BSBMGT517 Manage Operational Plan: A Case Study of BBQfun's Strategy

This case study provides a detailed analysis of BBQfun, an Australian e-commerce company, and its operational plan implementation. It covers the legislative and regulatory context relevant to BBQfun's operations, the company's policies and procedures related to its operational plans, and the role of an operational plan in achieving a successful e-commerce strategy. The study includes recommendations for amending the existing operational plan, including methods for setting goals, outlining actions, identifying risks, and monitoring performance. It also addresses resource requirements, action plans, key performance indicators (KPIs), risk identification, proposed resourcing with cost breakdowns, and contingency planning. The proposal highlights the benefits of implementation, potential risks of not implementing, and sources of information used to develop the proposal, concluding that BBQfun should implement the operational plan to boost its market position.

Running head: IMPLEMENTATION OF OPERATIONAL PLAN
IMPLEMENTATION OF OPERATIONAL PLAN
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Introduction:................................................................................................................................1
Part 1. Reading of the scenario:.......................................................................................................1
Part 2: Brief summary of BBQfun:..................................................................................................2
a. Legislative and regulatory context relevant to BBQfun’s operational plan:...........................2
b. BBQfun’s policies and procedures directly related to the operational plans:.........................2
c. Role of an operational plan in achieving successful implementation of ecommerce strategy:
.....................................................................................................................................................3
d. Amending the existing operational plan:.................................................................................3
Methods of setting goals:.........................................................................................................4
Outlining actions:.....................................................................................................................4
Risk identification:...................................................................................................................4
Monitoring performance:.........................................................................................................4
3. Resource requirements:...............................................................................................................4
4. Action plan and Timeline:...........................................................................................................5
5. KPI:..............................................................................................................................................5
6. Risk identification:.......................................................................................................................6
7. Proposed resourcing:...................................................................................................................8
a. Proposed implementation of resourcing:.................................................................................8
b. Breakdown of costs (shown below).........................................................................................8

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c. Benefits to BBQfun:................................................................................................................9
d. A list of different approaches to developing key performance indicators:..............................9
e. Risks to organisation by not implementing:..........................................................................10
f. outline of identified risks and contingency planning:............................................................10
g. Description of sources of information used to develop proposal:.........................................10
8. Presentation of the proposal:.....................................................................................................10
Conclusion:....................................................................................................................................11
References:....................................................................................................................................12

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Introduction:
Ecommerce companies toady have to face immense competition in retaining and
enhancing their market positions. The ecommerce in order to ensure timely delivery of goods to
customers, have to hold immense number of assets like employee, delivery trucks and
warehouses. These companies in order to operate successfully in the dynamic markets like
Australia have to comply with the laws and legislations. The background of the task would be set
against the backdrop of a arbitrary ecommerce company called BBQfun. The company is an
ecommerce company operating in Australia with its headquarters in Brisbane, Australia. The
management of the company operating under the leadership of Peter Mifsud holding the position
of the CEO approached an external consultant. The external consultant would be required to
determine the physical and human resource requirements which the company would require to
procure to in order to achieve its business objective of increasing its market share. The research
would be executed on behalf of the external consultant who would take into tables like budgets
and actions plans to give further clarity to matter he would present in the report.
Part 1. Reading of the scenario:
The external consultant should read the information provided to him by the management
of BBQfun (case study). This would enable him to develop a profound idea about the company,
its operational areas, business aims and issues which it is facing at present. These pieces of
significant information would be required for him to form the strategies which he would present
before the management.

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Part 2: Brief summary of BBQfun:
a. Legislative and regulatory context relevant to BBQfun’s operational plan:
BBQfun comes under the purview of a wide range legislative and regulatory norms. This
is because in order to deliver goods have deal with several information. BBQfun is an
ecommerce which receives payment from customers for sale of goods both in form of cash on
delivery and cards. The company as a result comes under the purview of Payment Systems
(Regulation) Act 1988 and Payment System and Netting Act 1998 [1]. The company serves an
immense number of consumers and comes under the purview of the Australian Consumer Law
which has been mentioned in the Schedule 2 of the Competition and Consumer Act 2010 [2].
The company also has to comply with model WHS laws [3]. The WHS is relevant to the
company because it possesses several warehouses in which stock of inventory of finished goods
have to be stored to be delivered to consumers. This involves movement of heavy packages by
employees of the company which many give scope to injuries. This analysis shows that BBQfun
comes under the influence of several laws issued by several regulatory bodies.
b. BBQfun’s policies and procedures directly related to the operational plans:
The analysis of the case study shows that the policies and procedures prevailing in
BBQfun are directly related to the operational plan. The main operational plan driving the plans
and procedures of the company is to expand its market share in Australia. The policies of the
company consists of increasing the number of staff supervising online sales and customer
service. Similarly, the management of the company has adopted to the policy of training the
existing staff to handle the increase in online sales which the company is aiming to achieve. The
management of company has adopted the procedure of acquiring forklifts, warehouses and
delivery truck to ensure more efficient delivery of goods to customers. Thus, it can be inferred

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from the discussion above that the policies and procedures of BBQfun are aligned with the
operational plans.
c. Role of an operational plan in achieving successful implementation of ecommerce
strategy:
Operational plan plays a very significant role in successful implementation of ecommerce
strategy. The Australian Postal Corporation mentions that the country has experienced increase
in the number of ecommerce [4]. The country has experienced rapid increase in ecommerce
transactions [5]. This means that the ecommerce market in the country has become extremely
competitive with presence of ecommerce retailers both of Australian origin as well as foreign
origin. This means that companies seeking higher positions in the increasingly competitive
ecommerce market in Australia should form operational plans to implement their market
expansion strategies. Moreover, extremely dynamic market conditions like fast changing
consumer preferences and entering of new competitors might render the implemented strategies
ineffective [6]. Thus, the ecommerce companies in this case have to determine contingent plans
which would be implemented to manage these contingent situations. Thus, it is evident that the
ecommerce companies like BBQfun seeking to expand their markets in the country should form
operations plans to implement their ecommerce strategies successfully.
d. Amending the existing operational plan:
The consultant should intend to amend the existing operational plan presented in the case
study. This following are the main methods which would be considered while proposing the
amended operational plan:

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Methods of setting goals:
The existing goal of BBQfun is increasing its market share in the Australian ecommerce
market. The amended existing goal of the company would be increasing its market share in the
Australian ecommerce market and creating value to customers.
Outlining actions:
The outlining actions consists of procurement of human resources, training of employees,
procurement of forklifts and acquisition of more warehouses. The amended action should include
marketing of the products to attract more customers to order goods from BBQfun.
Risk identification:
The action plan does not stress on risk identification except mentioning that the accepted
injury rate would 2. The operational plan should include risk identification and management
plans.
Monitoring performance:
The operational plans of BBQfun should be amended to incorporate monitoring of the
performance of the employees post implementation of the operational plans. This would lead
recognizing further actions to be taken
3. Resource requirements:
BBQfun should approach relevant stakeholders to acquire resources required to
implement the action plan. For example, in order to facilitate training of employees, the
management should approach consultant firms. Similarly, in order to acquire warehouses, the
company should approach warehouse brokers.

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4. Action plan and Timeline:
5. KPI:
Appendix 3: Balanced scorecard template
KRA (key result area) Target
KPI (key
performance
indicator) Result
Marketing High market position Higher profits
More revenue
generation
Marketing Higher market share Consumer base size
More revenue
generation
HR Employee retention
Lower employee
tunorevr/resignations
Aligning employees
with future
business strategies
HR
Employee skill
development
More skillful
employees,
minimised error
Higher employee
productivity
Finance Maximising of net profits Reduced expenses Higher net profits
Finance More capital generation
Higher ROI to
investors
Incraesed financial
strength

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6. Risk identification:
Contingency Plan
Company name: BBQfun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified: one risk due to employee underperformance (Market risks)
Strategies/activities to minimise the risk By when By whom
Training of employees 1 mon Departmental
heads
Monitoring of perfornance 2 mons Departmental
heads

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Contingency Plan
Company name: BBQfun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified: one risk related to management of intellectual property (IP):(legal risks)
Strategies/activities to minimise the risk By when By whom
Filing cases against violators 1 mon Departmental
heads
Restructuring of IPR protection rules 2 mons Departmental
heads
Contingency Plan
Company name: BBQfun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified: one risk due to breach of health and safety compliance responsibilities:(WHS

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risks)
Strategies/activities to minimise the risk By when By whom
Safety training of employees 1 mon Safety officers
Installations of new fixtures like CCTV cameras 6 mons Departmental
heads
7. Proposed resourcing:
a. Proposed implementation of resourcing:
The proposed implementation of resourcing would enable BBQfun to acquire resources
to implement the operational plan. The resources to be acquired would consist of items like
configuration of warehouses.
b. Breakdown of costs (shown below)
Income: AUD
Sales 11,000,000.0
0
Investment income 1,567,000.0
0
Cost of goods sold (COGS) (5,890,000.0
0)
Gross profit 18,457,000.0
0
Expenses:
Wages, salaries and on costs 2,567,890.0
0
Warehouse and office
reconfiguration
50,000.0
0
Updation of official website 50,000.0
0
Consultancy fees 50,000.0

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0
Communication expenses 42,000.0
0
Marketing 920,000.0
0
Premises expenses 1,000,000.0
0
Insurance 120,000.0
0
Depreciation and amortisation 177,569.0
0
Office supplies 65,068.0
0
Training 62,187.0
0
Total expenses 5,104,714.0
0
Net profit 13,352,286.0
0
Red means newly added items
c. Benefits to BBQfun:
BBQfun would be able to surge its market position in the ecommerce market of
Australia. This would enable the company to generate higher revenue and acquire larger
customer base.
d. A list of different approaches to developing key performance indicators:
Appendix 3: Balanced scorecard template
KRA (key result area) Target
KPI (key
performance
indicator) Result
Marketing
High market
position Higher profits
More revenue
generation
Marketing Higher market share Consumer base size
More revenue
generation
HR Employee retention
Lower employee
tunorevr/resignations
Aligning
employees
with future
business
strategies
HR
Employee skill
development
More skillful
employees,
minimised error
Higher
employee
productivity