BSBMGT517 Project: Operational Plan for Assure Pharmaceutical Branch

This project solution presents an operational plan for Assure Pharmaceutical Company's new branch in New South Wales, Australia, focusing on treating central nervous system disorders. The plan details key result areas (KRAs) and targets, including increasing sales by ten percent by the first week of July, purchasing additional equipment, and increasing delivery capacities. Strategies involve developing and implementing sales plans, obtaining quotations for equipment, and purchasing delivery vans. The timeline includes specific dates in July 2018 for achieving these goals. Critical success factors include building strong supplier relationships, securing financing, and expanding store space. Consultative stakeholders include store managers, organizational leaders, managers, and medical representatives. The plan also addresses organizational policies for acquisition activities, emphasizing pre-combination, combination, and solidification stages, with a focus on human resource management. A budget estimate is provided for various aspects of the operational plan.

MANAGE OPERATIONAL
PLAN

INTRODUCTION
• Assure Pharmaceutical Company is planning to open its new operational branch at
New South Wales, Australia.
• The pharmaceutical company uses a unique approach for manufacturing drugs,
which helps in treating the diseases affecting the individuals’ central nervous
system.
• The mission statement of the company is to improve the patients’ lives by
developing and manufacturing innovative treatments, which address unmet medical
needs of neurological as well as related disorders of central nervous system.
• The vision statement of the Assure Pharmaceutical Company is to dedicate
themselves into researching, developing and commercializing more and more
innovative proprietary active pharmaceutical ingredients for managing cardio
metabolic disorders.
• Their policies and procedures involve in discovering and developing antibiotics for
treating the patients from life-threatening diseases as well as bacterial infections.

OPERATIONAL PLAN
Key Result Areas(KRAs)&Targets(SMART)
• To increase the sales by ten percent by the first week of July and expand the services including
distribution.
• To purchase additional tools and equipments required by every store like printers, Xerox
machines in order to increase the sales.
• To increase the delivery capacities by acquisition processes and delivery vans for increased
sales.
KPIs
• Service sales increased by ten percent by the first week of July
• Printers and Xerox machines are being installed by the second week of July.
• Delivery vans to be increased by the third week of July.
Strategies
• Developing the plan and implementing the services to increase their sales at the stores.
• To obtain quotations from the suppliers as well as purchasing additional printers and Xerox
machines.
• To discuss with the suppliers and purchase the delivery vans.

OPERATIONAL PLAN (CONTD.)
Timeline
• 7th July 2018
• 15th July 2018
• 25th July 2018
Critical Success Factors
• Creating successful relationships with the suppliers.
• Secure financing for the new expansion.
• Extension of the store’s space to accommodate new products as well as customers.
Consultative Stakeholders
• Store Manager, Organizational leader, manager, medical representatives.
Document Resources Required
• In twenty five stores of Australia.
Budget Estimate
• 200 Australian Dollars
• 600 Australian Dollars
• 30,000 Australian Dollars

ORGANIZATIONAL POLICIES
• The organizational policies and procedures of Assure
Pharmaceutical Company for the acquisition activity suggest a
model, which as three particular stages; pre-combination,
combination and lastly, solidification and advancement.
• These stages encompass the larger business functions like
strategy, marketing, finance, Information Technology, distribution
and manufacturing.
• Furthermore, it is immensely important to provide focus and detail
for the human resource managers’ issues with acquisition
activities.
• The human resource manager needs to discuss the possible
advantages of the company with its employees.

BIBLIOGRAPHY
• Armstrong, G., Kotler, P., Harker, M. and Brennan, R.,
2015. Marketing: an introduction. Pearson Education.
• Butler, R. and Wilson, D.C., 2015. Managing voluntary and
non-profit organizations: Strategy and structure. Routledge.
• Cascio, W., 2018. Managing human resources. McGraw-Hill
Education.
• Clegg, S.R., Kornberger, M. and Pitsis, T., 2015. Managing
and organizations: An introduction to theory and practice.
Sage.
• Coombs, W.T., 2014. Ongoing crisis communication:
Planning, managing, and responding. Sage Publications.

THANK YOU