Customer Service Strategy Implementation: ABC Stationery Case Study

This case study examines ABC Stationery, a small business, and its need to improve customer service strategies. The assignment involves analyzing a scenario, developing and administering a customer questionnaire, analyzing the feedback received, and creating reports with recommendations for improvement. The student is tasked with identifying customer needs, diagnosing service issues, and proposing solutions, including budget allocations and implementation strategies. The case study emphasizes the importance of communication, staff training, product variety, and customer loyalty. The student is expected to consider organizational requirements, such as ethical standards, legal policies, and continuous improvement processes, to provide a comprehensive plan for enhancing customer service and satisfaction.