Analysis of Brochure Design and Alternatives in Tour Operations

This report evaluates the planning decisions for brochure design and the suitability of alternatives for tour operators, focusing on the context of a BTEC HND in Travel and Tourism Management assignment. The analysis centers on the role of brochures in promoting holiday packages, particularly for student tours, examining the stages involved in brochure design, including planning, formatting, target market identification, printing, and distribution. It highlights the evolution of promotional methods, such as the adoption of websites and e-brochures, alongside traditional brochures, and their impact on attracting customers. The report assesses the effectiveness of various marketing techniques, including social media, messaging, and emails, while also considering the importance of pricing strategies for student-focused tour packages. It emphasizes the importance of visual elements, such as color and graphics, and the need for clear and detailed information to effectively communicate with potential customers. Furthermore, the report suggests the use of e-brochures as a means to enhance customer engagement and improve marketing strategies.

3.1
Brochures play an essential role when travel and
tourism firms plan to manage holiday packages.
It seems that travellers carry brochures with them
self. Brochures is the detailed information such
as dates, transports destinations and time.
Here are the stages that need to be follow while
designing brochures are as follows-
Planning- TUI Group listed all the activities in
formulating brochures. The management group
of TUI should have to conduct research about
adventurous places, hotel and restaurants and
transport.
Formatting- In the design of brochures, it is
very necessary to do formatting on regular basis
as it helps in attracting customers towards the
company. Colour, graphics, size of brochures
affects the mind of people (Jovanović and
Njeguš, 2013).
Target Market- TUI group is managing holiday
packages for academic students. Thus, the price
of the tour is different from other holiday
packages. The packages of tour for students is
reasonable.
Printing the brochures- Printing is also very
important is designing of brochures. It should be
proper, colour, combination, size which help to
show detailed clearly.
Distribution- This is one of the most essential
element in designing of broacher. TUI group
should advertise its services by using internet,
television, newspapers, magazines and
newspaper.
TUI group has also adopted new and
innovative methods of developing
brochures such as websites and online
procedure. Company should make focus on
e-brochure to attract customers more as
because traditional brochures are very
lengthy and time consuming procedure.
Thus, company should make E-brochure by
using internet which lays positive impact
on the mind of customers. In order to
promote and communicate services of
various tour operators brochure plays
effective role as they change the mind of
customers as well as helps in marketing of
there holiday packages.
3.1 Evaluating the planning decisions taken for the design for the design of the brochures.
3.2 Suitability of alternatives to a traditional brochure for various types of tour operators for
communication and promotion.
TASK 3
3.2
Brochures that are developed are needed to be
promoted among students which help them to gain
and collect the most suitable information regarding
several famous destinations and places. It also
helps in covering detailed information about the
attraction tourist where tour has been planned.
Apart from this, there are various other techniques
such as social media, messaging, emails and notice
boards, etc. that help students to assemble relevant
information regarding the tour package that help
students to assemble relevant information
regarding the tour package. These methods or
techniques are very useful and effective. Beside
this, traditional brochures is a category which
belongs to important information regarding tour
including prices of services