
with efficient HR practices so that proper policies and procedure should be adopted in order to
bring competitive advantage in market. With the help of good human resource management
organisation can earn high amount of productivity and profitability (Monogan, Konisky and
Woods, 2017). In this way firm can provide quality range products to their customer so that
organisation can have success to achieve customer satisfaction. It plays important role in order to
sustain entity for longer period. With the help of formulating this all kind of strategies the
company can achieve higher position in market.
APPLICATION WITH REGARD TO RECOVERY PLAN
The present case study indicates that the petroleum industry as British is facing many
issues due to which the firm is facing many diverse issues to overcome from issues it is essential
to make effective recovery plan. By framing of impressive strategy policies firm can earn
maximum profitability (McGlynn, 2013). The condition on market need to be analyse in proper
manner because it helps in meeting goals and objective of firm. It is very helpful in terms to
create better market condition. British petroleum is taking various efforts in order to cope up
with and to understand multi-culture diversity. It is very necessary to bring changes in
managerial activities of British petroleum.
The company should focus on to bring development in core competence by carrying
information technology. With the help of this company can work in better and effective approach
(Kovalchuk and Khudyk, 2017). The firm is trying to create sustainable development so that it
will improve the ethical values of company at internation level. If such application is not
properly implemented than it may create negative impact on organisation. Due to this company
is facing of loss from last many years. In firm there human resource manager should be well
skilled so they create effective working environment. It is very helpful in order to achieve goals
and objective in desire manner. To bring development in employment policies and procedure the
firm can maintain employees retention for longer period. In this manner the firm can sustain in
market can earn benefit at larger level. The British petroleum industry should try to create
flexible working environment so that employee perform their duties in positive manner which
leads to achieve success in organisation (Ghodoosi and et.al., 2017). The entity should adopt
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ethical approach so tat firm can maintain strong brand image in market. The investors of British
Petroleum are also not trusting on their activities which have impact on overall productivity and
working of business enterprise. In order to have approach of sustainable develop the firm need to
give its consideration on effective formulation of strategy.
In this manner the company should adopt technologies support and keeping their eyes on
the performance of workers. With the help of monitoring of activities the evaluation process can
be taken effectively. In UK the political condition are not so good which work as influencing the
overall activities of firm (Babazadeh and et.al., 2017). After having separation of EU from UK
the trade polices and various rules and regulation of political, work as affecting overall working
of British petroleum industry. In addition to this in EU the economic condition are also facing
lost of issues due to which company's profit graph is declining. In order to cope up with this
there should be [proper balance in understanding of economic and political values. The company
should have innovative approaches in relation overcome various obstacle which can promote
effective growth in business enterprise.
Models
In order to reducing the effect the company is bringing various model which is to be
employed by management of BP for effective achievement of organisation objectives. To bring
effective approach the company should follow guidelines in manner with the help of firm issues
can be reduced. The Hydrocarbon exploitation and reservoirs management work as assisting the
value of hydrocarbon assets. This kind of management principle is very essential in order to
provide support to gas and oil production (Mills and Rorty, 2012). With this the lean
manufacturing is playing effective role it is adopted by British petroleum in order to enhance the
productivity of working sector. With the help of this there can be effective identification of
various diverse issues which can have negative impact on performance of firm.
There are various challenges in oil and gas processing in respect to pumps, drill bots, gas
processing and well heads etc. the lean manufacturing is very systematic approach because it is
very helpful in order to reduce elimination of waste. With the help of this factor the cost factor
can be in appropriate manner. To make this approach effective here should be impressive
standard working, time management and various activities in relation to human resource's
management (Ghodoosi and et.al., 2017). It is very important in order to create balance between
operation time, work quality and process with regard to cost. In order to overcome from this kind
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of issues there should be better control over working which helps to British petroleum industry to
accomplish objective of business enterprise.
The another model is risk management which is also very essential in order to mitigate
number of risk which may create blunder in working of British petroleum industry. It is very
helpful to overcome issue of business enterprise (Kovalchuk and Khudyk, 2017). There can be
classification of various activities are as Assets allocation review, risk assessment new
allocation, risk review. With the help of making improvement in these methods there can have
better understanding about risk, the operation of business can work in effective designing of
strategies to resolve conflict situation. In firm the portfolio should be design effective which can
help in manner to diversified the risk with the help of this the organisation objectives can be
achieved well properly. In this manner the existing resources and values are to be review
(Mendelsohn and Fels, 2017.).
It is very helpful in manner to depth learning of factor of risk, with the help of this better
strategies can be overcome in desired manner. Implementation in relation to allocation of risk
policies is to be in effective manner so that firm can earn large amount of profitability and
productivity. Such monitoring of policies can be in impressive manner so that issues in relation
to organisation can be overcome in desire way. With the help of this all kind of activities the
goals and objective of organisation can be accomplished.
Moreover, the firm is facing issue in context of change management which can create
conflict situation in company (Mills and Rorty, 2012). To cope up with this the management is
need to focus on application of model in relation to change management. This model has given
by Lewis it is to adopted by firm in order to bring change management process. In this manner
the organisation has to adopt three process are as unfreezing, freezing and moving. It is very
supportive model because it provides idea to have change implementation. Before making
change firm should have idea about that the worker of organisation are ready to accept change or
not. If employees of firm are not ready or attract toward such changes the overall working policy
of organisation attracted in negative manner (Okechukwu, 2011).
At the time of process of moving section the management gives it focuses on execution
of changes so that business operation can accomplish in easy and effective way. At the time of
adopting Freezing method the management look over ensuring the effectiveness of changes
which are implemented. This kind of changed is to be taken place at permanent level and will
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help in manner to offer various diverse benefit to business enterprise. If such modifications have
some negative outcomes as non acceptability of employees or else come under unfreezing
process.
In addition to this it is to be said that re branding is also a strategic option which work in manner
to overcome issues in relation to brand image (Mendelsohn and Fels, 2017.). With the help of
this company is targeting its customers so that firm issues can be resolve in effectively manner.
In this various kind of changes is to be taken are as term, symbol, name and combination. This
kind of transformation leads to present firm as unique and innovative brand in market. It is very
essential because it works as providing various benefits to company and also help in manner to
build strong brand image in market.
Recommendation
It has been analysed that British petroleum industry is facing various kinds of issues
which affects the firm in negative manner (Mills and Rorty, 2012). There is effective
classification of risk assessment model, Lewis model of change and rebranding, as per this
recommendation is also given that the basic three kinds of strategy is to be adopted form having
sustainable development in firm. The BP has not overlooked on the functioning of rebranding
after the incident of oil spill. In this manner company should consider this factor so there can be
effective work performance and brand image can be maintained properly (Trigeorgis and Reuer,
2017). In order to overcome this kind of issues the company should adopt rebranding policy.
This kind of functioning in organisation attract financial resources effectively which is very
helpful in manner to facilitate this kind of issues efficiently. In this manner investor look over the
brand and create impressive brand image in market.
The risk assessment is a term which is very helpful in manner to make proper
identification of risk in appropriate manner. To mitigate such kind of risk the company should
work in order to frame better strategies so that it can impact overall business in well and proper
manner. With help of this there can be effective identification so that risk can be overcome in
appropriate manner (Pandya, 2012). In addition to this Lewis model is relates to change
management, in this focus is to be given in order to bring changes so that objective of firm can
be achieved properly. There are three other strategy are as unfreezing, freezing and change
application which is very essential in terms to maximise profit of organisation. Such kind of
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strategy is to be formulate in effective manner which is very beneficial in term to lead business
to impressive level of success.
Implementation
In this the implementation in relation to policies of business should be in effective
manner. It is very essential in order to enhance the brand image which can improve reputation of
Trade union. Due to incident of oil spill in Mexico the brand image of organisation is influenced
in badly manner. The organisation have to adopt model approach so there can be effective
development of business (Shepherd, Mcmullen and Ocasio, 2017). In this the market condition
are to be analysed in proper manner because it is very helpful in manner to achieve goals and
objective of firm. The rebranding function can be taken under procedure if business enterprise is
focusing on activities of redesigning of trade logo.
In this manner the customer perception towards firm can be changed. In this manner it is
very essential in order to understand the market condition in well and effective manner so that
firm objective can be achieved in effective manner. The brand image of company is influenced in
large manner due to the incident of oil spill in Mexico. This changes should be in effective
manner otherwise impact can be on operational working of organisation because it leads top
bring overall development in business policy.
In this manner it is to be said that there should be effective application of risk management
model (Parvinen, Tikkanen and Aspara, 2007). With the help of this the risk factor in
organisational can mitigate in efficient approach. The various strategies is to be adopted to
overcome from issues of business enterprise. In organisation there should be effective approach
in order to make improvement in technology tools which can be installed such as 3D.
In this manner the risk evaluation process, actions and effective decision can be taken to
balance sustainable development in organisation (Parvinen, Tikkanen and Aspara, 2007).
In manner to have changes in application of change management, one step is need to be taken in
order to bring better awareness in organisation. This change should be implement in properly
manner so that there can be development in operation activities. In addition to this firm must take
monitoring possess in account so that proper evaluation can be made in order to measuring of
effective performance.
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Limitation
It is clearly defined that there are various kinds of disadvantage in relation to application
tools which is affecting key operational function of business in large manner. There can be
problem after bringing up of innovative technologies, because in organisation there are various
unskilled employees which is hampers to the growth of organisation. To cope up with this factor
the firm need to provide effective training, it is very time and cost consuming factor.
There is also another limitation in relation to rebranding, sometime it affects the growth
of business in diverse manner. It is very essential for business enterprise to focus on various
factors which can hamper the growth of firm and leads to downfall in profit profile of
organisation. In addition to this is very essential for business enterprise to overlook aspects of
branding with the help of better values can be promoted within business environment. The firm
should make effective decision making so that firm can have overall development in effective
manner. In this manner the business enterprise can earn high amount of productivity and
profitability. The each model should be frame effectively so that entity can survive in market for
longer period.
CONCLUSION
From the above report it has been concluded that strategic application is one of the
important tool in organisation because it works in manner to create sustainable development.
With the help of this the various issues within firm can be improvised. From this present case
study it has been ascertained that the British Petroleum industry is facing issues in relation to loss
so management need to focus at the time of conflict situation. This report is based on having
proper identification and finding of conflicts in order to have proper understanding of strategic
management. It is essential to have proper application of strategic aspect so the firm can run its
activities in smooth manner. With the help of this better strategies of firm can be adopted so that
organisation can earn success in impressive manner. In this various kind of model and
application tool is taken so that firm can adopt better approaches in relation to earn maximum
profitability and productivity. It is very important in order to create balance between operation
time, work quality and process with regard to cost. This repost is based on all true and fact
figures.
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