BSBMGT608: Innovation & Improvement Strategies - A Case Study

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This assignment presents a case study solution for BSBMGT608, focusing on managing innovation and continuous improvement within an organization. It analyzes key systems and processes, including supply chain and operational systems, and develops a review strategy based on key result areas. The analysis identifies failures related to market share, reputation, and adaptability. The solution proposes performance-based management recommendations, including strategic goals and process amendments to improve competitiveness. It further discusses the pros and cons of the proposed strategies, risk analysis, and resource allocation. The assignment also provides advice that could have been given to the company to avoid its downfall, emphasizing the importance of market analysis and adapting to changing trends. Desklib offers this and many other solved assignments for students.

Ramanjot Singh St.ID: 1456757
BSBMGT608 MANAGE INNOVATION AND CONTINUES IMPROVEMENT
ASSESSMENT
Qualification: BSB61015 Advanced Diploma of Leadership and
Management
Unit of Competency: BSBMGT608 Manage innovation and continuous
improvement
Student Name: Ramanjot Singh
Student ID: 1450757
Assessment Due Date: 08/06/2018

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1Ramanjot Singh St.ID: 1450757
Table of Contents
Task 1......................................................................................................................... 2
Task 2......................................................................................................................... 6
Task 3....................................................................................................................... 10
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Task 1
1. Description of key systems& Process:
The company had succeeded initially with its innovative form of production but soon
the change in the entire generation created a gap between the previous market
demand and the present demand. The company faced a huge gap in the generation
demand and was unable to identify the main cause for the downfall.
a. Supply chain- initially there was distributors who would deliver goods to
purchaser using contract transport who would further sell the product to the
direct customers. Later on the supply was conducted through independent
manufacturer that was cheaper than maintaining in house sale force.
b. Operational system- the operation system was perfect at the beginning. It
had perfect system of planning and manufacturing the products according to
the requirement. However, in the elater period the entire operational system
was disrupted and damaged by replacing the experts from the leading posts.
c. Productive delivery- earlier the company had a co-ordinated delivery
system that included a systematic delivery that was contracted by the
delivery agent and thee purchaser. Later the delivery system was changed
and replaced by independent manufacturer.
2. Analysis of the key systems and development of review strategy- the
strategies had started to go down since the generation growth. The generation
was looking for better and innovative way of toys and games. The old fashioned
systems were not entertained any more the company was unable to realize that
and thus saw a down fall in the entire system.
List of key result area: the key result that could be derived from the case study is it
lacked proper investigation and analysis of the market condition. The company could
have focused more on the market condition and then decided their production.
3. Performance monitoring: the company had started with well framed planning
and development system but they missed only one important part that is they
have not focused in the market analysis. The company was later on taken by
Jack Wrather who also tried to make few changes by increasing staff, instructing
them to improve the sale. But the company did not consider their price and
manufacturing style and kept on continuing the old method.
BSBMGT608 MANAGE INNOVATION AND CONTINUES IMPROVEMENT

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4. Key result area performing with
a. Quality- the quality was initially extremely good and attractive but later on the
quality was reduced due to a down fall of the company in the market.
b. Sales- the sales were reduced as the market demanded for other type of
product and the old fashioned toys.
c. Profit- the profit of the company got reduced and soon it meets loss at a huge
scale and for a longer period of time. Thus it decided to shut down.
d. Supply chain performance- the supply chain was initially conducted by the
delivery person but later it was conducted by individual manufacturer.
e. Business growth- the business saw a prosperous growth in the first stage till
the time of senior A.C Gilbert but after his death the stability was lost.
Mismanagement and generation gap both were the reason that caused the
downfall. The business was supposed to see a further height but it soon saw
a worst phase due to lack of proper investigation and analysis.
In order to improve the performance of the company and to ensure that KRAs are
achieved. The organisation could take into consideration the TQM approach which
has been briefly stated below as follows:
TQm can be summarised as an approach in which it is important for the
management of the company to stay consumer focused and ensure the continuous
improvement of the employees as well. There is an abundant usage of strategy, data
and effective communication which helps in ensuring that the quality discipline is
integrated into the activities and culture of the company as well. Many of these
concepts are an integral part for the Quality Management Systems in the company.
5. Relevant Trends failure:
a. Market share- the market share was fairly high in the first duration but with
time the company did not change its fashion and production style that caused
a downfall in the entire system.
b. Reputation- they had a good fame in the market and hence the price of the
products was also equally high in the market.
c. Stability- the stability of the company was quite high in the earlier period and
thus it gained a new height in the company. The company saw a destroying
change in the future time and thus the resulted was seen.
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4Ramanjot Singh St.ID: 1450757
d. Profit- the profit of the company was decreased in the after the death of the
senior Gilbert. The generation change made drastic change in the company’s
profit.
e. Sales- the sales of the company got decreased after the company saw a
change in the market demand. The market was demanding for latest toys and
games whereas the company was still producing the back dated toys.
f. Ability to adapt- the company did not have the ability to adapt the latest
trends and generation demands. It believed to stick to the previous pattern
with an increasing price rate. On the other side the other companies were
decreasing their price and selling new and latest products in the market.
g. Customer service- their customer service also got decreased by not using
effective products. The company that used loyal and productive products in
the market. Later on the product quality was declined and hence the
reputation was destroyed in the market.
h. Innovation- they did not support any innovation and thus they did not change
their product type and soon the quality of the company product was also
declined.
i. Employee performance- the company that encouraged their toy production
was also equally balanced towards the maintenance of their employee
however the old workers were replaced by new workers when the company
was not working well.
j. Production and manufacturing- the production and manufacturing were well
planned earlier with designing, planning, manufacturing and marketing.
6. Probable advice that the company would have been given to the company:
Internal advices
 They could have initiated market analysis
 The prices should have been reduced
 The quality should not have been damaged
 The product should have been improved to the latest toys available in the
market.
External advices to the company
 The company should have changed according to the trends of the market
BSBMGT608 MANAGE INNOVATION AND CONTINUES IMPROVEMENT

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 An effective evaluation of the future insights of the preferences of the
consumers should also have been done.
 The company should not have increased the employee turnover ratio by high
amount of hiring and firings.
 The organisation should also have marketing and advertising experts to
identify the trends
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Task 2
3. Recommendation for performance based management:
Strategic goals
Increase the performance of the company
Undertake effective trend and preference analysis
Change the management process
Amendment to current process
 The employees should have been encouraging to survey the market and
design the latest plan for the organization.
 The employees can be entertained for a quality production and efficient
management in the work place.
 The supply chain should have been modifying
 The company should have focused on how to conduct market survey and
analyse the market demand for toys in the present days.
 The company should assure a quality standard of worker instead of focusing
on the quantity.
How the proposal will improve competitiveness and performance of the
company in market
If the company would have followed these strategies, then they would have surely
faced a better result in their working system. The employee management, market
management, production management all needs to get revised in the company for a
better outcome.
The company can improve their goal by implementing new strategies of performance
management; they can use latest techniques and technologies to improve their
production system. The new products and management strategies will help the
company to reach its new destination and target.
4. The proposed process defines the formation of the condition when the company
will target to improve their production style and match with the latest trends and
fashion. The company should focus on how they are producing the products and
how they are meeting the market demand for the present generation. It basically
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7Ramanjot Singh St.ID: 1450757
focuses on the improvement of the company and makes sure that the company is
facing profit in the future days.
The strategy has been briefly described below as follows:
Pros:
 It will help in increasing competitiveness;
 Help in increasing consumer base of the company;
 It will help the company to operate according to the market trends which might
help the organisation to sustain in the market for a longer period of time.
Cons
 The major drawback is the high application of financial resources;
 The company will deviate from its original and core products;
 Financial liability of the company might be increased.
Changes and improvement to the strategy
There are various changes and improvement in the strategy that will help the
company to increase their market presence. These changes are stated as follows:
 Develop a strong consumer base;
 Ensure consumer satisfaction by engaging them in feedbacks for their
products;
 Undertake new marketing strategies
5. The proposal will improve the performance and competitiveness of the company.
The proposal basically focuses on the improvement of the company and meets the
market demand of the company. The company has already made a high fame in the
market and will improve their standard by implementing the scope in future.
6. The key resources of the company will be met once these plans are implemented
as they basically focus on the development of the standard of the product of the
company. The company is facing many rivals as new brands are running and
bringing new products and the prices are also low for those products. Thus to meet
with such competitors the companies must assure a well framed production
standard.
7. The proposed strategies should be initiated by all as it assures a well framed
working culture and environment that will help the company to give efficient
production in the market.
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The strategies have few pros and cons like:
 The production should be innovative but if the society does not accept it then
the company might incur loss.
 The company might have to face loss in the initial level
 The company will face a high standard profit once the market gets attracted to
their product type.
 The company will incur a good fame once the customers are interested in
their product type.
8. Risk analysis for the new marketing strategy of the company
There are various risks which might be faced by the company while developing new
marketing strategy. These risks have been briefly defined below as follows:
 Target market: Calculating the target market is not enough and it is important
for the company to ensure that the needs and preferences of the consumers
is also analysed. The main risks that might be faced by the company in this
are the change and needs and preferences of the consumers. It is also
require creating a marketing message that might appeal to the masses of this
market.
 Branding: It is required by the company to develop their brand in such a
manner that the company might be able to develop their strategy in such a
manner that the organisation does not have to face the issues regarding the
extra time and trust so that it does not have to undertake extra marketing
efforts.
 Trends: In the context of innovation, it is generally seen that the company at
ties loses out to the digital disruptions. This makes it important for the
company to ensure that their platforms are developed fully. It is also important
for the organisation to make sure that the risk of digital disruption is effectively
handled by making sure that their innovative process is unique in nature. This
will not only help the company to handle risk, but will also make sure that the
organisation creates a digital disruption of its own as well.
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9. The changes that will be seen are the production level of the company will be
improved; the market reputation of the company will be enhanced. The standard of
the company will be raised automatically.
The company will be improved in every aspect starting from packaging to quality
standard of the company. A regular meeting and review will give an approximate
idea about the standard.
Cost benefit analysis
Cost Benefits
Exhausting physical and financial
resources
Increased productivity of the company
Change management disruption Develops smoothness in operations
Time wasted in marketing Increases market presence of the
company
Lengthy innovation process Diversifies product portfolio of the
organisation
Time required for consumer feedback Increases satisfaction of the consumers
10 & 11. Thus to conclude it can be said that the company will face a change in the
entire system if they focus on the required changes that has been suggested to
them. Thus the company must make sure that they are not taking and wrong step
and risking the entire organization. Instead a judicious step is required to be taken by
them.
BSBMGT608 MANAGE INNOVATION AND CONTINUES IMPROVEMENT

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10Ramanjot Singh St.ID: 1450757
Task 3
Develop plan
Transition: the company has to take few major steps that will include the changes in
the working system of the company. The company must make sure that the
production standard is meeting the production standard of the rival company. The
market demand for toys has changes but the company did not change its strategies
to change the production. They believed to produce the old product which had no
demand in the market. The company should make this necessary change for a better
future. The activity of the company should be much more practical and target
oriented. Their objective should be to create a market demand for their personal
product. The only risk that will be related to this company is they have to make sure
that the changes are accepted in the society. The society should not be offended by
the changes.
Communication: the communication skill of the company not very clear. They have
very less interactive session with outside world thus they have least idea about the
working of the entire system. If they are planning to survive in the market with
prosperity then they have to change this though pint and take initiative to make
necessary changes that cover the gap in their production level. The activity in this
role is to communicate more with the consumers who are the back bone of the
industry. The workers should make sure they communicate and interact with the
market to get a better idea about the required changes that they need to make in the
future.
A schedule for evaluation and continuous improvement:
 They can regularly conduct market survey
 They can market their product in an efficient manner
 They can communicate with the market to get an average idea about the
product
 The can change the product type
 They should have a proper idea about the latest demand and trends in the
market
 Proper time management
 Knowledge about the market
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 Regular meeting that will discuss about the condition of the market
 The company must make sure that they are maintaining their quality and
standard of the product.
 The supply system should be improved
 The workers should be motivated
 The workers should be educated about the entire proposal and its
implementation plan.
 The work processes should be improved with respect to the technological
advancement that is improving every day.
 The workers should be educated about the changes that are being made
in the entire system.
 The company should make sure that the analysis and surveys are giving
accurate result and they have a proper record of the environment.
 The company should target to meet the present market demand and
adapt the latest trends that are present in the market.
Thus to conclude it can be said that the company has seen a huge down fall due to
lack of proper management system. The company should have been more
customers oriented and target motivated to improve their standard in the market.
They should have also adjusted with their prices and make required changes in the
management system. Instead the company focused on how to reduce the quality
and create a low costing in production which impacted the reputation of the brand in
the market.
4. Contingency planning
Contingency planning can be stated as the tool which is used by the project manager
of the company to ensure that the planning process does not have to face any risks
in the course of innovation plan implementation. In the case of A.C. Gilbert it has
been identified that the company is implementing the innovation plan which might be
faced by several difficulties. It is thus important to undertake the process of
contingency planning which has been stated below as follows:
Risk Assessment: In the contingency planning the first and the most important
process is risk assessment in which it is required by the company to ensure that all
the critical functions of business are identified such that losses might be minimised.
BSBMGT608 MANAGE INNOVATION AND CONTINUES IMPROVEMENT