British Telecommunications: Impact on External Environment Analysis

This report analyzes the business environment of British Telecommunications (BT), examining both internal and external factors. The report explores the impact of political factors like Brexit, economic factors such as the acquisition of EE, and social factors including increased data usage. It also considers technological advancements, environmental concerns, and legal regulations. The report further discusses BT's internal strengths, such as its distribution channels and brand image. Finally, the report assesses BT's impact on the external environment, including its technological impact through 5G services, environmental initiatives, and social contributions through campaigns like the 'top tech tips' initiative. The report concludes that both internal and external forces significantly shape the company's operations and success. The report also refers to the book and journal by Sanden, G. R. (2016).

Introduction
Business firms are affected by
internal as well as external factors in
the business environment while their
business activities also affect the
external business environment. The
business firms selected for this poster
is British Telecommunications. The
company was founded in the year
1846 as electric telegraph company
and became a private company in
1984.
British Telecommunications And Its
Environment
Name of the Student
External Environment
Political Factor: The chief political facto affecting British telecommunications is implementation of Brexit and
withdrawal of UK from EU.
Economical Factor: The acquisition of EE by British telecommunications for £12.5 is the main economic factor
affecting the company.
Social Factors: The increased data usage after the pandemic provides the company growth opportunity.
Technological Factors: The improvement in data analytics technology enable the firm to utilise vast amount of
consumer data more effectively.
Environmental Factors: The rise in demand of sustainable telecommunications services affect British
telecommunications.
Legal Factors: The data protection act, 2018 and GDPR guidelines affect the usage of consumer data by British
Telecommunications.
How the company
impact its context
External
Environment
Technological impact: The respective
company is offering 5G services to
consumers by collaborating with Nokia.
Environmental Impact: The
sustainability initiatives started by
British telecommunications have
positive environmental effect.
Social impact: The top tech tips
campaign by British
telecommunications which helps
people stay connected during the
current COVID-19 global pandemic.
Internal Factors
Distribution channels of the company: The
vast distribution channels of the company
helps the business firms provide wide network
coverage. This factor positively affects the
profitability of the firm by providing effective
services to the consumers.
Branding: The positive brand image of the
company built after many years of survival in
UK is an internal factor which positively affects
the company. The company is also a royal
warrant holder of the British Royal household.
References
Books and Journals
Sanden, G. R., 2016. Language: The sharpest tool in the business
strategy toolbox. Corporate Communications: An International Journal.
Conclusion
From the above report it is determined that business firms are
affected by various internal forces as well as external forces. The
internal forces which affect business firms include the capabilities of
the company, along with the pricing strategy and distribution
channels selected by the firm.