British Telecom and Globalisation: Impact on Business Functions Report

This report provides a comprehensive analysis of the effects of globalisation on British Telecom (BT). It begins with an introduction to globalisation and its relevance to businesses, followed by a background on BT and its global operations. The report explores the economic, cultural, and ethical impacts of globalisation on BT, examining how these factors influence the company's various functional departments, including operations, marketing, HR, and accounting. The aims and objectives of the project are clearly stated, focusing on understanding and evaluating the impact of globalisation on BT's business performance. The research plan outlines the project's scope, time frame, and quality considerations, along with a breakdown of costs and resources. A work breakdown structure and Gantt chart are included to illustrate project management. The report also details the research methodology, data collection methods, and the analysis and interpretation of both qualitative and quantitative data. Recommendations based on the findings are provided, followed by a reflection on the research process and a conclusion summarizing the key insights. Finally, a performance review, self-assessment, project logbook, and references are included to complete the report.

Managing a successful
business project

Table of Contents
...................................................................................................................................................1
INTRODUCTION...........................................................................................................................3
Background of the Research.......................................................................................................3
Aims and objectives of the project .............................................................................................6
Research Plan..............................................................................................................................7
Work Breakdown Structure and Gantt chart for the Project.....................................................10
Research Methodology and Data Collection ............................................................................12
Analysis and interpretation of both Qualitative and Quantitative data:....................................15
Recommendation on findings...................................................................................................19
Reflection..................................................................................................................................20
CONCLUSION .............................................................................................................................22
PERFORMANCE REVIEW AND SELF-ASSESSMENT..........................................................22
PROJECT LOGBOOK..................................................................................................................23
REFERENCES..............................................................................................................................27
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INTRODUCTION
Managing a business in a more successful way at the time of globalisation so that strong
market position can be attained at a global level. Globalisation introduces as an effective process
through which different nations integrates with together via the exchange of goods, services,
technology, skilled and unskilled labour etc. British Telecom company, a United Kingdom based
organisation is taken for the purpose of completing the present assignment report. It deals with
rendering communication services throughout the world (Ariely, 2012). This report will analyse
the positive cultural, economic and ethical impacts of globalisation on various functions of
British Telecom. The aims, objectives and project management plan taking into consideration
the basic concepts like time scale, kinds of research like primary , secondary qualitative and
quantitative. Lastly data recommendation and data interpretation have also done so as to
facilitate an organisation to carry out its decision to enhance business at a global level.
Background of the Research
Globalisation is the process of products, services as well as people across different
nations. It describes the growing interdependencies of the world's economies, cultures and
population brought in by worldwide trade between nations in goods and services, technologies,
flow of information, resources, finance, etc.
British Telecom is engaged in giving telecommunication facilities in multiple number of
nations such as United Kingdom, United states etc.. Additionally, it renders its communication
services to approx more than 180 nations (Crane and Matten, 2016). Moreover, the company has
already achieved its great success at an international level as its delver excellent and
differentiated customer services to a great level. Furthermore, the company has decided to
enlarge its business operations across other different nations in order to achieve stronger brand
image than its competitors. Company must require taking a proper support from the different
departments in order to increase their scale of operations at global level. Here are briefly
described:
Operations: Operating business at global level requires communication with different
clients with an objective of getting their support to achieve stability in new market. In addition
to this its the responsible of Operation department to establish better ordination between different
department of an organisation so as to minimise the duplication of work.
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Marketing: It refers as a main department of an organisation which is responsible to
create awareness about the goods and services an organisation is rendering to its customers at the
nation in which the company has decided to expand its business. Therefore, marketing
department can achieve a success only if the company allot experience employee in marketing
department who possess expertise and enough knowledge about how to influence and to create
awareness about goods and services in marketplace
HR: To attain sustainable growth in new market segment in short period of time it is very
much essential for British Telecom company to hire HR who possess knowledge about different
language, culture of different nation. As its the responsibility of HR department to select and
recruit best candidate who can effectively deal with different types of clients while enhancing
business at global level.
Accounting: While expanding business at global level there take place lot of paperwork
and transaction and it is very much essential to record each transaction in the book of account of
British Telecom organisation. Thus, in order to store and keep data safe there will be the
requirement of accounting department so that they can get to known about the expenses the
company is incurring while expanding operations at international level.
Effect of globalisation on business within UK
Globalisation refers as an effective process of free movement of goods, services and
people across different nations. It describes the growing interdependencies of the world's
economies, cultures and population brought in by worldwide trade between nations in goods and
services, technologies, flow of information, resources, finance, etc. There are certain positive
effects of globalisation discussed below(Cleveland, Laroche and Hallab, 2013) :-
1. Economic Impact: This is related to the financial condition and profitability of the
British telecom. Globalisation has increased the way of enabling financial stability and
generating revenues and it has various impact on world's economies of British Telecom
that are discussed below :-
 More efficient markets : It is something, what very economic system endeavour
for. An efficient market is one for British telecom where, there is an reaction
between what purchaser are willing to give amount of capital for a products or
services and what sellers are willing to sell. It will enhance the British Telecom,
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to improve their way of producing services by outsourcing process, purchasing for
overseas supplier which will offer discounts, etc.
 Increased competition : If British Telecom will have multiple competitors in the
market, then this will be beneficial for them as it will enhance the quality of their
products and services. When they will offer their services in global market, then it
will give customers various options and alternatives to choose from.
 Stabilize security : Globalisation is useful in heighten the world's security. It will
be very important in stabilising the security. This helped in reducing conflict
between various nations as due to the fact of financial dependency on another
country.
2. Cultural Impact: From the visual aspect of globalisation, culture is the process of
socialization of an complex internal existence that takes signifier and activeness in social
life. It introduces to the life as well as work of people, families and societies. Positive
cultural impact of globalisation on British telecom is discussed below(Cleveland,
Laroche and Hallab,, 2013) :-
 Accessibility : Through globalisation and worldwide access to internet facilities, asserts
the individual cultural identity in British telecom.
 Trade agreements : With trade agreements and telecommunications, corporate culture
has made it possible for British telecom to be globally wired and plugged into various
technologies.
 Enhance indiscriminate culture: They will permit free and discriminate operations of
transactional corporation in the functioning of British telecom, enhance free economies
in export and import.
3. Ethical Impact: Business strategies includes business ethics for the purpose of
betterment of employees as well as an organisation. British telecom has gained a
competitive advantage, goodwill and recognition. It helped them to attract a manpower
and enhances healthy working atmosphere. All this will help them in generating profits
and healthy competition. It further enables in preventing the unethical practices like
cybercrimes, ensures security of employees like harassments, molestation, etc. It is useful
in analysing the human needs in global world, assures protection of society, etc.
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Aims and objectives of the project
Aims of the Project .
“To analyse the positive cultural, economic and ethical impacts of globalisation
on various functional departments of an organisation”- A case study on British
Telecom.
Objectives
 To understand the basic concept of globalisation
 To examine the impact of globalisation on various functional department of an
organisation
 To examine the factors affecting the British Telecom organisation at the time of
enhancing business at international level.
 To evaluate the impact of globalisation on business performance and success of
British Telecom organisation.
Research Plan
Project Title To investigate the positive impact of cultural, economic
and ethical factors of globalisation on multiple functional
aspects of company- A case study on British Telecom.
Project Plan
Company Name: British Telecom
Cost To expand business at global level, BT requires to invest
46000 pound which can be spend on different activities
such as purchasing plant, acquiring advanced
technologies, recruitment of employees etc.
Cost break down of project
Basis Cost
Investment in fixed assets £ 20,000
Cost of research and
development
£ 2000
Employees Training £ 10,000
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Resources for Training and
Development
£4,000
Cost of implementing
changes in HR department-
£ 10,000
Total £ 46000
In order to complete each activities of research such as
development of aims and objectives, creation of literature
review, development of research methodology, collection
and analysis of data, conclusion and recommendation, and
submission of project. All these are main activities and for
completing these activities, researcher require £500.
Cost break down of Research:
Basis Cost
Cost of data collection £ 200
Cost of communication £ 50
Cost of communication of results
with stake holders
£ 100
Any other cost £150
Total £ 500
Scope Research has wide scope which will help a reader by
increasing its knowledge and skills about the
globalisation. Researcher will widen its scope level by
raising the understanding and knowledge power in respect
of different techniques and tools followed to execute the
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research in an appropriate manner to draw valid
conclusion of the project plan (Falguera, Aliguer and
Falguera, 2012). .
Time For completing each activities of research such as
development of aims and objectives, creation of literature
review, development of research methodology, collection
and analysis of data, conclusion and recommendation, and
submission of project. For this, 5.6 months require by
researcher.
Quality Researcher should use qualitative methods like primary
source of techniques to collect valid and accurate data
which will also help to maximise the quality level of
research too. As qualitative research help an investigator
by providing quality data or information regarding the
impact of globalisation.
Communication In order to communicate each information about the topic,
researcher can use different modes of communication like
through direct call, through personal meetings, e-mails,
online invitation etc. to collect valuable as well as accurate
data
Risk It is another important aspect which the researcher must
considered while project plan, as this factor term to be
contingent and complex in nature and can effect business
positively and negatively during enlargement of business
at global level. Whereas researcher may also face certain
risk like poor support of respondent in rendering accurate
and valuable data to the researcher. So, it is very much
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essential for the researcher to make proper strategies and
plans accordingly so as to eliminate the risk factors.
Resources Optimum utilisation of resources plays an essential role in
the overall development and accomplishment of
competitive edge at global level. So researcher must make
proper utilisation of its resources like technology,
manpower, funds etc. On the other hand, researcher
focuses on attaining resources such as books, journals,
articles etc. to gather reliable data.
Work Breakdown Structure and Gantt chart for the Project
Work break down structure: It is defined as the practice of decomposition of the
teamwork into different manageable sections. Additionally, it helps in defining the scope into
manageable chunks so that project team can easily understand and can accomplish the task on
time. It consists of several elements like goods, services, workers etc (Mhamed, 2012).
Moreover, this structure can also be beneficial to analyse the requirement of funds, resources for
the project plan to accomplish task on specified time period.
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Gantt chart: It introduces as a type of bar chart which is being developed for the purpose
of production control and it is being used by British Telecom company so as to render the
graphical illustration of the schedules of various task of project as it help to plan and to tract
specific task in a project (Morris and Geraldi, 2011). On vertical axis of the chart it list the task
which need to be performed, whereas on horizontal axis it list the time interval within which
each task need to be accomplished.
01/11/
18 to
07/11/
2018
08/11/2
018 to
19/11/2
018
20/11/
2018
to
05/12/
2018
06/12/2
018 to
02/01/2
019
03/01/2
019 to
13/02/2
019
14/02/20
19 to
11/03/20
19
12/03/2
019 to
25/03/2
019
26/03/20
19 to
03/04/20
19
04/04/1
9 to
04/04/2
019
Introducti
on
Aims and
objectives
Project
manageme
nt plan
Research
methodolo
gy
Data
collection
Data
analysis
Reflective
undertakin
g
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Conclusio
n and
recommen
dations
Submissio
n of final
report
Research Methodology and Data Collection
Research methodology:
It is a method which is applied by researcher to collect, analyse and examine the
gathered data on the chosen topic. Moreover, research methodology also helps in answering two
questions about how the data is accumulated and how it is used. Therefore, investigator collects
the data through questionnaire and analyse through inductive techniques in order to draw valid
conclusion.
Type of Research
Primary and Secondary
Quality and Quantity
Research refers to the systematic investigation of facts and
figures to reach to new conclusion. Moreover, it is defined
as an analysis of problem or concern by using scientific
methods. Two types of research methods are there namely
primary as well as secondary explaining underneath:
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 Primary research: It is method to collect first-
hand information using surveys, interviews,
questionnaires etc. In the present research,
questionnaire tool is opted to collect accurate and
reliable data (Fisher, 2011).
 Secondary research: While carrying out research
through this method, researcher makes use of those
information which has already used or publicly
available. It mainly includes public research
reports in survey, internet or in library.
 Qualitative research: This method is opted if the
researcher wants the exact views, behaviours and
beliefs of others. In addition to this with the help of
this method it will be very easy for the researcher
to determine the actions and behaviour of the
individuals as well as it limit the researcher to
select the entire population. Moreover, collecting
information through qualitative research methods
like questionnaires, focused group etc. increases
accuracy and reliability if data.
 Quantitative research: It is termed to be the
structural way of collecting and analysing
information which are obtained from different
sources and it mainly involves uses of
mathematical tools, statistical and computational
tools like online surveys, articles to drive valid
result. Additionally, it tries to quantify the problem
and understand how prevalent it is to determine
the projectable outcome to a large population.
Data collection:
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