Project Management: SWOT Analysis of Broadway Café, University Name

This report presents a SWOT analysis of Broadway Café, a coffee shop, examining its strengths, weaknesses, opportunities, and threats. The strengths include high-quality coffee beans, affordable pricing, and modern packaging. Weaknesses include limited brand recognition and the absence of inventory and payroll tracking systems. Opportunities involve expanding the business and catering to coffee enthusiasts. Threats include intense market competition, renovation costs, and changing consumer preferences. The analysis is supported by references to relevant academic literature. This report aims to provide insights into the business's competitive position and strategic planning, with a focus on business development and project management principles.

Running head: PROJECT MANAGEMENT
Project Management
Name of the Student
Name of the University
Author note

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SWOT Analysis of Broadway Café
Strengths
High grade java coffee beans
Cheaper than other popular brands
Packaging is designed modernly with cups labeled along with the mugs to support the
modern day taste (Brooks, Heffner and Henderson, 2014)
Quality, taste and service is fantastic till date
Proper reduction in cost (Everett 2014)
Affordable product
Excellent design of the store
Weaknesses
There is huge competition as there are other popular coffee shops
Less popularity as well as reputation in comparison with other coffee shops
Need to provide their information in the different websites (Everett 2014)
Proper marketing through proper usage of social media is required to expand the
business
There is no record or track for inventory of the company along with the payroll of the
employees (Brooks, Heffner and Henderson, 2014)
Opportunities
As this is a home grown coffee, there is proper scope of expansion of the coffee shop
in the local market
Proper growth of niche for the ones who are enthusiasts as well as drinkers and try
different new flavors of coffee (Brooks, Heffner and Henderson, 2014)

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Proper opportunity to open different franchising in different locations
Threats
There are lots of new competitors in the competitive market
Massive cost of renovation (Everett 2014)
Difficulty in convincing the customers who are cost conscious
Healthy trends of the consumers
Changing taste of the market
Competitors in the market are advanced as they maintain proper database that is
necessary to attract customers (Brooks, Heffner and Henderson, 2014)
Different franchise of the market in different areas as well as in other parts of the
world

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Figure 1: SWOT Analysis
(Source: Created by author)
OPPORTUNITIESHugescopeofexpansionPropergrowthforcreatingnicheforthecustomerswhopreferdiffernetvarietiesofcoffeeProperopportunitytoopendifferentfranchiseindifferentlocationThreatsMassivecostofrenovationDifferenttastesandpreferencesofcustomersLotsofnewcompetitorsinthemarketSWOT

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References
Brooks, G., Heffner, A. and Henderson, D., 2014. A SWOT analysis of competitive
knowledge from social media for a small start-up business. The Review of Business
Information Systems (Online), 18(1), p.23.
Everett, R.F., 2014. A crack in the foundation: Why SWOT might be less than effective in
market sensing analysis. Journal of Marketing & Management.