Foundation Degree Innovation and Enterprise Proposal for Britvic

This report presents a comprehensive analysis of Britvic's potential for innovation, focusing on the development of a detox drink. It begins with an introduction highlighting the importance of innovation in the competitive market and introduces Britvic as a case study. Task 1 delves into innovation theory, explaining disruptive innovation and idea generation, particularly in the context of Britvic. The report outlines how disruptive innovation can help Britvic compete with larger companies by offering a unique product, such as a detox drink, and how idea generation processes, including idea screening, concept development, marketing strategy development, and business analysis, can lead to successful product development. Task 2 provides a proposal for the innovative product, including market research, justification of the concept, target audience, marketing strategies, and benefits and risks for Britvic. The report emphasizes the growing trend of organic products and proposes a marketing strategy that combines traditional and digital marketing techniques, particularly focusing on SEO and social media. The conclusion summarizes the key findings and the potential for Britvic to achieve sustainable business performance and a competitive edge through this innovation.

Innovation and
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Innovation Theory.......................................................................................................................1
Idea Generation...........................................................................................................................2
TASK 2.......................................................................................................................................4
Proposal for innovative product or service.................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
In this competitive and dynamic market era every organisation are looking for many ways to
take competitive advantage for their growth and market survival goals achievement. So,
innovation and idea generation is regarded as armoury tool for modern business this is because it
is the creative process where is passing through development, generation and communication of
the new phenomenal idea and concept which can be groomed in the innovation strategy for the
business. Britvic is a British best soft drink brand which is offering variety of soft drinks that
including Robinsons tango, fruit shoot comment J2O and various product (Haryati and et. al.,
2021). However company is being criticised that they are not coming up with a new concept
which is the core missions of the business to offer something that is far beyond imagination of
others hands the enterprise is using the innovation concept and product and process development
and they are coming with new product concept that is detox drink which is also organic soft
drink for the company. innovation objective the concept of idea generation and disruptive theory
of innovation would support them to commercialise their new innovative product in the target
market. So, following report will demonstrate benefits of innovative idea in reference to Britvic
bye throwing knowledge on the relevant theories of innovation and idea generation for their new
product concept. Also, following report explaining how then that proposed idea old be benefited
with the help of preparation of proposal that also include the justification of the idea, target
audience and marketing strategy for the commercialization of the product.
TASK 1
Innovation Theory
Innovation is always phenomenal concept for the company success and for the change
management this is because innovation can also be found business change model the process to
make changes in the business model. Innovation create the ore more efficient product and idea
we support the company to grow with the changing market trend. Disruptive theory of
innovation is the most widely Used theory of innovation which is also known as innovation
dilemma text plane how the large and the well established company are being overtaken by the
small organization like Britvic with dad phenomenal concept of disruptive innovation idea (He,
Probert and Phaal, 2018) Uber is a perfect example of disruptive innovation as a business
concept totally shut down the business off the traditional taxi, hands disruptive innovation theory
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is widely used concept in this extended competitive environment where Disruptive product of
service always being Categories as the product of service data of supposed to get it nature add
the first stage in the market this is because disruptive innovation is always refers to innovation by
itself which do not exit in the market are used by any of the competitor.
The idea of detox drink body Britvic soft drinks can be regarded as that this disruptive
innovation idea this is because Detox drink is more organic drink and non order of the soft drink
company in Hemel Hempstead, U k. Hence disruptive innovation can we define as the
innovation practices that transferred the expensive or highly supported product or service in
more accessible and affordable manner and also add some advanced features on the exciting
product portfolio. Disruptive innovation are incorporated into the business process of Britvic soft
drinks to allow this door to remain competitive or at least maintain a status in the market.
Disruptive innovation are needed to assess or overlooked the market and that available
technology that can convert a product into more a sociable and affordable one (Shivakumar,
2021). Detox drinks is the disruptive innovation concept that help in reducing that toxins from
the body and have the person in their weight lose me because this detox drink will burns the
calories and support a person in their weight loss journey. In disruptive innovation Britvic soft
drinks usually with limited available resources can challenge the established businesses like
Coca Cola and PepsiCo by entering at the bottom low of the market and continuing to move up
the market with their detox drink formula. Even so it has found that not all innovations are the
disruption because a disruptive innovation always enter into the low end or bottle of the market
and then gradually gain the share and if the exciting company come up with some new formula
in there product offering it is just innovation. A disruptive innovation is always considered as the
process rather than a product or service.
Idea Generation
Idea generation is considered as the foundation of the innovation practices because every
innovation is once an idea that transform into a reality. Therefore, idea generation can be
considered as the driving force of the innovation but it is the fact that idea by itself cannot make
innovation happened. Idea generation is defined as the process off developing, formulating and
creating a virtual visual communication abstract of the idea (Sousa-Ginel, Franco-Leal and
Camelo-Ordaz, 2021). However in order to accumulate a great product idea and transform it into
a new reality there is need for new product development strategy in the idea generation process
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post op this is because when it comes to about the success of innovation the idea generation of
the new product development is the key for Britvic to obtain desired result from their product.
Here are the illusions of he proposed idea generation process in the new product development of
Britvic soft drinks are as follows-
 Idea generation-
Idea generation is the first step in which Britvic soft drinks continue synchronising product
development idea by identifying the market relation or problem and are going to capitalize on
anticipating the needs of the customer. The store has come up with the idea that differentiate dial
product from the company and increases the apple affordability and decreases the cost of
distinction sounds looking for internal and external source and information for getting the
audience about new product development in which the option Britvic soft drinks moving to be
Detox drinks and second is the green coffee for the new product development (Zabalawi and Al
Jammal, 2021)
 Idea screening-
In the new product development process this is the filtering stage in which by recognised
internal and external idea in the above stage is screened in order to idea. Britvic soft drinks
are moving with idea of detox organic drinks as there are already number of company coffee
supply in the market and also this is not an organic or a healthy product at all.
 Concept development and tasting-
This stage speak about the process of audition in which idea are converted into the real
meaning in terms of customer need and add in the product positioning along with identifying
the estimated cost for the product.
 Marketing strategy development-
When the concept is developed there is need of Marketing Strategy. In this case Britvic
soft drinks mattress is about the consumer behaviour on the size of a target in market and the
available distribution channel which they can use. Marketing strategy also helps in electing
the best available source of advertising tool to get the best result outcome that is more
customer reach to the new product and increased brand awareness.
 Business analysis-
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With the development and the rational decision over the product concept and marketing
strategy best way problems started with business analysis in which about the estimated total
sales They want to earn within the first year will with its product (Nylund, Brem and Agarwal,
2021). Business analysis helps in estimating the success of the generated idea along with the
expected risk which business can suffer too were discussed under this stage.
 Product development- with formal approval from the marketing and business analysis
Britvic begins the process of the product development process in which identify the
product designing , packaging and labelling strategy.
 Market testing-
After the product has been tested these are located in nearby gymnasiums,
gymnasiums can also arrange a free distribution in the store to test the market and see
customer reaction before the product is sold.
 Commercialization- Britvic drinks currently sells their product in their target market and
the product is available to all types of people.
TASK 2
Proposal for innovative product or service
 Managing innovation with trends- In the UK F&B market there is rise of the growing
trend of the organic product as the number of the obesity cases are increasing and people
are tuning into the more health conscious more than ever before. Hence there is need to
manage with the trends in the F& B industry/ Innovation- Detox and organic drink is the innovative idea for the Britvic soft drinks in
order to match with the current trend in the F&B industry i.e. moving with the organic
product trends.
 Product – The innovative product of Britvic is a detox drink that is a kind of organic
drink or how they drink used to burn calories and remove toxins from the body. The
product tax completely free of chemicals and are organic in nature.
 Market Research- Britvic soft Drinks using are using market research activity what the
new innovative product that is detox drink, market research is needed A balance between
the risk and reward For the company. Market research a business activity which is used to
understand the market problem which arises due to changing trend or lifestyle of the
people and to develop a market proposition that help in creating a marketing plan what
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the commercialization of the product (Turker and Ozmen, 2021) For their detox drink
product. Britvic soft drinks are using online survey did they are organising on the social
media handling to get inside about the market. Moreover market research can assist
Britvic with that product strategy by recognising the growth opportunity with their new
product.
 Justification of concept- Britvic soft drink are coming with new innovative concept that
is detox drink or an organic drink. In a survey it has found that 40% population of UK are
suffering from the men health issues and obesity and rising weight issue is one of the
health problems which multitude of people are suffering. The detox drink is a chemical
free organic drink which help in removing toxins and other acidic elements from the body
and make the digestion function work properly. The main concept of this product is that
when the digestion an individual can get the desired result from the diet which has them
in losing the weight and reducing the risk of obesity (Jiao and et. al, 2021) (Lu and Fang,
2021). The detox drink also helps in removing various toxins from the body and this will
help in burning out the calories which will support a person in their weight loss journey.
Moreover the concept is organic in nature and this will big in a factor 4 people
acceptance of the product which is free from any chemical substance.
 Launch of the product - For launching in order to launch a detox drink product Britvic
need to formulate a brand positioning strategy this is vicar when the matter is about the
health and safety and also the food most people want to have a superior taste without
 Advertisement- Britvic soft drinks have decided to make use of combine marketing
tactics that is traditional along with digital marketing for the advertisement. But their first
priority is the SEO and social media marketing due to their low cost and high reach
nature. Benefits and risk to Britvic
Benefits- Sustainable business performance Competitive edge over the competitor More brand recognition Increased sales and market share
Risk
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 Ignorance by the sophisticated buyer. Low availability of the financial resources Limited production capability
 Target area- The targeted area is all the demographic category of the people who are
interested in losing weight easily and the higher section society which are curious about
their health and safety.
Performance analysis tool
 Sales generated with the new product
 Increased brand awareness after the commercialisation of the product
 Seeking customer feedback to check the market acceptance or review of the product.
CONCLUSION
Therefore, from the above carried out study it been summarised that an enterprise need idea
generation and the innovation to ensure the company success and the market growth in this
extensive market competition where every sector are trying like a hell to get attention of the
customer. Moreover, it had found that disruptive theory of the innovation is the widely used
innovation theory across the various organisation.
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REFERENCES
Books and Journals
Haryati, R., and et. al., 2021. Development Of Small, Micro Enterprises Based (Smes) On
Innovation And Environmental Sustainable Development In West
Sumatera. International Journal of Entrepreneurship, 25(4), pp.1-13.
He, X., Probert, D.R. and Phaal, R., 2018, September. Funnel or tunnel? A tough journey for
breakthrough innovations. In 2008 4th IEEE International Conference on Management
of Innovation and Technology (pp. 368-373). IEEE.
Jiao, J., Xu, Y., Li, J. and Yang, R., 2021. The evolution of a collaboration network and its
impact on innovation performance under the background of government-funded
support: an empirical study in the Chinese wind power sector. Environmental Science
and Pollution Research, 28(1), pp.915-935.
Lu, Y. and Fang, Y., 2021. Research on Influencing Factors of Innovation Network Performance
of Industrial Enterprises above Designated Size in Nanjing Based on System
Dynamics. Complex System Modeling and Simulation, 1(1), pp.65-76.
Nylund, P.A., Brem, A. and Agarwal, N., 2021. Innovation ecosystems for meeting sustainable
development goals: The evolving roles of multinational enterprises. Journal of Cleaner
Production, 281, p.125329.
Shivakumar, S., 2021. Beyond clusters: Crafting contexts for innovation. The Review of Austrian
Economics, 34(1), pp.115-127.
Sousa-Ginel, E., Franco-Leal, N. and Camelo-Ordaz, C., 2021. Knowledge conversion capability
and networks as drivers of innovation in Academic Spin-Offs. Journal of Engineering
and Technology Management, 59, p.101615.
Turker, D. and Ozmen, Y.S., 2021. How do social entrepreneurs develop technological
innovation?. Social Enterprise Journal.
Zabalawi, E. and Al Jammal, A., 2021. Innovation Analytics. In Data Analytics in Marketing,
Entrepreneurship, and Innovation (pp. 15-30). Auerbach Publications.
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