Meridian College BSBLDR803: Partnership Development Project

This project, completed by a student, delves into the multifaceted aspects of management, focusing on developing and cultivating collaborative partnerships. It begins by outlining an organizational vision, mission, and values, alongside a personal manifesto and desired behaviors. The project then constructs a comprehensive communication and stakeholder engagement plan, including stakeholder analysis and strategies for ongoing consultation. A detailed partnership plan is presented, covering work allocation, conflict resolution, and resource requirements. The project also explores regulatory requirements, including legal mandates and reporting systems, and concludes with a focus on staff development, including empowerment and opportunities for measuring the work environment. The project utilizes Woolworths as a case study to illustrate the concepts, providing practical applications of management theories. The student assignment is available on Desklib, a platform offering AI-based study tools and resources for students.

Running head: MANAGEMENT
Management
Name of Student
Name of University
Author Note

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Table of Contents
Part 1..........................................................................................................................................3
1. Organisational vision.............................................................................................................3
Vision.....................................................................................................................................3
Mission...................................................................................................................................3
Values.....................................................................................................................................3
Personal manifesto..................................................................................................................4
Personal behaviours................................................................................................................5
Culture that contributes to collaboration................................................................................6
2. Communication and stakeholder engagement plan................................................................6
Develop a detailed stakeholder analysis.................................................................................6
Involve staff and stakeholders in decision-making................................................................7
Strategies for ongoing consultation and involvement............................................................8
Form collaborative communities............................................................................................8
Implementing a positive communication to the media, local community and stakeholders..9
3. Partnership plan....................................................................................................................10
Cultivate new and existing partnerships...............................................................................10
Work allocation....................................................................................................................10
Conflict resolution................................................................................................................11
Resource requirements.........................................................................................................11
Write policies and procedures of organisation.....................................................................12

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Form partnership..................................................................................................................12
Outcomes to be achieved from partnership..........................................................................13
Performance Indicators.........................................................................................................14
4. Regulatory requirements......................................................................................................14
Legal requirements...............................................................................................................14
Policies, procedures, and regulatory requirements...............................................................15
Reporting systems................................................................................................................15
5. Staff development................................................................................................................16
Encourage and support staff.................................................................................................16
Empower staff to work autonomously within guidelines.....................................................16
Create opportunities to measure the climate of the work environment................................17
Clearly defined work roles...................................................................................................17
Part-2........................................................................................................................................18
Part-3........................................................................................................................................18
Bibliography.............................................................................................................................22
Appendix..................................................................................................................................24

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Part 1
1. Organisational vision
Vision
The vision of Woolworths is to become one of the most responsible retailers in the
world so that the passionate commitment of the organisation towards the population can be
revealed. It aims to conduct good business with customers, people and planet, which indicates
the CSR activities of the company (Woolworths.com.au 2019).
Mission
The mission is to add quality to the products that are sold. The products sold by
Woolworths signify the selling strategy by taking into consideration the demands of the
customers (Woolworths.com.au 2019). The company takes care of the customers and the
employees.
Values
The value of Woolworths is to inform and underpin the ways it conducts business
across the group. Woolworths seeks to embed its values across every sphere of business such
as value based leadership or passionate brand advocacy (Woolworths.com.au 2019). The
company is obsessed with the customers meaning that first priority is always given to the
customers (Woolworths.com.au 2019). At the same time, it is inspirational which means that
it looks ahead and takes the required lead. Woolworths is also responsible for doing the right
thing by adding value with values (Woolworths.com.au 2019). The company works in a
collaborative manner, which means that the employees work together as a team. Quality is

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considered as the heart of the business. The commitment is made to the quality of the
products that are sold by the company (Woolworths.com.au 2019).
Personal manifesto
Woolworths stands for providing the customers with quality products that are served
for meeting the demands of the people (Woolworths.com.au 2019). Woolworths provides the
first preference to the customers and creates values based on the requirement of the market as
well as the industry. Woolworths also stand for providing employment opportunities to many
people across the country without any ethical violations (Woolworths.com.au 2019).
Woolworths is willing to sacrifice the quantity offered for quality. It is necessary for
Woolworths to understand the requirements of the people and balance the quality and
quantity of the organisation. Woolworths interacts with the customers on a regular basis that
helps in understanding the demand made by them (Woolworths.com.au 2019).
The strongest belief of Woolworths is the fact that it can be a responsible retail
company in the world. The strength is that it conducts proper business and identifies the
factors that are responsible for the development of the business within the country
(Woolworths.com.au 2019).
Woolworths wants to conduct business by identifying the needs of the customers so
that they can retain its position as one of the best retail companies in the world
(Woolworths.com.au 2019). It needs to identify the manners by which quality and quantity
can be balanced so that every customer can be satisfied in every aspect of the services
provided.
Woolworths need to undertake changes so that it can continue with its business
prowess. One of the changes that the company can undertake is the fact that it can make fresh

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produce of the products so that dependence on the suppliers can be reduced
(Woolworths.com.au 2019). This can allow Woolworths to continue with the development of
fresh produce in the company.
The money spent by Woolworths has to be made by calculating the profit that can be
earned in the future. For example, the investment made by the company on technologies can
be reduced so that it can develop resources like staff development policies for the benefit of
the target customers (Woolworths.com.au 2019).
The slogan that Woolworths uses for launching its campaign is “Australian’s Fresh
Food People”. The slogan also indicates that the intended market of the company is the
people residing in Australia (Woolworths.com.au 2019). However, a change in slogan is
required during commencement of business outside the country.
Personal behaviours
The behaviours undertaken by an organisation can be measured in terms of responses
from the customers as well as the employees. In the case of Woolworths, the behaviour of the
company towards the customers can be considered as positive (Woolworths.com.au 2019). It
has already been seen that Woolworths provide importance to the customers and thus, the
important factors that are needed to be considered is the quality as well as the quantity of the
products (Woolworths.com.au 2019).
It is necessary that Woolworths understand the demand of the customers so that
proper and effective products can be provided. At the same time, behaviour of the employees
also needs to be stable so that the company can thrive from the contribution made by the
employees (Woolworths.com.au 2019). Motivation is required so that the employees can
provide the best services to the customers. Thus, it can be said that Woolworths manages to

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maintain proper personal behaviour with the customers as well as the employees
(Woolworths.com.au 2019).
Culture that contributes to collaboration
The corporate culture of Woolworths can be considered as one of the richest in the
retail organisations mainly because the company holds a dominant reputation in the market.
The culture of the company is defined by the foundation it has build among the employees in
terms of hard work and integrity that needs to be maintained (Woolworths.com.au 2019). At
the same time, it is seen that Woolworths possess a down to earth culture and help in the
celebration of family and friends value (Woolworths.com.au 2019).
The customers lead the company as every business aspect of the company is directed
towards the satisfaction of the customers. Woolworths serves about 28 million customers that
are loyal to the company on a weekly basis and consists of 190,000 employees with a
majority of them being involved with the company for more than 25 years
(Woolworths.com.au 2019). The organisational culture helps in the development of trust.
2. Communication and stakeholder engagement plan
Develop a detailed stakeholder analysis
The good business journey undertaken by Woolworths helps in managing the business
comprehensively and meets the expectations of the key stakeholder groups. The stakeholder
analysis includes:
Customers: Woolworths make efforts to continue to meet the requirements of the
customers as they are considered as the most effective stakeholder (Woolworths.com.au
2019). The requirement of the customers is satisfied in terms of product quality, value and
sustainability.

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Employees: Woolworths employs over 190,000 people across the globe and the role
as a leading employer can help in enabling the wellbeing through skills and learning
opportunities (Woolworths.com.au 2019). Hence, the contribution of the employees is for the
continuous development of the organisation with innovative services.
Suppliers: Woolworths have a strong connection with direct and indirect suppliers
(Woolworths.com.au 2019). The company strives to provide terms and conditions that can
help in providing support for the development of inventories and ongoing long-term
sustainability maintained at the organisation.
Communities: Apart from Australia and New Zealand, Woolworths also operates in
South Africa (Woolworths.com.au 2019). Meaningful involvement with a community can
help Woolworths to boost its initiative of maintaining a social responsibility within the
community.
Shareholders: Woolworths is listed under the JSE and public trade company
(Woolworths.com.au 2019). Due to this, the company has numerous shareholders in the
country as well as in foreign lands.
Involve staff and stakeholders in decision-making
As stated by Cooper (2017) the involvement of the staff and stakeholders in the
decision-making activities of a company is essential for proper development. In the case of
Woolworths, the staffs are also part of the stakeholder of the company and hence, it is
essential to involve them in the decision-making activities of the company. The decisions of
the staffs as well as the stakeholders are important for Woolworths, as the ideas provided by
them can be useful for the development of the activities of the company (Woolworths.com.au
2019).

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The involvement of the stakeholders can ensure that not only the production, but also
the corporate responsibility of the company is attained. As seen from the analysis of the
stakeholders, the customers are the most valuable for Woolworths and thus, indirect
involvement of the customers in the decision making process can be made. This can be done
by collecting feedback from the customers.
Strategies for ongoing consultation and involvement
It is necessary for every company to maintain proper communication with the
stakeholders. According to Locke et al. (2016), consultation with the stakeholders is
important for the development an organisation. The consultation need to be done while taking
any decisions and formulating any form of changes that are required. In the case of
Woolworths, it is necessary that the consultation and involvement of the stakeholders be
made so that any form of risk can be mitigated for the development of the company.
The involvement need to be done based on the analysis of the capability of the
stakeholders. Woolworths can consider in indulging in consultation in the form of conducting
group sessions or gaining feedback so that every idea provided by the stakeholders be
considered. The strategy for involvement of the stakeholders is done by providing them with
the motivation required for effective performance of the company (Martin et al. 2016).
Form collaborative communities
As per Attachment F
Audience Message Type Delivery Method Schedule Message
Source
Employee
s
Remain motivated Conduct meeting After every month Managers

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Customers Ensure that quality
product is provided
Receive feedback
and promote on
social media
With each new
product
development
Managers
Suppliers Adhere to the code of
conduct of the
organisation
Make phone calls
or provide emails
After every month Managers
Implementing a positive communication to the media, local community and
stakeholders
A positive communication can be maintained by developing tools that can help in
building effective collaboration. Positive communication towards the media as well as the
local community and the stakeholders need to be maintained so that Woolworths can gain
recognition in the business and enhance its business opportunities. As stated by Picciotto and
Mayne (2016) the positive communication is mainly based on the development and effective
use of the strategies that are employed by a company.
Hence, in the case of Woolworths, positive communication in the form of media as
well as local community can be maintained by providing a regular update about the change in
policies, strategies and development of new products (Woolworths.com.au 2019). In the case
of the stakeholders, the positive communication need to be in the form of implementing the
feedback received so that a proper acknowledgement can be provided that helps the
stakeholders to understand its importance in the business.

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3. Partnership plan
Cultivate new and existing partnerships
Partnerships help in gaining a support for an organisation so that it can commence
with the smooth progress of the business in the market. In the case of Woolworths, the
partnerships that the company is involved with include the existing suppliers. The suppliers
of Woolworths help the company in gaining success. Therefore, as stated by Picciotto (2017)
partnership is formed with the local suppliers of the country in which it manufactures so that
effective development of the company can take place.
The partnership need to be formed by considering the effectiveness that the
stakeholders may have on the development of the market. The new and existing suppliers of
Woolworths need to abide by the culture of the organisation so that it can maintain its
business prowess. As stated by Bendell (2017) the partnerships can be developed based on
the effectiveness of the stakeholders of the company.
Work allocation
The work allocation of the employees needs to be based on the talents that the staffs
possess. The work allocation needs to be divided in an equal manner so that every employee
gets an equal opportunity to display the talents. At the same time, the work allocation needs
to be such that each employee gets opportunities to balance the personal as well as the
professional life in a proper manner.
It is for this reason that the work allocation in Woolworths is based on the
development of the talents of the company and the manner in which it can develop its
business (Woolworths.com.au 2019). It is necessary that the work that is allocated be
subjected to the talent and skill of the employees as this result in the motivation of the

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employees in the future. Work allocation also helps in improving the productivity of the
employees.
Conflict resolution
The conflict resolution can be considered as one of the most important techniques that
need to be developed by companies so that coordination can be maintained among the
employees (Anstey, Riggar and Walker 2017). Conflict resolution need to be done so that
productivity of an organisation is not hampered. In the case of Woolworths, the company can
adopt various conflict resolution techniques that can be used so that effective application of
the products can take place (Woolworths.com.au 2019).
Techniques such collaboration, compromising, avoiding can be adopted so that
conflict resolution within the organisation can take place. Hence, it can be said that for
Woolworths, it is necessary that the company ensure the application of conflict resolution
takes place mainly due to maintaining the effectiveness of the employees within the
organisation. Without effective conflict resolution tactics, it can be difficult for Woolworths
to solve the basic problems related to it (Woolworths.com.au 2019).
Resource requirements
As stated by Sadiq and Governatori (2015) it is necessary for an organisation to
maintain rich resources so that development can take place in terms of productivity as well as
for the success of the business. The resource requirements need to be managed based on the
intensity and the urgency of the factors necessary for success. In the case of Woolworths, it is
already seen that the company owns about 190,000 employees (Woolworths.com.au 2019).
However, development in the form of employee as resources is required while commencing
business in an international market.