Strategic Planning Report: Analysis of Brook's Strategic Plan

This report provides a comprehensive analysis of the strategic planning process for the Brook organization, a voluntary sexual health service provider. It begins with an introduction highlighting the importance of strategic planning in a competitive market and the tools used to develop effective strategies. The report then delves into specific strategic planning tools, including Ansoff's Matrix, Mintzberg’s Strategy, and Gap Analysis, demonstrating how Brook can utilize them for market penetration, development, and product innovation. A comparative analysis of Brook's activities with Auckland sexual health services is presented, examining areas such as diagnosis, treatment, consultation, and awareness. The report explores options for future organizational strategy, emphasizing market analysis, networking, and value-based strategies. It concludes by outlining a suitable structure for strategy formulation, including the use of a strategy framework, stakeholder participation, and criteria for reviewing potential options, such as feasibility studies and market attractiveness, to enhance the quality of its services and achieve its goals.

Strategic Planning

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 3............................................................................................................................................1
3.1 Modeling tools to develop strategic plan..........................................................................1
3.2 Comparative understanding of activities of organization.................................................2
3.3 Options to form basis of future organizational strategy...................................................2
TASK 4............................................................................................................................................3
4.1 Suitable structure for strategy formulation.......................................................................3
4.2 Criteria for reviewing potential options for a strategy plan.............................................3
4.3 An agreed strategy plan that include resource implications.............................................4
TASK 5............................................................................................................................................4
5.1 Comparing core organizational values.............................................................................4
5.2 Appropriate mission and vision for an organization........................................................5
5.3 Future management objectives for an organization..........................................................5
5.4 Measure to evaluate a strategic plan.................................................................................5
TASK 6............................................................................................................................................6
6.1 Scheduling the implementation of strategic plan in an organization...............................6
6.2 Appropriate dissemination process to gain commitment from the stakeholder...............6
6.3 Monitoring and evaluation system for the implementation of strategic plan...................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Increasing volatility and fierceness in the market makes competition very tough for the
organizations that are operating in it. To establish a prominent position in the market,
management builds efficient strategies by using effective tools according to the suitability as per
its product, services and resources available to it. Success and development of organization
depends upon effectiveness of strategic planning done by it. Strategic planning is a systematic
organizational management which includes different components such as strengthening its
operations, increasing efficiency and productivity of employees and efficient utilization of
resources. Present report is prepared to make an overall analysis of strategies formulated by
management and its effectiveness. For this purpose, national voluntary organization Brook is
taken into account. This organization provides free and confidential sexual health services to the
countrymen. With its headquarter in London, it has 17 centers across the country UK. Company
aims to develop new strategic plan to fulfill its targets. Report throws light on different tools
adopted by mentioned company to achieve targeted business results.
TASK 1 POWER POINT PRESENTATION
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TASK 3
3.1 Modeling tools to develop strategic plan
In order to develop market strategic plans, two modeling tools are used for the purpose.
ANSOFF'S MATRIX
Ansoff’s matrix is a framework that aids in identifying the potential areas in which business can
progress for the purpose of setting new milestones. Brook can use the same for boosting its
growth rate. In this context, following is the application of Ansoff’s for Brook. Market penetration: Brook has adopted this method to penetrate into different market
such as earlier it was confined to provide sexual health services but now it has widened
its scope by bringing awareness among youth (Swayne, Duncan and Ginter, 2012). Market development: By imbibing the latest technology equipment into the infrastructure
market area of organization is developed to the wide extent.
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 Product development: This refers to the inculcation of different ways in the processes
adopted by organization such as by increasing awareness in schools, colleges and other
institutes so that ratio of victims and patients can be decreased significantly (Peters and
Buhalis, 2004).
MINTZBERG’S STRATEGY
It includes following aspects:
1. Plan: Mentioned Company can open diagnostic center as well for gaining attention from
customers.
2. Ploy: Competitors can be disrupt by recruiting skilled and highly experienced doctors.
3. Pattern: Company can even focus on past pattern while taking actions for pattern.
4. Position: It can position as a health center where diagnostic service is also available.
5. Perspective: It supports encouraging risk taking at the time of taking decisions.
There are two set of strategies i.e. deliberate and emergent. Strategies that been
developed by considering situational analysis and other related tools are termed as deliberate. On
the other hand, tactics that need to employ due to unexpected opportunities or challenge are
termed as emergent strategies. Brook can apply deliberate strategies by doing SWOT and
PESTLE analysis but it can alter its strategies due to dynamic business environment.
GAP ANALYSIS
Method of assessing the differences in the targeted goals and outcome received is an
effectual method to bring considerable amount of results. Method referred as Gap analysis is
widely used in organization to achieve desired targets. Frequent use of this method enables to
identify strengths and weaknesses of Brook and helps in developing better services, and it also
helps to quickly identify areas to focus the organization resources for product or service
improvement.
3.2 Comparative understanding of activities of organization
To understand the activities of Brook market areas are divided into different fragments
and then analysis is made with reference to its comparison with the services provided by
Auckland sexual health services.
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 Diagnosis: It is the most important part of the services provided by the organization as
before providing the treatment it is essential to properly diagnose the disease. For that
purpose advanced and latest equipment are required. At present, organization lags behind
the benchmark set by the professionals in comparison to the Auckland sexual health
services organization which is endowed with the high tech equipment. Treatment and medications: Brook organization is a team of expertise and specialist in
the field. There are highly skilled and knowledgeable doctors and team of subordinate to
undergo prescription and treatment whereas in Auckland health services there is absence
of good doctors and specialists. Consultation: Sexual health services are still a non-discussed topic among people. The
hesitation among people is the major obstacles that hinder organization to provide better
services (Swayne, Duncan and Ginter, 2012). In this regard, Brook owes a very efficient
team that is affable in nature even patients and other people feel free to consult. Bringing awareness: Conventional methods are used and better techniques should be
adopted to spread awareness.
 Benchmarking: Brooke operates as per the industry standards and offers quality services
to the patients within the context of sexual services. It is one of its kind health facility
provider that offers services to young people below 25 years. Brook follows government
regulations and the standards in the UK health service industry when carrying out
services.
3.3 Options to form basis of future organizational strategy.
With the aim to expand its centers of services and bring improvement in the quality,
organization can adopt various effectual methods. Market analysis: To become successful in any mission it is essential to research about
core areas of the working domain. It includes both internal and external analysis. With
the intimate and in depth analysis, organization can make better and effectual strategies to
achieve the targeted goals. To understand their customers, competitors, and adjust to the
changing environment. Relations and networking: By widening the domain and area of services, better strategies
can be formulated. Enhancement in relations and networks leads to up-gradation of
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knowledge about the latest technology and methods used in the market (Sibbald, Shen
and McBride, 2004). Efficiency in production: Core area of strategy formulation is improving the efficiency of
the services provided such as delivering better health services and bringing awareness
about sexual health issues.
Value based strategy
In the recent time adoption of value based strategy enables the organization to bring
efficiency in its services. It is the strategy that consider customers as the determinant and
completely focus on their needs and requirement. There are certain steps that are required to be
followed by Brook: Value Modeling: It is the integrated approach which encompasses into it strategy
formulation of both primary and support activities such as inbound and outbound
infrastructure, human resources, technology, marketing and all other related to the
working of organization. Value communication: It refers to the interaction and interpretation of the services to the
customers and its stakeholders in the efficient manner. Brook caters to make their patients
and customers feel comfortable to avail the services.
 Value pricing: The important component if value based strategy is deciding the prices
and charges of services offered by it. There are many obstacles in executing the sexual
health services. Keeping that in consideration, prices are kept competitive and low to
make it available for maximum people and connect them.
The above mentioned strategy enables the organization brook to enhance the quality of its
services in different aspects. Such as market analysis enables to get the overview of complete
scenario to undertake services, relations and networking expands the domain of working and
efficiency in productivity retain people with the organization. Further, value chain model creates
the base of effect strategy building to trigger the growth and development.
TASK 4
4.1 Suitable structure for strategy formulation
To make the efficient strategic plan, it has to build a structure with strong foundation that
inculcates all the factors and fulfills responsibilities towards all the stakeholders. Following
components are needed to be included in the plan:
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STRATEGY FRAMEWORK
Initial analysis Mission and vision: It includes the mission and vision of organization on which the
working of organization lay down. Corporate values: These are the principals and values on which employees or
organization works and accordingly accomplish goals (Grier and Bryant, 2005). Internal analysis and its inferences: By using models such as SWOT analysis, it helps in
identifying strengths and weaknesses of the organization.
External analysis External analysis and results: Assessment of external scenario is prerequisite in the
process of making plan. Market position: It refers to realization of market position of the company.
Formulation and corporate strategy Short term and long term objectives: By making short term and long term goal, mission
and vision can be accomplished. Strategy formulated to achieve target results: Strategies are prepared. Methods to implement the plan: Different ways to implement plan are discussed.
Gaining and sustaining competitive advantage
 Evaluation: At last, evaluation is made to compare goals targeted and results achieved.
Structure that ensures appropriate participation from all stakeholders
Systematic format is used to ensure that there is the effective participation of all the
stakeholders in the activities done by the mentioned organization Brook.
 Attractiveness: Effectual advertisements are posted on newspapers and magazines related
to the sexual health services to bring awareness about it.
 Participation: Communication through different mediums, stakeholders are engaged with
Brook. Different stakeholders have varied purposes with respect to it in which they are
engaged such as utilizing excellent clinical knowledge, creating funding base and
sustainable funding, establishing strong relationships, robust network and others.
 Reviewing options: Among the various available resources and strategies, adopting
suitable one is the crucial task. Hence, for the purpose there is the team available which
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analyze the different aspects of the concerned service and help management to take
decisions.
 Communicating value: Brook works on certain values while providing sexual health
services that communicated by the employees. Values such as maintaining
confidentiality, enhancing education, seeking choices, involvement of concerned party
and diversity are communicated.
4.2 Criteria for reviewing potential options for a strategy plan
Reviewing and assessing potential options is important part of strategic plan formulation.
For the precise and accurate assessment and reviewing of strategies formulated by organization,
suitable and appropriate methods should be adopted. It inculcates certain components and
factors:
 Suitable tool and method need to be used so that precise results can be obtained and
accordingly steps can be taken (Sanders, Bowie and Bowie, 2004).
 Evaluates must possess in-depth knowledge about all the factors and components that are
to be used in evaluation.
 Along with tool, the accurate and proper procedure is required to be adopted to get the
optimum results from evaluation and reviewing.
 A proper plan is needed to be adopted by inculcating all the components. Important section of evaluation is the comparison made between the previews' status and
post effects.
Feasibility Study
Market Attractiveness
Potential customers
Potential customers of Brook are patients seeking sexual health services and young persons
below the age group of 25 years to whom organization caters to provide information and advice
to adopt healthy practices.
Accessibility to the market
There are certain obligations to undergo the process due to its sensitive nature. Further, less
awareness among people and hesitation to seek services hinders the smooth execution of all the
services.
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Competition
Being the only organization of its kind, it faces less competition. But there are certain institutes
such as hospitals who work in this area.
Cost-benefit analysis
Costs Benefits
 Research and development to make the
overall analysis of organization and its
surroundings
 Social environment is required to be
made favorable in nature so that better
services can be provided.
 Employees cost are incurred by
organization in providing training and
development sessions to them.
 Maintenance cost to maintain and
install latest and advanced equipment.
 Have the efficient team that posses
sound knowledge about the field and
services.
 Have good hold over the market.
 Good relational constructs enables the
organization Brook to install better and
advanced equipment.
 Owes loyalty and trust of people that
feel comfortable to seek advice.
Consistency with organizational values
 Brook is the organization that functions to provide sexual health services to large number
of people. It is the sensitive issue that is not much talked and discussed by the people but
organization caters to understand the needs and accordingly. Organization maintain secrecy and authenticity to maintain loyalty and trust of patients
and customers.
Opportunity cost and scenario planning
Additional services are offered by the organization to enhance quality of sexual health
services which rationalizes the opportunity cost.
Further, there is frequent evaluation and feasibility analysis of the strategy mentioned to
check its appropriateness with the conditions prevailing in the market.
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4.3 An agreed strategy plan that include resource implications
In order to completely utilize the resources of the organization, a strategic plan is
required to be prepared so that better results can be obtained (Li, 2010). The strategic plan
prepared need to be included in the following components
 Installation of the latest technology medical equipment in the organization so that better
services and treatment can be offered to the patients and the customers who are seeking
help.
 Planning out training and development sessions of the employees so that they can provide
better services by bringing more affability in the consultation and advise to provide.
 Developing infrastructure of the organization is the crucial element in the strategy
formulation as its efficiency results in deriving better results.
 For the better resource implication it is very essential that every employee working in the
organization and connected to it should provide better services. For this purpose it is
required that they owe certain responsibilities and fulfill them with accuracy and
sincerity.
Goals and
Objectives
Strategy Responsible
person &
Department
Monitoring
and
Reviewing
system
Resource
implications
Time scale
Human
resource
Appoint
efficient
and
knowledge
able
employees
from the
pool of
applicants
that posses
all the
HR
managemen
t of
organizatio
n Brook.
Frequent
performanc
e appraisal.
By adopting
rigorous
selection
process and
then
providing
training
and
developmen
t sessions.
4 Months
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attribute
required to
deliver
Technology Installing
better and
advanced
medical
equipment
Technical
support
department
Monitoring
and
checking of
equipment.
Appointing
employees
to use them
efficiently.
3 Months
Financial Attract
finances
and credits
in the form
of
donations
and aids
from
people and
governmen
t bodies.
Finance
department
of Brook.
Checking
financial
credibility
of
organizatio
n.
Utilize
finances in
providing
health
services to
people.
1 year.
TASK 5
5.1 Comparing core organizational values
Brook organization is the customer oriented organization that functions to provide the
sexual health services. It caters to bring awareness about the sexual health among the maximum
number of people. It aims to expand its customer base but it has less inclination towards profit of
the organization.
Brook functions to provide sexual health services to the people and bring awareness among
people to pursue the precaution methods and adopt healthy practices. Further, the organizational
objectives are compared with core organizational values in four aspects such as on ethical grounds,
cultural beliefs, environmental prospects, social arenas and business aspects. The objectives of the
organization totally comply with beliefs in societal and ethical grounds it stands. It has adopted
various measures to maintain confidentiality of data and consulting party's details (Dooris, 2004).
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Management caters to develop its business to larger areas but it does not compromise with its values
and principals. Profit generation is not the basic motive of the organization. Apart from this, it makes
efforts to train their employees to meet objectives and targets of Brook.
Organisational values of Brook Current Business objectives of Brook
 Societal value: Provision of free or
voluntary sexual health service to under 25
years.
 Confidentiality: Providing confidential
advices, information and treatment.
 Education: Educate people about the need
of maintaining sexual health and provide
ways for the same.
 Involvement: Involving the concerned
person to take decisions that affect them.
 Brook complies with its organisational
objectives to maintaining confidentiality
and privacy.
 It also caters to provide the affable attitude
towards the patients and other customers.
 Right of children: It is about right of
children to fulfil their potential and make
them free from any harm.
5.2 Appropriate mission and vision for an organization
Vision: To become the most reliable and promising organization for long run in the field by
providing high quality services and innovative methods in improving sexual health.
Mission: To expand the customer base by engaging with large number of people and
collaborating with educational institutes, hospitals and other institutions working in the same
area.
Mission and vision are the foundation stone on which the operational management and
working of the organization depends. This is the core element in which the employees are
motivated to work and give their services. The strength and stability drives the efficiency and
productivity from the employees and staff members. For that purpose, a strong vision is decided
by the organization to rejuvenate the energy and bring better efficiency level.
To achieve the targeted results and accomplish the vision decided by the organization, a
mission is set, such as to associate with certain number of schools and institutes so that
awareness among larger stream of people can be brought. Apart from this, it inculcates into it the
installation of better medical equipment into the infrastructure to that better diagnosis can be
made which results into precise treatments and medications (Scourfield, 2007).
Technology: By interacting with other institutes and organization to install high tech and better
medical equipment.
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Partnerships: It refers to making agreements of linkages to the financial institutions, other
charitable organizations, government groups to imbibe innovative methods for the services and
better ways to deal with patient's issues.
5.3 Future management objectives for an organization
Future management objectives of the mentioned organization Brook includes following
components to accomplish the objectives and plan prepared to give optimum level of services. It
is executed by adopting SMART objectives: Specific: Use of efficient database management system by the management enables them
to handle wide data in a very lucrative and efficient manner and provides easy
accessibility. Using DBMS will enable the Brook to feed data and access them properly.
 Measurable: It means that at various centers of Brook, better and efficient handling of
accountability and responsibility helps in providing awareness about the sex education
and health services. Adopting tools for performance comparison and strategic evaluation. Achievable: Adopting various methods to achieve the targeted goals.
 Realistic: The fundamental element of the operations of sexual health service provider is
building and maintaining ethical framework. In includes maintaining and building trust
and confidence of their patients and persons seeking advice so that they can contact
comfortably (Kaplan and et.al, 2010). Deciding short term and long term objectives to
achieve targeted goals.
 Time: To achieve short term and long term objectives in the prescribed time frame.
Preparing the plan enables to proceed in systematic manner.
5.4 Measure to evaluate a strategic plan
Evaluation is the crucial part of the process adopted to process the strategic plan. After
the formulation and implementation, the evaluation and reviewing of plan is very important part.
Various precise and accurate methods are required to be adopted by the formulators of plan. It
includes following components and criteria:
 Authenticity and preciseness of a plan can be evaluated by making comparisons of the
results. It means that by comparing the status and situation before and after the
implementation of plan. This is the accurate method to assess the situation.
 Monitoring: With the frequent monitoring of the implementation of the plan, the
effectiveness can be evaluated (Johnson, 2004). By adopting this method, it helps in in
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identifying the flaws and immediately addressing it by adopting effective methods.
Specific team containing specialists and expertise do the task effectively.
 Performance evaluation: By processing frequent performance appraisals of employees
working in the organization by comparing desired goals and target achieved efficiency
level is assessed. Performance is evaluated by analyzing their quantitative performance
and seeking feed-backs from management and patients.
 Customer feedback: By seeking feedback from the customers by conducting surveys,
quality of services delivered by the employees is evaluated in Brook.
 Targets: By comparing the targets and goals from initial and final stages such as number
of increased concerned parties, consolidation of number of educational institutes and
other organisations etc.
 Bench-marking: There is a certain standard set in the field with respect to its optimal,
comparing both the levels enables to understand the gap and need for improvements.
TASK 6
6.1 Scheduling the implementation of strategic plan in an organization
Implementation of a strategic plan includes combination of several steps.
What to achieve
To expand the customer base and reach large number of people with quality services and
advanced equipment’s.
How to achieve
 Gathering the resources required to implement the strategic plan.
 Training of the employees to get adaptability with the plan which will help in giving
better results.
 Execution of the plan includes components such as resource utilization, strategy
implementation and monitoring of the plan.
 Establishing an efficient and resourceful tracking system to monitor the functioning and
working of the organization. The organization is operating in more than 15 centers hence
it is an essential part.
Activities Month 1 Month 2 Month 3 Month 4 Month 5
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Strategy plan formulation
Accommodating Finances
Recruiting efficient and eligible
employees having knowledge about
their respective departments.
Installing high tech medical
equipment.
Training of employees to bring
adaptability with high tech equipment
and enhance quality of services.
Establishing the resourceful tracking
system to conduct monitoring.
6.2 Appropriate dissemination process to gain commitment from the stakeholder
One of the important components of the implementation of strategic plan is allocating
resources with optimum level of efficiency by the organization to its stakeholders. Better services are provided to the employees so that efficient work culture leads to the
provision of efficient level of services (Horwath and Morrison, 2007).
Process design
 General organizational agreement: By forming the formal document with the
stakeholders with respect to extending of services.
 Communicate with stakeholders: By convincing them about the goals and objectives of
Brook organization. For communication, press release will be used. Additionally,
negotiation with them will be done based on displaying positive aspect of the proposed
strategies.
 Guidelines and action plan: By gathering the resources and making plan according to
comply with the objectives and goals such for Patients and persons seeking advice for
enhancing and improving sexual health are needed to be addressed effectively.
 Develop policy: Strategic plan has one component in it that is to abide the laws and
regulation laid down by the government and other legislative bodies.
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 Monitoring and evaluation control system: By inculcating frequent monitoring methods
to keep a check of quality of services provided is processed.
6.3 Monitoring and evaluation system for the implementation of strategic plan
One the most important part of implementing the strategic plan is evaluation and
reviewing of the process adopted and the results derived. The process includes:
 Planning regular strategic planning meetings is very efficient method to process the plan.
 Annual review meetings conducted by the management plays vital role in precise
evaluation.
 By inculcating the performance management and appraisal of the working and
functioning of the organization (Strategic planning, 2015).
Gap Analysis
Source: Gap analysis, 2016
Comparing Brook's performance as per the above diagram, it can be inferred that Brook
organization need to enhance its efficiency and productivity. Diagram states that Brook lags
behind in the factors such as high tech equipment and medical facilities whereas it is equipped
with required human resources. Further, other areas in which there is the improvement required
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Illustration 1: Gap analysis of Brook
organisation

is the training and development of the employees working in the organization with reference to
the adaptability with the advanced techniques.
CONCLUSION
From the above study, it has been articulated that effectiveness of the strategy formulated
by the organization plays a crucial role in profitability and the expansion of organization and its
working. It can be outlined that voluntary organization Brook has the effectual strategic
framework and its applicability towards providing sexual health services. Through the analysis
of the models used by it such as value chain model and others along with its strategies, it is stated
that it has competitive edge in the market with the dominance over other organizations providing
similar services such as Auckland sexual health service provider. Further, gap analysis done with
respect to its services states that there is the need of improvement in its quality such as
inculcation of high tech medical equipment and others.
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Peters, M. and Buhalis, D., 2004. Family hotel businesses: strategic planning and the need for
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Sibbald, B., Shen, J. and McBride, A., 2004. Changing the skill-mix of the health care
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