Project Report: Globalisation's Economic Impact on British Telecom

This report examines the effects of globalisation on British Telecom, a UK-based telecommunications company. It explores the positive economic, cultural, and ethical impacts of globalisation on various business departments within the organization. The report includes a background of the research, research plan, work breakdown structure, and Gantt chart. It also details the research methodology, data collection, analysis, and interpretation, culminating in recommendations and a conclusion. The project aims to analyze the complexities of global market situations and facilitate decision-making regarding business expansion. The report highlights the importance of operations, marketing, HR, and accounting departments in successful globalisation, along with project costs, scope, timeframes, quality control, communication strategies, risk management, and resource allocation. The research employs both primary and secondary research methods to provide a comprehensive analysis.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of the Research ...............................................................................................2
Research Plan.........................................................................................................................3
Work Breakdown structure and Gantt chart for the project...................................................7
Research Methodology and Data collection .....................................................................10
Analysis and interpretation ...............................................................................................12
Recommendation on findings...............................................................................................20
Conclusion to the research....................................................................................................21
REFERENCES..............................................................................................................................22
APPENDIX....................................................................................................................................23

INTRODUCTION
Globalisation is a term which is defined as the integration between nations and regions of
the world that involves trading of products and services across borders. It expands the brand
identity of an organisation at global level which indirectly or directly makes huge impact on their
sustainability and economic growth of operated nation. For this, management plays an important
role in expanding business at global level through identifying market situations along with its
complexities. For this, research has to be conducted by the researcher appointed by the
management of an organisation. British Telecom, a UK-based organisation which deals in
providing communication services throughout the world is taken for the purpose of preparing
this report. It’s headquarter is located in London, UK. The project mentions the aims and
objectives of company's project, project management plan, Time scale, qualitative and
quantitative methods, data interpretation and recommendation to facilitate an organisation to
make decision whether to globalise their business or not.
Positive impact of globalisation in context of businesses in UK.
Economic impact: The growth of economy is based on the contribution of organisations
operating in their nation in terms of creating job opportunities, huge tax payments to the
government etc. This is the main reason by which the governmental authorities of particular
nation invite foreign companies to make FDI in their nation and operate its business with having
sufficient amount of resources. Therefore, globalisation makes positive impact on the economy
of a nation (Bertels, Koen and Elsum, 2015).
Cultural impact: To expand business operations at global level, an organisation must
have an adequate support from the workforces consisting employees of different culture and
backgrounds so that it makes easy for company to deal with the culture of operated nations more
effectively. Avoidance of culture may bring difficulties towards an organisation to achieve huge
sustainability within shorter time period.
Ethical impact: There are various nations whose governmental authorities are framed
different rules and regulations for an organisation to operate its business more ethically. It further
requires communicating with employees to follow ethical laws while dealing with their targeted
clients. This will maintain healthy relations with the people as well as nation in which the
company operates.
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Background of the Research
British Telecom is an organisation operating in UK which deals in providing
telecommunication services in more than 180 nations. The company is already achieved huge
success at global level due to delivering differentiated customer experiences, investing in
integrated network leadership etc. It further decides to expand its business operation in different
nations so as to achieve strong brand image among established competitors. For this, it requires
an adequate support from different divisions of company which are described as under:
Operations: While globalising its business, British Telecom needs to deal with large
number of clients which requires support from operation unit to make transactions with them in
more effective and efficient manner. They are responsible to make better coordination between
its different departments due to which the chances of duplication of work can be minimised.
Dealing with new people and influencing them to be their loyal customers can be possible
through a better communication (Boyle, 2017).
Marketing: It is the department which gives their maximum possible efforts in spreading
information about the company's services at the nation in which they decided to expand. It can be
done through preparing suitable marketing budget and allotted work to the employees who are
having sufficient knowledge about the customer’s needs and requirements of operated nation.
HR: It is the unit which is responsible to facilitate British Telecom to deal with the new
clients more effectively through hiring candidates having knowledge of different culture and
background. This will make easy for company to achieve huge sustainability in new market
within shorter time period.
Accounting: Expansion of business requires lots of transactions to be made which are
essential to record in books of accounts of company. This requires support from accounting
department to record and store data of transactions made on daily basis so as to assist company
about the expenses they incurred during globalising their business (Doherty, Ashurst and
Peppard, 2012).
Aims of the Project
“To analyse the positive economic, cultural and ethical impacts of globalisation on
various business departments operating within organisation”- A case study on British
Telecom.
Objectives:
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 To determine the concept of “Globalisation”.
 To examine the impact of globalisation on different business departments within British
Telecom.
 To identify the deviations faced by British Telecom at the time of globalising business.
Research Plan
Project Title To analyse the positive economic, cultural and ethical
impacts of globalisation on various business departments
operating within organisation”- A case study on British
Telecom.
Project Plan
Company Name: British Telecom
Cost Cost is required to incur in every field at the time of
globalising business. For example, up-gradation of
technology, hiring of employees, purchase of latest
equipments and infrastructure etc. It requires support from
management to prepare a suitable budget which guide
employees to invest accordingly with optimum utilisation
of resources. The management of British Telecom has
forecasted to raise 560000 pound in order to expand its
business operations at global level. Whereas on the other
side, the researcher has demanded 60000 pound from the
company in order to conduct an appropriate research for
them (Fageha and Aibinu, 2013).
Scope Scope is related with the possibilities the company can
achieve benefits after expanding its business at global
level. Due to providing better telecommunication services
in most of the nations, British Telecom have wider scope
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in every market they enter. It will help them in gaining
huge market share which leads to higher profitability.
Whereas on the other side, researcher have scope of
identifying relationship between globalisation and overall
performance of company over a time. In addition with this,
the researcher has an opportunity to examine the impact of
globalisation on different business functions.
Time Time is valuable factor that if it gone then it will be
difficult for an organisation to grab competitive
opportunities and achieve huge sustainability in new
market within shorter period of time. It increases the
business cost as well if the predetermined activities are not
executed within given time frame. Therefore, it is essential
for the management to set time frame for its employees
with a hope of getting quick better results from them
during its expansion of business (Forsgren and Johanson,
2014). The management has forecasted that globalising its
business will take approximately 6 months. Whereas on
the other side, researcher forecast to take 2 months of time
period of carrying out an effective research.
Quality Customers involvement within organisational activities
can be maximised if the company provides quality
services which can be possible through making their
employees more capable to deal with their targeted clients
in more effective and efficient manner. Providing online
platform to customers to give their feedbacks on the
company's services maximises the satisfaction level of
customers. Whereas on the other side, researcher can also
maximise the quality of research through using qualitative
methods such as primary sources including questionnaire,
personal interviews etc. which enable to draw a valid and
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accurate outcome at the end of research.
Communication Through a better communication, management has an
opportunity to make customers loyal towards the
company's services. Therefore play an important role in
achieving huge customer strength in new market.
Expansion of business requires lots of funds and
manpower which requires support from stakeholders such
as investors, employees etc. It will be possible if the
management brings transparency in financial information
of company towards their interested parties (Jeston, 2014).
Whereas on the other side, researcher can contact with the
respondents through an e-mail, direct call, online
invitation, meeting personally etc. in order to collect
accurate and reliable data from them related with the topic
of research.
Risk Risk is always present in business environment which are
complex and contingent in nature. It may either affect
negatively or positively to the business plans and policies
framed before expansion of business. Therefore, it is
important for the management to forecast the risk that may
arises due to poor managerial support, inappropriate
amount of funds, unskilled employees etc. Such risks are
required to be taken into consideration so that an effective
can be made to deal with such future risk in an appropriate
manner. Whereas, on the other side researcher can also
face risks related with unwillingness or disinterest among
respondents to give reliable views and opinions, misuse of
resources by team mates etc. This may restrict them to
bring out valid outcome at the end of research thus need to
be eliminate by preparing plans and strategies in advance.
Resources Resources are an essential element which needs to be
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arranged and managed in advance so as to utilise them in
an optimum manner during execution of project activities.
For the company, resources are employees, technology,
funds etc. which are required to be invest in expansion of
business (Lundin and et. al., 2015). Whereas, for the
researcher resources includes books, journals, research
paper, interest networking etc. which are required to used
to search and collect relevant information related with the
topic of research.
Type of Research
Primary and Secondary
Quality and Quantity
Research refers to careful and systematic study of any
specific topic or problem using different types of scientific
method so to find out the feasible solutions of it. There are
two different types of research i.e., primary and secondary
research which is explained below,
Research requires an appropriate method to conduct in
desired way so as to bring out desired solution on the topic
of research. Such methods includes:
 Primary research: It is costly method to conduct
due to collecting fresh and new information by
using various sources such as questionnaire,
personal interview, focused groups etc. Due to
providing accurate data, it is mostly preferred by
researcher but can be conducted effectively if
having abundant resources and time period (What
is primary research, 2018).
 Secondary research: It is optional but important
method which is used to get relevant information
about the research topic within minimum time
period and cost. It gathered data through using
various sources such as books, articles published
by authors on internet sites or newspapers. It
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gathered used information thus less reliable and
accurate.
 Qualitative research: It is more beneficial to
adopt if the researcher requires understanding the
views, behaviour, and beliefs etc. of others. Using
such method enable researcher to determine the
reason of every action of human. It limits the
researcher to select entire population to collect
their views but can be useful due to requiring less
time and money. Collecting information which is
qualitative in nature through using interviews,
questionnaire, panel interview etc. increases the
accuracy and reliability of data (Spender, 2014).
 Quantitative research: It is specific in nature in
which the information is collected in numerical and
statistical terms by using various tools such as
online survey, books and articles etc. It takes less
time and cost to incur but requires specific
knowledge about interpretation of data into
meaningful and understandable way.
Work Breakdown structure and Gantt chart for the project
Work breakdown structure: Work breakdown structure is basically refers to the division
of project in to the smaller activities for executing the assigned project on the predetermined
period of time. Through the work breakdown structure, the project can be delivered in a proper
manner because of the segmentation in smaller parts. It plays an essential role in managing the
team in small sections for accomplishing the pre-specified organisational objectives. The
disintegration of team in smaller parts is helpful in achieving the desired goals through the
hierarchical system. Work breakdown structure consist of several elements such as goods,
workers, services etc. This structure is also beneficial for estimating the required funds and
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resources of the project in order to effectively accomplish the objectives. Through this structure,
value of the developed products can be calculated.
Gantt chart: It refers to the visual representation of the time allotted to the project. Gantt
chart is useful for planning and tracking the various activities of assigned project. In this chart,
horizontal lines are used for arrangements and indicate the measures which should be taken for
completing the project in the given time. In Gantt chart, the activities are divided based on the
given period of time. Through this chart, employees can control their work with the required
efficiency as the determined goals are provided to the employees with the help of this chart.
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