E-Commerce for Broad Chicks: Sales Strategy and Implementation Report

This report examines the feasibility and implementation of an e-commerce strategy for Broad Chicks Company, focusing on the online sale of chicken products. It begins by analyzing the potential for increased revenue through online sales, drawing on secondary data and industry examples. The report then critically evaluates the e-business strategy, highlighting the need for workforce investment, resource allocation, and the use of digital platforms. It proposes a system architecture, including online banking and retailing applications, to facilitate online transactions and improve customer experience. The report also discusses the benefits and drawbacks of the proposed strategy, emphasizing the importance of performance measurement and financial metrics. Finally, it explores the impacts on the organization, including increased sales, expanded geographical reach, and changes to the company's infrastructure, concluding that the implementation of an e-commerce strategy will greatly benefit Broad Chicks Company.

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E-COMMERCE
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To what extreme capacity can the sales of products be conducted through the internet for
the Broad Chicks Company limited?
The question is quite intriguing and interesting as this online trend has not been
extensively embraced by all the companies that are dealing with the sale of chicken products.
This realization has been sourced from secondary data within the company’s normal operations
in matters relating to the product launching held recently (Alexandrescu, Butincu, Craus, 2017,
p.340). The use of the internet in the sale of these chicken products is very much possible whose
eventuality is increased revenue for the Broad Chick Company. Positive results associated with
this online selling have been registered in other organizations dealing with different products as
affirmed and confirmed by the numerous interviews conducted within their areas of jurisdiction.
Having such confirmations from these well-known establishments should serve the purpose of
greatly motivating and encouraging the company at hand towards following the very same
direction (Ab Aziz, Mohamed, Zakaria, 2015, p.590).
Critical analysis and evaluation of the e-business strategy
To begin with, adding this e-business component into the Broad Chicks Company will
require an elaborate amount of input in the name of the esteemed workforce as well as the bit of
revenue to be pumped into the idea (Anwar, Daniel, 2017, p.6). This strategy has not been
birthed merely by the competitive instincts usually associated with numerous business entities
with the aim and purpose of staying relevant in the current market but has been rolled into play
so as to be at par with other successful and well-established organizations. An elaborate critical
review and preview of the internal and external resources revolving around the company are
paramount in the facilitation of the selling of the products online (Armstrong, Kotler, Harker, et
al, 2015, p.20). The e-business strategy has underlying elaborate principles that need to be put

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under close consideration for its effectiveness to be fully realized. The Broad Chicks has sources,
resources and even processes that when rolled into play in the appropriate way will greatly
facilitate the introduction and well establishment of the online selling business strategy. The up
to date infrastructure in the name of websites and other renowned digital platforms will
effectively enhance the establishment of this tact and strategy for the general good of the entire
organization in terms of the increased sales that will be experienced as a result (Cho, Sagynov,
2015, p.21). The better part of the company’s workforce is enlightened in the area of digital
skills which will tremendously work towards the realization of this tactful approach as far
products sales are concerned.
The immediate competition is also quite extreme and expansive as explained by the
external environment round about the company. This brings to light the urgency and significance
of embracing this e-business strategy of online selling of goods so as for the organization to
achieve an upper hand and command quite an expansive territory towards satisfying the high
demand from the esteemed clientele (Daniel, Domenico, Sharma, 2015, p.800). This strategy will
also work towards a thorough and comprehensive comparison between online and offline trading
with the customers, suppliers and distributors. This elaborate check will work towards
eliminating any forthcoming potential threats which will be for the general well-being of the
organization at hand.
As it is normally the case with numerous companies, investment appraisals are not
usually conducted with the aim and purpose of bringing to light the actual costs and elaborate
benefits associated with the online selling of products and commodities (Holmes, Gupta, 2015,
p.150). This, however, will not be the case in the company at hand because it is a new
incorporation of a business component which calls for thorough checks with regard to the

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already set up infrastructure. The performance appraisal associated with the introduction of this
online selling and marketing of the chicken products will skyrocket as there will be an improved
customer experience both from within the local set up as well as the utmost parts of the
neighbouring regions. The extreme demand of these products will be easily slaughtered out as
once orders are placed, the accompaniment will be the immediate delivery of the chicken
products to the satisfaction of the entire clientele resulting to increased sales (Hermawan,
Wijayanti, Aba, et al, 2017, p.130).
Proposal and justification of systems architecture in support of the online sale of the
chicken products.
Several applications will be needed to bring to the realization this online sale of products.
One such application revolves around online banking. The previously used ways and forms of
payments in the name of cash, checks or whichever forms of paper-based modes of payment will
not be used in the facilitation of this new trend (Kresh, Laible, Lam, et al, 2018, p.50).
Alternatives forms of payment under the bracket of online banking will take course and charge in
bringing this elaborate idea to a vivid manifestation. This will go on towards the reduction of the
operation cost quite extensively as the draining avenues of money in the names of marketing and
advertising will no longer appear anywhere in the picture. The submission of cash orders online
will also be at great play (Kawaf, Tagg, 2017, p.230). Other avenues of rendering payments
online will include, smart and encrypted credit cards so as to increase the sales as well as
upgrading the sufficiency of the services offered by the company. Several other applications
involved in this online business strategy have to do with online tailing and publishing which will
work towards propelling the Broad Chicks Company to greater heights of prosperity and success
in the long run.

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Extreme advancements revolving around online retailing as far as the company is
concerned will be greatly at play (Lu, C.T, Xie, et al, 2016, p.3800). For instance, consumers
will have the opportunity to place a reasonable and well elaborate bargains with regard to the
product at hand. Avenues relating to the refund of consumers money in the occurrence of any
malpractices have already been established with the purpose of improving the accountability and
responsibility of the said firm. The only difference between the current forms of payment either
in solid cash or even credit cards and online banking is simply the idea of the introduction of
electricity as the conveying medium as far as online businesses are concerned. Payments are
made electronically with the case of the online business strategy while as the manual rendering
of money is made with the case of the current forms of buying and selling.
The benefits and demerits of this newly to be established online sell of goods are
numerous and quite expansive. This goes on to usher in the commonly known saying in the
business world that management and measurement are inseparable as one cannot remain relevant
without the other. The advantages presented by the embracing and implementation of this online
strategy have to be clearly outlined In the attempt of laying grounds and firm foundations that
will enhance the easier management of this selling technique of the chicken products. This will
also serve the purpose of bringing to light whether the laid down set objectives of the strategy
have seen the dawn of the day. For instance, if the projected sales of the company within a
stipulated period of time will be achieved, then viewing sales as benefits both to the clientele and
the business at large success will have been achieved (Miller, Steier, Breton‐Miller, 2016, p.250)
The strategy’s maturity will also be put under close scrutiny so as to evaluate whether there are
any accrued benefits and merits. Its ability and capability of registering tremendous sales for the
company within a given period of time will have served the purpose of affirming and confirming

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that it is indeed working for the good of the organization. This, in the long run, will be viewed as
a benefit to the Broad Chicks Company as well as the entire clientele both from within the local
set up as well as expansive regions of the nation at large.
Another avenue to be employed in the measuring of the benefits associated with the new
online applications, as well as the general performance of the selling strategy, is with regard to
the financial metrics. It is with no doubt that the money saved through online banking is a force
to reckon with. The normal and usual charges closely connected to the current forms of payment
will be reduced a great deal. Online forms of payment charges in the name of cash and credit
cards is tremendously lower than the current means of payment which in general will work both
for the good of the esteemed customers as well as the overall good of the organization at hand.
Online publishing in the idea of marketing the company as well as the products of chicken it sells
will not mainly be appearing as has always been the case in the normal routines of clients
visiting the shop outlets (Pulizzi, 2016, p.95). This normally requires elaborate initiated attention
through the idea of marketing and advertising. When it comes to the thought of this other
establishment in the name of online selling of the chicken products, minimal or no advertising
will be at play. This will comprehensively reduce the general operating cost of the Broad Chicks
Company that will get translated into increased and numerous profits further facilitating the
performance and productivity as a whole.
Elaborate impacts on the organization as well as the advanced changes to the
infrastructure
The organization at hand in the name of Broad Chicks company will get exposed to an
intriguing and somehow terrifying experience as it is normally said that change is not on very
many occasions embraced. Some of the quite reserved members of the organization might take

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this online business strategy lightly as compared to the aggressive ones who with no possible
doubt will be out and about sampling it on citing the strengths and presumably weaknesses in its
performance (Rust, Kannan, 2016, p.100). Positive effects will be experienced without any
question both from within the organization in the idea of the staff as well as the general overall
performance of the entire organization. This will manifest and unfold in a number of ways and
avenues. One such possible way is through the increased sales of the chicken products. The high
demand that the organization has not been having the capability of the meeting will be sorted
out. This will roll out in the abilities of the new online selling of products reaching out to the
many and numerous customers in the utmost parts of the world. This expansion of the size of the
target market will greatly facilitate the pumping up of accrued revenue within a given period of
time. The elaborate speciality that this new selling trend brings to light will work towards
facilitating these sales. Effective and efficient narrowing of the market that serves the purpose of
giving the clientele an undivided attention will grant the organization competitive advantages of
serving the customers appropriately to their joy and satisfaction (Sowell, Binkert, Harizopoulos,
2014, p.100).
Another added advantage to this new tact and strategy of selling the chicken products
online revolves around an expanded geographical reach. The organization will penetrate into
new and alien grounds both nationally as well as internationally resulting in increased sales of
the assorted chicken products. This will greatly affect the Broad Chicks Company positively for
the well-being of the members of the organization as well as the entire clientele in general.
Tremendous profits will be amassed as a result for the good and well-being of the entire
institution. This will also be accompanied by an expanded customer base sourced from all those
expansive geographical areas within the nation as well as the global international market as a

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whole (Singh, Irani, Rana, 2017, p.350). This divine enablement will facilitate the sale of
numerous chicken products resulting to the garnering of numerous revenue in the name of
profits. With such a positive impact both on the organization as well the entire clientele, in
general, will serve the purpose of mutual gains scaling the involved parties in tremendous
heights of the land.
Effective and efficient opportunities for managing the organization from anywhere in the
world is also another accrued and associated benefit of the online selling business strategy. As
has been always the case, managers must be within close proximity to their areas of jurisdiction
so as to properly run the day to day affairs of their respective organizations. This, however, will
not be the case with the Broad Chicks Company. The top cream management in the name of
managers and other elaborate business executives can decide to oversee their responsibilities
from afar without compromising the credibility and accountability of their respective areas of
jurisdiction. With such an ample time to meditate on how the organization is fairing will serve
the purpose of enhancing and affecting the performance and productivity of the involved
managers and executives. These elaborate timeouts on a regular basis that are facilitated by the
online selling strategy are very much effective. The accumulation of roles and responsibilities on
the managers can at times result to poor performances that generally affect the well-being of the
involved business entity. This, however, will not be the case with the Broad Chicks as the
involved managers and executives will have ample time to themselves diminishing any form
accumulation that will eventually result to improved and effective performance as brought about
by the online selling of products strategy (Siqueira, Webb, Bruton, 2016, p.180).
However, there are some limitations and risks associated to the online business that if not
keenly put to check have the power and ability to affect negatively the organization at hand as

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well as the involved clientele both from within the local set up and also the utmost parts of the
world. One such derailing issue revolves around data security of the involved company as well
the serviced clientele. On the hand of the customers, in order to access the company’s website
and eventually going on to buying a chicken product in this particular scenario, a considerable
amount of sensitive information has to be relayed so as for a sale to be effectively registered and
sold. This private information ranges from phone to credit card numbers in the attempt of
establishing accountability so as for a sale to efficiently go through. This clear and elaborate
information if mishandled and falls into the wrong hands some unpleasant outcomes might be
forthcoming at the expense of the organization's credibility and accountability. This can result in
the involved company receiving hefty fines which can be a great liability to it. On the part of the
clientele, loss of faith with regard to the organization at hand can be forthcoming resulting in
derailed business activities and prospects. This calls upon the institution to establish effective
security measures in the names of secure sockets layer encryption in the attempt of combating
the issue head-on (Thananuraksakul, 2018, p.45).
The other trying issue boils down to the website availability. In as much as quite a
substantial amount of money is used for its establishment and development with the idea of
hiring top data security agents, a bad web hosting service remains the main challenge. There
being no elaborate pertaining to the availability of the website all the time still remains to be a
force to reckon with. This can be caused by extremely crashed servers as well as bad hosting
services. With this issue being frequent to the extent of numerous customers finding the site
unavailable on a regular basis, they will eventually stop going to it and this will spell trouble for
the involved organization. The remedy to this if it ever occurs in the Broad Chicks Company will
be an elaborate search for well-known and established hosting providers and stick by them

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whatsoever the circumstances. The other remedy to the situation can be elaborate and extreme
consultation with the organizations that have an upper hand in this as far as experience and
expertise are concerned. Such consultations will give the Broad Chicks Company an elaborate
avenue to follow in sorting out this matter.
The development of a new online business application dealing with enterprises, distribution
and consumer collaboration.
This newest online application is well founded in the computer system as is the case with
the other common applications. It garners support from numerous diverse and different databases
in the attempt of boosting and enhancing its efficiency and effectiveness. The interfaces involved
as mentioned earlier on revolve around the distribution and customer collaborations. More to this
architectural model has to do with an elaborate scrutiny as to the strategic direction the company
purposes to assume under the extensive oversights from the esteemed managers as well as the
highly involved executives. The enterprise bit of this developed model serves the purpose of
creating a common ground for both the distribution avenue as well as the consumer’s
involvement bringing to light the need of their collaboration for an improved and assured
performance.
There is more to the enterprise level that mainly brings to light the elaborate processes
that are involved in the entire business prospect. One such process according to this new creation
will be serving the purpose of developing the products at hand in the attempt of providing
effective grounds for their easier and efficient penetration into the intended and targeted market.
Supply chains will also be placed under close scrutiny in this online business model. Potential
possible sites of elaborate supplies will be identified by this model serving the purpose of the
general well-being of the involved entity at hand. Branching off from the products and the

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element of their distribution the issue of customer relation will also be at this new development
disposal. It will work towards establishing appropriate avenues that the customers will easily use
in their accessing the involved organization.
Well-founded customer contracts will also be established, developed and maintained by
this newest invention as far as online prospecting is concerned. Elaborate updates on these
contracts will be regularly conducted as per the programmed inbuilt system for the efficiency and
effectiveness of the numerous activities of the company at hand. Extensive marketing is also
placed under the jurisdiction of the newest online model. With regard to the numerous products
sold by the involved business entity comprehensive and thorough blowing of the trumpet in the
name of marketing will be extremely conducted for the general good of the involved
organization (Wiener, Hoßbach, Saunders, 2018, p.200).
Customer collaborations, on the other hand, will be mainly dealing with the extensive
processes, customer support, information technology needed in conducting elaborate sales, rules,
data as well as the general customer service. Elaborate measures have already instituted with
regard to the genuine professional support and service offered to the esteemed clientele. This will
bring about an appropriate enlightenment as far as the customers’ needs and demands are
concerned. The involved company will on the other hand work towards the realization of these
needs and demands to the effective satisfaction of the highly esteemed customers both from
within the local perimeters as well as those from the global territories.
The above three services offered in this new online model will be facilitated through the
internet mainly as well as via the telephone accompanied by one on one interactions and
associations. This will greatly contribute to cost-effective business solutions for the general good
of the involved business entity. These solutions are brought to light by that direct involvement of

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the consumers as well as the distributors with the purpose of creating well-established grounds
and avenues of scaling the involved organization to the already scaled heights as presented and
stipulated in the set objectives.
Distribution collaborations have also been dealt with comprehensively in the newly
established online application model. The underlying principles steering the moving forward of
this expansive collaboration have to do with the establishment of the mainly used business
processes. This will serve the purpose of creating elaborate guidelines for their effective and
efficient performances for the general and overall good of the business entity at hand. Data
availability is also comprehensively dealt with under these collaborations. This will mainly boil
down to data retrieval as well as the maintenance of its security for the well-being of the
esteemed clients as well as the general good of the involved company (Wijayanti, 2017, p.150).