BSBCRT401: Clari Robot Presentation - Articulate, Present & Debate

This assignment showcases a presentation centered around 'Clari,' an advanced robot designed to streamline administrative tasks in the workplace. It includes a summary of Clari's capabilities, emphasizing its role in easing daily operations and maintaining a clean office environment. The assignment details the communication strategy targeting office professionals through online advertising, engaging the audience with demonstrations of Clari's abilities. It explores the use of storytelling to support the message, referencing examples of robots benefiting mankind, and utilizes various skills to encourage audience participation. The presentation plan outlines key messages, incorporating time for group discussions and anticipating audience questions. Furthermore, the assignment includes the development of a PR pack, online advertisement, and outdoor display samples, ensuring they meet advertising brief requirements and ethical standards. This comprehensive project aims to effectively communicate the value and potential of Clari in modern workplaces.

Running head: ARTICULATE, PRESENT AND DEBATE
Articulate, Present and Debate
Name of the Student:
Name of the University:
Author’s Note:

2ARTICULATE, PRESENT AND DEBATE
Task 1
Appendix 1
How would you summarise your creative in a sharp and snappy message? Think of an
appealing tagline or advertising-type message that communicates your approach to the
topic.
Meet Clari the Robot, a friend and not an enemy
The day to day admin works is too tedious and time-consuming. There are many entries that one
usually faces with this. However now this will no longer be any problem as there is the best and
the early solution. We call the solution, Clari. Clari will help in managing the Stable Message
company in the best and the most organized way.
Ladies and gentlemen we are presenting to you a newly made and highly advanced Robot called
Clari. He is a very cute, well mannered and smart robot who will help to ease the day to day
admin work at the workplaces. He is not a threat or a burden. He is here for easing the lives of all
the individuals at the workplace. One does not need to think about wasting a huge amount of
their time on any admin related task in their workplaces. Clari will be taking care of the day to
day admin activities and will make sure that are no errors in the activities like the maintaining of
the records, the creating and maintaining of the forms and documents and the bonus on this is
that Clari is best at housekeeping and cleaning. It will make sure that the office looks pretty clean
(Deng, 2015). As Stable Message company is a message company that promises giving pain
relief massage treatments to people, there is a greater need for keeping the ambiance very clean,
pure and healthy.

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How will you target your method of communication to your audience? Describe what you
know about the audience. How will the business or government or community context
shape your message? What is the demographic of your audience and how can you best
work to their preferences?
The mode of communication that I will be selecting is the online advertising. This is because the
targeted audiences for this product are people working in the office and have a good exposure to
the usage of the internet and the social media. So, showing the benefits of this product through
the online advertising sites are very helpful for them. This mode of communication will be able
to attract their attention very easily. The community and the government will know that this
robot is indeed a very useful product and will be very helpful for all the people. The
demographic structure is between 20 to 50 years of age/ they are mainly the young adults and the
adults who professionals and who need a very easy and error-free fast way of getting their works
done (Gordon et al., 2015).
How do you plan to engage your audience while communicating your recommendations?
Are there particular messages or methods of communication that are more engaging? How
do you plan to use these to make your case?
I would be engaging the audiences by demonstrating the miracles the Clari could bring on the
field of admin bot. I will try to show a pre-recorded video clip of the activities of Claris so that
the targeted audiences find the description to be more engaging. They will get the proof right in
front of them. I will be recording the activities of Clari during a test session. This will be very
useful as this will engage the audiences very much.

4ARTICULATE, PRESENT AND DEBATE
How will you, or could you, use storytelling to support your message? What are the
techniques of storytelling? How does storytelling help to communicate ideas? How can you
use these to communicate your message and case? For example, ‘show not tell’, use of plot,
use of hooks, or use of characters.
I might refer to a story where a robot or any unknown scientific gadget has turned out to be a
friend of mankind and not a foe. I will also try to imbibe many colorful and engaging g images
and sound effects through the projectors while telling the stories. I will be telling the story with
the help of the ICT devices. I will also show clippings of Clari working within the admin bot
department and working on keeping the office clean (Michalos et al., 2015).
What kinds of skills and attributes of your audience could you use to encourage
participation and discussion? List some skills or attributes of people in your audience that
you could use to your advantage in your presentation or group discussion. How could you

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use one or more of these skills of particular audience members, or your facilitator to help
to present an effective case
The tech-savvy and the thirst towards scientific inventions will help in encouraging them to take
part in the discussion of this new product. The creative bent of mind of the audiences can be very
useful. There can be many of them who will be students of communication and may have the
habit of inventing some scientific objects. They will surely give some feedbacks or some areas of
improvement that can be incorporated into the performance of Clari.
How will you, or could you, use storytelling to support your message? What additional
resources will you need to communicate your message? Plan to use at least one digital tool.
Do you plan to use presentation software, props, handouts, music, videos, apps, etc. to
support your case? What resources or equipment will you need to organise prior to making
the presentation?
I will be doing the presentation and presenting it to the targeted audiences through the modern
scientific tools and implements like the projector screens, a proper internet connection. I will also
need a meeting with the creator of this robot that is Karl. I will also be sitting in a meeting with
the fellow colleagues for getting the new ideas of making this presentation (Sharkey, 2014).

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Outline your plan for the presentation. Use bullet points to outline the main messages and
order of your presentation. Include time for discussion or group interaction.
 The brief introduction to the use of robots
 The advantages of the robots in performing the office admin work
 Creation of Clari
 Who is Clari and what will he do
 Why using Clari in the offices will be a good job.
The group discussion on this topic will be a bit time consuming as it will be a discussion on a
very new and innovative topic. So the time allotted will be 15 to 20 minutes.
Consider what kind of questions your audience might ask you following your presentation.
Outline a couple of questions you anticipate and how you would answer them.

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 Why was Clari created?
It was created for making the office works very easy.
 Why has this name Clari been chosen?
This name is chosen as it will clarify all the doubts that have been raised by people.
 Are there any chances of Clari getting violent on the people around?
No, it has undergone many tests and it is has been seen that he is very friendly with all the people
around.
 What will be the interaction of Clari with the rest of the human staffs working in the
office
Clari is multi-talented robot having artificial intelligence.
List some additional sources of information you might provide for audience members who
are interested in further information. Add references or URL links to websites, videos etc.,
that you could provide
I will be adding some useful additional information for the interested candidates like the

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https://www.robots.com/blogs/advantages-and-disadvantages-of-automating-with-industrial-
robots
https://godshotspot.wordpress.com/2017/12/30/mankind-robot-trends/
Prepare your own questions. Your colleagues (fellow learners) will be presenting their own
recommendations. Write down some questions you might ask colleagues if they support
different recommendations to your own. Allow for room to write more questions during
presentation times.
I can ask some of the questions like
 Why is Clari Created?
 Why has this name been chosen?
 What will be the uses of Clari in the workplace?
There are some additional questions that the colleagues can ask me on the cross-questioning
session and the time allotted will be 15minutes.
 There can be some questions that will be asked by the colleagues like
 What will be the potential advantages and threats of using Clari in the workplace
 Is there any chances for the potential that they might arise during the time when Clari will
be working
 Will he be able to read the commands of the office people while he is cleaning the office?

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I will be giving out a feedback form to the colleagues so that they can give their views and
opinions about the presentation that I have given on the usage of Clari. They can share any of
their views or raise any question or doubts that they might have.
Task2
Identify how you will use the following three media categories for the launch campaign.
These are:
a. PR pack
A PR pack will be very helpful as it will be a good platform for the advertising of the robot Clari
among all the targeted clients.
b. An online advertisement
This will be a very helpful tool as this platform will be able to convey the message to a large
group of audiences through the social media. This will be very useful to reach out to the forward-
thinking office people who will easily get to know this through media.
c. Outdoor display.
Outdoor display is also important for appealing to the young and aspiring students who will be
inspired to pursue their interest in the fields of science, mechanics, and communications.

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3. Create (or oversee the creation of) samples of all three media. a. Ensure the
advertisement meets the requirements of the advertising brief and that it meets legal and
ethical requirements.

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An online advertisement
This online advertisement has a good piece of information and will be able to attract the attention
of the targeted audiences and it also abides by the ethical code of conduct. It does not contain
any obscure or illegal things.
Figure1: Online advertisement

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Figure2: Admin Bot
PR pack
Clari-An Admin Bot
There is no longer the need for waiting in order to get the admin jobs done. No waiting for long
hours as Clari is here. Yes, ladies and gentlemen, Karl presents to you Clari, a very useful and
handy robot that will manage all the admin works and clean the office as well.
Outdoor display