Assessment Task: BSB40215 Certificate IV in Business Marketing

This document contains the solutions to the knowledge questions from the BSB40215 Certificate IV in Business unit "Undertake marketing activities". The assessment focuses on key aspects of marketing, including promotional activities, planning, and implementation. It covers topics such as identifying promotional activities, consulting relevant groups for promotional objectives, ensuring realistic timelines and costs, developing action plans, identifying necessary personnel and resources, defining roles and responsibilities, establishing relationships and networking, importance of feedback, analyzing audience feedback and data, and providing feedback to personnel. The document provides detailed answers to each question, demonstrating the understanding of marketing principles and practices, and how to apply them in a business context. This resource is designed to help students prepare for their assessments and improve their understanding of marketing concepts.

Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
ASSESSMENT INSTRUCTIONS
Overview
Prior to commencing the assessments your assessor will explain each task and the terms and submission of your task. Please consult
your assessor if you are unsure of any questions. It is important that you understand adhere to the terms and conditions and address
each task. If any task I not fully address than your assessment task will not be marked. The assessor will support you throughout this
process.
Written work
The assessment tasks are used to measure your understanding and underpinning skills and knowledge of this unit of competency.
When answering please ensure you address each criteria and sub point, demonstrate your research of each of the questions and cover
the topic in a logical and structured manner.
Active participation
It is a condition of enrolment that you actively participate in your studies. Active participation is completing all tasks on time. If you do
not participate you will be required to report to Student Services Coordinator.
Plagiarism
Plagiarism is taking and using someone else's thoughts, writings or inventions and representing them as your own. Plagiarism is a
serious act and may result in a student’s exclusion from a course. When you have any doubts about including the work of other authors
in your assessment, please consult your trainer/assessor. The following list outlines some of the activities for which a student can be
accused of plagiarism:
 Presenting any work by another individual as one's own unintentionally
 Handing in assessments markedly similar to or copied from another student
 Presenting the work of another individual or group as their own work
 Handing in assessments without the adequate acknowledgement of sources used, including assessments taken totally or in part
from the Internet
If it is identified that you have plagiarised within your assessment task, then we will organise a meeting to discuss this with you.
Copyright
You must be careful when copying the work of others. The owner of the material may take legal action against you if the owner's
copyright has been infringed. You are allowed to do a certain amount of copying for research or study purposes. Generally, 10% or one
chapter of a book is acceptable, where the participant is studying with, or employed by, an educational institution.
Competency Outcomes
Each activity in this assessment tasks will be marked as either Satisfactory or Not Satisfactory.
If your work is marked as Not Satisfactory you will be provided with feedback from your assessor and then given time to complete the
task. Your assessor will provide you with a timeline in which you will be required to submit your task. Resubmission timeline will be
determined by the assessor and based on the extent of the re-submission.
When you have completed all tasks in this document you will be granted an overall competency outcome, which will be either
Competent or Not Yet Competent.
If your work is marked as Not Yet Competent you will be asked to resubmit the assessment tasks as indicated by your assessor. You will
not be able to gain competency if any of your tasks are not fully completed.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Assessment Appeals Process
If you are dissatisfied with the outcome of one of the assessment tasks or the final outcome of the assessment task because you feel
that the result is unfair or incorrect, you may request to have the task/s or overall assessment task reviewed. If you are still dissatisfied
with the outcome, you may lodge a formal assessment appeal. Refer to SBTA’s Complaints/Appeals Policy and Procedure.
Application of the unit
This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and
services. It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They
may have responsibility to provide guidance or to delegate aspects of these tasks to others.
Assessment matrix
The tables below demonstrate how all assessment tasks in this assessment pack contribute to the outcomes of your learning and
assessment activities.
BSBMKG414 Undertake marketing activities
Elements Performance
Criteria
Assessment
Tasks
1. Research marketing information 1.1-1.7 Task1, 3
2. Plan marketing activities 2.1-2.3 Task1, 3
3 implement marketing activities 3.1-3.4 Task2, 3
4. review marketing activities 4.1-4.3
Foundation Skills – reading, writing, oral communication, numeracy, navigate the world of work, interact with
others, get the work done All tasks
Performance Evidence - research marketing practices of the organisation, plan and implement a marketing ,
activity, record activities and processes used in marketing activity and review effectiveness of marketing plan Task 1, 2 and 3
Knowledge Evidence - describe basic foundations of marketing practices, describe organisational policies and
procedures on marketing, outline specific product knowledge related to products and services being marketed. Task 1,2 and 3
Assessment Requirements
Assessment must be conducted in a safe environment where evidence gathered
demonstrates consistent performance of typical activities experienced in the creativity
and innovation and include access to
Assessment has research or
workplace environments, current
practices,
 office equipment and resources
 examples of products/services to be marketed
 marketing plans, policies and procedures
 case studies and, where possible, real situations
Task 1, Task 2 and Task 3
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Assessment task 1: Knowledge Questions
Instructions to the students
The knowledge test will establish your underpinning knowledge in this unit of competency. It is
important that you read each question carefully and provide detailed answers in the spaces
provided. You can research the answers using your workbook or on the Internet however your
answers must be in your own words. Please note that extra reading and links to assist you with
your research have been placed at the back of this assessment task, these links can be used to
assist you with answering some of the points below.
Questions:
Read all the questions below in class with your colleagues and your trainer and assessor, and
provide answers to each question below.
Answer guide: This assessment task is to be typed. Answers must be a minimum 1 paragraph
unless otherwise specified in the actual question.
1.1 List four (4) promotional activities organisations can plan and schedule to meet the
marketing needs of the organisation.
The four promotional activities are:
Advertising: It includes of advertising the products and services through newspaper, magazines and signage.
Personal selling/telemarketing: It relies on communicational skills and the product knowledge along with
capability to sell products to customers.
Short term sales promotions: The products and services are market through coupons and contests.
Direct marketing: It includes of sending letters, pamphlets along with brochures to the clients.
1.2 What groups and individuals would you consult with to determine overall promotional
objectives
and explain why you have chosen these groups or individuals?
In order to determine the promotional activities of the marketing plan, a meeting is conducted with the accounting
team to find the budget for implementing the marketing strategies. A group of public relations teams are required
to communicate and promote the products and services between organization and publics.
1.3 Discuss why it is important to ensure timelines and costs for promotional activities are
realistic and consistent with budget resources. (Guide: 5 sentences)
Development of budget and timeline for the promotional activities is important to monitor the financial activities
of the product over the life cycle of marketing plan. It also provides framework to achieve objectives of the
marketing plan in effective manner. Resource planning decreases the changes into budget as proper resources
planning will provide a realistic budget plan. Implementation of realistic and proper schedule will achieve of
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
ultimate goals. Budget finances begin with creating of detailed and proper forecast of the anticipated costs.
1.4 Why is it important to develop an action plan which provides details of products and services
being promoted? (Guide: 5 sentences).
An action plan is developed in first six months to one year of starting of the organization. It is developed to
determine vision and promotional objectives along with strategies of the market groups. It is considered as a
blueprint to run the organization. Within the action plan, there are estimation of time and cost for the marketing
plan. The action plan is important so that scheduled events will not clash with current promotions.
1.5 List five (5) personnel and resources you may need to support promotional activities to
achieve promotional goals
The five personnel and resources are as follows:
Accountants: It performs of financial functions for recording, analyzing and presenting the business along with
organizational financial operations.
CEO: It is responsible to manage interactions between the staffs by ensuring of promotional policies and practices
for defining arrangements for the interactions.
PR Team: It is responsible to identify the public’s with establish the strategies to build and maintain the valuable
relationships among the publics.
Front line staff: It includes of customer services employees those play role into sales as well as service
organization.
Current consumers: They consume the goods as well as services which are promoted in the advertising.
1.6 Why is it important to identify and agree roles and responsibilities for delivery of
promotional services and allocate to relevant personnel? (Guide: 5 sentences)
All the key personnel those are involved with the promotional activities should know their roles and
responsibilities to promote the products and services effectively. It helps to develop and maintain
documentation needs. It focuses on the changes to the business processes. It also focuses to ensure that the
mission of business along with there is alignment of information technology. Identification of roles and
responsibilities ensure that the promotional activities are agreed with the business benefits.
1.7 Explain the importance of establishing relationships and networking to assist in the
implementation of promotional activities. (Guide: 5 sentences)
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Establishment of relationships as well as networking is important for implement promotional activities as it
increases more business contacts which will join the networking groups. Relationship marketing can improve the
audience needs. It is all about interaction with people and engaged them for the mutual benefits. It establishes
new business for the existing one. Networking helps to talk with surroundings people to make a strong bond
among organization and publics.
1.8 Why is feedback on promotions and marketing important? (guide: 5 sentences)
Feedback is important on promotions and marketing as it helps to improve the product and services by solving
customer’s issues. It offers with best channel to measure the satisfaction level of customers throughout survey
method. It also provides of actionable insight for creating better experience of customers. It is a direct line of
communication with the customers, therefore helps to improve customer retention. Feedback also delivers of
tangible data which is used to make proper business decisions.
1.9 List 5 ways you could analyse audience feedback and data to determine the impact of the
promotional activity on the delivery of products and services. (Guide: 5 sentences).
The five ways are as follows:
1. Online review platform such as Trip Advisor
2. Social media platforms such as Facebook, Instagram
3. Online polls on the website of company
4. Review of email and distributes for feedback form to the customers
5. Cold calling customers to ask for their experiences on using product and services
1.10 List four (4) ways you can provide personnel and agencies involved in the promotional
activity with the feedback.
Four ways to provide personnel and agencies involved into the promotional activity with the feedback are as
follows:
1. Email is provided to the organizational higher management which involves of report of the feedback
findings.
2. It involves of screenshots of Facebook analytics.
3. It complies the information of feedback into one single report and produces a chart to show the findings
4. A meeting is called where a power point presentation is given to analyze the findings properly.
1.11 Why is it important to analyse costs and time lines to evaluate the benefits accruing from
the promotional activities? (Guide: 5 sentences)
The promotional activities are aimed to increase revenue as well as attract of more customers. It is important to
analyze both cost and time for evaluating benefits occurred from the promotional activities for considering the
factors which influence the strategic choices. It helps to take of better decisions which require of complex
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
economic analysis. When the projected benefits from the promotional activities are less as compared to entire cost
and time, then the promotion is considered as ineffective, therefore proper estimation is required. Risk factors are
considered before considering the cost and time.
1.12 Discuss how you can provide constructive advice on future directions of promotional
activities from the conclusion and recommendations prepared from verifiable evidence
collected. (Guide: 5 sentences)
The information which are gained from reporting of the promotional activities, it is used to provide constructive
advice to the management to make of better decisions about the future promotional events. The promotional
planning should consist of reporting that should conduct at regular intervals. A well structure report should be
provided with specific language that should be understood by the public. There should be a determination for
target audience whom to sell the products and services. Into the promotional report, there should be development
of message content.
1.13 List five (5) examples of organisational requirements that would guide you when planning
and implementing promotional activities.
1. Ensuring that the stakeholders should understand their roles and responsibilities based on
implementation of promotional activities
2. Ensuring that all marketing strategies are being prioritized and resources are required to implement.
3. Ensuring that communicational plan is interacted with the staffs and public.
4. There is providing of monitoring as well as evaluating of the promotional activities.
5. Identifying the organizational goals and objectives.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Bibliography
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Chaffey, D. and Ellis-Chadwick, F., 2016. Digital marketing. Prentice Hall.
Manning, G.L., Reece, B.L. and Ahearne, M., 2011. Selling today. Pearson Education.
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from them. John Wiley
& Sons.
Sheth, J.N. and Sisodia, R.S., 2015. Does marketing need reform?: Fresh perspectives on the future.
Routledge.
Strauss, J., 2016. E-marketing. Routledge.
Wilson, A., Zeithaml, V., Bitner, M.J. and Gremler, D., 2016. Services marketing: Integrating customer focus
across the firm. McGraw Hill.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Assessment task 2: Case Study – Group Activity
Instructions to the students
This assessment task will allow you to demonstrate your understanding of the underpinning
knowledge to write complex documents in order to promote products and services. You can
research using the internet and your learner guides, but all work must be in your own words.
Questions:
Read all the questions below in class with your colleagues and your trainer and assessor, and
provide answers to each question below.
Answer guide: This assessment task is to be typed. You are required to produce a minimum
one (1) page report.
2.1. Case Study
Read the case study below and use the information to answer the questions.
You are the Operations Manager of a Bowling Club, located in a regional coastal town which is a
popular seasonal holiday destination which is also situated close to surf beaches, great fishing
spots and dolphin and whale watching.
With 3000 members, 40 poker machines, a Bistro & main lounge area. The club can seat up to
200 members and guest indoors and outdoors up to another 200 members and guests in the
undercover outdoor area which has a children’s playground. The Club has two synthetic
bowling greens which are used by its members for club bowls during the weekdays.
The Board of the bowling club have met and the Secretary Manager has discussed with you that
they are concerned about the drop in patronage in previous years during the off peak holiday
season, especially during the winter months and have notices the biggest downturn in business
has occurred on Tuesday and Wednesday nights.
You have been asked to look into new ways to increase patronage during these times and you
have been allocated a budget of $50,000 for marketing and promotion you do not need to
factor in wages or club running costs as these will be covered within the operational budget of
the club.
You do some research, speak to the current members and guests when they are visiting the
club and also survey the staff and you have come up with some initial ideas such as running
raffles and promotions on the quieter nights, possibly having some local bands come and play,
barefoot bowls was a popular suggestion as well as family friendly activities such as movie
nights. It is also noted that if there was heating in the outdoor area, people may be more
inclined to utilise it in the cooler months.
It is the end of February so the off peak season of March to October is approaching and it is
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
important you begin to plan activities for these months.
Activity A – Research Marketing and plan marketing and promotional activities
Research concept of marketing as applied to Bowling Club
Bowling Club develops stronger relationships with the customers and provides some social
enjoyment with the members, families as well as visitors.
Analyze marketing plan of Bowling Club
Bowling Club wants to increase patronage at the peak times of their business.
Identification of marketing activities
After doing of survey with staffs and speaking to current members. They get idea of some
marketing activities to run raffles. It helps for promotions on quieter nights and playing, barefoot
bowls along with movie nights with families.
Investigation of previous marketing activities
The marketing activities which are provided, such as playing space for children. There are
indoor bowls centres that offered dining, bar facilities hired by common people.
Identification of profile of market segment
Into the bowling club, the target population are people of all age groups as they offered
bar and dining facilities. The children are also target segment as there are facilities for playing
and watching movie. People of both genders are allowed to visit the place.
Identification of positioning and marketing mix for target segment
For the children, there are huge place for playing. There are also food facilities at the time
of watching movie at night. However, in the cold season, there should be heating system for all
aged people.
Identification of outcomes from the marketing activities
The outcomes are increase of patrons, members of the club as more people are attracted
towards the club. However, it is required to keep it mind that people need to come in overall
equal member in all seasons.
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Identification of promotional activities
Promotional flyers are used and delivered to the business areas in order to reach target
people. The contact of members is taken to get direct entry into the businesses. The travellers are
also sent information via email.
Identification of legislations regulations
The dirty clothes are not allowed into the club. Clothing with the political slogans is not
allowed. The personal information of any members is not shared with others. That information is
not used for marketing purposes for improving the services.
Plan and schedule promotional activities
Possible activities Schedule time
Speed dating/Singles night April
Open mic night June
Jam night July
Talent Competition October
Determination of promotional objectives
Following are the objectives of the promotional activities of Bowling Club:
 To increase membership and participation of the current members
 To recruit the volunteers
 To increase funds for the marketing plan
 To create positive image into the community
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Timeline and cost for promotion of activities
Budget projection:
ACTIVITY Projected INCOME EXPENDITURE TOTAL PROJECTED
EXPENSE
Invite the local band
to perform in the
club
$ 10,000 $15,000 $ 25,000
Short Mat Club Mini
Tournament
$ 7000 $ 8000 $ 13,000
In-club memorial
tournaments
$ 6000 $ 6000 $ 12,000
Gantt chart:
ACTIVITY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMB
ER
OC
E
Invite the
local band
to perform
in the club
1st Tues of
Month
1st Tues
of Month
1st Tues of
Month
1st Tues
of
Month
1st Tues of
Month
1st Tues
of
Month
1st tues of
Month
1st
Mo
Singles
Night
Every 2nd
Wednesda
y
Sunday
Nights
Monday
Nights
Sunday
Nights
Sunday
Nights
Monday
Nights
Sat
y
mo
g
Short Mat
Club Mini
Tournamen
t
Monday
Nights
Wednesday
Nights
Saturda
y Nights
Monday
Morning
Mo
Nig
In-club
memorial
tournament
s
Saturday
Mornings
Wednesd
ay Nights
Sunday
Nights
Monday
Morning
Wednesday
Nights
Saturda
y
morning
s
Saturday
Nights
Sat
Nig
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Assessment Tool
Qualification: BSB40215 Certificate IV in Business
Cluster number and name: BC4 4.2 Promote products and services by undertaking marketing activities
Units of competency: BSBMKG414 Undertake marketing activities
Student’s ID:
Assessor’s name:
Development of action plan
Relevant personnel at bowling club
The main personnel are the finance manager with whom to talk for approval of the
payment.
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ACTIVITY TIMELIN
E
WHO IS RESPONSIBLE COST TO
MEMBERS
Review of clubhouse surroundings and
identification of capital works
May Facility team $ 2000
Cost estimation and timeline update June Project Manager $ 7000
Advertising as promotional strategy August Sponsor $ 5000