Brown's Hotel: Analyzing Operations, Challenges, and Future Vision

This report provides an overview of Brown's Hotel, a luxury hotel in Mayfair, London, founded in 1837 and part of The Rocco Forte Collection since 2003. It discusses the hotel's past and current operations, highlighting the challenges faced due to the COVID-19 pandemic, which forced temporary closure. The report emphasizes the hotel's focus on managing tangible and intangible components using various techniques and methods to maintain its competitive edge. Brown's Hotel aims to develop employment opportunities, promote sustainability, and maintain its unique identity. The vision is to manage its heritage while adapting to the evolving market, ensuring customer attraction and satisfaction.

Company overview
Brown's hotel is considered as a luxury hotel in
Mayfair, London. The hotel was founded in the year
of 1837 and since July 2003 the hotel is considered
as oldest existing hotel.
Foundation Year Research Project
Past operation
Brown's hotel is associated with
managing sustainability in their
business operations and for this the
organisation is using differential
techniques and methods. Brown's
hotel is considered as one of the
oldest hotel so that organisation is
putting such efforts to maintain their
legacy in such manner that
competitive edge can be retained by
them and higher customers can also
be attracted. The organisation
organises different events so that they
can promote sustainability and
responsible tourism and meet their
values and business objectives(Choi
and Choi, 2021).
Future operations
Brown's Hotel focuses over developing products in
such a manner that tangible and intangible
components can be used such as man-made resources,
cultural and natural resources. This becomes the centre
of destination in which several attractions are made
and developed so that experience of guests and visitors
could be enhanced.
Goals
The major objective of Brown's hotel is to develop
employment opportunities so that individual may be
benefited References
Hidalgo and et. al., 2022. Does hotel management
matter to overcoming the COVID-19 crisis? The
Spanish case. Tourism management, 88,
p.104395.Aburumman, A.A., 2020. COVID-19 impact
and survival strategy in business tourism market: the
example of the UAE MICE industry. Humanities and
social sciences communications, 7(1), pp.1-11.
Vision
The major vision of Brown's is to manage their
oldness and uniqueness in front of their customers so
that appropriate identity can be established by the
organisation into the market.
Current operational issues
The main challenge for Brown's hotel
is in relation with different areas in
which the hotel faces issue in
managing their assigned operations in
the current environment. This hotel
has faced unprecedented challenge
due to outbreak of global pandemic
COVID-19. They were forced to shut
their business operations because of
many restrictions imposed by the
Government (Phillipson and et. al.,
2020).