Communicate with Influence: BSBCMM511 Assessment Task 2 Project

This document presents a comprehensive solution for Assessment Task 2 of the BSBCMM511 unit, 'Communicate with Influence'. The assignment focuses on developing and communicating a promotional message and mood board for a Diploma of Leadership and Management targeting international students. The student, acting as a Marketing Manager, organized and led meetings with the marketing team and stakeholders, facilitating brainstorming, seeking consensus, and adapting communication styles. The project includes meeting agendas, preparation tables, presentations, negotiation outcomes, and feedback analysis from peer reviews and a focus group. The student demonstrated the ability to confirm authority, identify information needs, prepare meeting materials, conduct meetings, seek consensus, and summarize outcomes, ultimately leading to the creation of a promotional message and mood board, presented to stakeholders for feedback and approval, and then tested through a focus group.