Impact of Globalisation on British Telecom: A Business Report

This report examines the impact of globalization on British Telecom (BT), a UK-based telecommunications company. It explores the economic, cultural, and ethical implications of globalization on BT's various business functions, including operations, marketing, human resources, and accounting. The research investigates BT's expansion strategies, identifies associated challenges, and outlines a project plan with cost estimations, scope, and timelines. The report employs both primary and secondary research methods, including interviews, to gather data and analyze the positive impacts of globalization, such as increased competition and market expansion. The report also provides a work breakdown structure and Gantt chart to manage project activities. The aim is to understand the effects of globalization on BT's business and provide recommendations for successful international expansion.

Managing A
Successful
Business Project

INTRODUCTION
Globalisation is defined as a process through which a firm can create interaction with the
other firms, people on the international level. Every organisation wants to expand its market
share and profitability at international level which can possible through the globalisation. In the
current scenario, there is a tough competition in the marketplace, every firm wants to make
innovative products through which they can easily makes a huge customer base in the
marketplace. The chosen organisation for this assignment is British communication which is
providing its services in telecommunication sector and based in London, UK. This report will
discuss about the aims and objectives along with research methodology, data collection methods
and research methods. In the last, data analysis and recommendation will also be covered in this
report.
Positive impact of Globalisation on business organisations of UK
Economic impact – Globalisation has increases competition level in the marketplace
which makes huge impact on the economy of a specific nation. Through the globalisation, the
employment, tax duties are increased which makes positive impact on standard of living of the
residential in the nation. It also supports the economic condition of the nation.
Cultural impact – There are a large number of employees are working in the firm who
are from different culture and having different opinion and views on a task. When the managers
of firm make decision for the workplace they takes feedbacks from the each employees. It also
supports the firm in making expansion of the business in effective manner (Davis,2012).
Ethical impact- This impact is related with the norms and beliefs which are formulated
by the firm for directing their employees to perform their duties in ethical way. With the help of
this, firm can easily achieve a good reputation at global level. Therefore, every business firm has
to conduct their business functions in the ethical way.
Background of the research
British telecom is a multinational firm which is providing its services in
telecommunication sector with headquarters in UK. The company is giving their services in 180
countries with approx. 18 million customers across the UK. According to the financial report of
the firm in the year of 2018, the company has earned 12.5 billion pounds revenue (Financial
Report of British Telecom, 2018). Now the company wants to expand their markets in other

nations in order to increase the revenue and sales figures. Such kind of decisions makes huge
impacts on the business operations of the firm. It requires a huge support from the various
departments of firm so that the further expansion can be successfully done. Therefore, it is very
essential to identify the impact of globalisation on the various departments of British telecom
which are given as under:
Operation- This department has responsibility to formulate a synchronisation with the
other departments which are also working in the British telecom (Basu, 2012). It reduces the cost
of activities of production through which a firm can easily make decisions for expansion in a
specific budget. For this, a proper communication structure is essentially required with the help
of this, managers can easily deliver their information in all departments in an effective manner.
Marketing – This is an another essential element who has responsibility to spread the
awareness in the customers about the offerings of firm. Therefore, the management of British
telecom have to provide specific targets to this department through which they will able in
providing efforts to fulfilling these targets in effective manner.
Human resource – This department has liability to recruit and train the employees of a
firm. Every nation has their own culture and beliefs so, it is very essential for this department to
recruit knowledgeable and skilled employees of the nation. It will be helpful for the firm to
identify the requirements of the customers and fulfil them accordingly during the expansion.
Accounting- The expansion of a firm requires a large number of transactions which can
be possible through finance department. It helps the firm in setting the prices of product and
services. On the other hand, a firm have to understand the accounting and financial policies of a
nation where they are expanded their business through which they can make changes
accordingly. It also provides accurate knowledge about the financial position of the firm to the
investors and stakeholders.
Aims of the project: “To Identify economic, cultural and ethical impact of globalisation
on the various functions of a firm”- A case study on the British Telecom.
Objectives
 To get the knowledge about the process of globalisation
 To identify the impact of globalisation on the different functions of British telecom.
 To identify the barriers which are faced by the British Telecom at the time of expansion.

Research Plan
Title of Project - “What are the positive economic, cultural, and ethical impacts of globalisation
on the various functions of a firm.” A case study on British Telecom.
Project Plan
Name of Company -British Telecoms
 Cost - Cost is an important aspect which is required to identifying at first by the
managers of British telecom. As the all functions of business expansion requires an
appropriate amount of funds. It involves various elements such as installation of
equipment in the plant, land acquisition, labour cost etc. on the other hand, for analysing
the market trends it also requires a huge amount for investment. For marketing research,
researcher has estimate an amount for this is approx. 50000 pound. Apart from that,
Managers of BT have estimated the amount of 4,20,000 pound for carrying out numerous
functions of expansion.
 Scope - Scope of Internationalisation concept is very high because it supports the firm in
enhancing profitability and revenue. For successfully expansion, the company have to
follow trade policies of the nation so that the brand image of the firm can be built at
global level There is a huge competition in telecommunication sector due to which by
taking support of globalisation a firm can easily expand their business at global level
which makes difficulties for other firms to influence the business functions of a firm in
negative manner. Whereas, scope of research programme is also high because it facilitate
the firm to getting knowledge about the methods and techniques which helps them in
taking sustainability and growth in the new market areas within a small period of time.
 Time - This factor is very important because with the help of it, company can easily set a
time frame for every functions. Through which, the employees will perform their work
with full dedication that helps the firm in successfully expansion. The researcher has
estimated the time 4 month for completing the research programme. Whereas, the
researcher has estimate the time for expansion is 6 months.
 Quality- Quality is a major aspect that should be considered by the manager if the
manager will not provide the quality in the products and services of the firm. It makes
negatively effects on the profitability of firm. Therefore, it is very essential for project
manager of the British telecom to consider resources, limitations and take the effective

decisions for the business. On the other hand, researcher have select qualitative method
of research so that the valid conclusion can be received at the end of research
programme.
 Communication - British Telecom has various departments such as marketing, HR,
accounting and finance who have perform their activities with common support and
contribution to reach their business operations at international level. For this, an effective
communication structure is required which have to establish by the managers of British
telecom. Whereas, the researcher has to make better communication with the respondents
so that the valid conclusion can be received at the end of research. The researcher can use
various methods of communication such as call, mails, personal interaction etc.
 Risk - Business environment and huge number of competitors in the global market
increases the risk level which affects the operations of British telecom in negative
manner. Therefore, the company have to evaluate such kind of risk and perform their
business functions in the desired way. For analysing the risks and effect of various
environmental factors on the functions. The firm have to conduct PESTLE analysis,
Porter's five forces model etc. Whereas, the researcher has also consider various factors
which can affect the research programme such as wrong interpretation of data, poor
communication etc.
 Resources - Resources build confidence level in the employees of firm with the help of
it, they perform their functions in an effective manner. The resources may include
various elements of the firm such as employees, technical skills, funds etc. for
conducting the research in effective manner, researcher have to identify various resources
such as computer system, internet connection etc.
Work Breakdown structure for the project
Work Break down structure (WBS)- this is a tool of management which is used by the
researcher for represent the data in graphically manner. Through this kind of tool, the manager
divides the complex activity in small parts so that the activities can be completed in an effective
manner. WBS is not limited for a small number of operations. With the help of this structure, the
complex activities which cannot be done by a single individual it directs the manager to divide
the work in smaller parts so that the activity can be completed in more efficient manner.

Gantt chart – this is a graphical representation which defines the progress of various
activities that are essential for completing the research programme. There are various activities
which have to consider by the researcher so that the time can be estimated and a valid conclusion
will be received at the end of research. It also helps the researcher to manage different kind of
activities so that the profitable outcomes can be received in future.

Research methodology and Data collection
Type of Research - There are two type of methods in the research which can be used by
the researcher for conducting a proper research which are given as under:
Primary and Secondary
Primary methods are used by the researcher when they have proper time and funds for
executing the investigation programme. In this method, researcher should collect the data which
is never used before. It includes various methods such as questionnaire, panel interviews etc.
Secondary methods are adopted by the researcher when the researcher has limited time
for performing the research programme. In this, researcher has to collect the second-hand data
which is used by a different researcher for the research programme. It can be collected by
internet sources, books of authors etc.

Qualitative and Quantitative
Qualitative methods are used by the researcher when they have to gather reliable
information that is qualitative in nature. This kind of data is observed and interpreted in
graphical manner.
Quantitative method is another useful technique to collect data through making
interpretation of information available in numerical as well as statistical form. It requires
specific knowledge and skills to understand the interpreted data into meaningful way.
The researcher have selected two methods to conduct research which brings valid
outcomes at the end of research. The methods are given as under:
Interview – It is defined as a conversation in which questions are asked by the
individuals and they have to answer for the same. Furthermore, it is also called one to one
conversation that is done between interviewer and interviewee. This is also a suitable method for
knowing the opinions and views of the various individuals on the decision of expansion.
Interview
Q. 1 Do you know about the offerings of British telecom ?
Answer Many of the respondents are aware about the offerings of British telecom
Q. 2 Does the customers of British telecom are satisfied with the offerings ?
Answer Yes, customers are highly satisfied with the services of British telecom.
Q. 3 In your opinion, is it a better time for British telecom for expansion ?
Answer Yes, this is a good time because the performance level of company is very high in the
marketplace.
Questionnaire – This is a reliable method of collecting the data from the respondents
who have a knowledge about the topic of research. This is formulated by the researcher which
includes various questions that will be asked from the respondents for taking their actual
feedbacks and opinions on the decision of expansion of British Telecom. It also assists the
researcher in making a valid conclusion at the end of research. With the help of it, the managers
of British Telecom can make decisions for the expansion and gets profitability by the expansion.

In order to performing a proper research, the researcher has taken 40 respondents who
represents the views and opinions of entire population which gives an overall idea to company
whether to continue to follow on their existing decisions or should wait for the right time. Such
respondents includes employees, customers and other stakeholders of company.
Questionnaire:
Q1) Are you aware regarding the concept of globalisation?
a) Yes
b) No
Q2) Does the customers of British telecom are satisfied with its offerings?
a) Agree
b) Disagree
Q3) which one of the following factors are mostly impact by the globalisation?
a) Cultural
b) Economical
c) Ethical
Q4) Which entry mode is suitable for British telecom in expanding their operations ?
a) Partnership with local firms
b) Collaboration with big players
c) Exporting
Q5) Which one of the benefits is very helpful for the company at the time of expansion ?

a) Enhancement of international productivity
b) Provide products at lower price to the customers
c) Enhance the awareness about the offerings in the customers
Q6) How globalisation can impact the business performance of British Telecom ?
a) Positively
b) Negatively
Q7) Which challenge is mostly faced by the firm while globalising of business.
a) New regulations
b) Risk of proprietary information theft
c) Different cultures
Q8) Which way is suitable to overcome the cost challenges of expansion
a) bank
b) crowdfunding
Q9) Does globalisation can increase the brand image of the firm among customers ?
a) Satisfied
b) Highly satisfied
c) Dissatisfied
d) Highly Dissatisfied

Q10) Any recommendations …........
Secondary research – This is an another method of research which is used by the
researcher for collecting the data from various sources such as books of authors, journals etc.
This method is used when the researcher have less time and resources for completing the
research programme. On the other hand, the reliability of the collected data from this method is
less because it provides second-hand information. In this research, both kind of data collection
methods are selected for getting valid outcomes at the ending of research.
Analysis and Interpretation
Theme 1:
Q1) Are you aware regarding the concept of globalisation ? Frequency
a) Yes 25
b) No 15