BSBMGT616 - Macville Coffee: Strategic Plan Development Report

This report presents a strategic plan for Macville Coffee, emphasizing innovation, diversification, and competitive strategies. It addresses the need for Macville to adapt to changing consumer preferences by expanding its product offerings to include fast food items and building strategic alliances with other businesses. The plan outlines the implementation process, including market review, product design, and cost-benefit analysis, while also considering potential risks such as competition from multinational brands. Furthermore, the report discusses risk mitigation strategies related to manager travel, water usage compliance, and financial security, ensuring the long-term sustainability and competitive advantage of Macville Coffee. Desklib offers a range of similar assignments and study tools for students.

BSBMGT616
Develop and implement strategic plans
Student’s Name
Instructor’s Name
Date

Name: Tu Le
Student ID: 1452345
The course and unit of competency: BSBMGT616 Develop and implement strategic plans
Date: 17th of May 2018
BSBMGT616 Develop and implement strategic plans
ASSESSMENT 3
Macville Coffee believes in innovation and differentiation. The organization
focuses on making the huge venture in order to build the experience of clients. Macville
concentrates on improving the stopover of its clients, by offering them great products,
amicable environment, unprecedented service, store ambiance. With the changing
patterns in the taste and inclination of the buyers, the organization must innovate and
offer fast food and different items as well, which includes sandwiches, pasta, biscuits,
and other nourishment, which can help in pulling in more customers (Kuncoro and
Suriani, 2017). The organization can likewise adjust to new strategies and offer new
products and brands in the Australian store which will help in building a solid alliance
with the customers.
The organization must concentrate on seeking various business openings
bearing in mind the innovation and diversity of its products which is the essential
proficiency of the organization. The emphasis of the methodology should be on
eradicating the internal flaws of the organization. Given the fact that innovation drives
development and long-term achievement of the business, it ought to focus on
advancement and deliver diversified items to the market. Macville must expand its
product variety to accommodate the growing needs of customers. Today, customers are
receiving more disposed to innovative items and new product variety in appreciation of
fast food and beverage industry. Macville could follow an inventive procedure to the
invent new menu in order to appeal to the essence of the consumers. Macville must
focus on the competitive strategy in order to maintain its position as the market leader in
the fast food industry. Technology, innovation, products, customer service and worth to
clients ought to be the principle focus of Macville. Hence, the organization should firmly
focus on designing the innovative menu and collaborating with different organizations by
which it can achieve a competitive edge (Kuncoro and Suriani, 2017). Thus, the
organization needs to focus on diversification and development.
2

Name: Tu Le
Student ID: 1452345
The course and unit of competency: BSBMGT616 Develop and implement strategic plans
Date: 17th of May 2018
Implementation of the strategic plan
The primary focus of the organization is to extend and focus on diversification,
the organization currently offers distinctive blends and flavors of coffee sold to
consumers in various outlets. The organization should assemble a strategic alliance
with various pastry kitchens and food stores from where it can have the capacity to
diversify the products that are sold in the store(Huang,Dyerson, Wu and
Harindranath,2015).For actualizing this enhancement and growth strategy, the
organization should outline new product offerings, including sandwiches, biscuits, and
other fast food items. For this, it has to align with various organizations like Home
Expresso Traders. Likewise, making in-house sandwiches and fast food items will be
unique in relation to others. The strategic plan will be monitored with a strong focus on
different aspects of collaboration and process. The organization should take adequate
feedback from the customers on their new product menu which enables them to review
the execution of their new offerings (Wymer, 2011). With the criticism and survey of the
purchasers, the organization will have the capacity to audit its execution and will have
the capacity to actualize the strategy required.
Milestones
1: Conducting a market review with the consumers for their choice of offerings
2: Designing new product offering
3: Considering in-house development of the offerings or outsourcing of the offerings
4: Considering the cost benefit analysis of the new product offerings
5: Initiating the offerings of the product
Risks and cost benefit analysis
Considering the risks associated with the new strategy, the potential risks will be
the variety in the offerings, other being the competition from the multinational brands
like McDonalds, Subway and so forth. With the broadened offerings, the organization
will have the capacity to give an extensive variety of products and offerings to the
customers, the customers will have distinctive choices to browse. This will be the
primary advantage from the expansion. The expense associated with this will be low
when contrasted with the advantages profited by the organization.
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Name: Tu Le
Student ID: 1452345
The course and unit of competency: BSBMGT616 Develop and implement strategic plans
Date: 17th of May 2018
Macville should discover a prime land that is accessible in the targeted
areas. They likewise need to enlist workers and should execute an effective
production network in new urban communities. They likewise need to work to
publicize to customers who may beforehand shop at other coffee shops ( Kim and
Lee, 2017). Examining month-to-month sales reports will enable the company to
stock the racks with the gainful dishes and mixes of coffee in this new market.
This will help in positioning the company at a higher position in the competition.
The company will make an on-the-spot study where members will get a coupon
booklet if they take an interest. On the off chance that there is a financial
slowdown, and reduced sales, we will reduce the number of new stores being
opened.
The company should start to offer promotions and coupons to the
individuals who will not have the capacity to pay such high costs. They should
likewise restrict the measure of coffee item varieties being offered at these
individual stores. On the off chance that there is expanded development in the
market, the company should keep up with their arrangement to open five stores a
year and proceed with outsourcing their coffee items to whatever number of
different stores as could be expected under the circumstances in these objective
territories. On the off chance that another competitor enters the market, the
company should work to guarantee that our brand name separates itself from the
others by being top notch coffee at low costs.
The organization faces manager’s movement risk. This has brought
concerns among travelers in terms of security, particularly when driving amid
nightfall which is a period with poor light conditions. Macintosh Ville Ltd considers
this street as extraordinary in that accidents are probably going to happen. This
calls for essential measures to relieve the dangers included. The threat prowling
for this situation is to the manager who needs to travel from the home office in
Brisbane to Toowoomba branch for routine weekly meetings, which typically end
late at night. To moderate manager’s movement risk, the organization should put
resources into video chatting facilities, hold all meetings toward the beginning of
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Name: Tu Le
Student ID: 1452345
The course and unit of competency: BSBMGT616 Develop and implement strategic plans
Date: 17th of May 2018
the day session and excuse managers who go to meetings to leave right on time
before 2pm.
Because of the ongoing changes in government regulations as to water
use, consistence with this law presents a threat for Macville. This hazard
undermines the congruity of Macville's business as in the organization needs to
pay progressively on the off chance that it surpasses water utilization, according
to the law. Macville likewise risks paying colossal fines forced by the board for
rebelliousness with the new enactment. The additional expenses brought about
by the organization while agreeing to the board's law will expand the cost of
tasks. Moreover, the organization risks reputation harm on the off chance that it
neglects to consent to new enactment. To relieve the by-law consistence chance,
the organization should lead water harvesting so as to lessen overreliance on
council’s water, come up with new water use controls keeping in mind the end
goal to check wastage and introduce a proficient flush framework in the
workplaces and bathroom to save on costs.
The current financial related checking and controlling methodology utilized
by Macville do not secure against misrepresentation and budgetary
misappropriation. The organization needs satisfactory controls as to making bank
deposits and also record keeping of sales, money installments, and bank
withdrawals. This opens it to a possibility of losing cash through workers.
Absence of legitimate standards that represent bank deposits could leave the
organization helpless against burglaries. Absence of powerful money related
framework in the organization could lead to loss, as the organization cannot
agree to administrative commitments. To manage the banking risk, the
organization should guarantee fluid cash, set up new directions to control saving
money of every day money deals at determined timelines, open ledger in the
nearest bank with a specific end goal to diminish travelling distance and
dangers engaged with transporting money and utilize the best record keeping
practices to empower compelling budgetary monitoring.
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Name: Tu Le
Student ID: 1452345
The course and unit of competency: BSBMGT616 Develop and implement strategic plans
Date: 17th of May 2018
References
Huang, K., Dyerson, R., Wu, L., & Harindranath, G. (2015). From Temporary
Competitive Advantage to Sustainable Competitive Advantage. British Journal of
Management, 26(4), 617-636. doi:10.1111/1467-8551.12104
Kim, S., & Lee, S. (. (2017). Promoting customers’ involvement with service brands:
evidence from coffee shop customers. Journal of Services Marketing, 31(7), 733-
744. doi:10.1108/jsm-03-2016-0133
Kuncoro, W., & Suriani, W. O. (2017). Achieving sustainable competitive advantage
through product innovation and market driving. Asia Pacific Management
Review. doi:10.1016/j.apmrv.2017.07.006
Wymer, W. (2011). Developing more effective social marketing strategies. Journal of
Social Marketing, 1(1), 17-31. doi:10.1108/20426761111104400
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