BSBINN601 Lead and Manage Change: BizOps Enterprise Project Plan

This project addresses the change management requirements at BizOps Enterprise, an Australian retail business facing financial and operational challenges due to senior management turnover. The project identifies strategic change needs through an analysis of organizational objectives, including improving organizational functioning, appointing efficient replacements, increasing productivity, and enhancing communication. A PEST analysis highlights political, economic, social, and technological factors influencing the business, while a SWOT analysis identifies strengths, weaknesses, opportunities, and threats. Priority changes include developing a harmonious organizational culture, improving manufacturing and marketing strategies, implementing new technologies with employee training, and supporting the organization's financial condition. The project also includes a cost-benefit analysis, risk analysis, change readiness assessment using qualitative and quantitative methods, a force field analysis, a change vision statement, and a change strategy focused on education, communication, and employee involvement, culminating in a change project plan emphasizing effective communication and idea exchange.

Running head: CHANGE MANAGEMENT
Change Management
Name of Student
Name of University
Author Note

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Table of Contents
Introduction..........................................................................................................................2
Overview..............................................................................................................................2
Organizational objective......................................................................................................2
Change Requirement...........................................................................................................3
PEST................................................................................................................................3
SWOT..............................................................................................................................4
Priority Changes..................................................................................................................5
Gap between Ideas...........................................................................................................6
Cost Benefit Analysis......................................................................................................6
Risk Analysis...................................................................................................................7
Change Readiness................................................................................................................7
Methods used to gather information about change readiness..........................................7
Force field analysis..........................................................................................................7
Change vision statement......................................................................................................8
Change strategy...................................................................................................................8
Change Project Plan.............................................................................................................9
Conclusion...........................................................................................................................9
Reference...........................................................................................................................10

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Introduction
Change management refers to the in process of bringing a transformation the
organizational goals and technologies and the systematic approach to deal with the transition.
The primary aim of bringing or implementing change management is to incorporate strategies
that are helpful in bringing organizational changes. Moreover, it can be said that change
management is important for an organization, which is aiming at implementing new strategies to
the organizational functioning. The present report hence will focus on the necessary changes that
BizOps needs to implement in order to increase their financial and operational efficiency. In this
regard a thorough analysis of the organizational objectives has been done. Moreover, the macro
analysis has also been performed to identify the necessary changes that are to be implemented.
Overview
BizOps Enterprise is an Australian retail business chain that deals in producing a range of
exclusive products. The organization has more than 150 retail stress all over the country and
employs more than 1300 staff members1. It has been monitored that the organization going
through a financial as well as organizational crisis due to the sudden turnover of many of the
senior managers of the organization. In addition to that, the organization is also witnessing
1 Cameron, Esther, and Mike Green. Making sense of change management: A complete guide to
the models, tools and techniques of organizational change. Kogan Page Publishers, 2015.

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multiple issues in the organizational front. In order to overcome the situation, organization needs
to implement few changes. An effective change management system is required in this regard.
Organizational Objective
The primary step of bringing organizational change is to focus on and deciding an
objective for the change 2. In order to bring changes in BizOps, deciding change objective is also
important. In this regard it can be said that the primary concern that has been evident from the
statement of the business operations manager is that the company is going through trouble due to
the loss of several key managers of the organization. Hence, the primary aim of the change
management will be:
 To bring improvement to the functioning of the organization that is being
affected due to the turnover of senior managers.
 Appointing efficient and experienced replacements of those managers3.
 To aim at increasing productivity in order to ward away the competitors.
 Training the employees in order to bring effective change and implement new
machineries.
 Increasing scopes of organizational communication.
2 Doppelt, Bob. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge, 2017.
3 Kuipers, Ben S., et al. "The management of change in public organizations: A literature
review." Public administration 92.1 (2014): 1-20.

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 Improving the manufacturing process.
 Focus on the financial improvement of BizOps.
Change Requirement
In order to bring organizational changes, the initial task of the change manager is to focus
and analyze the requirement of change. An analysis of macro elements as well as internal
influences is to be done in this regard.
PEST
As the change manager of BizOps needs to plan for new strategies of effective change
management, a thorough analysis of the macro environmental elements are required. It has been
monitored that while bringing organizational changes, political, social, economic and
technological factors play vital roles.
Political: Implementing new technologies will be helpful for the organization. However,
in order to bring new technologies and implement machineries are defendant on the several
political factors4. New governmental laws and taxation policies play significant roles in the
process of implementation of new machineries.
Economical: Increasing unemployment is one of the major issues that can affect the
productivity of the organization. In the present context, the organization is facing difficulties due
to low productivity. Moreover, it is seen from the business report that BizOps is forced to
implement lean manufacturing system as a result of financial dropdown. This situation can be
4 Goetsch, David L., and Stanley B. Davis. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson, 2014

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aggravated by the economic condition of the country. Due to the drop in Australian dollar, the
industries of the country are also getting affected.
Social: The present social turmoil is creating great impact on the organizational culture as
well5. Moreover, the advent of new technologies is also influencing the consumers to opt for
online marketing.
Technological: the company needs to focus on technological advancement in order to
keep pace with the present scenario.
SWOT
In order to identify necessary changes for the organization, an analysis of internal
strengths and weaknesses as well as future opportunities and threats are to be considered.
Strength: BizOps has a vast number of outlets throughout the country. Hence, it can be
said that the organization enjoys significant recognition from its customers.
Weakness: The primary weakness of the organization is insignificant online marketing.
Moreover, in the present context the organization is witnessing poor organizational culture. Lack
of training programs is affecting the process of implementing new technologies.
Opportunity: Implementing new technologies can be helpful for the organization.
Recruiting efficient managers and taking up new strategies will be helpful for BizOps, in
capturing new markets.
5 Matos Marques Simoes, Paula, and Mark Esposito. "Improving change management: How
communication nature influences resistance to change." Journal of Management Development 33.4 (2014): 324-341

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Threats: Decreasing staff productivity and organizational culture can be the primary
threats for the organization. Competitors are becoming significant threats to BizOps due to the
deteriorating organizational culture.
Priority Changes
After analyzing the present organizational scenario and the extern al elements that can
play influential roles in the organizational change, the aspects that are to be addressed with
utmost priority, can be decided:
 BizOps needs to focus on developing an effective and harmonious organizational
culture with utmost priority6.
 Changes should be brought in manufacturing as well as in the marketing strategies
of BizOps.
 New technologies should be implemented and proper employee training programs
should be adopted.
 Strategies are to be taken up in order to support the financial condition of the
organization.
6 Lozano, Rodrigo, Kim Ceulemans, and Carol Scarff Seatter. "Teaching organisational change
management for sustainability: designing and delivering a course at the University of Leeds to
better prepare future sustainability change agents." Journal of Cleaner Production 106 (2015):
205-215.

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Gap between Ideas
As per the present organizational scenario, it has been noticed that BizOps is monitoring
low morale and motivation. The aim of the change program however, is to address the problem
and encourage the employees to take part in the change process. Moreover, the change manger is
aiming at increasing the productivity of the employees as well as increasing the overall
organizational production7. However, in the present context, BizOps monitoring low production.
Moreover, the organization aims at expanding the business and capturing a vast market. In
contrast to this aim, the company is presently at risks of business downturn.
Cost Benefit Analysis
Cost benefit analysis is another important aspect of change management. In order to plan
effective strategies, BizOps needs to analyze various aspects such as the cost of resources that
are necessary to support change process. BizOps needs to implement strategies to reduce the cost
of the resources. However, it can be understood that the organization needs to invest on the
training of the employees to make them proficient with the new technologies and machineries.
To overcome the expenses, BizOps can focus on building efficient management. A well-
constructed management helps in reducing the overall expenses. Moreover, the change
management strategies should focus on the process of risk mitigation to reduce the threats from
the present competitors.
Risk Analysis
7 Swanson, Donald James, and Andrew Shawn Creed. "Sharpening the focus of force field
analysis." Journal of change management 14.1 (2014): 28-47.

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While bringing organizational change, it should be kept in mind that often these changes
are prone to risks. In the context of BizOps it can be said that the organization can face problems
if the change management fails to take up effective strategies8. Unrest amongst employees,
increased production expenses and lack of communication amongst the leaders and staffs are
some of the risks that BizOps can face if the change management is not implemented effectively.
Change Readiness
Methods used to gather information about change readiness
In order to implement effective changes analyzing and assessing the readiness of the
organization as well as the employees to take up the necessary changes are highly important. In
order to assess the change readiness of BizOps, both quantitative and qualitative methods should
be used. By interviewing the key stakeholders, a through idea of their understanding of the
change can be obtained. Moreover, taking up surveys will be helpful in addressing any
misalignment between the leaders and employees9. Moreover, analyzing the willingness of the
employees and stakeholders towards the change is also to be assessed.
Force field analysis
Force field analysis will help BizOps, to analyze the driving forces for change as well as
will enable the change manager to identify the resisting powers. In the context of BizOps, it can
be said that outdated machineries, declining team morale and need of heightening profitability
8 Ho, Joseph Kim-Keung. "Formulation of a systemic PEST analysis for strategic
analysis." European academic research2.5 (2014): 6478-6492.
9 Wang, Lingle, et al. "Accurate and reliable prediction of relative ligand binding potency in prospective
drug discovery by way of a modern free-energy calculation protocol and force field." Journal of the American
Chemical Society 137.7 (2015): 2695-2703

9CHANGE MANAGEMENT
are some of the driving forces. Whereas, the existing organizational structure and lack of
communication are some of the forces that are resisting the change.
Strategies to increase driving forces and reduce restraining forces
In order to increase the influence of driving forces and decrease the change manager
needs to focus on organizational communication and building effective leadership10. Taking up
training programs and implementing new machineries are also important.
Change vision statement
The vision statement for change management in BizOps is marching towards better
future. As it can be understood that the lack of encouragement and morale of the employees can
be a resistance in bringing change, the primary focus should be given to encourage them11. The
vision statement will encompass brighter future for the organization as well as the employees.
Hence, the leaders should encourage and make the staff members aware about the change vision
statement of BizOps. This will encourage the staffs to adopt the change effectively.
Change strategy
In order to bring effective organizational change and ensure the effective implementation
of the change management, effective strategies are also to be taken up. For BizOps, the most
10 Ho, Joseph Kim-Keung. "Formulation of a systemic PEST analysis for strategic
analysis." European academic research2.5 (2014): 6478-6492.
11 Huczynski, Andrzej, David A. Buchanan, and Andrzej A. Huczynski. Organizational behaviour.
London: Pearson, 2013.

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effective change strategy will be educating the employees and building up free communication12.
The primary concern of BizOps is the low morale and productivity of the employees. Hence,
strategies of educating, communicating and incorporating the employees in the change process
will be helpful. This will enable the organization to the benefits of the change.
Change Project Plan
In order to bring the organizational change, the primary importance should be given on
building effective communication. Communication and exchange of ideas between the leaders
and the employees help the organization to communicate the change vision and make the
employees aware13. Moreover, it enables the employees to share their views regarding the
process. BizOps aims at achieving a significant market base and global expansion. The change
process will be helpful in this respect. Moreover, initial aim of cost reduction and regaining the
market share is regarded as having high importance14. Disciplined and structured management
policies such as staff monitoring and reporting protocol are to be implemented. BizOps should
also focus on hiring efficient and skilled employees and managers to regain the effective
functioning. Along with them training programs and buying new equipment are necessary15.
Moreover, cost effective strategies are to be taken up to reduce the risks of bringing change.
12 Langley, A. N. N., et al. "Process studies of change in organization and management: Unveiling
temporality, activity, and flow." Academy of management journal 56.1 (2013): 1-13.
13 Ramos, Tomás B., et al. "Experiences from the implementation of sustainable development in higher
education institutions: Environmental management for sustainable universities." Journal of Cleaner Production 106
(2015): 3-10.
14 Bradley, Gerald. Benefit Realisation Management: A practical guide to achieving benefits through
change. Routledge, 2016.
15 Thiry, Michel. Program management. Routledge, 2016.

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Conclusion
To conclude, it can be said that an effective change management strategy also considers
the effective replacements of the previous ones as well as the impact of these replacements on
the organization. It can be said that an effective change management strategy ensures that the
employees as well as the systems and processes are being benefitted by the changes that the
organization is bringing. For BizOps the strategies of effective leadership, communication and
implementation of new technologies can be helpful in bringing effective change.

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Reference
Bradley, Gerald. Benefit Realisation Management: A practical guide to achieving benefits
through change. Routledge, 2016.
Cameron, Esther, and Mike Green. Making sense of change management: A complete guide to
the models, tools and techniques of organizational change. Kogan Page Publishers, 2015.
Doppelt, Bob. Leading change toward sustainability: A change-management guide for business,
government and civil society. Routledge, 2017.
Goetsch, David L., and Stanley B. Davis. Quality management for organizational excellence.
Upper Saddle River, NJ: pearson, 2014.
Ho, Joseph Kim-Keung. "Formulation of a systemic PEST analysis for strategic
analysis." European academic research2.5 (2014): 6478-6492.
Huczynski, Andrzej, David A. Buchanan, and Andrzej A. Huczynski. Organizational behaviour.
London: Pearson, 2013.
Kuipers, Ben S., et al. "The management of change in public organizations: A literature
review." Public administration 92.1 (2014): 1-20.
Langley, A. N. N., et al. "Process studies of change in organization and management: Unveiling
temporality, activity, and flow." Academy of management journal 56.1 (2013): 1-13.

13CHANGE MANAGEMENT
Lozano, Rodrigo, Kim Ceulemans, and Carol Scarff Seatter. "Teaching organisational change
management for sustainability: designing and delivering a course at the University of Leeds to
better prepare future sustainability change agents." Journal of Cleaner Production 106 (2015):
205-215.
Matos Marques Simoes, Paula, and Mark Esposito. "Improving change management: How
communication nature influences resistance to change." Journal of Management
Development 33.4 (2014): 324-341.
Ramos, Tomás B., et al. "Experiences from the implementation of sustainable development in
higher education institutions: Environmental management for sustainable universities." Journal
of Cleaner Production 106 (2015): 3-10.
Swanson, Donald James, and Andrew Shawn Creed. "Sharpening the focus of force field
analysis." Journal of change management 14.1 (2014): 28-47.
Thiry, Michel. Program management. Routledge, 2016.
Wang, Lingle, et al. "Accurate and reliable prediction of relative ligand binding potency in
prospective drug discovery by way of a modern free-energy calculation protocol and force
field." Journal of the American Chemical Society 137.7 (2015): 2695-2703.