BSBADV603 Manage Advertising Production: Comprehensive Report

This report provides a comprehensive solution to an assessment focused on managing advertising production (BSBADV603). It addresses key aspects of advertising, including the role of a creative brief, different advertising production strategies (differentiation, quality, delivery, and service), and the pros and cons of electronic and print advertising. The report also details the process of evaluating advertising production, covering planning, content, audience analysis, media choice, and recommendations for improvement. Furthermore, it explores advertising legislation and codes of practice, such as the AANA Code of Ethics, Commercial Television Industry Codes, and the Australian Consumer Law, alongside ethical and legal issues in advertising. The report concludes by outlining the pre-production and post-production phases of advertising.

Assessment: BSBADV603 Manage Advertising
Production
Questions
1
1. What is Creative Brief? Describe its role while managing an advertising production.
Creative brief is the base of every marketing and foundation campaign. Preparing a simple analogy,
the planning etc of the advertising contains the creative stuffs. Basically, creative brief is document
which is produced by the customers along with an objective of establishing the factors of creative
work. While preparing the advertisement production, it is important for the business to add the
creative brief about the advertisement. It is the main function which serves as a guide paper by the
individual who is requesting for the creative services to the one who is expected to deliver the
communication strategies which are aligned with it.
The creative briefs develop the material and messages for the better advertisement program. It takes a
very small of professionals to execute the advertisement if the creative brief has been developed. The
creative brief doesn’t covey about the thoughts and point of view of single individual thus the
advertisement production becomes better.
2
2. Describe different types of advertising production strategies. Give examples.

Assessment: BSBADV603 Manage Advertising
Production
Advertising production strategies is a plan to reach and persuade the customers to buy a service
or a product. There are numerous advertising production strategies which are used by the companies
or the advertising house to create a better advertisement. Some of the advertising production
strategies are as follows:
Differentiation strategy: In this strategy, the different and unique advertisement is prepared for the
business or the service. It might offer better pricing, quantity, quality etc to the consumers and
viewers of the advertisement. It maintains the difference and uniqueness in the advertisement.
Quality strategy: In this strategy, the quality is the main focus of the advertisement. It is prepared to
offer the quality and the main information about the product to the customers. It might offer better
uses information, caution knowledge etc to the consumers and viewers of the advertisement. It
maintains the difference and uniqueness in the advertisement.
Delivery strategy: In this strategy, the advertisement is delivered in such a state that viewers could
find it unique advertisement. It might offer better stage to the consumers and viewers of the
advertisement. It maintains the difference and uniqueness in the advertisement
Service strategy: Lastly, in this strategy, the better services are conveyed to the customers through
advertisement.
3
3. Describe the pros and cons of Electronic advertising production process.

Assessment: BSBADV603 Manage Advertising
Production
With all the available media outlets for advertisement, internet, print, television etc remains a
true and tried venue. Along with the proper research, electronic media could prove the extremely
effective advertisement process. the pros and cons of Electronic advertising production process are as
follows:
Pros: While preparing the advertisement for electronic media, it becomes important for the creator to
often have a captive audience. It is easier for the creator to make a message in electronic advertising
production process as they could convey the message through a video as well as the advertisement
could be created in an environment where the best video could be drawn for the viewers. Such as, if
an advertisement is preparing about the cleaning business than the advertisement could show the
viewers about the usage process.
Cons: Further, it has been recognized that while preparing the advertisement for electronic media, the
creators have to face various cons which make an impact on the overall process of the advertisement.
It is quite costly as for the videos; makers have to either introduce a new face or celebrity. As well as,
there are few people who view the advertisement.
4
4. Describe the pros and cons of Print advertising production process.

Assessment: BSBADV603 Manage Advertising
Production
With all the available media outlets for advertisement, internet, print, television etc, print
advertisement remains a true and most used platform. Along with the proper research, print media
could prove the extremely effective advertisement process. the pros and cons of print media
advertising production process are as follows:
Pros: While preparing the advertisement for print media, it becomes important for the creator to
choose the better option such as newspaper or hoardings. It is easier for the creator to make a message
in print media advertising production process as a detailed message could be conveyed to the audience
of the advertisement. The message through a print media advertisement could be created in an
environment where the best message could be prepared for the viewers. Such as, if an advertisement is
preparing about the cleaning business than the print media could show about its price and through an
image, it can explain about the looks of the product.
Cons: Further, it has been recognized that while preparing the advertisement for print media, the
creators have to face various cons which could destroy the message of the advertisement or it could
destroy the overall performance of the advertisement. Further, it is also tough for the creators to make
such concise detail about the product and the better introduction about the product to the related
parties.
5
5. How do you evaluate an advertising production? Explain the detail evaluation process.

Assessment: BSBADV603 Manage Advertising
Production
It is important for each business to evaluate the advertising process carefully. The evaluation on the
adverting process makes it easier for the makers to make the changes with the time. Through the
process evaluation strategy, the content, message, impact etc of the advertisement could be studied
easily and it could offer higher returns to the company. the advertisement production process
evaluation includes the following steps:
1. Evaluation on the planning process: It is the crucial part of the evaluation process. In this
step the planning of the advertisement is evaluated on the basis of the main objective of the
business as well as recommendation about the changes are given to the related parties of the
business.
2. Evaluation on the content: Further, the content plays a crucial role in the overall advertising
process. It manages the content on the basis of the main objective of the business as well as
recommendation about the changes is given to the related parties of the business.
3. Analysis on the audience: in addition, the audience of the advertisement has been evaluated
on the basis of the main objective of the business as well as the type of the business.
4. Choice of media: Further, the choice of media also plays a crucial role in the overall
advertising process. It evaluates the various options on the basis of the main objective of the
business and offers the idea about the media to the related parties.
5. Recommendation and changes: Lastly, the list of recommendation and changes are given to
the related parties to improve the work level and the advertisement production.
6
6.
Describe the following advertising legislation / codes of practice / national
codes/definitions etc.

Assessment: BSBADV603 Manage Advertising
Production
AANA Code of Ethics
AANA Codes of ethics is the self regulatory system for marketing and advertising
communication in 1977. The code of ethics is the AANA self regulator’s corn stone which is
supplemented by the code of adverting and marketing to environment claims code, food and beverage
cost, wagering advertising and marketing communication code, food and beverages code etc. It is
underpinned by the transparent, independent and robust complaints handling the system administered
by the Ad standards.
Commercial Television Industry Codes
Commercial television industry codes of practice if a self regulatory code which is adopted by
Australian media. The main attempt of this code is to balance and offer various conflicting interest in
the diverse society in terms of the services of advertising in television. The code is operated alongside
with the ACMA standards.
Social media and online commentary code of conduct
Social media and online commentary code of conduct explains that the advertisement must be
represented in the social media in such a way that nobody could be harmed as well as it doesn’t affect
the individual, society or an organization. It focuses that the advertisement must be done in such a
way that it offers the benefits to the company only.
Print Media (Newspaper, magazine) Codes
There are various print media codes in the advertisement process. It explains that the print
media must be done in such a way that true and fair information about the product is communicated to
the related parties.

Assessment: BSBADV603 Manage Advertising
Production
Australian Consumer Law (ACL)& Advertising
It is a set up codes and laws which explain that the consumer’s right must not be harmed.
Customers have various rights in order to save themselves from any harm in the market. It
provides extensive advice on the provisions of consumers and businesses.
ASB (Advertising Standard Bureau)
This standard manages the complainant resolution procedure of the Australian adverting self
regulatory system. It sets a panel which focuses on the advertisement and resolve the complaints of
the consumers.
Key ethical and legal issues associated while advertising for electronic and print media
While adverting through the print and electronic media, following issues could be faced by the
company:
Advertising tactics
Advertising harmful products
Advertising to children
Truth in advertising

Assessment: BSBADV603 Manage Advertising
Production
Pre-Production and Post-Production Phases of Advertising
There are three distinct stage of the advertisement which are pre production, post production and
production stage. The pre production and post production phases are as below:
Pre-production: It is the phase of the advertisement where all the planning is done before rolling the
camera. It includes working out on the shoot location and the casting. Storyboard could rally smooth
out the post production process at the time of editing.
Post production: the post production process starts from the footage which has been captured. It is
the most important part of the advertising. At this stage, the relevancy and the impact of the
advertisement is checked.
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