Term 2, 2019 Case Study: Bounce Fitness Change Management Plan

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Module 3
Term and Year: Term 2 2019
Qualification : BSB60215 Advanced Diploma of Business
Unit Code: BSBINN601
Unit Title: Lead and Manage Organisational Change
Assessment :
Task 1 Case study observation/ demonstration
Task 2 Case study observation/ demonstration
Student Name:
Student ID No:
Assessor’s Name: Svetlana Arutyunyan/ Andrey Loburets
Student Declaration: I declare that this work has been completed by me honestly and with integrity. I understand that the Elite
Education Vocation Institute’s Student Assessment, Reassessment and Repeating Units of Competency Guidelines apply to these
assessment tasks.
Student Name:
Student Signature: Date:
Assessment submission (new) requirements
Please save this file as PDF format(include your name to the filename) before uploading onto Moodle.
Assessment deadlines penalty
It is expected that unless a simple extension, special consideration or disability services adjustment has been granted, candidates
will submit all assessments for a unit of study on the specified due date. If the assessment is completed or submitted within the
period of extension, no academic penalty will be applied to that piece of assessment.
If an extension is either not sought, not granted or is granted but work is submitted after the extended due date, the late submission
of assessment will result in a late penalty fee. For further information, please refer to the Assessment Policy.
Assessment/evidence gathering conditions
Each assessment component is recorded as either Satisfactory(S) or Not Yet Satisfactory(NYS). A student can only achieve
competence when all assessment components listed under procedures and specifications of the assessment section are
Satisfactory. Your trainer will give you feedback after the completion of each assessment. A student who is assessed as NYS is
eligible for re-assessment. Should the student fail to submit the assessment, a result outcome of Did Not Submit (DNS) will be
recorded.
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Principles of Assessment
Based on Clauses 1.8 – 1.12 from the Australian Standards Quality Assurance’s (ASQA) Standards for Registered Training
Organizations (RTO) 2015, the learner would be assessed based on the following principles:
Fairness - (1) the individual learner’s needs are considered in the assessment process, (2) where appropriate, reasonable
adjustments are applied by the RTO to take into account the individual leaner’s needs and, (3) the RTO informs the
leaner about the assessment process, and provides the learner with the opportunity to challenge the result of the
assessment and be reassessed if necessary.
Flexibility – assessment is flexible to the individual learner by; (1) reflecting the learner’s needs, (2) assessing competencies held
by the learner no matter how or where they have been acquired and, (3) the unit of competency and associated
assessment requirements, and the individual.
Validity – (1) requires that assessment against the unit/s of competency and the associated assessment requirements covers the
broad range of skills and knowledge, (2) assessment of knowledge and skills is integrated with their practical
application, (3) assessment to be based on evidence that demonstrates that a leaner could demonstrate these skills
and knowledge in other similar situations and, (4) judgement of competence is based on evidence of learner
performance that is aligned to the unit/s of competency and associated assessment requirements.
Reliability – evidence presented for assessment is consistently interpreted and assessment results are comparable irrespective of
the assessor conducting the assessment
Rules of Evidence
Validity – the assessor is assured that the learner has the skills, knowledge and attributes, as described in the module of unit of
competency and associated assessment requirements.
Sufficiency – the assessor is assured that the quality, quantity and relevance of the assessment evidence enables a judgement to
be made of a learner’s competency.
Authenticity – the assessor is assured that the evidence presented for assessment is the learner’s own work. This would mean that
any form of plagiarism or copying of other’s work may not be permitted and would be deemed strictly as a ‘Not Yet
Competent’ grading.
Currency – the assessor is assured that the assessment evidence demonstrates current competency. This requires the
assessment evidence to be from the present or the very recent past.
Resources required for this Assessment
 All documents must be created using Microsoft Office suites i.e., MS Word, Excel, PowerPoint
 Upon completion, ensure that you have completed your coversheet details, i.e. your name, student ID and signature. If these
details are not present, the assessment would need to be resubmitted again.
 The document is then required to be converted to PDF and uploaded to the student learning management system for
assessment.
 Refer the notes on eLearning to answer the tasks or any additional material will be provided by Trainer.
Instructions for Students
Please read the following instructions carefully
 This assessment is to be completed according to the instructions given by your assessor.
 Students are allowed to take this assessment home.
 Feedback on each task will be provided to enable you to determine how your work could be improved. You will be provided
with feedback on your work within 2 weeks of the assessment due date.
 Should you not answer the questions correctly, you will be given feedback on the results and your gaps in knowledge. You will
be given another opportunity to demonstrate your knowledge and skills to be deemed competent for this unit of competency.
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 If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.
 Please refer to the College re-assessment and re-enrolment policy for more information.
Procedures and Specifications of the Assessment
You will be required to demonstrate skills and knowledge required to define campaign objectives; prepare an advertising budget;
You will be required to demonstrate the skills and knowledge required to develop a schedule for proposed advertising activities;
defining campaign objectives and preparing advertising budgets. You will also require to demonstrate communication skills to
question, clarify and report when creating an advertising campaign and technology skills to use a wide range of office equipment
and software to develop an advertising campaign.
Read all materials required for this assessment task: this procedure and the Bounce Fitness Simulated Business Corporate
Marketing Plan.
In response to the Bounce Fitness Simulated Business Corporate Marketing Plan (provided), you will develop a report.
 Defining the campaign objectives and preparing an advertising budget, which addresses all questions in this task.
 Defining a schedule for proposed advertising activities, which addresses all questions in this task.
 To demonstrate knowledge in defining campaign objectives and preparing advertising budgets.
 Discuss your completed advertising campaign to the class and assessor. You must consistently behave and present as if
this were an actual presentation to the CEO of Bounce Fitness.
Case study
Margaret House, CEO of Bounce Fitness and the Board of Directors are keen to have the four Centers registered with Fitness
Australia (www.fitness.org.au). They feel that standards required to be met as a registered fitness center would not only ensure
the credibility of the organization in the eyes of the public but would provide goals for the Centre Managers and teams.
Registration will require meeting the Code of Conduct for the state in which each Centre is located and ensuring that all trainers
meet, or immediately undertake training to meet, certain standards. Information about the registration can be obtained by going to
the Fitness Australia website and clicking on the Register Your Fitness Business tab. The Codes of Conduct for each State are also
linked here if you scroll down the page.
The minimum educational qualification required by Bounce Fitness for all trainers is the Certificate III in Fitness Instructing and all
trainers must hold this to continue to work as a trainer of classes and individual clients. At this point in time, this has not been
consistently applied. In Cairns all are qualified, in Brisbane two (2) need the basic training, and in Melbourne there is one (1). It is
intended under the change management initiative that all trainers, once they have completed the basic training will continue to
pursue further training, the Certificate IV and Diploma, annually as personal development.
Bounce Fitness will pay for the training fees and other incidentals such as text book requirements and provide one (1) paid hour per
week for study leave. Bounce Fitness will also reimburse travel and accommodation for compulsory study attendance sessions.
You can get more information on this at the Fitness Australia website under the Fitness Careers / Get qualified tab.
It is expected that the change management process will be fairly smooth if adequate measures are taken and the process is well
managed. The major resistance will come from the three (3) trainers who do not have this qualification and have learned through
experience. That is why they do not have it now. They will also not want to participate in the further training initiative.
If the whole standardization process is not managed carefully, there is potential for dissatisfaction and all Centers may not comply
with the standardized procedures. This is a major concern for the Executive; hence your recommendations are crucial.
In essence, Bounce Fitness’ continuous improvement policy encapsulates the organization’s commitment to ensure that there is
systematic continuous improvement of its operations, management systems, training, life coaching and activities through
consultation with staff, clients, stakeholders and external experts
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In addition, the organization believes in the importance of quality to achieved sustained, profitable growth by providing services that
consistently satisfy the needs and expectations of its customers. This level of quality is achieved through the adoption of a system
of procedures that reflect the competence of Bounce Fitness to existing customers, potential customers and independent auditing
authorities. Apart from that, Bounce Fitness has planned its business strategy to:
 Open a new Fitness Centre in Perth within two years
 Existing Bounce Fitness Centres will continue to show an above-market return on investment through excellence of
facility, staff and operational management
 Invest greater time in customer relationship management and through continued provision of excellence in service and
equipment
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Task 1
1. You are required to identify strategic change requirements and opportunities for Bounce Fitness by discussing with a
Manager (your trainer would assume this role) the following:
 List the what are the strategic changes required Provide a brief review how this objective would enable the organization to increase its business performance
 Provide a brief review on the organization’s policies and procedures (including quality, continuous improvement,
customer service, Employee Assistance Program and personal development)
Demonstration/observation checklist
Candidate’s name
Assessor’s name Svetlana Arutyunyan/ Andrey Loburets
Work activity Review and justify required changes with manager
Date
Bounce Fitness’ Quality
Assurance objectives
Provide a brief review how this objective would enable the organization to identify
performance gaps and strategic change requirements
a. To maintain an effective
Quality Assurance
System (People
&Technology)
An effective quality assurance can be maintained through the uses of
following points in the fitness centre.
Provide good service to people related to fitness like:
a) providing powder to increase weight
b) timing should be appropriate so that more people can join
c) Provide new fitness machines with improved technology so that
it make easy to save cost and time.
b. To achieve and maintain
a level of quality which
enhances the Bounce
Fitness’ reputation with
customers
(People & Process)
The Bounce fitness centre do to achieve and maintain quality level by
providing various fitness related service with quality so that company
can achieve a quality and the customer’s reactions and attraction towards
their service will help in lead to maintain a good quality. Thus it will
create a good image and goodwill among customers. The good image in
the fitness market centre will create creditability and this will lead
Bounce fitness to run their business for long term and achieve easily its
objective reading business related.
The organization can achieved level of quality by adopting a good
system of procedures that shows company competence to its old and
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potential customers, and authority who audit this company.
c. To ensure compliance
with relevant statutory
and safety requirements
(People & Structure)
The company need to follow the regulation system and code of conduct
of the state in which the centre is open such the Bounce Fitness make a
plan to open new fitness centre in Perth (Australia). So it needs to follow
the rules and regulations of the concern state regulations which help in
run business effectively without intervention of other regulatory
authority unnecessary. The structure of code of conduct should be
simple and easy to understand so that Bounce Fitness centre and
everyone can follow such structure.
d. To endeavour, at all
times, to maximize
customer satisfaction
with the services
provided by Bounce
Fitness (People)
It is must and compulsory for every organization to maximize customer
satisfaction in order to live in business and run long time. This rule is
also applicable to the Bounce Fitness centre that it should always keep to
increase customer satisfaction through the process of providing various
quality service to the customer which aid in increasing their satisfaction
level and this will lead to continue with this centre over long period.
Prepared by
Student’s Name
Student’s Signature Date:
Management Approval Approved Disapproved
Management’s (Trainer) Name Svetlana Arutyunyan/ Andrey Loburets
Management’s(Trainer)Initials Date:
2. Consider any patterns or trends that may impact the fitness industry (use the PDF document labelled Fitness
Australian’s published reports to support your discussions).Please ensure that answers include numeric(use of
percentages or numbers)content along with your explanation.
a. Past and project growth
in the number of fitness
instructors
The number of instructor in the past time is less than the present
numbers due to the Bounce Fitness Centre set up its new business in
Perth and to run business it required more instructor so that business of
fitness can grow. At present it is increased by 10% as compared with the
past period of time due to expansion of business. In earlier days, this
fitness business is only up to the area of Brisbane, Melbourne and Cairns,
now it spread its business into the state of Perth. Hence the number of
instructor also increased.
b. The number of fitness
instructors in the
respective Australian
In Brisbane, the numbers of fitness instructors are 2 who need basic
training in order to complete obtain complete knowledge.
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states
In Melbourne, Only 1 instructor need basic training
Cairns, all instructors are well trained and carry their profession efficiently.
c. The qualifications of
the fitness instructors
For the Bounce Fitness instructors it is must that they all the trainers
possess Certificate III because it is minimum educational requirement to
join in fitness centre and work as a trainer.
d. The fitness instructors’
level of experience in
the industry
The level of experience of the trainer is calculating and understands if
the instructor is possessing certificate IV in the fitness industry. This
certificate shows how much instructors have knowledge about the
fitness part because certificate IV is issued only if the instructors
complete his basic training session.
e. The nature of
employment of fitness
instructors
The nature of employment of fitness trainer is to provide the service and
aware the customers related to the fitness. It is the duty of the instructor
that he should provide knowledge how to fit our body in order to free
from any disease and also provide various positive aspect related to the
fitness that how it help to live with full of energy and feel good if we do
on daily basis.
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3. Consult specialists to assist in the identification of major change requirements and opportunities.
Demonstration/observation checklist
Candidate’s name
Assessor’s name Svetlana Arutyunyan/ Andrey Loburets
Work activity Discussion to review and prioritise change with managers
Date
a. Identify what are major operational change requirements (in relation to the case context which focuses on its need to
be registered with Fitness Australia)and its cost-benefit analysis on the following;
Organizational elements
Relate what are the changes
identified in the case text that
needs to be addressed
How does it impact the organization?
Costs (limitations) Benefits
People
People attract towards
the new fitness centre
open at Sydney will
create a huge advantages
to the Bounce Fitness
centre.
Increased cost in
providing fitness
training to the
customers.
As the customer
increased it provide
benefit in the part of
maximize goodwill
and reputation among
the customers.
Processes
To provide good service
to the customer it will
through the use of
various machines.
To purchase new
advance machines
will create a burden
over the
management of the
centre.
Straight-forward
process should be
adopted by the centre
so that it benefit to
centre as well as
customer in order to
know the process
timing regarding how
much time need to be
required for a
particular task.
Technology
The company seeks to
introduce new
technology as it aid in
increasing its customers.
To purchase new
technology as it
introduce it will
make the cost of
training fess
increase because the
ultimately cost
burden is bear by
the customer.
As the customer will
get training by new
technology it will
help in saves time
and influence
towards such centre.
Structure
Changes are company
paid money on week
basis for study purpose.
Increase cost as the
training fees and
other incidentals are
born by Bounce
It aid to the company
that more of its
instructor are eligible
to obtain certificate
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Fitness centre.
IV which ensure that
they possess a good
knowledge and it will
create confidence
among customers that
this centre is best for
them.
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b. Undertake risk analysis for resistance to change and identify mitigation strategies in place.
Identifying types of resistance to change Identify mitigation change management strategies and staff responsible for this task
Potential change
resistance risks
How this change resistance risk does affects the
organization?
Risk rating
(1=unlikely to
5=very high)
Actions to address resistance By
whom?
Belief that change is
unnecessary or that it will
not improve the situation
The change in the organization improve
its financial situation as the new centre is
going to be opened at Perth will definitely
change business in positive direction.
5
This is justify as the Bounce Fitness centre start to
open a new centre in Perth, it means improvement is
in right direction and this will affect company
profitability (increased).
By the new staff
of the Bounce
Fitness Centre at
Perth.
Feels uncomfortable if
routine is changed
Yes, it affect organization because sudden
change affects everyone daily routine
either individual or organization. But a
change can be positive. In the context of
this organization, this change is
positively.
1 This can be address by showing changes between the
current and past routine of business.
Both by the
customers and
organization.
Inconvenience or loss of
freedom
Loss of freedom affects organization in
the way that if entire freedom provided to
the instructors then they will misuse this
freedom and company will lose its profits
and customers also.
5 This could be address through the addition of code of
conduct.
By management
of Bounce
Fitness Centre.
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Organizational culture
Yes, organizational culture is one of the
important factors which affect company
atmosphere.
5
Organizational structure is address by seeing the
Bounce Fitness centre activities and from this it is
found whether the atmosphere surrounded is affect
company employee mindset and the customers.
By the top
management of
the company
because the top
management
have duty to
prepare policies.
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c. Specialist Feedback (for trainer use)
Areas of discussion(please ) Agree Pending Disagree Comments
Major changes With the seeing various
major changes, it is
totally not agree over
the all points because
performance gap not a
area where it
performance of new
centre impact.
 Performance gaps ✔
 Business opportunities ✔
 Business threats ✔
 Management decisions ✔
Impact on the organization’s business
sustainability in relation to: All the factors impact
on the sustainability of
business because of
each factor is important
for the success of
business.
 People ✔
 Processes ✔
 Technology ✔
 Structure ✔
Risk analysis Risk is the factor which
create an opportunities
and also threats. The
Bounce Fitness Centre
considered various risk
while opening new
fitness centre in Perth
and from this it was
seen that there is more
risk in opening new
centre due required
high manpower and
capital.
 Risk # 1 ✔
 Risk # 2 ✔
Change management plan Open new fitness centre
need to change or
improve management
plan and policies. It will
enable management to
obtain new information
and this will lead to
maintain a sustainable
success in this field.
 Awareness ✔
 Desire ✔
 Knowledge ✔
 Action ✔
 Reinforcement ✔
Specialist Approval
(please ) ✔ Approved Disapproved
Specialist (Trainer) Name : Svetlana Arutyunyan/ Andrey Loburets
Specialist (Trainer) Initials: Date
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