Assessment Task 2: BSBCMM511 Communicate with Influence

This assessment task, focusing on BSBCMM511: Communicate with Influence, requires the student to demonstrate proficiency in various communication and leadership skills within the context of a marketing project for MMI. The student is tasked with leading meetings with the marketing team and stakeholders, preparing and delivering presentations, and negotiating changes to a promotional message and mood board. The assessment encompasses several stages: brainstorming with the marketing team, presenting to stakeholders, and finally, presenting to a focus group to test the finalized work. The student must create meeting agendas, prepare meeting materials, facilitate discussions, seek consensus, and document outcomes. The tasks involve role-playing scenarios, requiring the student to apply active listening, adapt communication styles, and manage diverse personalities. The student's performance is evaluated on their ability to confirm authority, identify information needs, prepare presentations, and follow up with stakeholders. The assessment also covers the student's ability to identify negotiation objectives, document potential issues, and achieve consensus on the promotional message and mood board. Finally, the student must collect feedback from a focus group and evaluate the presentation for areas of improvement.