BSBMGT616: Strategic Planning - Development and Implementation

This assignment provides a comprehensive exploration of strategic planning principles and practices. It includes an outline of developing organizational values, a detailed discussion of SWOT and PESTLE analyses, and an examination of risks associated with strategic plan implementation. The importance of protecting intellectual property is highlighted, along with strategies to achieve this. The assignment also includes a project email summarizing a meeting regarding organizational values and strategic planning approval. Finally, a SWOT and PESTLE analysis is applied to a case study of Native Bush Spices Australia, considering political, economic, social, technological, and legislative factors. Desklib offers a wealth of similar solved assignments and past papers to aid students in their studies.

Running Head: Development and Implementation of Marketing Strategies
DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGIES
Name:
Institution:

Development and Implementation of Marketing Strategies 2
DEVELOPMENT AND IMPLEMENTATIONS OF MARKETING STRATEGIES
ASSESSMENT TASK 1
QUESTION 1
Outline developing organizational values.
• Evaluating the culture of the organization- the first step is to identify and benchmark the
current business culture by looking at the stand of the company in reflecting the its brand
• Assessing the strategic business plan in perseverative of where the company will be in
5years
• Identify the culture required in achieving the strategic business plan
• Identify conspicuous values that originate from the above in regard to the company.
Choose the most appropriate and define them accordingly
• Finally incorporate the values into the company’s operational activities
QUESTION 2
What is the purpose of a SWOT analysis in a strategic planning process?
The purpose behind a Strengths, Weaknesses, Opportunities, and Threats structure is to get
managers and key decision makers in a firm to consider everything that could possibly affect the
accomplishment of another undertaking. Failure to consider a key strength, weakness, threat or
opportunity could lead to poor business decisions
QUESTION 3
Discuss each component of a SWOT analysis.
Strengths
According to mindtools(2017), what determine the strengths -- what your business has going for
it -- and then continue to use these strengths. This could be your coffee shop's location at a major

Development and Implementation of Marketing Strategies 3
intersection or its location in a power center. If your carpet-cleaning company uses the latest
equipment; if the building that houses your salon is brand new; or if employee morale is high at
your burger joint -- these are also strengths. Of course, the quality of services and products
themselves are also powerful tools.
Weaknesses
Take an honest, hard look at what's not working, and figure out what you can control. This could
be your location on a little-traveled stretch of highway; having outdated equipment that often
breaks or being located in an old facility that has zero curb appeal. Additionally, if you have
unreliable, unmotivated staff, who exude negativity that carries over into your customers'
experience -- this is a huge weakness. Whatever makes this list, find a way to stop the negatives,
whether it means investing in new machinery, doing a remodel or creating a strategy to boost
morale.
Opportunities
Apply your strengths to positively exploit any untapped possibilities. If your nonprofit is
respected within the community, ask school teachers, families or healthcare patients who have
benefited from its efforts to contribute video or written testimonials that can be used in
marketing materials. The same can be done with virtually any industry, ranging from service to
retail. Harness an enthusiastic employee attitude by encouraging your employees to remember
regulars' names and orders, or to engage in brief conversations with their regulars while they wait
for their coffee or as they pay for their facial.

Development and Implementation of Marketing Strategies 4
Threats
Some variables are beyond your control. You can't do a thing when a big-box grocer opens a
block away from your family-run market, or when coffee trends suddenly shift toward bottled,
ready-to-drink varieties, which renders your espresso machine less useful. You can examine,
however, how your marketing and social media options could increase your visibility or you
could ask your beverage distributor as to which products are starting to pick up steam elsewhere
so that you can stay abreast of the current popular rage. Developing strategies in advance, which
minimize the impact of industry changes, will help you defend against competing forces, if or
when that need arises
QUESTION 4
What is the purpose of a PESTLE analysis in a strategic planning process?
the purpose PESTLE analysis, which is a matrix with six areas political economic social
technological, legal and environmental factors, unites and compares all the critical actualities
important to settle on decisions and fabricate efficient strategies that will enable firm to achieve
its objectives and steer its employees on the right track.
QUESTION 5
List four examples of questions you may ask when conducting a PESTLE analysis?
what are the trading policies present in the business environment?
How much market share is affected by globalization?
What are the consumer taste and preferences?
how is technology importance in dominating the market?

Development and Implementation of Marketing Strategies 5
QUESTION 6
Discuss three risks that should be taken into account in implementing strategic plans.
Government policies-government policies tend to change firm time to time and may affect or
boots implementation of strategies, therefore it should be looked into carefully (Paley 2017)
economic uncertainties- onset of the financial crisis may require one to revisit their business
strategies so as to remain relevant in their market.
competitive factors- such as the emergence of new companies and introduction of cheaper
products will force companies to strategize so as to remain relevant and maintain market
dominance
QUESTION 7
importance of protecting intellectual property
 Branding: Establishing a strong brand is pivotal to business success. Protecting that
brand is equally important. The name of your company and its logo are part of the
branding that sets your business apart. Elements of your brand, from your company name
to your logo can be subsumed and eroded. This can damage perceptions in the market of
your quality, products, and reputation.
 Products: Unique investments that you’ve made developing technologies may be
compromised; only through proper patenting, etc. can you ensure that you control and
can market the products you develop.
 Ideas and thought leadership: Protecting original contributions to the thinking around
your industry can be an important step to establishing your company as a market leader.
Copyrights ensure proper attribution of your materials.

Development and Implementation of Marketing Strategies 6
QUESTION 8
strategies to protect intellectual property
• Patents are one of the most well-known forms of intellectual property protection and are
also notoriously hard to get. There are two main types of patents, utility patents and
design patents. Utility patents are issued to protect novel, useful inventions, while design
patents protect the unique appearance of a functional object, like the design of a soda
bottle.
• Trademark registration is one of the most common, and straightforward, types of
intellectual property protection. Trademarks are usually registered for logos and
branding. You have the right to any mark you use to distinguish your company or product
the minute you start using it to market, as long as no one else had already claimed that
mark
QUESTION 9
legislative and regulatory and relevant Codes of Practice into consideration during the
strategic planning process?
There are international standards put in place that requires all organizations to adhere to them
especially when it comes to human life. It is essential since it shows an organization’s moral
respect, however, there are severe consequences that are put in place and may plunge a company
out of business if they don’t adhere.

Development and Implementation of Marketing Strategies 7
ASSESMENT TASK 2
Organizational vision and mission project email summary
The Operations Manager,
Native Bush Spices Australia
P.O.BOX 64524 Sydney NSW 2084
[e-mail]
To,
The management team,
Native Bush Spices Australia,
P.O.BOX 6452 Sydney NSW 2084.
Dear sir,
RE: SUMMARY OF MEETING HELD ON 23RD APRIL 2017
I am writing in summary of the meeting held on 23rd April 2017 with the management team
concerning approval of our organizational values and seek a go-ahead to creating a strategic
plan.
Organizations are driven by the quality of their mission, and value statement with a perspective
of their organizational values (Kopaneva and Sias 2015). This means that they must be efficient
in the perspective that they inspire and are energetic enough in terms of low periods that we can
turn back to. After comparing other major firms like coca cola which is one of the largest firms
in the world, we established that our organizational values, mission, and mission are a good steer
towards achieving our goals. This is due to their vision and the organizational values were

Development and Implementation of Marketing Strategies 8
lacking in employee motivation and relating to the customers need efficiently (Kotabe and
Helsen2014).
We also came to an agreement after vigorous discussion between the corporate strategy which
defines our markets and our business operation, and competitive strategy which is the basis of
which we compete in our market. We all came to a decision to use both strategies which will
boost our performance indicators such as profit margins and brand awareness. and increase in
consumer margins (Bull et al 2016). There are also legislate codes that we have to follow, Food
Standards Australia New Zealand (FSANZ) is a statutory authority in the Australian Government
Health portfolio.it guides as in consumer policy and safety guide as well a labeling of our
products (Watson 2014).
We further discussed how cooperate venture could be essential to our firms, where investors and
firms invest in startup companies, however, it has its pros and cons. some of its advantages
Business expertise. Aside from the financial backing, obtaining venture capital financing can
provide a start-up or young business with a valuable source of guidance and consultation. This
can help with a variety of business decisions, including financial management and human
resource management. Making better decisions in these key areas can be vitally important as
your business grows.
Additional resources. In a number of critical areas, including legal, tax and personnel matters, a
VC firm can provide active support, all the more important at a key stage in the growth of a
young company. Faster growth and greater success are two potential key benefits.
Connections. Venture capitalists are typically well connected in the business community.
Tapping into these connections could have tremendous benefits for Native Bush

Development and Implementation of Marketing Strategies 9
Disadvantages
Loss of control. The drawbacks associated with equity financing in general can be compounded
with venture capital financing. You could think of it as equity financing on steroids. With a large
injection of cash and professional and possibly aggressive investors, it is likely that your VC
partners will want to be involved. The size of their stake could determine how much say they
have in shaping your company’s direction.
Minority ownership status. Depending on the size of the VC firm’s stake in your company,
which could be more than 50%, you could lose management control. Essentially, you could be
giving up ownership of your own business. During the final touches of our meeting, the
management team decided it was appropriate to go ahead with the strategic plan development for
our company
Yours sincerely,
The Operation Manager.

Development and Implementation of Marketing Strategies 10
ASSESSMENT TASK 3
RESEARCH AND DEVELOPMENT PROJECT
Native Bush SWOT analysis
Strength- The firm’s current home market has a high demand of organic food products which is
constantly growing with the rise of self-health awareness due to diseases related to inorganic
products
Weakness-Native bush has currently access to limited number of health stores and small
supermarkets
Opportunities -There is a constant growing demand for organic native food products both in the
local market as well as in the Asian market. This gives it a chance to expand and grow
Threats-significant increase in upcoming home start-ups that have similar product and services
which will be offered at low prices that Native Bush’s products
PESTLE analysis of Native Bush Australia
Political factors-Australian political scene is stable which allow the thriving of business such as
our firms in our current market
Economic factors-economy is relatively stable in Australia regardless of a coming financial
crisis due to increased housing debt of 200% (Kohler and Van Der Merwe 2015)
Social factors-Its target demographic market is reducing consumption at a fast phase of
inorganic products due to increased health awareness in the communities (Mills et al 2015)
Technological factors-there is increased internet penetration through mobile phones that would
allow consumers to access their products through the websites and make orders

Development and Implementation of Marketing Strategies 11
Legislative factors-Native bush retains all rights related to their business, including past and
future products developed with a patented process.
Environmental factors-Australia offers good climatic condition s for the thrive of native plants
used as raw material for our products (Niggli 2015).most of its demographic target consumers
respects and conserve that environment as well, this is one of the major attributes of organic
consumers
STRATEGIC BUSINESS PLAN
• Goals-our goals are to increase sales and revenue from our products and increase its range.
Also, expansion into the overseas market especially Asian market such as Hong Kong, Singapore
and Japan and a venture into alliance marketing.
• Analysis-the current Australian market is relatively stable and motivates organic food
products by reducing taxes by 10% compared to inorganic products which have a 20% tax cut on
revenue. There is increased demand for native food products but their availability is limited to
the health stores and small supermarkets. This demand also results an increase in home start-ups
with similar products (Bohari and Fuad, 2017). The from overseas market has an increase in
demand for quality naïve food products that need to be filled due to the overflow of inorganic
products that are unhealthy in a vastly healthy and conscious growing community (Yadav and
Pathak 2016)
• Strategy formulation -identifying strategic major supermarkets that can retail our products.
Identify upcoming start-ups that have similar products and acquire them or merge increase brand
awareness through online marketing and presence through online marketing create health
awareness days as well seek funding for penetration into the foreign market

Development and Implementation of Marketing Strategies 12
• Strategy implementation and evaluation -major retail stores and supermarkets such as
Metcash and west farmers were identified and agreed to sell our products through commissions.
Several home start-ups that had potential were acquired fully. Two private investors were found
for penetrating in the Asian markets through major supermarket chains in the region. marketing
was initiated through social media and television adverts (Dixon and Martinez 2015). Health
awareness programs were initiated in the community centers where products were sold at
discount for the purpose of creating health awareness and increase reach of our products.
MEETING AGENDA
Location: Native Bush Spices Australia head offices
Date: 23rd April 2017
Time: 2pm-3pm
ATTENDEES
1. Operations manager
2. Staff member 1
3. Staff member2
Purpose of the meeting
Purpose of the meeting is to brief the staff members on the developed Native bush Spices
strategic plan
Meeting objectives
By the end of the meeting, we will have;
1. Met all members of our team.