ACCIT BSB50815: Assessment 2 - International Business Promotion Report

This assessment requires the student to develop a marketing plan for TruBeauty's international promotional activities, specifically targeting the Chinese market. The student must identify the target audience, marketing objectives, and goals for the campaign, outlining content publication frequency and promotional methods. The assessment also involves identifying suitable media platforms for overseas promotions, analyzing cultural characteristics influencing marketing, and explaining the use of international business networks. Furthermore, the student needs to outline marketing strategies and promotional activities suitable for the international market, prepare a report detailing the promotional activities, and provide recommendations for future international promotions. The report should include analysis of the promotional activities’ effectiveness, assessment of planning and activities, and evaluation of costs and timelines. Finally, the student must participate in a role-play to discuss the international marketing activities with their trainer.

Assessment 2 of 2
To be administered by the Trainer/Assessor after the completion of all formal information
presentation
Course and Code: BSB50815 Diploma of International Business
Unit/s of Competency: BSBMKG513: Promote Products and Services to
International Markets
*Student Name:
Assessment Type: Assignment, Case study, Report, Role-play
*Student No: Your Submission date will be what is shown in
ACCIT Moodle after it is submitted for grading.
(Not the draft submission date).
*Assessor Name:
* This fields are required to be filled
ALL QUESTIONS MUST BE ANSWERED. TO ANSWER THE QUESTIONS, USE THIS
DOCUMENT.
Assessment 2 – BSBMKG513: Promote Products and Services to International Markets
Please complete this assessment and submit for marking. This forms part of your assessment
for BSBMKG513: Promote products and services to international markets.
The following documents are related to this unit.
 BSBMKG513 Unit of Competency
 BSBMKG513 Learner Guide
Word count
In this assessment some of the questions include a word count. This is a guideline only, but
your answers should not vary substantially (i.e. +/- 10%) from the word count provided.
Microsoft Word includes a word count tool.
Reasonable Adjustment
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 1 of 12

Whilst reasonable adjustments can be made in terms of the way in which evidence of
performance is gathered, the evidence criteria for making competent/not yet competent
decisions (and/or awarding grades) cannot be altered in any way. That is, the standards
expected are the same irrespective of the group and/or individual being assessed; otherwise
comparability of standards will be compromised. Please consult your trainer or the Director
of Studies if you have any questions or special needs.
Instructions to the Student
Please read all the information given to you before you start this assessment. If you do not
understand some or all the questions, please discuss them with your trainer/ assessor. Answer
all questions in your own words. The questions are designed to assess your understanding of
the unit as well as your underpinning knowledge. Please follow the below mentioned
instructions before starting the assessment.
 This is not a group assessment. Submit the assessment individually unless instructed
otherwise.
 Submitted documents must have the following criteria. Font must be Times New
Roman, Font Size needs to be 12, line spacing must be Single line.
Assessment Requirements
Students must answer all questions and demonstrate all required skills to a satisfactory
standard. If you do not answer some questions, and are therefore deemed to be Not Yet
Satisfactory, your trainer/ assessor may ask you supplementary questions to determine your
competence. Should you still be deemed Not Yet Satisfactory, you will have the opportunity
to undertake a supplementary assessment or appeal the result.
This assessment is intended to be equitable, fair and just. If you feel that the college should
change any aspect of this assessment to be fair, equitable or just, immediately contact your
assessor who will attempt to make alterative arrangements.
Submission details
 When you are ready to submit your assessments, upload the files in ACCIT Moodle,
either by dragging and dropping your assessment into the space provided or browsing
the files on your computer.
 Upload this assessment online in ACCIT Moodle once you have completed your
assessment with all required evidence attached.
 It is important that you keep a copy of all electronic assessments submitted to ACCIT
Moodle.
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 2 of 12

Note: Please submit all assessment components in one file, or with as few attachments and
separate documents as possible; i.e. do not include templates or emails in separate documents
– place them all in the one document.
Performance objective
The students need to understand how to plan promotional activities, coordinate promotional
activities and review and report on promotional activities.
Assessment description
Please refer to the case study provided in Assessment 1 on how to promote products and
services to international markets.
To complete this assessment successfully answer the questions in as much detail as possible,
submit a report and do a role-play with your trainer.
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 3 of 12

Case Study
Please refer to the case study provided in Assessment 1 to answer the below questions.
Question 1
Objective  Identify, analyse and evaluate complex textual information
including audience feedback to determine business
achievements
 Produce action plans, complex reports and other
documentation using clear, accurate and relevant language
and appropriate grammatical structure
 Articulate ideas and recommendations clearly using
language and technical references suitable to audience
 Use active listening and questioning to confirm
understanding
 Use mathematical formulas to interpret expenditure and
business timelines
 Monitor adherence to organisational policies and objectives
and consider own role in terms of its contribution to broader
goals of the work environment
 Begin to cultivate relationships with people with the
knowledge, skills and influence to get things done or provide
support, building formal and informal networks within and
beyond immediate work context
 Recognise importance of taking audience, purpose and
contextual factors into account when making decisions about
what to communicate with whom, why and how
 Develop plans and use effective time management and
organisational skills to complete tasks with an awareness of
how they may contribute to longer-term operational and
strategic goals
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 4 of 12

 In more complex, non-routine situations, use formal
decision-making processes, setting or clarifying goals,
gathering information and identifying and evaluating
several choices against a limited set of criteria
 When dealing with complex issues identify cause of the
problem, and use analytical processes to generate possible
solutions
 Monitor outcomes, considering results from a range of
perspectives and identifying key concepts and principles that
may be adaptable to future situations
A) Plan and prepare a documented marketing plan for TruBeauty’s international
promotional activity and schedule how the activity will be carried out.
(within 100-120 words)
A)
 Who are the target audience for the product promotion
 What are the main objectives of the marketing plan
 What are your goals for the marketing campaign
 How often will the content get published
 How will the products get promoted for the marketing plan.
Question 2
Objective  Identify available overseas media
 Summarise cultural characteristics of groups within target
market
 List relevant international business networks
 Outline marketing strategies and promotional activities
suitable for international markets
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 5 of 12

A) Identify two forms of media that TruBeauty can use for overseas promotions and
explain how these can be used effectively. (within 60-80 words)
B) What is meant by cultural characteristics and how can these affect TruBeauty’s
promotions to internationally targeted groups? (within 60-80 words)
C) Why are international business networks useful? (within 40-60 words)
D) Name two international business networks that you may want to use for
TruBeauty. (within 40-60 words)
E) For international based promotions, identify two different marketing strategies and
the promotional activities that TruBeauty can use. (within 60-80 words)
A)
 Advertising over the social media applications like the Facebook or can try to
open an official page in the Instagram to promote brand awareness
 Advertising and promotion in the form of posters in bust streets so that it will be
able to attract huge customer base.
B) Cultural characteristics mainly include the basic culture from where the people are
coming. Culture might highlight the background of the customers and as well s the
buying power of the product.
C) International business networks are useful in this case as because there are various
types of companies useful for promoting the brand awareness in the specific area or
location. The international business networks are known for boosting the promotion
of the brand.
D) Two international business networks which can be used for the company are:
 Professional associations
 Online or social media network business
E) Two different marketing strategies and the promotional activities that TruBeauty
can use in international business market are:
 Internet marketing which is one of the cheapest marketing strategy
 Paid media advertising will be suitable for the company in order to promote the
beauty products in China
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 6 of 12

Question 3
Objective  Determine overall promotional objectives in consultation
with designated individuals and groups both in
international and domestic settings
 Identify and prepare personnel and resources to support
promotional activities, both in international and domestic
settings, to facilitate achievement of promotional goals
 Analyse audience feedback and data to determine impact
of promotional activity on delivery of products and/or
services
 Plan, coordinate and review promotional activities
undertaken in an international context
 Produce a report detailing activities and
recommendations to inform and guide future
promotional work
 Identify, analyse and evaluate complex textual
information including audience feedback to determine
business achievements
 Produce action plans, complex reports and other
documentation using clear, accurate and relevant
language and appropriate grammatical structure
 Articulate ideas and recommendations clearly using
language and technical references suitable to audience
 Use active listening and questioning to confirm
understanding
 Use mathematical formulas to interpret expenditure and
business timelines
 Monitor adherence to organisational policies and
objectives and consider own role in terms of its
contribution to broader goals of the work environment
 Begin to cultivate relationships with people with the
knowledge, skills and influence to get things done or
provide support, building formal and informal networks
within and beyond immediate work context
 Recognise importance of taking audience, purpose and
contextual factors into account when making decisions
about what to communicate with whom, why and how
 Develop plans and use effective time management and
organisational skills to complete tasks with an awareness
of how they may contribute to longer-term operational
and strategic goals
 In more complex, non-routine situations, use formal
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 7 of 12

decision-making processes, setting or clarifying goals,
gathering information and identifying and evaluating
several choices against a limited set of criteria
 When dealing with complex issues identify cause of the
problem, and use analytical processes to generate possible
solutions
 Monitor outcomes, considering results from a range of
perspectives and identifying key concepts and principles
that may be adaptable to future situations
A) Plan, coordinate and review activities for the international promotional activity of
TruBeauty on behalf of Bela. This will include working with other organisational
staff and contacts, in both the domestic setting and the international setting, where
the promotion is to take place. You must work with awareness of any cultural
differences, including language differences and time zones.
You must:
 Prepare the marketing plan and obtain relevant information relating to the
promotional activity of TruBeauty in China
 Coordinate with other staff in a domestic and international setting to carry out this
activity
 Identify and confirm objectives for the promotion which are in line with the
organisation’s business objectives
 Identify suitable activities for the promotion which meet budgetary requirements
and are feasible to perform within the timeline
 Identify and allocate roles and responsibilities
 Brief all persons involved on their part in the promotion and provide supervision
and support as needed
 Use international business networks if this is appropriate and if it is required in
China
 Analyse promotional activities after they have taken place to assess the
effectiveness of the promotion and to identify the benefits
 Assess the effectiveness of planning and the activities that took place in China
 Collect, analyse and compile feedback for communicating with the customers
 Assess the costs and timelines to determine their impact and any benefits.
Continuing on, after the promotional activity has taken place, Bela must produce a report
based on the information collected following the bullets above. Prepare the report on behalf
of Bela.
You must:
 Document her work on the promotional activity clearly, logically and completely
 Provide conclusions and recommendations from evidence and analysis of the
promotional activity
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 8 of 12

 Provide constructive advice on future directions that could be taken in
internationally based promotions in China.
(within 200-250 words)
B) Do a role-play with your Trainer and discuss about the international marketing
activities of TruBeauty. Your trainer will be acting as Smith (Marketing Head of
TruBeauty Australia) and you will be acting as Bela (Marketing Head of
TruBeauty China).
A) Marketing Plan
Business
objectives
Marketing
Priorities
Marketing
Goal
Marketin
g Strategy
Key
Actions
Dependencie
s and Risk
Develop
market in
China to
sell
Australia
n Beauty
products
Gain
competitiv
e
advantage
over
competitor
s
Establish
the brand
name in
Internationa
l market
Brand
promotio
n through
various
types of
media
coverage
Recruitmen
t of
efficient
employees
Market
related risk
Therefore it can be said that the brand should try to focus in establishing a clear
goal to meet the target market in China. For this the company has acquired hand
with various types of promotional activities to gain a competitive advantage over
the competitors. With the formulation of the above strategies it can be said that the
company will be able to outsource the beauty product in China. However the
company has to acquire the market only by promoting the beauty products at a very
low price from the competitors present in the market.
The company also should try to target a specific group of customers in the market
and form market campaign to acquire them as a whole. The company should also
try to recruit various types of marketing employees who will be able to research the
market and help the company in formulating business ideas as a whole. With the set
marketing plan the company will be able to archive the market as soon as possible.
B) You are not required to write any content here
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 9 of 12

Observation Checklist to be completed in ACCIT Moodle
Student’s name
Assessor’s name
Unit of Competence
(Code and Title)
BSBMKG513: Promote Products and Services to
International Markets
Date(s) of assessment
For Question 3C (Role-play)
 The student has successfully proposed and discussed the
promotional activities of TruBeauty in China
Yes
☐
No
☐
 The student has successfully discussed the conclusions and
recommendations for the promotional activities of TruBeauty in
China
Yes
☐
No
☐
 The student has successfully projected constructive advice on
how international promotions can be carried out in future for
TruBeauty in China
Yes
☐
No
☐
Comments
Provide your comments here:
The learner’s
performance was: Not yet satisfactory ☐ Satisfactory ☐
If not yet satisfactory, date for reassessment:
Assessor’s
signature
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 10 of 12

Marking Sheet for Assignment: Promote Products and Services to International
Markets
Did the candidate
Competent
Yes No
Answer all questions and address all the requirements specified in the
Assessment Task?
☐ ☐
Student Submission Checklist:
Trainer name is written on the first page ☒
Student name is written on the first page ☐
Student number is written on the first page ☐
The student submits the assessment within the due date ☐
1. The student incorporates employability skills (such as communication, team
work, problem solving, initiative, technology, self-management& learning)
2.
☐
The student used the required style for this document ☐
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 11 of 12

Comments:
Comments will be provided as feedback files or in ACCIT Moodle
Result: ☐ Satisfactory ☐ Not Satisfactory
The declaration below will appear when you click submit in ACCIT Moodle assessment
submission link. You must check the checkbox and click submit. A draft copy will not be
accepted as submission.
Student Declaration:
This assignment is my own work, except where I have acknowledged the use of the works
of other people. I have retained a copy for further reference.
Trainer:
I declare that I have conducted a fair, valid, reliable and
flexible assessment with this student, and I have
provided appropriate feedback
Date:
Signature:
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 2.0 Doc ID: SPAI-1305050396-
12630
Page 12 of 12