Strategic Analysis: Brook Organization's Planning, Stakeholders, UK

This report provides a strategic analysis of Brook Organization within the UK, focusing on its strategic planning processes. It identifies the importance of external factors, stakeholder needs and expectations, and major changes in the external environment. The report utilizes tools to measure the impact of current business plans, represents the organization's market position through competitive analysis, and evaluates its strengths and weaknesses using a SWOT framework. Key areas explored include market research, customer feedback analysis, and the impact of social, legal, political, and competitive factors. The analysis concludes with insights into improving Brook's confidential sexual health services for young people in the UK, highlighting the role of market research and SWOT analysis in strategic decision-making. Desklib provides access to similar solved assignments and past papers for students.

STRATEGIC PLANNING

INTRODUCTION
The present file describes the values of external factors
which affect organization in the nation. It measures the
requirements and expectations of stakeholders in the
corporation. It introduces various tools to analyses the
impact of present business plans in the UK. In addition,
it represents position of Brook organization in the
current market.

1.1 Importance of external factors

 As per case study,They help the organisation to
analyse environment of market which help to design
appropriate strategic planning in the nation.
 There are many external factors like social,
economical, technological, political, legal and
environmental which is necessary for the firm to
continue its health care operations for the young
people in the nation.

1.2 Needs and expectation of stakeholders

Stakeholders has many needs and expectation from the
Brook organization.
There are many associates like
 Consumers- Mainly young people
 Shareholders- Better Dividends

 Suppliers- Increased transactions of medical
instruments, timely payment
 Employees- proper salary increment, bonus and
medical insurance, promotions

1.3 Analyses major changes of external environment
 Social, legal, political and competitive factors are
changing as per time the UK.
 As per case study, modern perception of young people
is changing day by day. This process will also affect
the strategic planning of organisation.

 Rules and regulation of United Kingdom are changing
per year regarding health and safety of all kind of people.
This process will also oblige the management of Brook
to alter its policies.

2.1 Using the appropriate tools to measure the
impacts of current business plans
Market research
In this process, corporation can choose primary and
secondary research in the market. Primary study can be
conducted through interview of consumer, sampling and
survey methods to judge effect present business plan in
the United Kingdom.

Customer complaints and feedback analysis
Brook can also take complaints from its young customers
in the nation. This way, firm can take better opinions to
improve its sexual health services in the market.
Organisation can use CRM (Customer relationship
management) tool to consider customer complaints and
feedback in the firm.

2.2 Represent the position of organisation in the
current market.
Management of Brook can utilize the competitive analysis
to analyse its position in the present market. This
process can help the firm to identify its performance
through selling records, markets image and customers
opinions and their preference in the market.

This way, management of Brook can get huge help to
redesign its activities in order to improve their free and
confidential sexual health services for young people in
the United Kingdom.

2.3 Evaluating competitive strengths and weakness
of organisation

Strength
As per case study, Organisation is containing 17 centres
across the United Kingdom.
It also provides effective health services to 100000 young
people in the country.
Brook voluntary organisation has optimistic brand image
to render effective health facilities to all young people in
the UK.

Weakness
 According to case, corporation is suffering with lack
of proper long term objectives.
 Organisation is unable to target all young people due
to lack social and health volunteers in the United
Kingdom.

Opportunities
 Management of organisation can open more health
care centres for young people for better health
facilities in the nation.
 Corporation can also provide all kind of medical and
health services to all types of citizens.

Threats
 Increasing wages rate of social and heath care
volunteers.
 Economic recession of nation.
 Changes of health care policies by UK government.

 CONCLUSIONS
Importance of health services helps the Brook organization
to improve its confidential sexual health services for
young people in the nation. In addition, Market research
aids the corporation to analyses effect of current
business plan. It can be concluded that SWOT analysis
contribute effective role for Brook to evaluate
competitive strength ans weaknesses in the United
Kingdom.

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