Media Comparison: Broadcasting, Internet Media, and Their Impact

This essay provides an overview of two main types of media: broadcasting and internet media, analyzing their roles in disseminating information and shaping public awareness. The essay begins by defining media as channels of communication and highlighting its importance in promoting acco...Read More

Types of media

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES ...............................................................................................................................4
Books and Journals ................................................................................................................4

INTRODUCTION
Media is defined as a channel of communication which make people familiar with current
issues across the world. Media plays a crucial role, as it promotes accountability and
transparency. Commonly, media refers to internet, newspaper, radio, television or any other
medium of communication. Media refers to a channel of communication through which facilitate
dissemination of music, news, promotional messages, education and other important information.
Different types of media influences society as well as individuals. This essay covers, two types
of media including broadcasting media and internet media. There is brief discussion over the
effectiveness of both the types of media. Similarities and differences are also mentioned in this
essay.
MAIN BODY
Broadcasting media comprises with television and radio which disseminate news, music,
advertisement and deliver some other important information in order to make people aware of
current issues across the world. The media disseminate all the news to a large heterogenous
population. Broadcasting media have synchronously changed the facets of the nation and existing
societies in the nation. Media altered the horizon of common people. Broadcast media started
along the radio broadcast experimentation. People get influenced by the disseminated content
because it includes audio as well as visualized content. It spread good messages to the audience
as it brings creative thoughts from the young generation (Murray, 2018). It makes audience
familiar with benefits of the goods as it is a very effective medium of advertisement.
Broadcasting media provides different information different mediums such television, movies
and radio. Broadcasting media is very good source of entrainment. Hundreds of TV channels
share various types of contents including news, movies, drama, politics, cartons, nature, religion,
animations and sports. Radio waves transmit educative, informative and entraining content
across the world. It is widely used for advertisement of the products with the purpose to make
audience familiar of benefits of the products. It also disseminate weather change and traffic
during commuting. Movies and screenplays have worldwide reachability because it also promote
cultures and brings social awareness (Kleinberg and Lau, 2019).
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At this time, all the population of UK, relying on the internet to get all the traditional
news. Website available on the internet facilitate audio, video and text. Social websites
comprises twitter, Instagram, Tumblr, Quora, Pinterest, Facebook and Reddit. All these social
networking sites are user friendly and widely used by the people across the world. News,
disseminated at social networking sites can be misleading because lack of regulation on
unauthorised users. It is very effective as people may discuss on a particular topic. Audience may
also share knowledge with others who have same interest. It is the best platform to get assistance
and support. Podcast is sequence of audio emphasised on a specific theme. Audience may listen
these audio on phone or computer (Dong and et. al., 2018).
Broadcast media such as television and radio enhance the awareness of the population.
Broadcast media enhances general knowledge as they deliver evidence-based gathered
information. Broadcast media plays a crucial to enhance national consciousness and inspire a lot
of people to create necessary ethical sensibilities. It also delivers safety advice and precautions to
the audience during the crisis. Timeline is very important while sending out crisis comms. Radio
creates a local impact (Burdinat and et. al., 2022). It is very cheap to sell. In computer
telecommunication, broadcast network refers to a communication network which utilises
broadcasting for effective communication. News broadcasting is one of the most crucial uses of
television. All the information reaches to population effectively when it is published through
broadcast media. People easily get influenced by the content delivered as it is very effective and
approachable medium of communication. Broadcast journalism effectively and easily reach to
the audience efficiently. Broadcast transmit images and sounds electronically and it is very
crucial to deliver safety measurements because it facilitates dissemination of all the relevant
information to the public. Broadcasters such television and radio have been important source of
communication during disasters such as snowstorms, earthquake, terrorist attacks, hurricanes and
floods. Broadcasting services plays a vital role during crisis due to their wide coverage
(Shomronand Schejter, 2021).
There are number of similarities and dissimilarities between both the types. In terms of
accuracy broadcasting media is more effective as it delivers evidence-based information to the
public. News and other information found at online website, can be misleading due to
unauthorised access. People get easily influenced through the both the medium as it creates
significant impact through marketing and advertising. Media makes people aware of current
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issues in order to work make people bring changes among society. Internet facilitates effective
tool of communication including chat services, blogs, web conferencing, e-mail, RSS feeds and
discussion groups. Internet interaction facilitate a veil between sender and receiver. Before the
internet, delivery of information was very tough but internet brought awareness among people
about the arising issues across the world (Betts and et. al., 2022).
CONCLUSION
From the above essay, it has been concluded that different types of media facilitate the
dissemination of news and issues across the world. There are two types of media has been
covered in this essay including internet and broadcast media. Both the media are major sources
of information and bring awareness among people. In terms of accuracy, broadcasting media
delivers more accurate information in comparison to internet because broadcasting media
delivers evidence-based information. Internet is also the major source of entrainment and
delivers information effectively as people are getting more active on social media platforms
instead of watching television and listening radio.
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REFERENCES
Books and Journals
Betts, K.R., Aikin, K.J., Burke, P., Miles, S. and Mannis, S., 2022. Utilization of adequate
provision in prescription drug broadcast ads among low-and non-Internet users. Health
Marketing Quarterly, 39(1), pp.4-22.
Burdinat, C., Stockhammer, T., Raulet, M. and Biatek, T., 2022. Network Operator-Provided 5G
Streaming Media and Future Broadcast Services. SMPTE Motion Imaging Journal, 131(6),
pp.10-16.
Dong, X., Chang, Y., Liang, S. and Fan, X., 2018. How online media synergy influences
consumers’ purchase intention: A perspective from broadcast and interactive
media. Internet Research.
Kleinberg, M.S. and Lau, R.R., 2019. The importance of political knowledge for effective
citizenship: differences between the broadcast and internet generations. Public Opinion
Quarterly, 83(2), pp.338-362.
Murray, S., 2018. The digital literary sphere: reading, writing, and selling books in the internet
era. Johns Hopkins University Press.
Shomron, B. and Schejter, A.M., 2021. Broadcast media and their social network sites: The case
of Palestinian–Israeli representations and capabilities. Television & New Media, 22(5),
pp.482-500.
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