Business Report: Optimizing Systems for Bronson Logistics Growth

This report identifies and analyzes the critical system needs of Bronson Logistics, a rapidly growing company facing challenges in its expansion due to inadequate systems. The report highlights the necessity of a transport operating system like Cloud Global Logistic for cost calculation and efficient supply chain management. It also emphasizes the importance of a customer relationship management system such as Thryv to improve customer interaction and address delivery delays. Furthermore, the report recommends a real-time vehicle tracking system like TrakNGo for enhanced delivery tracking and security, alongside implementing an accounting system like Intuit QuickBooks Online to replace paper-based accounting and ensure systematic transaction recording. The conclusion underscores the significance of these systems in facilitating business stability and expansion, providing a roadmap for Bronson Logistics to overcome its current operational hurdles.

Project 2 Business Report

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Identifying the system that client need:.......................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Every business organization need operating system that allow firm to manage their work and
daily operation, it is very clear that business need systematic operating system that help in
effective management of the business (Aydiner and et.al., 2019). Systems may include IT
system, operating system and accounting system, these are those business managements steps
that allow firm to become stable. This report will discuss different systems that client need to get
relevant solution, system are demanded by the client to manage their working. Later details of
each system will be provided including detail related to software and hardware. At last impact of
these systems on business will be discussed.
MAIN BODY
Identifying the system that client need:
Bronson Logistic is rapidly growing in the market and focusing on continuous expansion,
this business is small and work without any good system. Bronson logistic is facing issue while
expanding their business, due to lack of proper accounting and operating system, investor are
taking step back and withdrawing idea of investing. There are certain system that a client need,
these are:
A transport operating system: Transportation operating system is one of the most important
system needed by the business organization to manage their supply chain and physical
movement of goods with lorry (Al-Hawari and Barham, 2021). Bronson logistic need TMS
system that allow them to manage transport and help them to manage operation of supply chain.
For example; Cloud Global Logistic is one of the finest transport operating system that have
been serving transportation companies and agencies of Australia. Bronson is facing issue in the
management of logistic, this company can use Cloud Global Logistic to find the best solution,
these are:
 Calculation of cost: This is one of the most important factor of Cloud Global Logistic
management software that allow business to focus on calculation of service and
transportation cost. Bronson logistic can manage cost with the help of this software
allowing them to become stable in transport operating process.
A customer relation management system: This system is significantly important for the
business organization, this allows company to manage relationship with customer by
understanding where company lack behind and what firm should do to manage relationship with

customer, there are certain CRMS that might help Bronson logistic to manage customer
relationship. For example; Thryv, this is one of the best customer relationship management
system that allow company to understand their customer and analyse their exact demand
(Mustafa and et.al., 2019.). Bronson logistic is facing issue related to customer relationship for
example; delay in delivery and lack of focus on customer impacting business growth, using
CRMS, Bronson can manage this issue, with solution;
 Examine customer need: CRMS allow business to understand their customer and act
accordingly, Bronson logistic have to use Thryv as customer relationship management
helping them to manage customer relationship by examining their need and indicate
business how they can act to manage relationship.
 Interaction with customer: CRMS system allow business to interact with customer and
provide them solution accordingly, Thryv help business to automatically interact with
customer and understand their need and demand. Bronson logistic need Thryv that help
them to interact with customer and provide them solution to issue they face in the product
and service process.
A real time vehicle tracking system: This is the best system that is needed by logistic
companies, every firm who have manufacturing unit knows the importance of vehicle tracking.
Logistic companies need tracking system allowing them to track trucks, vehicle and other
distribution transportation vehicle. Bronson logistic need both software and hardware operating
system allowing them track each truck (Chauhan and et.al., 2020). For example; TrakNGo is one
of the finest real time vehicle operating system, small chip or device is been placed at truck that
provide real time location of the vehicle. Bronson logistic is facing issue of tracking, they are
planning to add new trucks in the process that means tracking become an issue. This can be
solved with the help of TrakNGo software, solution are:
 Tracking of delivery: Tracking of delivery can be done with the help of this software
allowing Bronson logistic to avoid delay, TrakNGo will be installed as software on the
computer and hardware in truck providing live location of the lorry, this can provide
safety and security as well when trucks are loaded with valuable goods.
An accounting system: Every business organization need accounting system that allow them to
manage accounting with proper format and systematic structure helping them to avoid any kind
of mistake and issue in accounting process. Bronson logistic was using paper based accounting

which need to be upgraded because transaction may be impacted due to paper based accounting
with hidden mistake. This logistic firm need, Intuit QuickBooks Online this online accounting
system help firm to manage their transaction and record with systematic and structured format
allowing firm to avoid any kind of mistake in accounting (Soudani, 2016). Bronson Logistic was
using paper based accounting impacting their transaction and bringing challenges, this company
need to implement accounting system for solution to transaction, these are:
 Systematic accounting: Intuit QuickBooks provide systematic accounting help company
to avoid using paper based accounting, this software help business to become stable.
Bronson logistic can get systematic accounting allowing them to reduce paper based
accounting issue, they are expanding that means transaction need to be recorded in safe
and better place.
CONCLUSION
This report has discussed information system and its importance in the business organization
where different system provide different benefit to the business and help them to become stable.
Later this report has discussed types of information system including a transport operating
system, a customer relationship management system, a real time vehicle tracking system and an
accounting system. At last this report has discussed role of these systems in solving client's
needs, using case study, impact and role of these systems on business expansion process has
been discussed.

REFERENCES
Books and journals
Al-Hawari, F. and Barham, H., 2021. A machine learning based help desk system for IT service
management. Journal of King Saud University-Computer and Information
Sciences, 33(6), pp.702-718.
Aydiner and et.al., 2019. Information system capabilities and firm performance: Opening the
black box through decision-making performance and business-process
performance. International Journal of Information Management, 47, pp.168-182.
Chauhan and et.al., 2020. Iot enabled real-time urban transport management system. Computers
& Electrical Engineering, 86, p.106746.
Mustafa and et.al., 2019. Cloud-Based Vehicle Tracking System. Iraqi Journal of Information
and Communications Technology, 2(4), pp.21-30.
Soudani, S.N., 2016. The usefulness of an accounting information system for effective
organizational performance. International Journal of Economics and Finance, 4(5),
pp.136-145.
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