Lonsdale Institute: BSBPMG519 Manage Stakeholder Engagement Assessment

This document presents a comprehensive solution to a stakeholder engagement assessment task for the BSB51415 Diploma of Project Management, specifically focusing on the BSBPMG519 unit, 'Manage project stakeholder engagement.' The assignment, a questionnaire and reflection, addresses key aspects of stakeholder engagement, including identifying and describing stakeholder engagement theory and strategies, detailing the levels and means of stakeholder engagement, and discussing the interests and expectations of various stakeholders. It also explores different types of project stakeholders, common problems leading to variances in engagement, and a practical case study based on the student's experience as a construction department manager. The solution covers internal and external stakeholders, communication methods, and potential issues or risks encountered in a bridge construction project. The student reflects on the engagement process, detailing the objectives, communication strategies, and lessons learned, including areas for improvement in interpersonal skills and competencies for future projects. References to academic sources support the analysis.

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Assessment Task
BSB51415 Diploma of Project Management
BSBPMG519 Manage project stakeholder engagement
TA102 FO Assessment Task Page 1 of 9
TA102 PP Assessment Management (SNR1.8-1.12) (ESOS 14.2) V2 Mar 2017
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Declaration of authenticity
I, the above named student, confirm that by submitting, or causing the attached assignment (and any
additional attachment associated with it) to be submitted, to Lonsdale Institute Pty Ltd, I have not
plagiarised any other person’s work in this assignment and except where appropriately acknowledged,
this assignment is my own work, has been expressed in my own words, and has not previously been
submitted for assessment.
I do understand and accept the consequences of academic misconduct according to Lonsdale’s Policies
and Procedures.
Unit Code BSBPMG519
Unit Name Manage project stakeholder engagement
Assessment Code T2 Due Date See Training Schedule
Student Name Adrian Michael Warde Student ID LON0000904

Lonsdale Institute PTY LTD
Assessment Task
BSB51415 Diploma of Project Management
BSBPMG519 Manage project stakeholder engagement
TA102 FO Assessment Task Page 2 of 9
TA102 PP Assessment Management (SNR1.8-1.12) (ESOS 14.2) V2 Mar 2017
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
ASSESSMENT TASK
This assessment is a questionnaire (with a mix of objective and subjective questions).
Research the topics and terms mentioned in the questions below and answer all questions in your own
words.
QUESTIONNAIRE AND REFLECTION
Address the following:
1. Identify and describe stakeholder engagement theory and strategies.
Planning of effective strategies to manage early involvement of the direct and indirect
project stakeholders provide effective benefits to the project for the success. First step of
the process to involve the stakeholders in any project require the identification of the
most suitable and profitable stakeholders following steps are essential for the manager
planning to engage stakeholders in a project (1).
• Identify the profitable and responsible project stakeholders from the many than
select the best among them
• Plan the strategies to deliver the project output and processing in manner to attract
the stakeholder
• Creation of a relation of trust and exchange benefits for the delivered services
• Transparency in the exchange of information with active management of
stakeholder interest

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Assessment Task
BSB51415 Diploma of Project Management
BSBPMG519 Manage project stakeholder engagement
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2. Describe levels and means of stakeholder engagement.
There are many kinds of interest and profits made a stakeholder involved in a project and
classification of project stakeholders is defined as Direct Stakeholders, Indirect Stakeholders,
Supporters and Resisters (2). These are easily indefinable on the base of their activities but
identification of stakeholder on the base of their level and means is presented as
• Effect on the project (active contribution) - These stakeholders have power to involve
directly in the activities of the project for example employees (3).
• Influence on the project. ( effect the changes in the project)- These stakeholders have
interest in the changes because these changes affect their involvement as shareholders.
Level of stakeholders’ engagement
As described by Clayton these are the levels of stakeholder engagement
1. Ad-Hoc
2. Beginner or Novice
3. Repeatable
4. Managed
5. Embedded or permanent

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Assessment Task
BSB51415 Diploma of Project Management
BSBPMG519 Manage project stakeholder engagement
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3. Discuss interests and expectations of stakeholders.
Each stakeholder involved in a project has diverse thoughts and its very important for the other
stakeholder because it affects everyone. Each stakeholder has different interests to contribute or
not, has different outlooks as to the results of the project and has different descriptions about the
failure or success of the project. "What’s in it for me" is the base for take part or not to take part
in any project is different for each stakeholder. For example, in a project of bridge construction
these are estimated stakeholders with the interest (3).
1. Government
Project managers functioning in the bridge construction deal certain heavily regulated
atmospheres at the different level of government. Government frames regulations to protect the
interest of the population (4).
2. Contractors and subcontractors
These are the direct stakeholders perform these activities to gain the benefits form the project (6).
3. Team of the management
This includes the top management, project team members, resource managers and peers have
interest related to the success of the project, and to earn the maximum earning from the project
accomplishment (4)
4. Suppliers

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These have exchange benefits in the project because they take monetary consideration in
exchange of the material supply (4).
4. Describe types of project stakeholders.
Within the stakeholders, include internal and external classifications. Internal stakeholders are
directly exaggerated by the project and Exterior stakeholders are not a part of the project but they
are connected with an interest in its outcome. Various types of the stakeholders are involved in
such groups such with the interest to gain something (5).
5. Describe what are common problems leading to variances in stakeholder
engagement using a practical example.
Every project is unique and every stakeholder involved in the project has unique interest in the
project but management of these stakeholders is very difficult to manage, sometimes because
many issues are possible to be raise within the project. Projects can be accomplished within the
time and budget and but still it can fail – if a project fails to provide the predicted results and
excellence (6). If any stakeholder failed to co-operate with the project and it affect the success
than managers are in need to focus on the given points;
1. Improper planning or unclear goals lead the conflicts among the stakeholders and raise
many other challenges
2. Lack of effective leadership also raise issues
3. Changes in the suppliers perspective create issues in the construction process
4. Inefficient communication in the management and stakeholder (7)

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Assessment Task
BSB51415 Diploma of Project Management
BSBPMG519 Manage project stakeholder engagement
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6. Discuss your experience by touching on the following points:
I was engaged as the manager of the construction department; our company was engaged in
taking the contract of highways, bridges, and other buildings (2). We took a contract with the
government to construct a bridge over the lake. Stakeholders in this contract were;
1. Government (internal and primary)
2. Suppliers
Interest and power
Government holds direct interests in the completion of the contract, they were the partner paying
the amount in the exchange of the services, they were in the role of direct customer
Suppliers were important as they had direct interest in sales of the quality material
Expectations
The expectation of the government was the completion of the bridge, with the effective quality,
employees were expecting the highest return for the services and these interests were different
but were linked to the success of the project (5).
The objectives and opportunities of engagement
This project was aimed to attain the completion of the bridge construction and to facilitate the
public transport in the city, and engagement planning of the project was aimed complete the
project in profitable manner.

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Assessment Task
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BSBPMG519 Manage project stakeholder engagement
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Communication method
We used clear, verbal and written communication method, to fill the tender, government
announced filling of the tender we entered in the contract by paying the contract fee. We
received e-mail from the government for the confirmation and all the details were clearly
recorded
Were there any issues or risks
No direct risk was associated but the risk was from the construction process that was not
challenging to be fulfilled in time due to supplier’s issue and some government policies were
causing the issues (10).
➢ How did you engage the stakeholder/s? Were you successful?
We planned effectively to involve the stakeholders; we used effective leadership style to guide
the employees to perform the given task in the given time. We planned the steps with strategy to
focus certain things for certain time and our planning was succeeded because wee involved every
stakeholder in the process.
➢ What have you learned from that experience?
Our experience good from the contract taking the big contract required extra efforts of leadership
and planning and this was very important to learn for a manager and I learned effective strategy
implementation and controlling the task management and effective control in the challenging
situation.

Lonsdale Institute PTY LTD
Assessment Task
BSB51415 Diploma of Project Management
BSBPMG519 Manage project stakeholder engagement
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➢ What would you do differently after studying stakeholder’s engagement in this
course?
I will use my communication learning to communicate with the stakeholder in the new contract
and will plan effective strategies to manage the internal conflicts of the stakeholder to attain the
successful outcomes from my next contract (8).
➢ Do you feel that you need to improve some interpersonal skills or competencies
to assist you with stakeholder engagement?
In the entire contract and project completion I felt need to work upon leadership skill and
communication skill that can motivate the employees to make engage in the challenging and
difficult situation.

Lonsdale Institute PTY LTD
Assessment Task
BSB51415 Diploma of Project Management
BSBPMG519 Manage project stakeholder engagement
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TA102 PP Assessment Management (SNR1.8-1.12) (ESOS 14.2) V2 Mar 2017
Lonsdale Institute Pty Ltd
Provider ID 21915 CRICOS Code 02836F
References
WORKS CITED
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3. Cardwell, L. A. . W. S. . &. P. A. Corporate public relations dynamics: Internal vs. external stakeholders and the
role of the practitioner. Public Relations Review 2017, 152-162.
4. Boutilier, R. Stakeholder politics: Social capital, sustainable development, and the corporation; Routledge:
Abingdon, 2017.
5. Dahan, N. M. . D. J. P. . &. R. J. D. Pivoting the role of government in the business and society interface: A
stakeholder perspective. Journal of Business ethics 2015, 665-680.
6. Freeman, R. E. Strategic management: A stakeholder approach; Cambridge university press, 2010.
7. Jones, T. M. . W. A. C. . &. F. R. E. Stakeholder theory: The state of the art. The Blackwell guide to business
ethics 2017, 17-37.
8. Meixell, M. J. . &. L. P. Stakeholder pressure in sustainable supply chain management: a systematic review.
International Journal of Physical Distribution & Logistics Management 2015, 69-89.
9. Mok, K. Y. . S. G. Q. . &. Y. J. Stakeholder management studies in mega construction projects: A review and
future directions. International Journal of Project Management 2015, 446-457.
10. Viveros, H. Examining stakeholders' perceptions of mining impacts and corporate social responsibility.
Corporate Social Responsibility and Environmental Management 2016, 23 (1), 50-64.
11. Rawson, R.; Hooper, P. D. The importance of stakeholder participation to sustainable airport master planning
in the UK. Environmental Development 2012, 36-47.