BSBADV604 Execute an Advertising Campaign: Assessment Task 1 & 2

Desklib provides solved assignments and past papers for students.

Module 2
Term and Year Term 3 2019
Qualification : BSB60215 Advanced Diploma of Business
Unit Code: BSBADV604
Unit Title: Execute an advertising campaign
Assessment
Task 1 Demonstration/ observation of creative brief discussion
Task 2 Short questions
Student Name:
Student ID No:
Assessor’s Name Svetlana Arutyunyan/ Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite
Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to
these assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format (include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted, candidates
will submit all assessments for a unit of study on the specified due date. If the assessment is completed or submitted within the
period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late
submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only achieve
competence when all assessment components listed under procedures and specifications of the assessment section are
Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is
eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 1 of 19

recorded.
Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the
leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the
assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held
by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated
assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers
the broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical
application, (3) assessment to be based on evidence that demonstrates that a leaner could demonstrate these skills
and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner
performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of
the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit
of competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to
be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean
that any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not
Yet Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID and signature. If these
details are not present, the assessment would need to be resubmitted again.
 The document is then required to be converted to PDF and uploaded to the student learning management system for
assessment.
 Refer the notes on eLearning to answer the tasks or any additional material will be provided by Trainer.
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 2 of 19

Instructions for Students
Please read the following instructions carefully
 This assessment is to be completed according to the instructions given by your assessor.
 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided
with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You
will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of
competency.
 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
You will be required to demonstrate skills and knowledge required to define campaign objectives via a discussion session;
prepare a creative brief and media plan detailing client information, project scope, brand/ campaign analysis, creative/ design
elements, target audience, campaign message, competitive analysis, image requirements, budget and, stakeholder task analysis.
In addition, you would also need to provide supporting information for Bounce Fitness on the following:
 Provide a brief assessment to Bounce Fitness on its choice of media options to be considered that meets its advertising
objectives in terms of budget and choice.
 Negotiate advertisement price with each media type provider (2 quotations per media type) in accordance with Bounce
Fitness’ requirements
 Propose a timeline for the advertising campaign to be implemented and include milestones.
 Discuss relevant legislation on the impact of each to Bounce Fitness’ advertising campaign.
 Provide relevant ethical consideration to Bounce Fitness’ advertising campaign
 Discuss relevant ethical consideration to Bounce Fitness’ advertising campaign in relations to The Communications
Council
 Seek approval for the creative brief proposal from senior management (your trainer would undertake this role).
 Provide discussions on what are the considerations when evaluating a media provider’s performance
 Discuss how the organization can apply for service level agreements (provisions of media guarantees) with their media
contractors when implementing their advertising plan.
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 3 of 19

Case study
Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become
more productive, while lowering their overall costs with innovative wellness programs and strategies.
Bounce Fitness is based on two simple facts:
 Healthy employees are more productive than chronically ill employees
 It costs less to prevent injuries or illnesses than to treat them after they occur.
Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff have been ill or injured,
and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health
promotion, and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We
believe that traditional approaches to the current health care crisis are misdirected.
Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the
health care costs to corporations will be considerably reduce through increased staff productivity, reduce absenteeism and
turnover, reduced worker’s compensation claims and a healthier, more motivated staff.
Current economic and demographic changes will make health care issues worse. The environmental factors and the local
competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative to promote its
services through an effective advertising campaign with the following objectives
 Each of its centres will serve the community with quality, comprehensive, unique and distinctive health programs
and services.
 Staff will expand the preventive services offered while improving the quality of life among participants through
health and fitness services using state of the art equipment and practices
 Reflecting the needs of its members through value and outcome effectiveness.
Sample of current advertisement campaign:
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 4 of 19

Task 1
1. You are required to develop a creative brief based on the organization’s business objectives for the advertising
campaign by:
 Briefly discuss what the overview of organization’s business performance is.
 Select an appropriate media plan that considers the organization’s budgetary and marketing objectives
 Develop a stakeholders task analysis to identify role responsibilities
 Provide an implementation schedule to ensure that meets the required timeline and include a contingency plan to
evaluate risks by assessing their probability of occurring and mitigating strategies.
Demonstration/ observation checklist
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 5 of 19

Candidate’s name
Assessor’s name Svetlana Arutyunyan/ Andrey Loburets
Work activity Creative brief and media plan proposal
Date
Creative brief analysis and media plan
1.1 Client
Client’s name Bounce Fitness
Campaign’s name
(based on your choice)
Description of the
advertising
campaign
A wellness strategy is a long-term effort, combining both health-promotion and exercise-
related activities designed to facilitate positive lifestyle changes in members of a
company’s work force.
Prepared by
(student’s name)
1.2 Project
Marketing
objectives
(Please refer to Creative
Brief)
Spread awareness among corporation and industry.
To get advance lead in the market
To increases the clients in the existing market
Objective of the
campaign
(Please refer to Creative
Brief)
Bounce Fitness objective from this campaign is to aware of the organization that avoids
traditional medical health insurance to its workforce. Provide proper fitness exercise by which
they can reduce the expense on their health.
To build its brand awareness by which other organization can also involve in and take part to
compete.
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 6 of 19

1.3 Current campaign analysis
Positive aspects
(Refer to M1 under
performance metrics)
The positive aspect of campaigning is to increases the effectiveness and quality of the
effectiveness of the business. It spread awareness and describes the common trend or
approach. In this case, Bounce fitness increases its approach level and provides its service in
various organizations.
Negative aspects
(Refer to M1 under
performance metrics)
Most of the organizations are entirely depend on campaign activities. From this approach, much
political involvements will also get involved.
1.4 Creative/
design elements
What are the
fundamental
creative/ design
components of the
project?
Magazines, banners are the most prominent element of this project.
There is complete pamphlet send via email to every large and small organization. By using this,
it describes the concept of the advertising campaign (Garbacz, 2019).
1.5 Target audience
Primary
demographic
(Refer to Creative
Brief)
Large group of organization, corporate offices, industries, government sectors
Secondary
demographic
(Refer to Creative
Brief)
Small medium enterprise, start-ups, supermarkets and petrol pumps
Desired reaction
(what actions do you
which your market to
take?)
Use of appropriate communication channel, providing free demo workshops
1.6 Campaign message Project tone/ keys
to success
(Please refer to
Creative Brief)
Key to success:
Bounce works for the workforces who dedicatedly work hard, and their companies are waiting for
feeling them will wait for the severe injury.
Every staff must work hard to prevent severe diseases and take precaution by doing exercise
and fitness development.
It reflects how employees are valuable to its company, and its effectiveness in its job get
increases (Leone & Schiavone, 2019).
Tag line
(Based on your
advertisement created
in M1)
“Workforce health is a part of corporation”
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 7 of 19

1.8 Develop a budget and media plan for implementation
1.10 Confirmation of media type (refer to Creative Brief)
Media type Implementation
tasks
Budget
allocated
Identify 2 media providers
(must be existing Australian companies)
Quotation
obtained
Price
(AUD$)
Select
best
option

Media plan for the year XX
(Please shade boxes accordingly)
1 2 3 4 5 6 7 8 9 10 11 12
Sales brochure/
promotions
10,000 full colour
pamphlets to be
delivered by
Australia Post
$6,000
Zen Print $4000 
Red Tomato $2000 
Magazine
advertisement
Develop and
implement
advertisement in
magazine
$8,000
Gray Advertising $5000 
Bandt (B&T) $3000 
Web
development/
social marketing
YouTube video
development $9,200
Web Alive $6000 
Studio Culture $3200 
Management approval (Trainer please  over boxes)
Approved Not approved
Management
(trainer):
Svetlana Arutyunyan/
Andrey Loburets Management Initial: Date
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 8 of 19

2 Establish media contracts that meet legal and ethical requirements, and requirements of the advertising campaign
brief and schedule including a contingency considerations when dealing with omissions and errors
(Please refer to the supplementary case study material, i.e. Australian Association of National Advertisers AANA for this section)
Master Media Planning & Buying Services Agreement (please note that this is a simplified version and do ensure that answers
do not include ‘Schedule 6’)
2.1 Definitions & interpretations
Accredited
Vendor
Accredited vendors are those vendors which have a certification of authority, competency and
credibility.
Bounce fitness must show themselves as accredited vendor so that organizations can trust them
Advertiser Codes
of Conduct
According to the advertiser code of conduct, all the advertisement is prepared due to the social
responsibilities. Bounce also communicates with all the details with advertisement agency (Perelló-
Oliver & Muela-Molina, 2019).
Advertiser Data Advertiser data are all the information regarding all the activities performed by the Bounce Fitness. In
which all the agreements and all the policies are written for the advertisement.
Agency Codes of
Conduct
A code of conduct is generally a set of rules that any agency has to abide by so that it can perform
efficiently.
Bounce fitness must perform their tasks by following their code of conduct so that there is a minimum
chance of facing any type of risk (Lindeman, et.al., 2019).
Agency Data Agency data includes the information about experienced strategies and approach of agency. It
consists of the application, data and other policies of advertisement agency.
Agency
Information
Agency information consist information and privacy policy of agency. It includes all the relevant
information which can be used by the client for building trust (Potter, et.al., 2019).
Agreement or
Master Media
Planning &
Buying Services
Agreement
The agreement is a contract between the agency and the client regarding its service. In the planning
of master media, it concludes what the media equipment used in the project is and what are the
buying service agreements used in the specific project. In the Bounce project, the master media
requirements are magazines, pamphlet and social media. Other agreements are it maintains the
standard of the company during the advertisement.
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 9 of 19

2.1 Definitions & interpretations (cont.)
Annual Scope of
Work
The annual scope of work defines the milestones, deliverables and reports that are to be given
by the performing party at the end of the year.
Bounce fitness must clearly define their achievable milestones and deliverables so that they can
achieve their goals in an efficient manner
Applicable Laws
Advertising code and Regulation is the applicable law in marketing and advertisement. It
maintains the standardization and following the rules and rules. By the help of this, it helps to
maintain the agreement concern as well.
Conflicts of
Interest
Conflicts of interest are bound to happen if two parties have incompatible aims and interests.
Bounce fitness must keep this in mind before agreeing to any contract with the company they
are providing services to. They must keep a plan to avoid such conflicts (Alhazzani, et.al.,
2018)
Confidential
Information
Every organization has its own confidential information which is not shared with the third party or
person. Advertisement agency maintains the confidential standard and applies their strategy for
implementing the project successfully.
Corporations Act
Principal, regulation and policies of the companies include in Corporation Act. Bounce fitness
has various corporation Act by which they can develop its strategies and fulfill the expectation of
clients (Hussain, & Moriarty, 2018).
Deliverables
Deliverables are the final product that has to be provided at the end of the development process.
For bounce fitness deliverables will include fit and healthy employees so that the company can
have increased productivity and less turnover rate.
Dispute
A dispute or a disagreement between two parties is never favorable for either of them.
Bounce fitness should have good negotiating skills in order to avoid disputes which may cause
both the companies harm.
Force Majeure
Force majeure is unforeseeable circumstances that may cause an organization to unable to fulfill
their contract.
Bounce fitness must have contingency plans in order to handle such circumstances and avoid
their contract from being terminated.
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 10 of
19

2.1 Definitions & interpretations (cont.)
Media Plan
Bounce Fitness should target its key audience-head of organizations, so that they can
convince their employees to join the campaign. They can be reached mainly via emails and
through social channels (Wojcik, 2018).
Media Placement (for magazine advertisement) Positioning/
placement of
advertisement
(refer to 6.5)
The fitness campaign advertisement can be placed preferably on the beginning pages of the
magazine since these pages are most probably read first. Also try to place the advertisement
in pages which are closer to generally eye catching articles.
Cost/ pricing
(refer to 16.1)
The pricing will majorly depend on which type of magazine is being selected for the purpose.
In this case the key audience being corporate employees, hence corporate magazine should
be primarily targeted. The typical cost can range from $500-$20,000 depending on its
publication.
Timing
(refer to 16.3)
The cost and pricing of advertisement will decide the timing. If the price is in the range of $500
to 1000. It will be published for a day, or if it is more than that, then it will depend on the
magazine norms.
Intellectual Property
Rights
These are the exclusive rights owned by a person or a company over their own plans, ideas
or any intangible assets. Bounce fitness must take proper care not to infringe any IP rights
while developing their advertisement.
Spam Act
The Spam Act of 2003 regulates all types of commercial emails and electronic messages. The
act restricts all type of spam. Bounce fitness should abide by this act and refrain from sending
bulk spam mail ads to companies.
2.2 Appointment &
Scope of Work
Before any meeting, must need to be concern by the specific individual by taking appointment
for promotional activities. If all the activities and action done according to the plan. The scope
of work determines how much it will be efficient to the future.
2.3 Term of contract A term contract explicitly defines a fixed duration of time in which the contract will be in effect.
Bounce fitness should keep in check the term defined with their advertising contract.
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 11 of
19

2.4 Advertiser’s
Obligations
Bounce Fitness must meet their obligations that they have advertised so that they can be
seen as a trusted brand and increase their reach to loyal customers
2.5
Content Verification,
Brand Safety and
Standards
Advertisement agency or the organization must need to verify the content first from the
Bounce Fitness if Bounce verified the content and forwarded to the next step. The company
must ensure its brand safety and standard. It will not harm by any kind of brand image..
2.6
Scope of Work
Amendments and
Project Cancellations
If the project does not implement as per the deadline, Bounce Fitness has the right to cancel
its project. On in another case, marketing media will cross over the boundary of safety and
standard of the organization.
2.7
Advertiser
Representations and
Warranties
It is provided by the advertising agency which promotes the company by using magazine
leaflet, banner and other social media channels. It also gives warranties that if the client will
not approve the “ad”. They must change until they get positive approval from their side (Jing,
& Baluja, 2019).
2.8 Indemnification:
Limitation of Liability
The liability clause will specify the amount to be compensated by one party to other in case of
any damages. Bounce fitness must clearly specify this in their contract so that it does not
become too much of a risk.
2.9 Insurance and Risk
Management
Bounce Fitness have insurance if its asset, in case of any uncertainty or some mis happening
with the asset. It can get over in the form of money. Risk management is the kind of the
management in which the organization manages its risk by implementing some kind of
alternatives and sought out by solution.
2.12
Prepared by
Student’s signature Date
2.13
Management approval (Trainer please  over boxes)
Approved Not approved
Management
Initials (Trainer): Date
V2019.T3. 1.2
BSB60215 Advanced Diploma of Business/ BSBADV604/ 2019/ T3/ Assessment Tool/ Task 1 & 2 Page 12 of
19