Unit 6 Report: Globalisation's Impact on British Telecoms' Functions

This report examines the positive impacts of globalization on businesses, with a specific focus on British Telecoms (BT). It explores the economic benefits, such as increased foreign direct investment (FDI) and improved living standards through job creation. The report also analyzes the cultural impact, emphasizing the importance of adapting to diverse employee and customer bases. Furthermore, it delves into the ethical considerations, highlighting how globalization influences corporate values and public image. The research includes a project management plan, work breakdown structure (WBS), and Gantt chart to achieve set aims and objectives. The report outlines the aims and objectives of the project, covering various research tools and methods used to gather data. The research methodology includes primary and secondary research, as well as qualitative and quantitative approaches. Overall, the report provides a detailed analysis of globalization's influence on BT's various functions, offering valuable insights into the challenges and opportunities presented by an increasingly interconnected global market.

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Introduction
Globalisation is a process which increase the integration of markets in the world. It
also increase trade of goods and services in across the borders. With he help of this concept,
companies can easily expand their business at global level. Due to advance technology and
transportation, globalisation grown day by day (Pieterse, 2015). One of the main advantage of
globalisation is to increase the flows of inward investment among countries. This will directly
contribute in enhancing growth. Present report is based on British Telecoms, is multinational
telecommunication holding company that provide largest fixed line, broadband and mobile
services in he over the world. Report include project management plan that help in attaining
set aims and objectives. In addition of this, work breakdown structure and Gantt chart is also
mentioned in this project. At last, various research tools and methods are discussed here
which directly contribute meeting set objectives n appropriate time frame.
Write about the following:
Positive impact of Globalisation in general to the businesses in the UK.
1. Economic Impact: Globalisation is the important concept for every business
organization and economy of the nation as well. It positively impact on the economy
by increasing FDI which directly contribute in making economic condition strong.
Along with this, it also help in improving the living standard of the people by creating
job opportunities.
2. Cultural Impact: In organization, culture play vital role because it relate with values,
beliefs, tradition and many more. In this, concept of globalisation support business to
improve their interaction with their employees and customers as well. By this
company can easily improve living standard of local people by providing them quality
services as per their taste.
3. Ethical Impact: Ethics relate with values, morale and principle that determine what is
right and wrong for organization ( Su and et. al., 2016). Due to increasing
globalisation concept, it directly impact on the ethical values. In this context, it help in
improving overall performance of the company and at the same time also enhance
positive image at market place.
Background of the Research
Globalisation is the process of exchanging the products and services in another
countries. Mainly, it is a concept of exchanging ideas, cultural and national resources with he
purpose of attaining success at global level. In this context, different type of factors are

contribute in enhancing the globalisation like technology, communication and so on.
Globalisation help business organization to expand their business activities n another
countries and also capture future opportunities to attain success ( Jamal and Camargo,
2014). Along with this, there are some benefits of globalisation for business organization
such as free trade, capital flows. With he assistance of this, company can easily capture larger
market share at global level and also make economy strong. For attaining success, it is also
important for business organization to provide better training and development programs to
their employees so that they aware about how to handle international customers. Furthermore,
globalisation is also impact on the different function of the organization such as marketing,
HR, operations and finance. Thus, it is crucial for marketing manager of British telecoms to
implement effective tools and techniques to determine the target customers through which
they satisfy customers needs and wants. Along with this, finance and operation department is
also needs to update as well as prepare plan relate with cost and raw material for improving
he chances of maximising profitability level.
Write the
Aims of the Project
The main aim of this project is “To analysis the positive economic, cultural and
ethical impact of globalisation on different functions of the company. A case study on British
Telecoms.”
Objectives
 To determine the concept of Globalisation.
 To identify the impact of globalisation on British telecoms function.
 To analyse the challenges faced by the British telecoms while expanding their
business at global level.
Research Plan
Project Title “What are the positive economic, cultural, and ethical
impacts of globalisation on different business functions
within an organisation.
Project Plan
Company Name: British Telecoms
Cost
It is one of the important factor through which project
manager set the project activities in systematic manner

( Khan and et. al., 2015). Thus, it is important for
manager to keep adequate fund at the time of executing
project activities. With the help of this, project manager
can easily attain their targets. Along with this, it is also
important for project manager to classified all the
segments like field cost, labour cost and so on. In context
of British Telecoms requires approx £25000 to do the
research project. It directly contribute in increasing the
effectiveness of the company and project as well.
Scope
This type of factor is play vital role in analysing the
overall performance of the company. Mainly it is based
on the company products and services that provide to the
customers as per their demand. British Telecoms operate
their business at global level as they has high market
scope. In this, company offer quality products and
services to their customers. Scope of the company help
in enhancing market share that may contribute in
improving brand image at market place.
Time It is more important factor for project manager to
execute all the activities in appropriate way. With he help
of this, ask can be done in stipulated time frame. In
context of British Telecoms, project manager take approx
55 days for completing he project activities. Thus, it is
important for company to effectively execute their
activities on the basis of appropriate time frame ( Yin,
2017). If company easily operate their activities
accordingly than hey attain their set goals and objectives.
Quality For attaining success, it is important for business
organization to ensure their quality products. Along with
this, project manager is also responsible for perform
work activities with best quality so that they can easily
attain positive outcomes ( Paniagua and Sapena, 2014).

In context of British Telecoms, they offer best quality
services to their customers as per their needs and wants.
By this they improve the chances of creating strong
customers base.
Communication Interaction is one of the important activity for business
and its workers as well. Through which project manager
can easily complete the activities. Thus, it is important
for British Telecoms to use proper communication
channel for connecting with all department and workers
as well. For this, project manager use various ways like
social media, emails, face to face interaction and many
more. With the assistance of this, they company an easily
expand their business at global level and at the same time
also enhance the chances of attaining positive outcomes.
Risk It is one of the important duty of project manager to
analyse the risk factors within the project activities. As
business organization face issues and risk which is
related with the technology, finance, human resource,
competitors and so on. Thus, it is important for project
manager to effectively evaluate all the risk factor for
reducing the negative impact on performance of the
company ( Cleden, 2017). Along with this, British
Telecoms needs to provide better training and
development programs to their staff members to handle
all the risk factors. This will directly contribute in
increasing the chances of attaining positive outcomes in
appropriate time frame.
Resources For completing the project activities, it is important for
business organization to includes all he necessary
resources that help them in attaining heir set targets. For
carry out the project activities, manager requires finance,

technology, human resource, time and many more
( Doherty, Ashurst and Peppard, 2012). With the help of
all these resources company can easily complete the
project in systematic manner. In context of globalisation,
various are includes by company like talented human
resource, technologies for executing all the activities of
the project in allotted time frame. By this company easily
improve effectiveness of the project and its results as
well.
Type of Research
Primary and Secondary
Quality and Quantity
Primary: This type of research is important in which
investigator can easily gather data. Under this researcher
gather data directly from respondents through different
sources such as, questionnaire, survey, interview and
many more. By this, research evaluate specific
information towards the particular topic.
Secondary: It is also an important method to collect data
in which researcher includes existing research and data
that is already published. Mainly, it includes books,
journals, magazines, newspaper and many ore.
Qualitative: This type of research is based on the
exploratory in which investigator evaluate the reason
behind specific topic ( Drucker, 2012). Mainly, it assist
researcher to develop ideas hypothesis related with the
research activities. It includes various methods like
group description, observation and individual interview.
By this investigator can easily gather relevant data and
information by selecting sample size of respondents.
Quantitative: It is also an important method of
collecting data and information. Mainly, it used for
determine the issue by analysing numerical data that can
be implement into statistics. It is related with the
attitudes, opinion, behaviours and many more. By this

investigator an easily collect the data towards the
particular area. Along with this , it includes various
factors such as online platform, mobile survey, online
survey, telephone interview. All these are used by
investigator at the time of collecting data.
Work Breakdown Structure for the Project
Work Breakdown structure:
It is an important system of project management that divided in sub components.
Mainly, it is a key project which mange whole work of a team with he purpose of attaining
set goals and objectives. In this context , British Telecoms use WBS to divide all the task of
he project in smaller part ( Fageha and Aibinu, 2013). With the help of this, company can
easily execute all the task in allotted time frame. It also provide guidance to team members to
effectively perform task activities. With the assistance of this, they an easily attain positive
outcomes.
Gantt chart: It is a bar chart which includes project activities along with specific time.
It help business organization to effectively determine task and its allotted time. This will
contribute in managing as well as monitoring the resources in appropriate time frame.
Illustration 1: Work Breakdown structure

Research Methodology and Data Collection
Research methodology: It is one of the important technique through which researcher
can easily determine and analysis information. With the help of this, investigator critically

evaluate he effectiveness of whole project that can be depend on its reliability and validity as
well.
Data collection: It is an important process of the research which used by researcher
for measuring as well as collecting information towards the particular topic. Mainly it is a
documentation that enable answer of various questions ( Florén and Frishammar, 2012).
With the help of this, researcher can easily gather relevant data and attain positive outcomes.
Explain the questionnaire
It is a research instrument that includes various questions with the aim of collecting
relevant data and information from various respondents. With the help of this, researcher can
evaluate positive outcome of the research.
List the questions:
Questionnaire
Name:
Age:
Contact no.:
Email id:
Address:
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) What are the major benefits of globalisation for British Telecoms?
a) Job opportunities
b) Revenue generation
c) Create innovation
Q3) Is concept of globalisation support British telecoms to enhance their growth at
global level?
a) Yes
b) No
Q4 ) What are the challenges faced by the company while operating their business at
global level?
a) Organisational culture
b) Customers taste and preferences
c) Legal structure

Q5) What are the ways that used to increased concept of globalisation?
a) Information technology
b) Appropriate supply chain management
Q6) Is concept of globalisation positively impact on the different functions of British
Telecoms?
a) Yes
b) No
Q7) What are the important resources required by the British Telecoms to operate
business globally?
a) Finance
b) Man power
Q8) How British Telecoms can overcome from the issues that occur while establishing
business at global level?
a) Proper training
b) Aware about different business culture
c) Establishing clear vision
Q9) What different functions of British Telecoms get affected by the globalisation
concept?
a) Marketing
b) Operations
c) HR
d) Accounting
Q10) Recommended the ways by which British Telecoms can easily enhance heir
growth at global level.
Discuss who will be the sample.
It is important for researcher to select he sample size for collecting data and
information towards the specific topic and areas. Mainly, it is a subset of large population
which may help in effectively analysing views and opinion of the respondents. In this
context, investigator select 10 respondents for collecting data.
Secondary Research
Secondary research play vital role in carry out the research activities in effective
manner. Mainly it involve use of information that collected by the researcher from another
sources. For example, books, journals, newspaper, articles and many more. All these are help

investigator to evaluate all the activities in most effective manner. It also support researcher at
the time of taking decision. With the help of these sources, researcher collect information
related to culture, economic and ethical impact of globalisation on business function.
Analysis and interpretation
Theme 1: Concept of globalisation.
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 8
b) No 2
Interpretation: As mentioned in the above graph, globalisation is the process of interaction
and integration among people, companies, and governments all over the world. Yes, Eight
persons support globalisation because there are positive aspects of globalisation as it gives
people more choices. It helps to allow more peoples around the world to have access to more
wealth and more consumer goods. No, Two persons oppose globalisation because as
according to them globalisation ruin the environment and can lead to hyper-specialization,
which can be negative sometimes.
Theme 2: Job opportunities is the major benefits of globalisation for British Telecoms.
Q2) What are the major benefits of globalisation for British
Telecoms?
Frequency
a) Job opportunities 5
b) Revenue generation 3
c) Create innovation 2
8
2
a) Yes
b) No

Interpretation: From the above mentioned graph, it has been analysed globalisation provide
various benefits to British Telecoms in which company can easily increase their brand image.
In this 5 respondents are said that it increase job opportunities within the company. Along
with this, 3 people are said that it generate revenue in organization. Furthermore, 2
respondents are said that it create innovation within the company.
Theme 3: Concept of globalisation support British telecoms to enhance their growth at
global level.
Q3) Is concept of globalisation support British telecoms to
enhance their growth at global level?
Frequency
a) Yes 7
b) No 3
5
3
2
a) Job opportunities
b) Revenue generation
c) Create innovation
7
3
a) Yes
b) No

Interpretation: As per above mentioned graph, it can be evaluated that 7 respondents are
said that concept of globalisation support British Telecoms to enhance its growth level at
global level. On the other side, 3 person are not agree with his statement.
Theme 4: Organisational culture is the challenge faced by the company while operating
their business at global level.
Q4 ) What are the challenges faced by the company while
operating their business at global level?
Frequency
a) Organisational culture 4
b) Customers taste and preferences 3
c) Legal structure 3
Interpretation: As per above mentioned graph, it has been evaluated that 4 people are said that
organization culture is major challenges for he company. Along with, 3 respondents are give
their views that customers taste and preferences is also consider as a major challenge. Apart
from this, 3 people are said that legal structure is also a issue that faced by the company.
Theme 5: Information technology is the way that used to increased concept of
globalisation.
Q5) What are the ways that used to increased concept of
globalisation?
Frequency
a) Information technology 7
b) Appropriate supply chain management 3
4
3
3
a) Organisational culture
b) Customers taste and
preferences
c) Legal structure