Broadstairs Beaches Tourism Case Study: A Strategic Analysis

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Contents
Part 1...............................................................................................................................................3
A .The benefits of producing tourism strategic plans for a coastal area..............................3
B .The importance of Collaborative Planning in tourism......................................................5
Part 2...............................................................................................................................................6
C .Brief tourism strategy with clear vision and objectives....................................................6
D. Vision and objectives could be implemented and identify the key stakeholders in
charge of delivering those objectives........................................................................................8
E. the benefits of the strategies to the residents and visitors socially and economically.............9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
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Introduction
Tourism in an area can improve the economical condition of a place. The place can earn a lot of
money and also the reputation of the place can also be increased due to the growth of that
tourism. This tourism can produce many of other businesses also that can also thrive on the
dynamics of the growth of tourism in the particular place. A place with the maximum tourist
attraction can give the hospitality industry of that particular place an economical boost and also
the chances to flourish in that particular place. Tourism of a place can be very much helpful to
many local people and small businesses that also are depended on the tourists who are come
there to enjoy their holidays and vacation. The tourism minister’s many regulations and new
laws which are implemented in the places with tourist attractions also play a major part in the
economical improvement of the particular place. The natural beauty, landscapes, decorations
with the ethnicity of the place can evoke the attractiveness of the particular place of tourism. In
this following report the complete assessment of the tourism aspects of the seaside town named
Broadstairs in United Kingdom. The possibilities and the current situations are going to
evaluated (Carlisle et al.2016).
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Part 1
A .The benefits of producing tourism strategic plans for a coastal area
The coastal areas are very much a good holiday destination for the tourists all over the world.
The people are very much attracted to the sandy beaches and the seas to find relaxation from
their tensions and anxieties of the working life. In every season the coastal areas are the best
tourism spot of the most of the people of all across the United Kingdom rather than the world.
The coastal areas are very much a tourist attraction because of its beautiful landscapes and the
services provided in the beaches that can offer the tourists to relax in the bays. The water sports
and many islands near coastal areas are also the source of enjoyment and excitement to the
tourists. The tourists often feel very safe and relaxed in the coastal areas. The coastal areas have
their own natural beauty that sometime help the attractive aspects of the place. The authenticity
of the place and even the foods are the factors that also help the tourism of the certain place. The
accommodation and hospitality industry of a place near the the coastal areas also have some of
their own services regarding the tourism of the particular place. The tourism has many
possibilities in the coastal areas (Gračanć et al.2016). The preference of seafoods in the minds of
the tourists also plays a major impact on the tourism of the particular coastal area. The coastal
area has produced many opportunities to the small shops and businesses that also attract the
tourists across the world. The implementation of strategic plans for the betterment of the tourism
in the coastal areas has many benefits. These benefits are discussed below.
Sustainability
The love for the coastal areas and seas as well as the water sports like surfing, speed boating,
scuba diving, kite surfing etc. is the main cause of the sustainability of the tourism industry. The
tourism in the coastal area always has a sustainable factor that has also ensure the sustainability
in the industry. The strategic plans regarding the tourism of the coastal area can improve the
numbers of the tourists in the place (Swanson and Edgell 2013). The promotional strategies can
have positive impact on the coastal areas but the failure of any strategic plan cannot provide a
complete absence of the tourists at the coastal areas so this can be the most important benefit of
the strategic plan implementation in the coastal area tourism. The coastal area of Playa paraiso
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never loses its attraction after the failure of the strategic implementation of the strategic plans
regarding their beach resorts. The sustainability of tourism in the beach of Playa paraiso helps
the tourism and hospitality industry a lot (Bhuiyan et al.2013).
Various types and opportunities
There are different opportunities that can be provided in the coastal areas the management of the
tourism areas has different sections rather than different options to implement the strategic plans.
The strategic plans always come in handy in many restaurants near the coastal area which can
provide the clear view of the sea. Many small restaurants in the beach also been decorated due to
the strategic implementation. The fascination of the tourists for the sea creatures is also used for
the strategic plans to develop the tourism business. The Bournemouth sea beaches are also
improved by the strategic plans. These strategic plans are implemented in different sections and
aspects of the coastal regions of the Bournemouth. The different aspects always can help them to
attract many tourists from the different parts of the world rather than United Kingdom. The
bournemouth beaches and the tourism around it has provided many small businessmen and the
owners of the small shops the opportunity to continue their own businesses (Watson et al.2014).
B .The importance of Collaborative Planning in tourism
Collaborative planning is very much important for the collective development and growth for a
certain area which is marked as a tourist attraction spot. The collaborative planning can generate
many opportunities and many new innovative works in the tourism spots. In this case broadstairs
beaches are very much popular in terms of the beaches and the resorts around it. The hospitality
management industry is also a part of the broadstairs tourism. The collaborative planning by the
locals to engage in the tourism development and growth has also helped the broadstairs beaches
a lot. The locals of the broadstairs beaches are relied on the tourism and opportunities that build
and formed around the beaches. The beaches have to be attractive to the tourists that they come
again and again for their holidays. This collaborative planning of the locals of the broadstairs
beaches has also played as a catalyst in attracting the tourists. Many of the heritage places with
many memorabilia are formed around the broadstairs beaches. The locals are very much
concerned about the cleanliness of the beaches that also plays a major impact on the impressions
made by the tourists who come there. The decorations of the beaches are also a collective work
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done by the locals these decorations also attracts the tourists and it can enhance the beauty of the
sea and sea beaches. The sea beaches of the broadstairs always provide many opportunities to
explore many natural beauties and the natural aspects of the broadstairs beaches (Waite et
al.2015). The broadstairs beaches provide many shops of merchandise and other things that an
individual needs in the bay and in the beaches. Many necessary articles are provided there in the
exchange of money. The economical growth of the locals would also stop or blocked if the
broadstairs beach would show crisis of tourists in the beaches. There are many advantages and
disadvantages of the collaborative planning of the locals. The consequences are discussed below
Advantages
There are many advantages of the collective work that has provided the tourism of the
broadstairs beaches. The locals and also the managers of broadstairs tourism have provided many
services for the tourists.This has also the cause of the sustainable growth of the broadstairs
beaches and their tourism industry. The tourism industry of the broadstairs beaches has
flourished due to the collaborative work planning of the locals and the managers. The
collaborating planning is mainly even done by the workers of different layers and different
stratas of the tourism industry of the broadstairs beaches (Roberts and Jones 2013).
Problem solving
Many problems can be solved by the collaborative planning of all the workers as well as the
locals of the broadstairs beaches tourism. The problem solving techniques are very much
improved due to the collaborative planning as many ideas can be generated from an unexpected
source that can resolve the problem presented in front (Finch 2013).
Direction setting
The direction of the workflow can be set or determined due to the collaborating planning.
Implementation of many plans can identify the way where the work is going. In this case the
broadstairs beaches are decorated and organized in a systematic way and the collaborative way
can provide the actual path of the workflow and the manner how the company can perform the
task of their hands (Unger and Harrison 2016).
Disadvantages
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The collaborative plans can also obstruct the flow of the work as the plans are many and the
individual peoples are fighting for their supremacy in the plans and many inner conflicts can
happen due to the collaborative planning. For implementation of a plan , the plan needs the
support and acceptance of everybody so the collective acceptance sometimes did not happen due
to the conflict of interests and it sometimes blocked the growth of the tourism industry. In the
case of broadstairs beaches many plans are not implemented properly and that has severely
affected the tourism industry. These are the disadvantages of the collaborative planning in the
tourism industry most especially for the broadstairs beaches tourism.
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Part 2
C .Brief tourism strategy with clear vision and objectives
The broadstairs beaches are the coastal area in the united kingdom of the east kent regions. The
broadstairs beaches are one of the most popular tourist destinations of the tourists of the United
Kingdom. The beaches are very much clean and resorts are in a good shape in terms of the
tourist allocation and accommodation. The quiet and soothing atmosphere is provided to the
tourists who also arrive there with their family and friends to get relaxation from their hectic
work life that work life that they have to lead throughout their life. Recently, the broadstairs
beaches are facing many problems that has keep the tourists away from the broadstairs beaches
(McKenzie 2015). The broadstairs beaches are having many problems due to many social and
economical factors of the United Kingdom. The problems are discussed below
Transport fares
In recent times the transport fares are becoming cheap and for this reason the people are not
having difficulties in going abroad and most especially the plane fares has come down and it is in
the reach of the common people. The common people are very much helped due to the less
transport fares. This has somehow draws back the tourism industries around the broadstairs
beaches. The local tourism industries somehow is very much affected due to the less fares as the
residents of the united kingdom is very much attracted to the tourism spots from abroad and for
the less fares going abroad for the common people is not a difficult job. The accessibility of the
foreign travels has created very much problems in the broadstairs beaches. The broadstairs
beaches have the crisis of tourists due to the transport fares (Meyer 2013).
Currency
The currency rate of other exotic countries has come down in respect to the value of the pounds
which is the currency of the United Kingdom. This has given many opportunities to penetrate the
ideas of the tourists of the United Kingdom. This has also created many issues in the broadstairs
beaches. The people are now attracted to foreign tourism spots and that has given the foreign
tourism growth and prosperity. The hotels and hospitality management of the broadstairs beaches
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are facing many problems as the people are very much attracted to the exotioc places outside the
United Kingdom (Burns and Dewhurst 2016).
The managers and the local people with their collective thoughts come up with some strategies to
improve the present condition of tourism in the broadstairs beaches these strategies can again
attract to the expertise of the broadstairs beaches (Cramer 2017). The strategies have look on to
their preferences of the tourists of the broadstairs beaches. The tourists can be provided with
many of the services that can also attract the tourists.the strategies are evaluated below.
Branding and promotion
The managers should be concerned to the branding and promotion of the tourism and the
hospitality management of the broadstairs beaches. The managers should rely on the promotions
and advertisement of the tourism with the innovative services and comfort the broadstairs
beaches provide the tourists. The brand and promotions of any industry is very much important
to attract the tourists (Scarborough 2016).
Renovation
The whole hospitality industry should renovate the broadstairs beaches and decorate it intacting
the authenticity of the city and the beaches. The resorts and other accommodation should focus
more about the comfort and the quality service providing to the tourists. The whole system
should be changed for it. The renovation can offer freshness in the tourism aspect of the
broadstairs beaches. The heritage spots are also decorated and renovated skillfully to attract as
many people as possible (Doppelt 2017).
D. Vision and objectives could be implemented and identify the key stakeholders in charge
of delivering those objectives.
The broadstairs beaches have the vision of being the most favorite tourist attraction spot of the
entire United Kingdom. The United Kingdom has many coastal areas and the tourist spots that
have blocked the tourists arrival in the broadstairs beaches. The broadstairs beaches are now very
much affected due to some problems that is invented or introduced due to some government
regulation and the currency rate of the international market. The fall of the currency of the
United Kingdom in the international market has somehow very much affected the tourism
industry in the broadstairs beaches. The objective of the managers regarding the broadstairs
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beaches is very much clear to give the development and growth to the tourism industry
surrounding the broadstairs beaches. The objectives are discussed below
 Regaining of the old glory of the broadstairs beaches tourist spot
 Attracting most number of tourists to the place.
 New sports and features are introduced.
 Securing the comfort and safety of the tourists in the place.
The stakeholders has a very major role in delivering the objectives successfully the stakeholders
can determine the possibilities and the do ability of the strategies. The stakeholders can provide
many aspects that can also help the growth of the tourism in the broadstairs beaches. The two
major factors that are controlled by the stakeholders are discussed below.
Customer satisfaction
The customer satisfaction is very much important in any kind of business rather than the
industries. The customer satisfaction of the tourists is very much important to flourish the
industry. The investors and the managers have to take the charge to ensure the customer
satisfaction. The stakeholders have to feel their money is wisely spend in the services of the
broadstairs beaches. The tourism industry has to provide comfort and security to the stakeholders
(Blackburn 2013).
Profitability
The profitability should be ensured in every strategy that is implemented. The aspect of profits
can be evaluated and examined before implementation of any strategies. The profitability can
give development and growth to the industry of tourism in the broadstairs beaches and it is the
most important aspect of it. The investors have a major role to play here.
E. the benefits of the strategies to the residents and visitors socially and economically
The stakeholders and the investors as well as the local people around the broadstairs beaches are
very much benefitted by the strategies and the implementation of the plans that have been made
for the development of the tourism in the broadstairs beaches. This has also generated many
other possibilities of development of the place itself and the people who are living in there. The
social as well as the economical development is been provided by the strategies made by the
managers and the investors. The two different aspects are evaluated in terms of the benefits of
the strategies (Ward 2016).
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Residents
The local residents are very much facilitated by the strategies. The local business shops are very
much used by the tourists. Tourists buy many things in their vacation and that has also helped the
local people economically. The local people are developed in terms of their style of bliving. The
living standards got improved (Wallace and Webber 2017).
Visitors
The strategies helped the visitors a lot. The strategies provide the assurance of the comfort and
security of the visitors. The visitors get relaxed in their vacation and the economically the new
features are cheap and it is very much liked by the visitors and the visitors are enjoying their
vacation in that place (Botha and Robertson 2014).
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Conclusion
To conclude it can be said that the broadstairs beaches has a vast possibilities to have a
prosperous business and future in the tourism industry. Many factors has interrupted the flow of
the tourists in the place but many renovations in the broadstairs beaches has provided the quality
of services and many attractions to the place that has attracting the foreign tourists to come at
the spot. Many new rides are introduced to the beach areas that have also given the tourists new
features in the particular place. The beaches are promoted and advertised skillfully has attracted
many people who had never come here before. This prosperous outcome has been done because
of the strategies that are made by the managers.
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