BSBINN501 Diploma: Analyzing Innovation Systems at Victory Sports

This assignment presents a case study analysis of Victory Sports Australia, a leading supplier and manufacturer of sports materials and equipment. The company aims to improve its knowledge management system to better manage information, enhance customer satisfaction, and increase profitability. The analysis identifies gaps in retaining employee expertise and improving customer relations, which led to considering the implementation of a new knowledge management system. The study also acknowledges operational delays and outdated legacy systems as challenges. The proposed innovation area focuses on improving the business operation system, particularly in managing customer information and strengthening customer-organization relationships through an enhanced knowledge management system. The report further explores how these new systems can support innovation within the organization, change management strategies, and techniques for generating and evaluating new concepts.

Module 8
Term and Year Term 4 2018
Qualification : BSB50215 Diploma of Business
Unit Code: BSBINN501
Unit Title: Establish systems that support innovation
Assessment
Task 1: Idea pitch demonstration
Task 2: Practical case scenario brief analysis
Student Name: Student Name:
Student ID No: Student ID No:
Assessor’s Name: Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the
Elite Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines
apply to these assessment tasks.
Student Name: Student Name:
Student Signature: Student Signature: Date:
Date
Assessment submission (new) requirements
Please save this file as PDF format(include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted,
candidates will submit all assessments for a unit of study on the specified due date. If the assessment is completed or
submitted within the period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late
submission of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory (S) or Not Yet Satisfactory (NYS). A student can only
achieve competence when all assessment components listed under procedures and specifications of the assessment
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section are Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is
assessed as NYS is eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did
Not Submit (DNS) will be recorded.
Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs
the leaner about the assessment process, and provides the learner with the opportunity to challenge the result
of the assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies
held by the learner no matter how or where they have been acquired and, (3) the unit of competency and
associated assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements
covers the broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their
practical application, (3) assessment to be based on evidence that demonstrates that a learner could
demonstrate these skills and knowledge in other similar situations and, (4) judgement of competence is based
on evidence of learner performance that is aligned to the unit/s of competency and associated assessment
requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable
irrespective of the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module
of unit of competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a
judgement to be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would
mean that any form of plagiarism or copying of other’s work may not be permitted and would be deemed
strictly as a ‘Not Yet Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, submit the assessment via the student learning management system to your trainer along with the
completed assessment coversheet.
 Refer the notes on eLearning to answer the tasks
 Any additional material will be provided by Trainer
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Instructions for Students
Please read the following instructions carefully
 This assessment is to be completed according to the instructions given by your assessor.
 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved. You will be
provided with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge.
You will be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit
of competency.
 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
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Task 1
Learners are required to achieve an understanding of how the Australian government support the innovation growth in the
country through its ‘The Innovation Connections’ initiative.
Choosing from a selection of case studies located in the Moodle (folder labelled BSBINN501 case studies), Learners are to
provide an idea pitch to senior management (your trainer would undertake this role) to propose an innovative idea for the
selected company to consider as part of its future business objectives.
Learners are to use the template within this assessment tool to develop a potential idea that could provide a new product/
service that is innovative within the local industry in Australia. This idea should not be happening currently here, but
elements of it, or very similar projects could be happening outside of Australia or the company.
The idea pitch demonstration would lead the Learner to work through the process of developing an idea, pitch the idea
proposal and obtain feedback on the areas presented which includes:
 Section 1 – Idea overview
 Section 2 – Measuring market potential
 Section 3 – The conceptual idea
 Section 4 – Value proposition
The idea pitch would be assessed based on criteria on the following:
 The criteria assessment is defined against the 4 sections which would have a ‘Yes’, ‘Pending’ and ‘No’ check
boxes with a commentary column to provide additional information/ rationale to the evaluation.
 A scoring system would be tabulated according to the number of check boxes indicated during the evaluation
step (as above) to derive a relative measure to ascertain the approval decision for the idea pitched. This would
also include feedback and approval from senior management (your trainer would undertake this role).
Task 2
The learner is required to then required to:
 explain how the new system supports innovation in the organization
 explain the concepts and theories of change management including ways of introducing change in different
organizational contexts and change management communication strategies
 explain the concepts and theories of innovation and how these link to innovation in practice
 explain techniques for generating, testing and evaluating concepts and options for new systems
 analyse the technical context in which the system is being developed
 outline the typical ways in which systems may present barriers to innovation.
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Task 1
1. Choose any of the case studies that are available in Moodle and provide a discussion on the following questions:
Name of company Victory Sports Australia
Company background
Victoria sports is a leading organization supplying and
manufacturing sports materials and equipments which are
available at a huge range available at retail stores throughout
British Columbia, Ontario and Quebec. The headquarters of the
organization produces huge amount of marketing material but
the direct marketing is only allowed by the stores so that they
can handle their own customers.
Business objectives
The objective of the business is to manage all the information
generated within the organization so that the warehouse and
the additional stock information can be managed in a feasible
way. The manager of the organization provides support to the
head office regarding the hours of which the employees work
and so the head office can proceed with processing their
payment for the employees. This is also a part of the knowledge
management system that the company would mostly like to
involve within the organization and its business process system.
therefore the objective of the organization is to make sure that
the knowledge management system implemented within the
organization retains the expertise of various employees improve
the customer satisfaction along with the company products and
improves the profit and revenue for the organization with
assimilation of the information generated within the
organization for the manufacture of their products.
Innovation area expertise The area of innovation is required for the business operation
system that involves with the most amount of generation of
information regarding the organization and the transaction that
happens between the customer and the organization after the
customer chooses requirements from the varied range of sports
equipments. The information generated as per the individual
customers are also handled by the knowledge management
system and this is where the company would like to innovate
their business strategy to make sure that the knowledge
management system ensures a proper management of the
information generated within the organization and at the same
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time it make sure that the customer and the organization
strengthens its relationship with the utility of the knowledge
management system.
Current
business
performance
Profits/
sales
Mostly the organization of Victoria sports manufacturers and
supplier sporting equipments. Therefore it can be said that the
current business profile on its profits and sales from these kinds
of manufactured products. Sports goods are available at a huge
range within this organization and therefore the customers find
it easier to get the required commodities from this organization.
Market
reach
The company is able to reach the market area that expertise is
in people who are involved with sports, like the sportsman and
the people who would like to choose a career as various kinds of
sports to begin with. the customers of the organization also
include the people who are other organizations handling many
occupations involved with sports, like any organization
promoting sportsman or an organization that sponsors for the
sporting equipments of an entire team be it a national or
international sporting event.
Performance gap/s
identified
The gaps that have been identified for the organization of
Victoria sports included the retaining of the exercises of various
employees and the need for improvement of customer
satisfaction along with the company products for improving the
profit and revenue. They were various other problems found
with the organization of victorious quotes which has resulted
the management to think about implementing the knowledge
management system within the organization. This included the
delay in their business operations which for the lead to delay in
delivery of products including the manufacturing of the
products to the customers. In addition to that the legacy
systems that were used within the organization why not feasible
enough to hold all the business data generated within. going to
the technological advancements at every point of time in the
recent business world, it can be said that Victoria sports was
finding it difficult to handle the entire business data information
and managed and accordingly since they were exponentially
increasing with every passing day given the recent time.
Future business direction The future business direction leads to the fundamental enabling
of a knowledge management system that would prevent the
staff from various kinds of redundancy found in data
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management. This would also include the burden on the
hierarchical managers for making the mutual thinking more
tangible and effectively manage the large volumes of generated
information to serve the clients in a much better and faster
way. The company is looking for protecting their intellectual
capital and focus much more on the important assets including
the intellectual and human capital.
Intellectual capital in this regard means the data that has been
generated within the organization and the human capital means
the workforces. on the other hand the organization is looking
forward to the reorientation of the business culture so that the
business can move on for promoting innovation within the
organization with the use of optimal sharing of knowledge and
strategy. on the other hand the Victoria sports organization is
also looking forward to link the people with the setting up of
collaborative methods with the help of the innovations
regarding the knowledge management system are the
knowledge management innovation or KMI.
Proposed new innovation
direction
In the latest era of business organizations, companies have
been adopting random changes in the business world as the
nature of the Global economic growth has been guarded by the
speed at which innovation happens. This has made the business
organization rapidly adopt all the innovative ideas required for
the technology within the organization involved, have a shorter
product life cycle and have a higher rate of new product
development. The complexity of the innovation has increased
ever since the amount of knowledge available within the
organization has exponentially increased. Keeping all in mind,
the Victoria's sports organization is trying to implement
innovation for knowledge management within the organization
and its operations. The innovation in this organization is
extremely dependent on the availability of knowledge and all
the complexity that has been created by the richness and the
mass of knowledge that is recognized to be emerging within the
organization. Therefore it can be said that the new proposed
innovation direction is moving forward to handle the knowledge
management or the data generated within the organization in a
much more feasible way to save the business capitals including
the intellectual capital, human capital, time and money.
Resources needed to
support new direction Based on the research is conducted for innovating the
knowledge management system for an organization it can be
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said that there are various available resources that are required
to generate the innovation development for knowledge
management within the organization. First of all I need to entail
all the information regarding the customer and the market
trends, the knowledge generated within the organization about
the business partner and the information about the key
Technologies that are already available within the organization.
for the support of an innovation in the knowledge management
system the project needs to implement the company database
to find the correlation between different kinds of knowledge and
the way that they should be established within the organization.
In another term the resources should make sure that the
knowledge management system is supporting the decision
about the innovative project and the way that it is selected and
implemented.
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2. Using the National Innovation and Science Agenda website <https://www.innovation.gov.au>, provide a brief
discussion on the following
Explain what is ‘The
Agenda’
The agenda forms the basis of The National Innovation and
Science Agenda which promotes smart ideas to create
business growth, local jobs and global success. The Agenda
includes initiatives worth $1.1 billion over four years and
covers 4 key pillars, i.e. culture and capital, collaboration,
talent and skills, and Government.
The agenda of innovation in the science agenda report for
Australian national government stands mostly on four pillars
as described below:
Taking the leap: the Australian government helps in banking
the entrepreneurs present in Australia for helping them with
open an app of the new sources of finance even if that means
embracing for the risk. The accepting of the innovative ideas
with the help of extended research on the public and market
interest Australian government is ready to help the Australian
entrepreneurs for setting up innovative ideas for their
organizations.
Working together: the Australian government wants to
increase the collaboration between the industry and the
researchers for finding solutions to the real world problems.
therefore the Australian government does not want the
Australian industries to think about the retrospective ideas
about bookish knowledge on business but implement the real
world problems within the organization create the jobs and
growth beyond imagination within the industries.
The best and the brightest: It is required that the government
under which organization is set up understands the talent of
the jobs that the country has to offer for the future. With
respect to that, it is required that the Australian organization
also acknowledges the agenda developed for the National
Innovation and Science, and develops world class talent to
attract jobs within the organization for the future.
Leading by example: the Australian government also has the
agenda to lead by example, that is the Australian government
wants to embrace Innovation and agility in the way that
people normally address to a business organization to make
sure that this is followed through everywhere within the world.
Australia just wants to be the Pioneer in acknowledging the
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needs of innovations within business organization.
List out the areas which the
Agenda can assist
businesses
 Attracting talent through reforms to Employee Share
Schemes
 Biomedical Translation Fund to commercialize
promising discoveries
 Changes to Venture Capital Limited Partnerships
 CSIRO Innovation Fund to commercialize early stage
innovations
 CSIRO On accelerator program
 Cyber Security Growth Centre
 Data sharing for innovation
 Data61: Australia’s digital and data innovation group
 Digital Marketplace
 Embracing the digital age
 Global Innovation Strategy
 Improving insolvency laws to encourage innovation
 Incubator Support initiative
 Innovation and Science Australia
 Innovation Connections
 Inspiring all Australians in STEM
 Maintaining world class research infrastructure
 New research funding arrangements for universities
 Opportunities for women in STEM
 Supporting innovation through visas
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Discuss what is ‘The
Innovation Connections’
initiative
The innovation connections initiative make sure that the
collaboration between the small and medium-sized
Enterprises and the researcher given by the industries foster
the development of the new ideas with the potential that the
commercial market possesses for the identification of the
knowledge gaps so that it could initiate business growth which
was previously halted by the knowledge gaps. following are
the list of innovation connection that are required for the
organization to adopt to implement the initiative:
 The innovation connection provides the access of
information to the innovation facilitators so that the
business they are involved with can access the
innovation infrastructure even being located across the
huge areas in the metro and regional Australia.
 The innovation connection matches all the brands
available to a graduate and postgraduate research and
places then within the businesses that they would be
most comfortable to work with.
 The innovation connection also helps in matching the
brands that are available to the business features
placements for supporting them in publicly funded
research organizations.
 The Innovation Connection also identify the
opportunities of every business organization for they
need to access the research, testing facilities and
development for developing the specialized training
options with excess of walking much closer with the
vocational education and training centers.
What are the pre-requisites
(eligibility criteria) for a
business to obtain support
from ‘The Innovation
Connections’
For having a professional contract with the innovation
collection facilitation for a specific industry there are certain
criteria and prerequisites for the business to obtain and they
can be listed as follows:
 The business organization needs to be absolutely
solvent.
 The business organization should have an annual
turnover for the entire business operation expenditure
to be in the current or should have been operating for
two previous financial years.
 The annual turnover should be between 1.5 million AUD
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