BSBINM601: Knowledge Management & Business Issues at Woolworths

This report assesses Woolworths Limited's business performance through financial and non-financial metrics, focusing on marketing information, customer valuation, and key business challenges. The primary issues identified include innovation, technology adoption, operational complexity, information overload, and regulatory uncertainties. The report emphasizes the importance of identifying the right technology to address customer feedback and improve marketing strategies. By leveraging social media channels and employing balanced scorecards, Woolworths can better understand customer sentiments and resolve technological glitches, ultimately enhancing its market position. The evaluation concludes that proactive issue identification and resolution are crucial for achieving business goals.

Assessment: BSBINM601Manage Knowledge and Information
Project Report: Manage knowledge and information (assessment 1)

Assessment: BSBINM601Manage Knowledge and Information
Contents
Introduction.......................................................................................................................3
Explanation.......................................................................................................................3
List and types of sources...................................................................................................4
Sources explanation..........................................................................................................4
Formal and informal network...........................................................................................4
Conclusion........................................................................................................................5
References.........................................................................................................................6

Assessment: BSBINM601Manage Knowledge and Information
Introduction:
The report has been prepared on Woolworths limited. The business performance of
the business has been measured on the basis of the financial and non financial performance of
the business. The marketing information, customer valuation, business problems etc has been
calculated for the study in this report. The business issue of the business has been evaluated
to reach over a conclusion about the business and the performance.
The main business issues of the business are innovation, technology, complexity in
the operations, overloaded information, uncertainty in the operations, activities and the
business, identify the right technology for the business, government policy and regulations
are also not stable. In case of marketing position, the market share of the business is not
stable and the customers of the business are also not stable which could impact on the overall
performance of the business.
Explanation:
For the report, the main focus has been done on the right technology for the business
and the needs of the business and the customers. Finding and the evaluation of the right
technology is the important part of the business which is the main concern of the Woolworths
limited. The feedback on the technology of the business is scattered and due to which the
customers and the business has to face few problems and it directly impact on the marketing
strategies and the policies of the business. On the basis of the evaluation on the technology of
the Woolworths, it has been estimated that the marketer’s team of the business is required to
do a research in the market to evaluate that which technology would fit in the business and
improve the performance of the business.
The main issues of the technology could be resolved by the business through using the
social media feedbacks such as the marketer’s team could take the help of email, Facebook,
twitter, Instagram etc websites to identify the feedback of the customers about the
performance and the position of the business. It has been measured that the reputation of the
business could be measured on the basis of the specific tools, software and the piece of
technology to resolve the particular marketing issues of the business.

Assessment: BSBINM601Manage Knowledge and Information
The specific marketing issues and the problems of the business could be measured on
the basis of the balance scorecard.
List and types of sources:
The information about the technological issues of the business has been calculated
through the following ways:
Annual report
Official website
News.Com.au
ZD net etc
Sources explanation:
The mainly information has been calculated from the ZD net and it has been found
that the business is offering from the technological issues due to which the overall
performance of the business has been affected and it has been found that the customers are
not satisfied with the changes and the lower level of the technology of the business. the ZD
net (2018) explains that the customers of the supermarket specially the Woolworth’s
customers are not happy with the IT glitch and explains that the changes are required to be
done by the business to manage the performance of the business.
Formal and informal network:
On the basis of the issue evaluation, it has been measured that the business is required
to make few changes to improve the marketing position and the customer feedback about the
technology of the student. The main issues of the technology could be resolved by the
business through using the social media feedbacks such as the marketer’s team could take the
help of email, Facebook, twitter, Instagram etc websites to identify the feedback of the
customers about the performance and the position of the business. It has also been measured
that the reputation of the business could be measured on the basis of the specific tools,
software and the piece of technology to resolve the particular marketing issues of the
business. The specific marketing issues and the problems of the Woolworths could be

Assessment: BSBINM601Manage Knowledge and Information
measured on the basis of the special tools of the business as well as it would help the business
to resolve all the related issues from the business.
Conclusion:
Through the evaluation, it has been measured that the identification of the issues and
resolving that issues from the business are important for the business as it helps the business
to achieve the goals.

Assessment: BSBINM601Manage Knowledge and Information
References:
News.com.au. (2018). Woolworths limited. [online]. Retrieved from:
https://www.news.com.au/finance/business/retail/woolworths-checkouts-hit-by-national-
outage/news-story/5611943156249d4ecc6427ef0b447c18
ZDnet. (2018). Woolworths limited. [online]. Retrieved from:
https://www.zdnet.com/article/woolworths-turning-customers-away-following-it-outage/