BSBMGT517 Manage Operational Plan: Implementing E-commerce at BBQfun

This report provides an analysis of operational plan management, focusing on BBQfun's implementation of an e-commerce strategy. It details the company's investment in recruitment, training, and physical resources, including online sales representatives, warehouse workers, truck drivers, and delivery trucks. The report outlines specific operational goals for 2014, such as increasing customer numbers and decreasing staff turnover, along with strategies for achieving these goals through new computer technologies and human resourcing initiatives. It addresses the importance of customer feedback and monitoring employee performance, and discusses strategies for managing underperforming employees through honest feedback and collaborative decision-making. The report also highlights potential risks associated with the restructuring process and emphasizes the need for strict monitoring to ensure security, quality, and effective training. Finally, it touches upon contingency planning to mitigate risks such as poor online sales and customer service issues.

Running head: OPERATIONAL PLAN MANAGEMENT
Operational Plan Management (Assessment 2)
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OPERATIONAL PLAN MANAGEMENT
1.
They have to invest 40000 dollars in recruiting each the customer service and online sales
representatives. The cost includes 5000 dollars in advertising, 10000 dollars in recruitment
consultancies, and 10000 dollars in the invested time and 5000 dollars in the contingency. The
plan is for 3 years so and for 4 people, so it comes to 480000 dollars for the new and old online
sales employees. 4 warehouse workers will cost another 480000 for 3 years. Company has to
spend 720000 dollars for 6 truck drivers for 3 years. The training will cost 62187 dollars for the
newly recruited employees. The company is estimating 42000 dollars for communication and
50000 dollars for the consultation; however the communication and consultancy cost may vary
depending upon the management and technology.
10000 dollars is allocated for the developing the e-commerce and training manuals. Six delivery
trucks will cost 300000 dollars in total, where each truck’s estimated cost is 50000 dollars and 3
forklift trucks will cost 30000 dollars in total, where each truck might cost 10000 dollars.
The company has implemented few business strategies to profit significantly. They had set a
specific operational goal of 200000 dollars in the year 2014. BBQfun also aims to increase the
customer number by 10% by the end of the year 2014. 15% staff turnover will be decreased by
1st of July, 2014. The company will install new computer technologies about 90% of the whole
organizational business by 1st of March in 2014. Acquiring the physical resource is dated till
14th of July, 2013 under the guidance of the human resource manager Les Goodale. The human
resourcing is supposed to be completed within 25th of August, 2013 under Mr. Goodale. The
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OPERATIONAL PLAN MANAGEMENT
company aims to implement the strategies through the newly employed candidates within 1st of
September in the same year under the guidance of BBQfun’s operations manager Kim Chen. The
communication and consultation are stated to be completed within the same date as the previous
one, but BBQfun’s CEO Pat Mifsud will look after this.
BBQfun is recruiting four online sales and customer representatives, four warehouse workers
and six drivers. The company provides the employee with internet, intranet and extranet (Hu et
al.). The implementation of all the strategies successfully and the end profit is expected to be
completed within 1 year 3 months.
The company will conduct few surveys among the customers and through the result the company
will understand the market demand. The customer will express both positive and negative views
on the given topics; however the positive reviews will be considered more importantly to decide
upon the product quality (Jensen et al.). The evaluators will monitor the training by evaluating
the number of absence or injuries. The completed sessions are counted in the monitoring process
as well. In the end of the financial year the sales revenue will be matched with the target revenue.
2.
The company must give honest feedback to the underperforming employees. Direct
communication is more effective in this case (Hackman and Johnson). The management
leadership or head of the concerned department must listen to the employee concerns. The
management must figure out the cause of his unwillingness to work better. If more than one
person is facing the same problem, the management must call a meeting and invite everyone who
has something to say in this scenario. The meeting should be open and comfortable enough for
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OPERATIONAL PLAN MANAGEMENT
the employees. If the employee is feeling overburdened or undervalued the management must
take necessary steps which might be helpful for individual employees (Marcu et al.). The
performance goal for the company will be decided with their significant contribution, these
employees must feel valued by the management. The collaboration in the decision making
process will make them perform better. The leadership must continue evaluating their
performance at certain intervals (Shields, et al. ). The leaders must ensure that they are
completing the tasks within the deadline. The problems must be identified clearly and the
underperformed candidates should be offered suggestions for improvement.
5.
The company is hoping to transform its e-commerce by developing new business strategies for
significant benefit in the long run. The e-commerce adoption will decrease the operation cost of
the company. The online sales must be implemented soon enough, as the e-commerce is
dominating the business market globally.
The company must be considering the risks coming along with the restructuring process. The
company has been investing a lot in the recruiting and reinstalling process and it targets to
achieve a huge benefit. So the monitoring process should be strict. The operations must ensure
the security, quality and risks. The training procedure must be perfect as the company is
investing so much in order to achieve success in the long run. Practical experiences must be
provided to the employees. Budget changes can be considered, the training cost or the
communication and consultant budget can be decreased.
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OPERATIONAL PLAN MANAGEMENT
References and Bibliography
Hackman, Michael Z., and Craig E. Johnson. Leadership: A communication perspective.
Waveland Press, 2013.
Hu, Bo, et al. "Construction of interactive service software based on internet
security." Information Management (ICIM), 2017 3rd International Conference on. IEEE, 2017.
Jensen, Matthew L., et al. "Credibility of anonymous online product reviews: A language
expectancy perspective." Journal of Management Information Systems 30.1 (2013): 293-324.
Laudon, K. C., &Traver, C. G. (2013). E-commerce. Pearson.
Marcu, Gabriela, et al. "Time to reflect: Supporting health services over time by focusing on
collaborative reflection." Proceedings of the 19th ACM Conference on Computer-Supported
Cooperative Work & Social Computing. ACM, 2016.
Shields, John, et al. Managing Employee Performance & Reward: Concepts, Practices,
Strategies. Cambridge University Press, 2015.
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