BSBMKG401: Profile the Market - Assessment Task 1 Written Questions

This document presents a student's completed assessment for the BSBMKG401 Profile the market unit. It consists of answers to 23 written questions covering key marketing concepts. The questions delve into topics such as the Competition and Consumer Act 2010, the Privacy Act 1988, and the E-Marketing Code of Practice. The assignment explores primary and secondary market research techniques, data analysis methods, and the components of the marketing mix. Additionally, it addresses market segmentation, total market approaches, and positioning strategies. The student provides detailed explanations and examples to demonstrate their understanding of these core marketing principles. This assignment is designed to assess the student's ability to apply marketing knowledge and principles to real-world scenarios. This document is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

STUDENT ASSESSMENT
BOOKLET
B S B M K G 4 0 1 P r o f i l e t h e m a r k e t

ASSESSMENT OVERVIEW
This Student Assessment Booklet includes all your tasks for assessment of BSBMKG401 Profile the
market.
About your assessments
This unit requires that you complete three assessment tasks. You must complete all tasks to
achieve competency for this unit.
Assessment Task About this task
Assessment Task 1: Written questions You must correctly answer all 23 questions to show that
you understand the knowledge required of this unit.
Assessment Task 2: Profiling briefing
report
You must develop a profiling briefing report that
describes the consumer profile for the company of your
choice.
Assessment Task 3: Marketing
positioning strategy
You must develop a marketing positioning strategy for
your company and products/services.
How to submit your assessments
When you have completed each assessment task you will need to submit it to your assessor.
Instructions about submission can be found at the beginning of each assessment task.
Make sure you photocopy your written activities before you submit them – your assessor will put the
documents you submit into your student file. These will not be returned to you.
Assessment Task Cover Sheet
At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet. Please
fill it in for each task, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task, and will write this on the
back of the Task Cover Sheet.
Assessment appeals
You can make an appeal about an assessment decision by putting it in writing and sending it to us.
Refer to your Student Handbook for more information about our appeals process.

ASSESSMENT PLAN
The following outlines the requirements of your final assessment for this unit. You are required to
complete all tasks to demonstrate competency for the unit in this topic.
Your assessor will provide you with the due dates for each assessment task. Write them in the table
below.
Assessment Requirements Due date
1. Written questions
2. Research report
3. Marketing positioning strategy
AGREEMENT BY THE STUDENT
Read through the assessments in
this booklet before you fill out and
sign the agreement below. Make
sure you sign this before you start
any of your assessments.
Have you read and understood what is required of you in terms of
assessment?
 Yes  No
Do you understand the requirements of this assessment?  Yes  No
Do you agree to the way in which you are being assessed?  Yes  No
Do you have any special needs or considerations to be made for this
assessment? If yes, what are they?
_______________________________________________________________________________________________________
 Yes  No
Do you understand your rights to appeal the decisions made in an
assessment?
 Yes  No

ASSESSMENT TASK COVER SHEET – ASSESSMENT TASK 1

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of
your work.
Name:
Date of submission:
Unit:
BSBMKG401 Profile the
market
Assessor to complete
Assessment Task Satisfactory/
Not
Satisfactory
Date Was this a
re-
submission?
Y/N
Written questions
STUDENT DECLARATION
I ___________________________________________________________ declare that these tasks are my own
work.
þ None of this work has been completed by any other person.
þ I have not cheated or plagiarised the work or colluded with any other student/s.
þ I have correctly referenced all resources and reference texts throughout these assessment
tasks.
þ I understand that if I am found to be in breach of policy, disciplinary action may be taken against
me.

ASSESSOR FEEDBACK
Assessors: Please return this cover sheet to the student with assessment results and feedback.
A copy must be supplied to the office and kept in the student’s file with the evidence.
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Assessor signature: ___________________________________________________________________________________
Assessor name: _______________________________________________________________________________________
Date: _________________________________________________________________________________________________

ASSESSMENT TASK 1: WRITTEN QUESTIONS
TASK SUMMARY:
You are to answer all the questions in this task.
WHAT DO I NEED IN ORDER TO COMPLETE THIS ASSESSMENT?
Access to textbooks and other learning materials.
Access to a computer and the Internet (if you prefer to type your answers).
WHEN DO I DO THIS TASK?
This task may be done in your own time as homework or you may be given time to do this task in
class (if applicable). Your assessor will advise.
Write in the due date as advised by your assessor: _____________________________________________
WHAT DO I NEED TO SUBMIT?
Your answers to all the questions.
WHAT DO I NEED TO DO IF I GET SOMETHING WRONG?
If your assessor marks any of your answers as incorrect, they will talk to you about resubmission.
You will need to do one of the following:
Answer the questions that were incorrect in writing.
Answer the questions that were incorrect verbally.
Instructions to students: This is an open book test – you can use your learning materials as reference. You need to answer all 23 questions correctly. You must answer the questions by writing in the space provided. If you need more space, you can use extra paper. Make sure you write on each extra piece
of paper your name and the question number/s you are answering. You may prefer to use your computer to type your answers. Your assessor will let you know if
you can email your answers as a Word file, or if you must print and submit hard copies.
QUESTION 1
What is the main aim of the Competition and Consumer Act 2010? Discuss how an organisation is
required to comply with the Act.
Main aim of competition is that consumer have different alternatives to choose products. Monopoly
is reduced. It is important to business environment as it provide assurance to organisation that
customers are in regular touch with the products just because of the better quality of services and
goods. It helps in protecting the choices of consumers.
Consumer Act 2010 is an Act of parliament of Australia. This act promotes competition in Australia
and is a kind of legislative vehicle. It provides specific rights and private section.
QUESTION 2

What is the main aim of the Privacy Act 1988? Discuss how an organisation is required to comply
with the Act.
It is an Australian Act. It has number of private rights which are known as Information Privacy
Principles. (IPP). Organisation and individual has right to know as in why personal information is
gathered and how it can be used or revealed. They can access personal information in different
situations. Privacy Act 1988 principles are applicable to Australian Government and Australian
Capital agencies.
QUESTION 3
What are the main objectives of the E Marketing Code of Practice? Discuss how an organisation is
required to comply with the Code.
E marketing Code of practice is established for sending commercial messages through electronic
means. Companies through E- marketing can handle spam easily. It covers mobile, emails,
messaging through phone. E marketing is used in a wide range for the promotion of company’s
goods and services. It is the biggest benefit for small businesses. By increasing brand awareness
consumers get pleasing material and attracted to these start ups.
QUESTION 4
In your own words, briefly describe the purpose of the Australian Marketing Institute Code of
Professional Conduct.
Australian Marketing institute Code organise professional activities and members deal with integrity
and modesty with their clients or employers and also with the general public. They should be true in
maintaining their quality of work, sales promotion,, marketing and all other fields. Fees is not
acceptable while performing these services from any of the employee or client. Reputation of the
firm should be retained.

QUESTION 5
The following sentence is from the Australian Marketing Institute Code of Professional Conduct –
‘Members have a responsibility to continue the acquisition of professional skills in marketing and to
encourage the development of these skills in those who are desirous of entry into, or continuing in,
the profession of marketing management’. Outline the educational pathway a marketing
professional may take to maintain their membership and what it means to you to encourage others
to develop their skills?
Membership shall be maintained by true marketing and good professional skills. Many seminars or
exhibitions can be conducted to provide knowledge about the products. Members shall desist their
relationship with the institute by following its policies, aim and rules. Marketing is the root of
business and this skill shall be acquired by members for the development of marketing
management.
QUESTION 6
If you were using primary market research to collect data, what data collection techniques could you
use? List and describe four and determine if those collection techniques are qualitative or
quantitative.
1. Surveys can be done in Primary data collection. It is a quantitative type of data. Surveys are done
in a place or a region.
2. Interviews are another kind of primary research market research. In this personal information are
collected.
3. Focus groups can be organised in which a segment group is targeted to gather information.
4. Observation : In this type of research behaviour of the customers and people are observed and
then questions which arise are answered.
QUESTION 7
Describe the two main methods of collecting secondary market research data.

1. Two main types of secondary research are qualitative and quantitative method . These include
telephonic or online questionnaire, surveys etc.
2. Qualitative includes formal chats which describes consumer's satisfaction and focus groups.
QUESTION 8
Describe the most common methods of analysing qualitative and quantitative data.
Methods used in quantitative research includes calculation and statistical method. This method is
followed before the data on consumers is gathered. While in quantitative method it is tough work as
designs, framework, theory everything is analysed. It is a work of procedure. In quantitative
information is in numerical form while in qualitative method data is not all mathematical, or less
numerical so charts and cluster analysis is involved.
QUESTION 9
What is the marketing mix?
Factors which combine to control any organisation to effect the purchasing power of customers is
called marketing mix.
QUESTION 10
What is meant by market segmentation? Describe four ways of segmenting the market.
1. A divisional process of dividing the market according to potential customers into various
subgroups on the basis of its characteristics. Its four ways are:
2. Geographical Segmentation : market is segmented according to region, country or place.

2. Demographic segmentation : Population and market is divided according to gender, age , family
size.
3. Behavioural segmentation : it is divided according to behaviour and decision making skill.
4.Psycho graphic segmentation : Here people's life cycle, interest choices are preferred.
QUESTION 11
What does Total Market Approach mean in relation to selecting the target market? List three ways to
describe the total market for a product or service.
1. Strategies developed to increase access and priority of health products and services in
sustainable manner.
2. This helps in targeting market through subsidised products, reducing inefficiencies and different
areas
3. Market which is under developed , total market target market a segment in the market place by
ensuring the role of private sectors among people.
QUESTION 12
What is meant by positioning in marketing? Describe four possible positioning strategies.
1. Consumer's conceptualisation towards any product or brand in comparison to other good or
products is called positioning of the product in marketing.
2. Positioning in the product have different strategies like using product features as or benefits of
the customers.
3. Price quality can be another strategy as customers compare prices of different products in the
market.
4. Product Class can also be another strategy for better positioning of the product. Here critical
position decisions are made.