BSBITU302: Nura Ltd & Nuraphone Headphones Company Overview

This document is a presentation draft focusing on Nura Ltd, an Australian company known for its innovative Nuraphone headphones. It includes an email outlining the presentation's purpose: to describe the company, its history, strategic objectives, and product features, particularly the patented technology that customizes sound to each user's hearing profile. The presentation highlights the Nuraphone's design awards, product reviews, and unique features like sonic molding, dual-layer sound isolation, and personalized sound. It also covers the company's history, vision, organizational structure, and additional information on how the Nuraphone works, including its use of Otoacoustic Emissions (OAE) to create personalized hearing profiles. The presentation is designed to help business management students understand the company's development, competitive strategies, and organizational structure. Desklib offers similar solved assignments and resources for students.

Running head: Nura Ltd.
Nuraphone Headphones
-Company Overview
Name of the Student
Name of the University
Author Note

1Nura Ltd.
ASSESSMENT 1: Email:
Dear Sir/Ma’am’,
Subject: Confirmation of the information discussed in the meeting
As per the meeting, given below are the details that I shall follow in my PowerPoint
presentation:
The purpose of the presentation is to describe a company in Australia, highlighting the
product or service they are involved in, and the features and specifics. The history of the
company, the strategic objectives or mission and review of the products are also mentioned
along with the innovative ideas incorporated in the design of the product. The presentation is
meant for students of business management, to identify how this company developed in the
market, and to describe the strategies used by the company to get a competitive edge.
The selected company is Nura Limited, which produces a special headphone called
the Nuraphone. The design of the headphone has several features, which won the company
the award of the best innovation in headphone designing. The company uses a specialized
patented technology, which allows the headphone to be uniquely customized to the hearing
profile of each user. The inbuilt app and program can learn the hearing preferences of the
user and use to to produce the best quality sound.
The presentation will be for 15 minutes, and made in crisp fonts using Times New
Roman style of font size 20 or more. The presentation will be made to include bullet points,
and graphics to explain the company and its products better.
The production timeline is as below:
Week 1 Week 2 Week 3
Assessment

2Nura Ltd.
1
Assessment
2
Assessment
3
I believe that through the presentation, it would be easy to understand the company’s
profile and organizational structure, and also have a context of the product and the
competitive strategies used to design it by the company, and thus be helpful for management
students to apply such concepts in their professional practice.
Thank you,
With Regards,
STUDENT NAME

3Nura Ltd.
ASSESSMENT 3: Presentation Draft:
Name Of Company: Nura Ltd.
Product Description: Nuraphone
• Nuraphone are designed to deliver the perfect sound using cutting edge innovation in
the design of the headphones.
• Winner of Best Innovation award at CES Innovation Awards 2018 in the category of
Headphone designing
(nuraphone.com 2018)
Product Reviews:
• “Most Impressive Technology”-CES 2018
• Magnetic Magazine: “the difference is instantly night and day and will have you
question why such a product wasn’t invented sooner”
• Tech Advisor: “Nuraphone offer incredible personal sound that has to be heard to be
believed. Not only that, but the dual driver setup means bass is out of this world and
crucially controlled to your linking”
• Recombu: “The smartest way to deliver the best sound possible”
• Btekt: “I thought it was witchcraft, wizardry that these actually know my ears better
than I do, but after listening to other people’s sound profiles, I’m convinced”
• CNET: “I'll admit, I was skeptical. I thought the Nura sounded too good to be true.
But then I tried a pair, and that shut me up quick smart”
(nuraphone.com 2018)

4Nura Ltd.
Product Features:
• Sonic Molding
• Inova
• Dual Layer Sound Isolation
• Deep Immersion
• Wireless and Wired connectivity
• Personalized Sound: This allows each user to personalize the sound of the headphones
to suit their taste
• Learning and Adaptation: A self learning engine, at the core of the headphone design
learns and adapts to the unique hearing of each user. It can learn hearing of the users
in 60 seconds, creates unique hearing profiles and adapts to it.
(nuraphone.com 2018)
Company History:
• Founded in 2016
• The organization is a passionate group of music loving scientists, engineers and
creators.
• Based in Melbourne, Australia
• Founders: Dragan Petrovic (Founder and CEO) and Luke Campbell (Co-Founder and
CTO).

5Nura Ltd.
• On July 2016, Nura crowd funded the Nuraphone, raising $1.8 Million. This was the
largest funding in the Kickstarter history of Australia
• On 2017, another $5 Million seed round, led by Blackbird Ventures, SOS Ventures
and Qulagro VC.
(nuraphone.com 2018)
Company Vision:
• The company’s motto is: “Hear Every Note, Every Beat”
• The company aims to make the experience of listening to music more personalized to
the hearing profile of each user, and provide the best listening experience.
(nuraphone.com 2018)
Organizational Structure: Staff at Nura
– Luke Campbell: CO Founder & CTO
– Dragan Petrović: Co-founder & CEO
– Alex Low: Lead Firmware Engineer
– Ali Simpson: Data Scientist
– Bridgette Le: Social Media Coordinator
– Cathy Xue: China Operations Coordinator
– Celine Dore: Customer Experience Expert
– Cesar Rodrigues: Videographer

6Nura Ltd.
– Charli Davies: Operations Coordinator
– Chloe Kaul: Customer Experience Expert
– David Lawson: Full Stack Developer
– Hannah Lesser: Digital Marketing Executive
– Hugh Palamountain: Customer Experience Expert
– Israth Khan: Logistics Manager
– Joel Priestland: Creative Director
– Jonathan Yap: Product Design Engineer
– Kira Puru: Customer Experience Expert
– Lorenzo Pavesi: Industrial Designer
– Madeline Bishop: Photographer
– Mariam Shahid: Tech PR
– Patricia Casten: Customer Experience Expert
– Rebecca Florence: Customer Relationship Manager
– Ryan Grant: Digital Marketing Manager
– Ryan Monro: Software Developer
– Sofia Ilyas: Music PR and Events
– Wilson Shao: Electrical Engineer
(nuraphone.com 2018)

7Nura Ltd.
Additional Information on Nuraphone: How it works
• The headphones play a range of tones into the ear, and measure the faint sound the ear
generates in response to the tune.
• This is called the Otoacoustic Emissions (OAE) and is about 10,000 times smaller
than the input sound.
• The sound starts at the cochlea and vibrates the ear drum.
• The speakers are tuned to the OAE using very sensitive microphones
(nuraphone.com 2018)
• The Nura app creates a hearing profile of the user, which is a representation of how an
individual hears a sound
• The profiles have a color, which helps it to be easily recognized by the user.
• The shape of the profile depicts information about the relative hearing sensitivity of
the users to different tones
(nuraphone.com 2018)

8Nura Ltd.
References:
ces.tech (2018). CES Press Release. [online] CES. Available at:
https://www.ces.tech/News/Press-Releases/CES-Press-Release.aspx?NodeID=c13ff899-
5c41-4528-91b7-8494c9954835 [Accessed 22 Apr. 2018].
nuraphone.com (2018). nuraphone - Hear every note. Feel every beat | nura. [online] nura.
Available at: https://www.nuraphone.com/ [Accessed 22 Apr. 2018].