BSAVA Event Proposal for ICC Birmingham: Event Bid Module

This presentation is an event proposal for the British Small Animal Veterinary Association (BSAVA), aiming to secure the contract for their annual meeting at the ICC in Birmingham. It begins with an introduction that outlines the event's purpose and the client's profile, including their vision, mission, and objectives. The proposal emphasizes the importance of innovation and digitalization in event success, suggesting the use of advanced technologies like virtual reality and holograms. The presentation details key aspects of the event, such as registration, public and innovative exhibitions, keynote speakers, parallel sessions, and the gala dinner. It also includes a partner program with social and networking events. The marketing strategy incorporates understanding customers, SWOT analysis, market competition, and a marketing mix. The presentation concludes by highlighting the crucial role of innovation and digitalization and provides references from relevant literature.

BSAVA
effective
creative and
innovative event
proposal

SLOGAN OF EVENT
• “Because everything start
with a kiss…the love from
the littles members of the
family to us & loyalties is
infinite, and for that
reason, they deserve the
best care with love from
us”.

INTRODUCTION
• The presentation is about the organizing n event for
British Small Animal Veterinary Association (BSAVA)
who want to book complete site at ICC in September,
2022 in order to hold their annual meeting.
• The presentation will describe the complete client profile
which includes stakeholders, Philosophy of the
organization, Vision, Mission, Objectives.

Client profile
British Small Animal Veterinary Association (BSAVA)
• Overview
• Members
• Event
• Stakeholders
• Philosophy of the organization

Continued….
Vision
• The vision statement of BSAVA is to be professional association
of choice to inform and support or engage all the small animal
veterinary community.
Mission
• Its vision statement is to promote excellence in small animal
practice by using excellent education and science.

• Grab attention of attendees
• Creates awareness among all the professionals
• Determine the key issues
Continued….

Idea
• Use of the new and advance technology
• provide a detail view point of BSAVA
• range of promotional tools and techniques
• Proper arrangement of catering, exhibition, conference

Programme Proposal
 Registration
 Product exhibition
 Keynote speakers and parallel session
 All catering, gala dinner
 A partner program of social and networking
events to run alongside the main events

Registration…
• The different registration option are like
• Pre- registration
• During event

Public exhibition
• Arena Birmingham is used for a
public exhibition
• Exhibitions for family.
• Transportation facility

Innovative Exhibition
• Digitalized gadgets

Keynote speakers and parallel sessions
• VIP are invited
• Notes of already happen seminars

The Gala Dinner…
• Purely veg menu served
• Use of natural and organic food ingredients
• Menu will consist following
• Starters
• Main course
• Desserts

Partner programme
• Annual meeting is held
• Conference
• Gala dinner
• Innovative Exhibition

Highlight your specific creative solutions…
• Touchscreen
• Headset-free augmented-
• 7D Hologram-

Creative Solutions
• Magic music virtual video
• Interactive Invisibility cloak
• Tablet

Marketing strategy
• Marketing Strategy
• Understanding Customers.
• SWOT Analysis
• Market Competition
• Networking Resources
• Marketing Mix
• Design and Execution
• Review and Revise

Integrated Marketing communication
• Public relation
• E-marketing
• Direct Marketing
• Social Media
• Trade Shows, Seminars & Webinars
• Newsletters & Catalog

Conclusion
• By summing up above PPT, it has been concluded that by innovation and digitalization plays a crucial role in
the success of every event.
• From this, it has been further concluded that the profile of client is quite high and in order to conduct an
annual meeting in September 2022, there Is a need to use all the advance technologies such that Virtual
Reality Holograms 7D and further, online registration using an application provided by quoted firm

References
Finne, Å. and Grönroos, C., 2017. Communication-in-use:
customer-integrated marketing communication. European
Journal of Marketing.51(3). pp.445-463.
Girling, S. J. and Raiti, P., 2019. BSAVA manual of
reptiles (No. Ed. 3). British small animal veterinary
association.
Duke-Novakovski, T., Vries, M. D. and Seymour, C.,
2016. BSAVA manual of canine and feline anaesthesia and
analgesia (No. Ed. 3). British Small Animal Veterinary
Association.
Mullineaux, E. and Keeble, E., 2016. BSAVA manual of
wildlife casualties (No. Ed. 2). British Small Animal
Veterinary Association.
Blakeman, R., 2018. Integrated marketing communication:
creative strategy from idea to implementation. Rowman &
Littlefield.

Canvas Model
Key partner
 Media
 Catering
 BOD of BSAVA
 Customers
Key activities
 Conference
 Exhibition
 Speech
 Dinner
Value proposition
 Connect up to 7000 people.
 Live cloud monitoring
 Mesh Technology
 IOT sensor
 Data API
Key resources
 Social innovation
 Brand recognition
 Existing partnership
 Unique design and features
Customer relationship
 Community
 Long term
 Dedicated personal
 Co- creation
 Frequent service
Customer segments
 Government
 Different association who deal with
veterinary.
 Surveying industry
 NGO
Channels
 Suppliers
 Media
Cost structure
 Staff
 R&D
 Marketing
 Logistics
 Travel cost
Revenue streams.
 Tickets collection
 Donation box