This presentation provides an analysis of the internal and external factors affecting British Telecom (BT), a UK-based telecommunications company. The internal analysis uses a SWOT framework, identifying BT's strengths (extensive distribution network, wide product range, presence in major stock exchanges), weaknesses (dependence on the UK market, underdeveloped mobile business, lack of a cheap call strategy), opportunities (entering the 5G market, new telecom services, promoting European football for customer expansion, overseas partnerships), and threats (competition, governmental regulations, devaluation of the Pound). The external analysis employs a PESTEL framework, examining the political (telecommunication regulations), economic (labor costs, exchange rates), social (skill levels, health attitudes), technological (cost structure, competitor development), environmental (climate change, waste management), and legal (employment laws, intellectual property) factors influencing BT. Furthermore, the presentation discusses the impact of BT's operations on the external environment, including pollution from manufacturing processes and the provision of a technological foundation for society through communication advancements, facilitating knowledge transfer and remote work capabilities.