Unit 6 MSBP: Analysing Globalisation's Impact on British Telecom

This report analyzes the impact of globalisation on British Telecom (BT), a multinational telecommunications firm operating in 180 countries. The report focuses on a project management plan encompassing scope, time, quality, cost, resources, and risks. It investigates the economic, cultural, and ethical impacts of globalisation on BT's business functions, supported by both primary and secondary research, including a questionnaire. The research methodology includes both qualitative and quantitative approaches. The project aims to identify the positive effects of globalisation on various business functions within BT, including marketing and human resources, and addresses the company's response to the challenges posed by globalisation. The report also includes a Work Breakdown Structure (WBS) and a Gantt chart to illustrate project timelines and tasks.

MANAGING
SUCCESSFUL BUSINESS
PROJECTS

Skeleton for Unit 6 MSBP – Created by RI
Introduction
Globalisation refers to process through which world is interconnected as result of the
massive enhanced trade as well as cultural exchange. It is developing interdependence of the
countries in all over the world by maximising variety as well as volume of the cross- border
transactions in services and products. This present report is based on British Telecom company. It is
multinational telecommunication firm and operates its business in 180 countries. This company is
provider of mobile services, fixed- line and broadband in United Kingdom. Under this mention
report will be mention about project management plan that helps in covers different aspects such as
scope, time, quality, cost, resources and risks. Small investigation through applying the quantitative
and qualitative research methods of investigation for meeting with project objectives will be discuss
here.
Positive impact of Globalisation to businesses in United Kingdom.
1. Economic Impact- Globalisation provides advantages to people economies in all over the
world through making the market more effective, limiting the military conflicts, enhancing
competition and spread more wealth. Under this, Foreign Direct Investment develops its
impact on economic growth that has positive development effect on country and also
enhances trade.
2. Cultural Impact- Culture consists of beliefs, traditions and customs. Under this, culture of
nation and indigenous people in all over world have been altered through globalisation by
migration, tourism, media and trade. In British telecommunication, a person belongs to
different background or culture so there is a need to manager of this company to take
opinions of staff members and take a beneficial decisions.
3. Ethical Impact- Ethics is form of the applied ethics that helps in examine the moral and
ethical principles that arise in business environment. In this, it is necessary for the British
telecommunication firm to conduct its business or trade by considering values and
principles.
Background of the Research
Globalisation helpful in economic development of country through foreign investment
triggering saving. It is process through which world is enhancing interconnected as result of
enhanced trade as well as exchange of culture. It is helpful in enhance the production of services
and products. Globalisation of the business is change in business from organisation that is
associated with one country to the others. On the other hand, globalisation is driven through the
advancement in technology as well as reduces international transaction costs that spread ideas and
technology and also enhance the capital mobility. When company globalise its business, then
company require effective resources for instance manpower, technology, financial and many others.

British telecommunication is large size organisation and it provides its services among 180
countries. It company developed communication network in all over the world. The major reason
behind success of this firm its brand images as well as strong communication network. Under this
firm, there are different functions working such as marketing, human resource, accounting and
operations. When company make its business globalise, these all functions plays a necessary role.
The marketing functions develop promotional strategies; determine needs and demands of other
target market etc. On the other hand, role of human resource department in globalise business is to
hire well qualified candidates, provide training etc. It is a responsibility of finance department to
arrange required funds for conducting business in other country.
Aims of the Project
The main aim of this project is-
“To identify positive economic, cultural, and ethical impacts of globalisation on different
functions”. A case study on British Telecommunication.
Objectives
 To determine concept of Globalisation.
 To determine role of different functions of British Telecommunication in making
business globalise.
 To identify positive economic, cultural, and ethical impacts of globalisation on business
of British Telecommunications.
Research Plan

Project Title “To identify positive economic, cultural, and ethical impacts of
globalisation on different business functions within an
organisation”.
Project Plan
Company Name:
British Telecommunication
Cost It is a necessary source that needs to be identified at the time of
developing a plan in an effective manner. If the cost will not be
arrange for implementation of plan and performing activities
then it can develop negative impact on plan. So, it is essential
that cost should arrange according to activities. In this consists,
filed work, labour cost, consultancy cost etc. The cost of this
process will be around £5000.
Scope As British Telecom is large size company and it conduct its
business at large scale. The scope of project that company is
making is wider. It consists the goals of project, functions,
deliverables, features etc. In order to determine needs of
consumers, company conduct an investigation and make plan
accordingly. In context to globalisation, scope of project is wide
because through this sales, market share, profit level etc. of
British Telecommunication will be enhanced.
Time Under this, it is necessary to complete the task within given
period of time. If task will be completed in proper time period
then it will be provide the positive outcomes. The time period
for completion of this project will be around 4 to 5 months.
Quality It is one of the necessary aspects and it is a responsibility of
manager to maintain the quality of products in a better manner
so that its outcomes will be better. On the other hand, it is
systematic and planned activities which are executes in quality
system so that all quality related needs for services or products
will be fulfilled.
Communication For successful implementation of project, communication is

necessary among all stakeholders. Everyone can know about the
aim of making the project management plan. Positive
communication is helpful in making any decisions related to
project. Different ways of communication with stakeholders
includes telephones, emails, social media etc.
Risk At the time of developing or implementing project management
plan, some risks are faced by company such as technological,
lack of training, knowledge, financial etc. On the other hand,
leak of the collected data is also a main risk for company and it
will provide the negative outcomes.
Resources It is an essential aspect for carried out tasks related to project.
These can be equipments, finance, technology, manpower etc.
These all resources are helpful in completing the project in an
effective or better manner.
Type of Research
Primary and
Secondary
Quality and Quantity
Primary- It is an original investigation or conducted for first
time. It is explained as methodology that used for gather data
directly from different sources. It is necessary that data should
be fresh and also collected for first time. Different sources of
collect primary data are questionnaire, survey, observation and
many others.
Secondary- Under this, data is already collected and it consists
using the information that the other people or researchers have
already collected by primary investigation. It consists the
existing data in an summarised manner and also helpful in
enhance effectiveness of an investigation. There are various
sources to collect secondary data are books, journals, articles
etc.
Qualitative- This research method is used for gaining
understanding of the underlying reasons, motivations and
opinions. Under this, data is measured in terms of quality and
facts. It is helpful in provide an insights in to issue or assess to
develop hypothesis or ideas for the quantitative investigation.

This method is helpful in provide information in a detailed
manner.
Quantitative- It is structured way of gathering as well as
analysing obtained data from various sources. In this data is
measured in terms of figures and quantity. The main objective of
this research method is to employ as well as develop the
mathematical models to phenomenon.
Work Breakdown Structure
Work breakdown structure refers to project deliverable that help in organise work of a team
in to manageable sections. It is helpful for the staff members to work in an effective manner and
focus on completing activities within a given period of time. Element of WBS can be service,
product, data or combination thereof. It also helps in providing necessary framework for control,
cost estimating and guidance in schedule development and control. It is map or outline for any
specific project which is tree structure showing division of efforts such as contract, program and
project. WBS is finalised by top level management and work package that is duration, task, cost
should not exceed 10 days of duration. This is very important for organisation for achieving goal
and objectives.
Develop a Basic Gantt Chart
It refers to timeline that is used to illustrate that how to run project. In this, activities of

project are divided on the basis of specific period of time. The Gantt chart is helpful in explaining
sequence of the tasks which will need to complete project in a better manner. It assess in managing,
scheduling and also monitoring particular resources and tasks in project.

Research Methodology and Data Collection
Research methodology- It refers to specific technique of process that is used to determine,
process, analyse and select information regarding topic. The main use of research method is in
conducting an investigation. It is used to gather information or data for purpose of making the
proper decisions.
Data collection- It refers to method for gathering accurate or relevant data related to
specific project area. It is systematic documentation of particular information regarding the
particular area.
Explain the questionnaire
It is formal set of the different questions in order to obtaining information from the
respondents. Under this, researcher asked the questions from target respondents. It can be open-
ended and also close- ended to collect the relevant as well as reliable data.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Address:
Q1) Are you aware about concept of globalisation?
a) Yes
b) No
Q2) Does globalisation provides benefits of British Telecommunication?
a) Yes
b) No
Q3) What advantages British Telecommunication can get from making business
globalise?

a) Free movement of labour
b) Enhanced capital flows
c) Increased communication
Q4) Is globalisation provides wide area to expand business at international and
national level?
a) Yes
b) No
Q5) Does globalisation develops positive impact on functions of British
Telecommunication?
a) Agree
b) Disagree
Q6) What is role of marketing function in expand business at international level?
a)Determine needs of international consumers
b) Make innovation
c) Develop attractive promotions
Q7) What are the main issues which British Telecommunication face from expanding
business at global level?
a) Enhance competition
b) Inequality
c) Trade imbalances
Q8) What is role of human resource function in order to conduct business at
international level?
a) Hire high qualified staff members
b) Provide training
c) Ensuring legal compliance
Q9) What ratings would you like to give to British Telecommunication company after
making business globalised?
a) Productive
b) Average
c) Not productive
Q10) What are different ways through which British Telecommunication can
overcome from the challenges of globalisation?
a) Aware about culture
b) Know about legislations

c) Policies
Q11) To recommend different ways through which British Telecommunication can
increase its market growth at large scale.
Sample refers to group of people, items or objects which are taken from large population for
the purpose of measurement. It is necessary that sample should be representative of whole
population to generalise findings from sample of investigation. Under this, researcher collect the 10
respondents from whole population with the help of using random data sample method and these
respondents are employees of British Telecommunication.
Analysis and interpretation
THEME 1) Aware about the concept of globalisation
Q1) Are you aware about the concept of
globalisation?
Frequency
Yes 7
No 3
Interpretation: From above mention report, it has been stated that there are 7 respondents which
said that they have knowledge about globalisation and also aware about the benefits of
globalisation. Other than this, there are 3 respondents which do not have more knowledge about this
concept.
Yes No
0
1
2
3
4
5
6
7
8
7
3 Column B

THEME 2: Globalisation provides benefits to business
Q2) Is globalisation provides benefits to
business of British Telecommunication?
Frequency
Yes 9
No 1
Interpretation: There are 9 respondents which said that globalisation provides benefits to business
because through this communication among two countries will be strong, employment will be
generate etc. On the other hand, there are 1 respondents which is not agree with this given
statement.
THEME 3: Advantages British Telecommunication can get from making business globalise
Q3) What advantages British
Telecommunication can get from making
business globalise?
Frequency
Free movement of labour 3
Enhanced capital flows 4
Increased communication 3
Yes No
0
1
2
3
4
5
6
7
8
9
9
1
Column B

Interpretation: As globalisation is big concept and it provides the different benefits to British
Telecommunication. On the basis of 3 respondents, the main benefits of globalisation is free
movement of the labour. There are 4 respondents which are agree with enhanced flow of capital.
According to 3 respondent, globalisation is helpful in enhance the communication between
countries when company will expand its business.
THEME 4: Globalisation provides wide area to expand business in different locations
Q4) Is globalisation provides wide area to
expand business at international and
national level?
Frequency
Yes 8
No 2
3
4
3
Free movement of labour
Enhanced capital flows
Increased communication
Yes No
0
1
2
3
4
5
6
7
8
8
2
Column B