BSBMGT616: Strategic Plan Framework Design for Native Bush Spices

This project presents a strategic plan framework designed for Native Bush Spices Australia, addressing various assessment tasks. It begins with an overview of risk management, including financial, operational, and governance risks, along with strategies for risk reduction and transfer. The project then delves into SWOT and PESTLE analyses, exploring internal and external factors influencing the company. It also includes a detailed analysis of the company's mission, vision, and values, comparing them with competitors and proposing improvements. The project also covers meeting minutes with the management team, outlining key business strategies, strategic objectives, and action items. The project culminates in the development of a strategic plan, incorporating financial, operational, and governance considerations, along with performance monitoring and reporting. The project also includes emails to the assessor. The student demonstrates an understanding of strategic planning principles and their practical application.

Running head: STRATEGIC PLAN FRAMEWORK DESIGN
STRATEGIC PLAN FRAMEWORK DESIGN
Name of the student:
Name of University:
Author Note:

1STRATEGIC PLAN FRAMEWORK DESIGN
Table of Contents
Assessment Task 1.........................................................................................................4
Answer 1........................................................................................................................4
Answer 2....................................................................................................................5
Answer 3....................................................................................................................5
Answer 4....................................................................................................................5
Answer 5....................................................................................................................6
Answer 6....................................................................................................................6
Answer 7....................................................................................................................7
Answer 8....................................................................................................................7
Answer 9....................................................................................................................7
Answer 10..................................................................................................................8
Assessment Task 2.........................................................................................................9
Preparation for meeting with team.............................................................................9
Meeting with Management Team............................................................................12
Summary of meeting outcomes................................................................................14
E-mail to management team.....................................................................................15
Assessment Task 3:......................................................................................................16
Part 1. Customers and competitors of Native Bush Spice Australia:.......................16

2STRATEGIC PLAN FRAMEWORK DESIGN
Part 2. Research and review of potential cooperative ventures as discussed in the
meeting:................................................................................................................................18
Part 5. SWOT and PESTLE analysis:......................................................................19
Part 6. Email to the assessor:....................................................................................24
Part 7. Updating of PESTLE and SWOT analysis:..................................................24
Part 8. Develop the strategic plan:...........................................................................24
Part 9. Email to the assessor:....................................................................................24
Part 10. Updating of strategic plan:..........................................................................24
Part 11. Email to your assessor:...............................................................................25
Task 4...........................................................................................................................25
Part 1. Management report:......................................................................................25
Part 1a. Analysis and reporting of the data provided:..................................................25
Part 1b. Comment of meeting of performance indicators have been met:...........25
Part 1c. Recommendations of year ahead and required changes in strategic plan:
..........................................................................................................................................26
Part 1d. Best practice strategic planning processes and reporting whether the
organization achieved this in the first strategic plan development and improvements in
the same:...........................................................................................................................27
Part 2. Email to the management team:...................................................................27
Bibliography.................................................................................................................28

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Assessment Task 1
Answer 1.
The three examples risks in developing and implementing a risk management plan are
:
Financial Risk –
The financial risks includes the risk of liabilities, low profitability index and
the lesser worth of assets remaining in the company to adopt a strategy.
Operational Risk-
The operational risks includes the less human resources to implement the
strategy, less inventory in the storage and the limited technology.
Governance Risk
The gap in monitoring, less inspection and the fault in supervision of
production as well as business operations.
Answer 2.
The two examples of risk management strategies in developing and
implementing strategic plans:
Risk Reduction
This kind of strategy is used to mitigate the magnitude of risks through
employing more training to the human resources or acquiring skilled personnel,
investing in more resources to build a risk-free culture. It can also adopt
diversification of technology and products.
Risk Transfer

4STRATEGIC PLAN FRAMEWORK DESIGN
This kind of strategy is used to transfer certain amount of risks to other
enterprises, which is also called risk sharing. The transfer of risks can be done through
outsourcing of services like logistics, human resources and various business
operations which are inadequate in nature and need expertise.
Answer 3.
The risk management strategy to manage intellectual property risks in strategic
planning is through risk reduction. The certain types of risks involved like
infringement and loss of ownership can be mitigated through copyright to certain
assets, trademark policy and patent certifications of trade secrets can reduce the risks
along with licensing framework adoption.
Answer 4.
The benefit of conducting a SWOT analysis is the assessment of the internal
environment of the company which can help in measuring the risks in terms of
weakness and threats within the company’s micro-environment.
The process of conducting SWOT analysis is:
a. Conduct the environmental analysis
b. Assess the internal and external benefits
c. Assess the internal and external risks
d. Chart them in a 2x2 quadrant table with high and low degree of likelihood
Answer 5
The four questions required to conduct a SWOT analysis are:
a. What are the strengths?
b. What are the weaknesses?
c. What are the opportunities?

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d. What are the threats?
Answer 6
The benefit of conducting a PESTLE analysis is the assessment of the broad
environment of the company which can help in measuring the magnitude of risks in
terms of political, economic, social, technological, legal and environmental issues.
The process of conducting PESTLE analysis is:
a. Identify the PESTLE factors
b. Assess their severity
c. Assess their likelihood of occurrence
d. Rate them through high to low scale
e. Develop a SWOT analysis to organize the internal and external risks
Answer 7
The four questions required to conduct a PESTLE analysis are:
a. When is the right time to conduct the analysis?
b. How should the factors be analyzed?
c. On what key metrics the risks are to be assessed?
d. How the SWOT analysis will be inter-related with the PESTLE framework of risks?
Answer 8
The two internal sources of information to analyze about a company’s market
structure along with its competitors, customer base, mission, vision, and values are:
a. Company’s financial report – The financial report be it quarterly or bi-annually or on
annual basis provides the information on stakeholder agreements, the turnover
amount, return on investment from the product lines. The competitor analysis with the

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company’s own footprint in the market can be measured through the financial ratios
reflected in the report. It also show the customer revenue earned with trends shown
over the fluctuating business periods with conformance to business mission.
b. Feedback survey reports – The feedback survey reports from customers during the
market research and product testing as well as customer satisfaction feedback post
sales service help in revealing data about the company’s market positioning,
competitive value and the pitfalls in the procedure. The employee feedback in the
company regarding the in-house operations and policy framework assist in
determining the company’s performance as per the mission and objectives.
Answer 9
The two external sources of information to analyze about a company’s market
structure along with its competitors, customer base, mission, vision, and values are:
a. Trade journals- The various trade journals published by academic researchers,
business management scholars and the industry communication agencies are required
to gather information about the recent trends operating in the market and how the
company is at par with such on-going technologies. The different company values and
suggestion from the various industries helps in framing the strategies related to the
company’s own mission and values.
b. Government reports- The regional as well as national level government regulation
reports with survey data published are required to gain the political and economic
knowledge about the external environment. This assist in framing the strategies as per
the new laws to bring the competitive advantage in the market. It also helps in gaining
the necessary certifications and conforms to legislations required to run the company
in the long run.

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Answer 10
The purpose of developing organizational values is to create benchmarks of
targets to achieve within a defined time frame set and within the ethical terms. The
goals, objectives and the core values determine the mission and vision of the
organization. The organizational values are needed to prove the uniqueness of the
organization in terms of the line of its business be it from the business operations side
or the external communications side. The monitoring and reviewing of the
organizational values with time and trends can make the company survive through
environmental risks.
The two techniques that can be used for identifying the strategic values are:
a. VRIO Framework can be used to check the organizational values in terms of V for
quality value, R for rarity for competitive advantage, I for any imitation of value
undertaken and O for organized managed processes and systems.
b. Balanced Scorecard Approach can be used to check the organizational systems and
functioning of the previous year through the financial, customer, internal processes
and the learning perspectives to frame the strategic values.
Assessment Task 2
Preparation for meeting with team
The mission statement is required to be developed as per the core business
operations, target market and the unique selling proposition of the business. The
vision statement is required to be developed as per the long term picture and the
sustainability of the company’s goodwill. The goals and values to be set keeping in
mind the honesty, loyalty, cooperation, integrity from the business ethics and
corporate governance perspective. The strategic objectives to be set with a view of

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attainable benchmarks with the limited resources and capacity available in the
organization.
The two companies chosen who are competitors of Native Bush Spices
Australia are:
a. Tuckeroo
b. Natif
Both of these companies are mid-sized companies engaged in the similar line
of business of selling and distributing native food ingredients of Australia.
Comparison of mission, vision and value statements of these 3 companies:
Native Bush Spices
Australia
Tuckeroo Natif
Mission Providing highest
quality product to
clients
Providing unique
high-quality range of
Australian Native
inspired products in
order to bring home
the taste of the
Australian outback.
To provide native
products from direct
farmers and support
Indigenous
communities.

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Vision Working towards
establishing the as
the most respected
and sought-after
supplier of native
bush spices.
Transition to
amalgamate in retail
and Wholesale
businesses, as well as
initiative in education
To support
Australian Native
Food Farmers and
the Australian Native
Food Industry
Values Respect
Responsibility
Caring
Excellence
Integrity
Innovation
Excellence
Creativity
Integrity
Collaboration
Respect
Diversity
Collaboration
Innovation
Caring
The existing mission, vision and value statements are not efficiently accurate
to guide the operations sustainably in future in order to bring more profits. The
mission statement is quite vague with no such uniqueness than its competitors except
delivering the high quality products. The vision statement is concentrated only on the
corporate objective through a narrow vision. The vision should be broader in picture
as compared to others taking into account the corporate responsibility. The values are
more or less similar with the other companies.
The key business strategies to be focused on are:
a. Financial
b. Operational
c. Corporate Governance

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d. Competitive
The techniques to formulate the strategic objectives are through:
a. Strategic Planning with top management
b. Strategic Analysis through PESTLE and SWOT
c. Strategic Implementation through business operations
d. Strategic Evaluation through balanced score card or VRIO framework

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Meeting with Management Team
Meeting Project Name : Strategy Design Plan
Date of meeting: 23rd February, 2020
Location: Meeting room no.5
Start time: 11 AM
End time: 12 AM
Meeting Objective:
To discuss the organizational vision, mission and values statements, as well as
business objectives.
Attendance Absent
Jonathan Bob
Emily
Pablo
Martha
Nancy
Agenda Items for Discussion
Topic 1- discuss company’s ideas about key business strategies
Topic 2- discuss company’s techniques about strategic objectives
Topic 3- Listen to team ideas presented about actions to achieve strategic
objectives and performance indicators
Action Items

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Action Item 1 Time :
Discuss about the present
strategies, goals, objectives , mission
and value statements
5 mins
Action Item 2 Time:
Identify the failures and the
defects in the value statements of the
business
5 minutes
Action Item 3 Time:
Discuss the key objectives
and strategic objective development
techniques with counter statements
of team
15 minutes
Action Item 4 Time:
Brainstorm the ideas among
the team through role play technique
15 minutes
Action Item 5 Time:
Reach into conclusion to
frame the new value statements and
objectives
5 minutes
Next meeting on
25th May, 2020

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Summary of meeting outcomes
1. The mission statement should include the unique selling proposition along with customer
relationship enhancement.
2. The vision statement should be focusing on the community development as well as the
corporate responsibility goals
3. The values to be added should be diversity with different Australian aboriginal tribes and
supplier chains.
4. The technique to be followed for setting strategy objective is through evaluation of
balanced scorecard
5. The key areas of framing strategies are required in financial and operational areas mainly.
6. The finance strategy should be focusing on better investment proposals and increasing the
value of assets.
7. The operation strategy should be focusing on efficient operations through environmental
sustainability and customer satisfaction with just-in-time delivery.
8. The strategies will require environmental analysis through SWOT and PESTLE analysis
to identify the risks associated with the business operations in the long run.
9. The strategies require periodic evaluation through proper inspection and audit program
conducted annually through performance appraisal reports and the employee feedback along
with company financial report.

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E-mail to management team
To,
The Top Management team
Native Bush Spices Australia
Dear Sir,
We would like to confirm the organizational vision, mission and values as
discussed at the meeting. The mission discussed should focus more on the customer;
the vision should be broadening the picture including the community development.
The values should include diversity as a main component. The main strategies to
focus in the current period are the financial and the operational strategies. All these
suggestions are derived after performing a competitive analysis with two other
competitors of the company named Tuckeroo and Natif.
We would also like to report on the cooperative venture as discussed at the
meeting. The strategy is discussed to plan with your support and the analysis is to be
performed through PESTLE and SWOT analysis. The strategy is planned to be
evaluated annually and audited through balanced scorecard.
Thereby, we would request your approval to proceed to developing the
strategic plan based on the agreed vision, mission and values, as well as strategic
objectives on the meeting.
Sincerely,
The Strategy Consulting Committee
Native Bush Spices Australia

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Assessment Task 3:
Part 1. Customers and competitors of Native Bush Spice Australia:
Customers:
The main customer segments of Native Bush Spice Australia can be divided
into the several groups based on the segmentation strategy of the company. The
following segmentation strategy would identify the customer segments which the
company serves at present and in the future post expansion:
Geographic segmentation:
The first segmentation category which Native Bush Spices Australia considers
is geographic segmentation. The customers of the company can be divided on the
basis of their respective geographic location. The present base of consumers which
the company serves consists of customers residing in Australia. The case study
mentions that Native Bush Spices Australia is aiming to expand into the international
markets like Singapore, Hong Kong and Japan. This means that in the feature a major
portion of the customer base of the company would be based in foreign markets.
Thus, it transpires from the analysis that the present customer base of the company is
largely based in Australia but post overseas expansion, the customer base of the
company would include customers settled both in its home country namely, Australia
as well as the foreign markets.
Demographic segmentation:
The second segmentation strategy which the company adopts in demographic
segmentation. Tumalanov et al. (2019) mention that consumers purchase high quality
food products which generates profits for the firms. One can infer from these the
larger consumer bases lead to generation of higher profits. One can also point out

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from the case study that the organic food products which the company manufactures
and markets are expensive which means that company needs to generate immense
revenue to cover the expenses incurred. This means that in terms of the economic
segmentation, the consumer segment which the company serves consist of upper and
middle class consumers who have sufficiently high disposable income to afford
organic food products which are in general expensive. This also means that the
company needs to enter markets capable of providing it with immense population of
upper class consumers and middle class consumers (de Villiers, Tipgomut and
Franklin 2019). One can establish from the analysis of the case study that the
company considers demographic segmentation as an important part of its
segmentation strategy. This is evident from the fact that home market which the
company namely, Australia and target host markets like Singapore all have high
population. They would as a result provide the company a large base of upper and
middle class consumers which it would serve to generate high revenue.
One can also point out that Native Bush Spice Australia adopts economic
segmentation strategy to market its products like native Australian spices. Kranjac,
Vapa-Tankosic and nežević(2017) mention that production of organic food products
like organic spices requires use of environmentally sustainable techniques like using
of bio-fertilisers which attract immense costs. This immense cost of production of
organic food increases their cost prices which consequently necessitates the firms
charge immense prices from the customers for organic food products. Thus, in other
words the consumers purchasing organic food products have to have sufficiently high
disposable income to afford expensive organic food products. The case study clearly
mentions that the average income of the consumers which Native Bush Spice
Australia served is $80000 annually. This clearly establishes the fact that company

17STRATEGIC PLAN FRAMEWORK DESIGN
employs economic segmentation strategy, which itself is a type of demographic
segmentation strategy.
Psychographic segmentation:
The third type of segmentation strategy which Native Bush Spice Australia
employs consists of psychographic segmentation strategy. This means that the
majority of the consumers which consumed the organic food products marketed by
Native Bush Spice Australia are highly educated and well aware of the benefits of
consuming organic food products (Rana and Paul 2017). In other words, the company
segments its consumers based on their lifestyle and look out towards organic food
products. This is evident from the fact that the majority of the consumers which
consume the products of the company enjoy gourmet food products.
Competitors:
The main competitors of Native Bush Spice Australia consists of national and
international level organic food products marketing firms. For example, Coles
Supermarket chain markets organic spices and is one of the main international
competitor to Native Bush Spice Australia (Shop.coles.com.au. 2020). Similarly, the
company faces competition from local firms marketing organic food products like
spices and organic tea.
Part 2. Research and review of potential cooperative ventures as discussed in the
meeting:
It was discussed in the meeting that Native Bush Spice Australia would
undertake several potential cooperative ventures to strengthen its competitive in
Australia. A review of the potential cooperative ventures shows that the company
should adopt the strategy of acquisition and merger to expand its business. For

18STRATEGIC PLAN FRAMEWORK DESIGN
example, it can acquire smaller firms which manufacture organic spices and sauces.
The second cooperative venture which the company can consider would be
acquisition of tea gardens in Australia which would supply organic tea to the
company to be marketed.
Part 5. SWOT and PESTLE analysis:
Political:
Australia is politically stable which
enables the government form laws and
policies for business organisations. This
strong political stability has attracted
foreign firms in into the country like
Nestle (also markets spices).
The Government of Australia has strong
bilateral relationships with nations in the
USA and China (Hong Kong is a part of
China). This enables the firms in Australia
like Native Bush Spice Australia enter
foreign markets to gain access to customer
bases and supply chains.
Economic:
Australia is economically strong.
AUD, the currency of the country enjoys stronger
positions compared to foreign currencies like
CNY. This enables the companies like Native
Bush Spice Australia based in the country
purchase raw materials from foreign markets at
economic rates.
The country is served by top stock exchanges like
ASX and chains of banks which ensures smooth
flow of financial capital.
Social:
An immense number of people in
Australia have high disposable income
which enables to purchase expensive
organic food products.
Technology:
Australia is technologically extremely strong.
The country enjoys high rate of internet
penetration which has enables firms like Native
Bush Spice Australia market their products on the

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Increase in the health awareness in the
Australian society has encouraged more
people to consume organic food.
ecommerce platform.
Legal:
Australia has strong laws.
Breach of laws leads to heavy
penalisation.
Environment:
Firms should comply with the environmental laws.
The companies are expected to operate in ways to
minimise damage to the environment.
Strengths Weaknesses
Native Bush Spice Australia is financially
strong which is evident from the fact that
the company manufactures organic food
products which attracts immense
financial investments.
The consumer base of is large.
Native Bush Spice Australia is not a
listed company. This means that the
company is not able to acquire capital
from the share market which limits its
financial strength compared to its
competitors like Coles.
The product line of the company is
limited to tea, spices and sauces which
limits its revenue generation.
Opportunities Threats
Native Bush Spice Australia can expand The company can face threats owing to

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into foreign market which is evident from
the fact that company is already eyeing to
enter into markets like Hong Kong.
The company can develop more
innovative products like organic dairy
products in its product line which would
boost its revenue generation.
The company can open its own outlets
which would enable it cater to the
consumers directly.
The company can get listed on ASX
which would enable it to acquire capital
from the Australian share market.
hostile market conditions like shortage of
supply of raw materials for its organic
products like shortage in supply of
organic tea. This would lead to increase
in procurement costs and reduce its net
profit generation.
The stronger competitors like Coles may
launch new innovative organic products
which would enable them to poach the
customers of Native Bush Spice
Australia.
Entry of new firms would lead to the
company ceding a portion of its customer
base and consequent revenue generation
to the former.
Actions
The following table identifies the actions we plan to take to achieve our
strategic objectives.

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Actions Timelines Responsibility Key performance
indicator
The management of
Native Bush Spice
Australia should hold
meetings to
accomplish the
strategic objectives of
entering into new
partnerships to market
the products and enter
the foreign markets
like Hong Kong
1 Management
and
departmental
heads
NA
The finance
department prepares
the budget to showing
the expenditure which
would be incurred to
achieve the objectives
1 Management
and
departmental
heads
Profits

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and the revenue which
would be generated
Management approves
the budget.Resources
like raw materials,
machinery and
manpower are
acquired
3 Management
and
departmental
heads
Minimum
procurement expenses
Training of employees
(including cultural
training to operate in
the foreign markets).
1 Management
and
departmental
heads
Minimum training
costs and greater skill
level among
employees(less
mistakes and
escalations)
Marketing
departments generate
leads of orders both
from Australia and
foreign markets and
production starts
accordingly.
6 Management
and
departmental
heads
Numbers of orders
received
Promotion of goods
3 Management
and
Numbers of orders
received

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starts in both Australia
and foreign markets
departmental
heads
Goods are marketed 12 Management
and
departmental
heads
Revenue
Monitoring of the
business outcomes
based on KPIs and
further actions.
12 Management
and
departmental
heads
All the above KPIs
Part 6. Email to the assessor:
The SWOT and the PESTEL analysis should be emailed.
Part 7. Updating of PESTLE and SWOT analysis:
The SWOT and PESTEL analyses should be updated as per the feedback
which would be obtained.
Part 8. Develop the strategic plan:
Attached in the template attached.
Part 9. Email to the assessor:
An email would be sent.
Part 10. Updating of strategic plan:
The strategic plan would be updated.

24STRATEGIC PLAN FRAMEWORK DESIGN
Part 11. Email to your assessor:
An email would be sent.
Task 4.
Part 1. Management report:
Introduction:
The aim of the report would be reviewing the actual performance parameters
achieved against the set parameters as per the strategic plan. The report would analyse
the aspects of the strategic plans which have been achieved and the targets which have
not been achieved either partially or in entirety. The outcome of the report would be
recommending the strategies which could be presented before the management of
Native Bush Spice Australia for leveraging its achievements of the strategic
objectives of boosting its sales and foreign expansion.
Part 1a. Analysis and reporting of the data provided:
The analysis of the reported business targets achieved by Native Bush Spice
Australia in the last one year brings into the light that some of the targets have been
achieved while the others remain to be achieved. The parameters which have been set
are an increase in sales by 20% and a successful entry into foreign market. The
company has the target of making new business alliance and has identified new
product development opportunities. The company against these KPIs has actually
succeeded in achieving a sales of $800000 and has successfully entered Hong Kong.
The third and fourth targets have not been achieved.
Part 1b. Comment of meeting of performance indicators have been met:
One can comment that the performance indicators have partially been met.
The company has succeeded in achieving sales increase and entering Hong Kong.

25STRATEGIC PLAN FRAMEWORK DESIGN
However, the new alliances have not been made. The new product development ideas
are yet to be implemented.
Part 1c. Recommendations of year ahead and required changes in strategic plan:
The following are the recommendations which could be put forward in the
light of the achievements of the performance parameters at Native Bush Spice
Australia:
Marketing products more aggressively:
Native Bush Spice Australia should market its products more aggressively by
employing channels like social media websites. This would lead to generation of
higher amount of revenue. It can in fact be recommended that Native Bush Spice
Australia should launch its promotion of products to create demand in the market to
generate leads. The production of goods should commence as per the leads generated.

26STRATEGIC PLAN FRAMEWORK DESIGN
Customer involvement:
Native Bush Spice Australia should involve the consumers by making
strategies of products. The company should gain feedback and suggestions from
consumers using social media platforms like Facebook on its existing products as well
as on new products. The management should incorporate the feedback from
customers to make product strategies. This would lead to production of goods as per
the expectations of the customers which would in turn result in customer satisfaction
and revenue generation.
Part 1d. Best practice strategic planning processes and reporting whether the
organization achieved this in the first strategic plan development and improvements in
the same:
The company should employ best practice strategic planning processes like
lean six sigma. It can be pointed out that the company has not achieved its first
strategic plan fully. It should bring about improvements as per the recommendations
mentioned above.
Conclusion:
One can conclude that Native Bush Spice Australia should boost its marketing
strategies in order to increase its sales generation. The company should gain feedback
from customers to form its product strategies and align its product line with the
preferences of customers. The company would generate higher amount of revenue by
marketing products aligned with customer preferences.
Part 2. Email to the management team:
An email would be sent to the management team.

27STRATEGIC PLAN FRAMEWORK DESIGN
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