BSB42415 Certificate IV: Applying Digital Solutions in Marketing

This assignment provides a solution to applying digital solutions in a marketing strategy, focusing on social media platforms like Facebook and Twitter. It discusses the importance of measuring business success through digital marketing and highlights relevant legislation such as the Australian Government Policy Framework for Consumer Protection in Electronic Commerce, Workplace Health and Safety (WHS), and the Patents Act 1990. The solution details the features of using Facebook for marketing, emphasizing its broad reach and cost-effectiveness. Furthermore, it includes an implementation plan example, covering administrative awareness, communication strategies, materials procurement, and a training program for executives, middle managers, and tacticians to ensure proper implementation of the digital solution. Desklib offers more solved assignments and study tools for students.

Digital Solutions
Student’s Name
Institution

QUESTION ONE
I plan to apply social media solutions in digital marketing strategy hence it is the only method to know for sure
is to measure business success over time. According to (Chaffey 2016, p98) tracking progress of a traditional
publicizing campaign like a radio announcement or mailer, every digital marketing solution tactic that applied in
particular business is hard thus not measurable. This advantage is every reason why I plan to employ digital
solutions in digital marketing.
Digital solutions concept should work regarding to the following legislation:
• Australian Government Policy Framework for Consumer Protection in Electronic Commerce-
• Workplace Health and Safety (WHS)
• Patents Act 1990.

QUESTION TWO
The social media platform enhances massive marketing of products in various business as it is
capable of reaching large population all over the world. Facebook, and Twitter platforms in this case,
are employed in product marketing since large population around the globe are much familiar with
them as compared to other platforms (Stephen 2016, p22).
Features of the digital solution: Facebook as everyone knows it’s a huge platform (social media)
reaching billions of people all over the world (Paquette 2013, p98 ). It enhances picture uploading
of commodities where the users can view the picture and their descriptions hence featuring large
marketing strategy.
How it is relevant to this workplace: The aspect is relevant on the business as it enhances easy
controlling measures (Ashley & Tuten 2015, p58). Also, this form of marketing is more cheap
when compared to other means of marketing around the globe.

Implementation plan is vital in digital marketing strategy as it permits proper progression in
the whole strategy (Yadav et al. 2015). Below is an example of the projected
implementation plan in application;
Administrative
Awareness and
endorsement
Identification of key stakeholders and committees
required in approving the creativity and policy.
1st -7th September
Communication Idea Drafting a letter from the executives and other senior
management’s entities to the staff.
Publish apprenticeships for the employee newssheet.
12th- 19th September

Documents and
Materials Procurement
Cultivate training customs and communication
resources and obtain administrative approval for forms
if it is essential.

Training program in enhancement will assist stakeholders in proper implementation of the
digital solution in application (Patrick et al. 2014). The program will entail executives.
Middle managers and tacticians.
Executives Training here will take aspects of the whole entity of
social media (digital) marketing from the initial
process to the last phase. The executives will be
trained on how to recognize the needs of products to
be publicized on social media platforms
1st- 2th September

References
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social
content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Chaffey, D. (2016). Global social media research summary 2016. Smart Insights: Social Media Marketing.
Paquette, H. (2013). Social media as a marketing tool: A literature review.
Patrick, K. J., Snyder, R., Margolis, M., Alahverdian, M., & Barbera, S. (2014). U.S. Patent Application No. 13/670,238.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology,
10, 17-21.
Yadav, M., Joshi, Y., & Rahman, Z. (2015). Mobile social media: The new hybrid element of digital marketing
communications. Procedia-social and behavioral Sciences, 189, 335-343.