Strategic Planning Report: Analysis of Brook's Strategic Plan

This report provides a comprehensive analysis of the strategic planning process for the Brook organization, a voluntary sexual health service provider. It begins with an introduction highlighting the importance of strategic planning in a competitive market and the tools used to develop effective strategies. The report then delves into specific strategic planning tools, including Ansoff's Matrix, Mintzberg’s Strategy, and Gap Analysis, demonstrating how Brook can utilize them for market penetration, development, and product innovation. A comparative analysis of Brook's activities with Auckland sexual health services is presented, examining areas such as diagnosis, treatment, consultation, and awareness. The report explores options for future organizational strategy, emphasizing market analysis, networking, and value-based strategies. It concludes by outlining a suitable structure for strategy formulation, including the use of a strategy framework, stakeholder participation, and criteria for reviewing potential options, such as feasibility studies and market attractiveness, to enhance the quality of its services and achieve its goals.

Strategic Planning

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 3............................................................................................................................................1
3.1 Modeling tools to develop strategic plan..........................................................................1
3.2 Comparative understanding of activities of organization.................................................2
3.3 Options to form basis of future organizational strategy...................................................2
TASK 4............................................................................................................................................3
4.1 Suitable structure for strategy formulation.......................................................................3
4.2 Criteria for reviewing potential options for a strategy plan.............................................3
4.3 An agreed strategy plan that include resource implications.............................................4
TASK 5............................................................................................................................................4
5.1 Comparing core organizational values.............................................................................4
5.2 Appropriate mission and vision for an organization........................................................5
5.3 Future management objectives for an organization..........................................................5
5.4 Measure to evaluate a strategic plan.................................................................................5
TASK 6............................................................................................................................................6
6.1 Scheduling the implementation of strategic plan in an organization...............................6
6.2 Appropriate dissemination process to gain commitment from the stakeholder...............6
6.3 Monitoring and evaluation system for the implementation of strategic plan...................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Increasing volatility and fierceness in the market makes competition very tough for the
organizations that are operating in it. To establish a prominent position in the market,
management builds efficient strategies by using effective tools according to the suitability as per
its product, services and resources available to it. Success and development of organization
depends upon effectiveness of strategic planning done by it. Strategic planning is a systematic
organizational management which includes different components such as strengthening its
operations, increasing efficiency and productivity of employees and efficient utilization of
resources. Present report is prepared to make an overall analysis of strategies formulated by
management and its effectiveness. For this purpose, national voluntary organization Brook is
taken into account. This organization provides free and confidential sexual health services to the
countrymen. With its headquarter in London, it has 17 centers across the country UK. Company
aims to develop new strategic plan to fulfill its targets. Report throws light on different tools
adopted by mentioned company to achieve targeted business results.
TASK 1 POWER POINT PRESENTATION
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