BSBMGT616 Develop Strategic Plans: Bounce Fitness Case Study

This report outlines a strategic plan for Bounce Fitness, a fitness center established in Cairns in 2001. The plan details the company's mission, vision, current performance, and business objectives, emphasizing the importance of employee wellness and market penetration. A PEST analysis, competitor analysis (Forever Fit Gym, Better Bodies), and SWOT analysis inform the future strategy and initiatives, including raising productivity, lowering costs, and recruiting talented staff. The report evaluates cooperative ventures through cost-benefit analysis and due diligence, and includes a strategic plan timeline with responsible parties and a communications plan. Measurable performance indicators are identified to monitor progress, with provisions for change requests. The plan emphasizes continuous monitoring, feedback collection, and adherence to legal and ethical requirements, particularly anti-discrimination and privacy laws, to ensure the achievement of objectives and sustained growth for Bounce Fitness.

DEVELOP AND
IMPLEMENT
STRATEGIC
PLANS
BSB60215 Diploma of Business
BSBMGT616

OVERVIEW OF THE
PRESENTATION
 Introduction & Background
 Company’s mission and vision
 Company’s current performance
 Company’s business objectives
 PEST analysis
 Competitor’s Strengths and Weaknesses
 SWOT analysis
 Company’s future strategy and
initiatives
 Evaluation of cooperative ventures (risk,
cost benefit analysis, due diligence)

OVERVIEW OF THE
PRESENTATION
 Strategic plan timeline, responsible
parties
 Communications plan
 Measurable performance indicators to
monitor progress in implementing plan
 Making provisions for change request in
the plan
 Evaluate achievement of objectives at
agreed milestones
 Monitor and review
 Feedback, support and endorsement

INTRODUCTION & BACKGROUND
Bounce Fitness is a fitness center at Cairns with various other centers that caters to a
number of customers. Established in 2001 as a single studio.
Healthy employees are considered more productive as compared to chronically ill
employees
The cost associated to prevent injuries is less as compared to treatment before that
by remaining fit and healthy (Wolf and Floyd 2017)
Marketing is essential component to maintain growth as well as market penetration
Basic market need means reduction of corporate costs as well as increases in
employee efficiency, which can be achieved by conducting long-term wellness

COMPANY’S MISSION AND
VISION
The Mission Statement of Bounce Fitness serves the community with quality, unique,
comprehensive as well as distinctive health services and programs (van Buuren et al.
2014). In addition, the employee team of Bounce Fitness will be expanded who will
provide preventive services to bring improvement in the quality of life among the
participants. This can be done by providing health and fitness services by utilizing the state
of art equipment as well as practices. Therefore, the programs will show the needs of the
members and that should be financially viable across all the stakeholders.
The Vision Statement of Bounce Fitness aims to become premier provider of wellness
integrated services. Bounce Fitness will conduct comprehensive programs and services to
empower the employee culture and creative acquisition of resource use (Smith 2013).

COMPANY’S CURRENT
PERFORMANCE
Increased use regarding fitness facilities for
individuals
Incorporating fitness memberships in basket of
benefits and that is added to the total compensation
package (Phillips and Moutinho 2014)

COMPANY’S BUSINESS
OBJECTIVES
To generate 10% yearly increase in sales
To sustain in the current marketplace and be recognized as premier
long-term wellness program provider (Peppard and Ward 2016)
To increase market penetration for each quarter
To decrease customer’s acquisition costs 4% on each 2 quarters
To low cost of delivery of service each 1% a quarter (Latif et al. 2013)
To maintain customer expenditure as against sales percentage and on a
steady rate

PEST ANALYSIS
Political factors
Legislation
Political power
Regulation
Economic factors
Inflation
Tax
Interest rates
Growth
Social factors
High standard of living
Attitudes towards work
Demographics change
Technology factors
Research
Improvement to process
Inventions

COMPETITOR’S STRENGTHS
AND WEAKNESSES
The primary competitors for Bounce Fitness are:
Community fitness programs as well as school facilities aims at appealing to lower-income
families and student who desire to have proper access to fitness facilities (Jeston and Nelis 2014)
Forever Fit Gym services mainly targets individuals who are dedicated and motivated to
workout 5-7 times per week (Hill, Jones and Schilling 2014).
Better bodies’ targets casual fitness seekers that not working with high intensity yet desire the
status as well as recognition.
 The above competitors of Bounce Fitness have already captured the large demographics
especially in Australian market. In addition, the advertisement campaign conducted by Bounce
Fitness may face threats while promoting the wellness strategy for facilitating personalized health
programs as well as enhancing the volume of sales as a whole (Haines 2016).

SWOT ANALYSIS
Strengths Weakness
Trained and experienced staff members
Detailed health wellness program
Results-oriented approach for attracting and
maintaining customers (Gordon 2013)
Cost of attracting a large corporate client
High cost arising from catering to personal service
customisation
Inability to function in high business model (Ericksen,
Berke and Dixon 2017)
Opportunities Threats
Participation n a developing market
Capability in leveraging quantitative analysis as it
provides the contention in the long run
Large increase in clients
Lack of capability to function during economic
slowdown
Intense competition arising from large competitors
Societal changes where individuals starts to take
responsibility for client maintenance

COMPANY’S FUTURE
STRATEGY AND INITIATIVES
Raising productivity
Providing services to companies as well as individuals
Lowering overall costs
Recruiting talented staff members
Dedicated as well as hardworking founders (Ellinger and Ellinger 2014)
Signing up a sufficient member of medium-sized companies
Continuing to move down cost that is connected to serving a customer

EVALUATION OF COOPERATIVE
VENTURES (RISK, COST BENEFIT
ANALYSIS, DUE DILIGENCE)
Cost Benefit
Cost for new staff members
Brochure
Advertisement
$ 1000
Bounce Fitness will get goodwill in this market as well
as raise their income
This company can survive in the competitor market
Cost of the employee training that is main need for
Bounce Fitness and it will cost around $3000
Bounce Fitness could get more experienced as well as
talented employees who will provide better services to
the customers and attract the potential customers.