BSBMKG413 Promote Products: Analysis of LED Bulb Campaign Services

This report provides an analysis of a marketing plan and promotional campaign designed for LED bulbs, a product with high demand in the Australian market. The campaign utilizes social media and digital platforms to target both industrial and retail customers, employing attractive visuals, pro...Read More

Assessment Task 2 BSBMKG413 Promote products and
services
Promotional campaign
Submission details
Candidate’s
name
Phone
no.
Assessor’s
name
Phone
no.
Assessment
site
Assessment
date/s Time/s
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Assessment Task 2 BSBMKG413 Promote products and
services
Table of Contents
1.0 Introduction..................................................................................... 3
2.0 Analysis............................................................................................. 4
3.0 Conclusion....................................................................................... 6
4.0 Reference Lists................................................................................ 8
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Assessment Task 2 BSBMKG413 Promote products and
services
1.0 Introduction
Marketing plan has been designed for the LED bulb, which is a high demand product
in the Australian market (O'Keeffe 2011). In the last task, a promotional camping for
the Company’s LED bulb was decided by use of social media and digital campaigns.
In this analysis, details regarding the program are discussed.
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Assessment Task 2 BSBMKG413 Promote products and
services
2.0 Analysis
● Promotional materials that are developed for the target market: The
Company will aim at developing attractive digital posters and banners in its
social media pages for promotions. These banners will be put on its home page
as well.
● appropriate language: The camping will make use of professional English
language such that industrial as well as retail customers can be targeted (Rice
2012). Further it will adopt lucid language for its promotion such that it can
attract students and other low profile customers as well.
● appropriate visuals: The website as well as social media will make use of
vibrant colors and designs as bright orange and yellow. All colors will be
adopted in appropriate manner to create a soothing visual and impact of
positivity.
● correct application of technology: The digital team members will make use of
high levels of programming languages and SEO techniques. Word Press can be
used for webpage whereas banner and poster creation will be done using
Photoshop (Hoffman 2010). The website will be hosted on Amazon for greater
space and a high speed internet connection will be used.
● source of other resources and promotional products: Along with digital and
social media advertisement, the Company will make use of pamphlet
distribution and banner and poster as well. All the prints will be high quality
levels to generate use attractiveness towards the product’s uniqueness.
● A campaign that is professionally run: The camping will run professionally
through a specialized team of marketing professionals. These professionals will
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Assessment Task 2 BSBMKG413 Promote products and
services
hire highly qualified and technologically sound experts in the domain of
advertisement for printing. Gradual follow up activities will allow greater
evaluation and monitoring of activities.
○ product or service is clearly identified, in response to marketing
needs: In all promotional campaigns, product’s usability and its features
will be highlighted. All material and resources for the campaign will be
accompanied with pictures.
○ effective use of networks, and building rapport: The Company will
make use of PR (Public Relations) manager to ensure that advertisements
are put up at right places and also to ensure that the target customer group
is being catered to adequately.
○ The promotion enhances the perception of the product or service: All
campaign materials will be professionally designed and crafted to
highlight the brand’s image and products benefit (Bennett 2011). These
additions will ensure that perception of general consumers are enhanced
through the campaign initiative.
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Assessment Task 2 BSBMKG413 Promote products and
services
3.0 Conclusion
Analysing effective of the above initiatives taken for promotion for LED bulb it can
be ascertained that it will be highly effective. Further accommodating traditional
mechanism with social media and digital campaign will allow to create greater
awareness.
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Assessment Task 2 BSBMKG413 Promote products and
services
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Assessment Task 2 BSBMKG413 Promote products and
services
4.0 Reference Lists
Bennett, W. L., & Segerberg, A. (2011). Digital media and the personalization of
collective action: Social technology and the organization of protests against the
global economic crisis. Information, Communication & Society, 14(6), 770-
799.
Hoffman, D. L., & Fodor, M. (2010). Can you measure the ROI of your social media
marketing?. MIT Sloan Management Review, 52(1), 41.
O'Keeffe, G. S., & Clarke-Pearson, K. (2011). The impact of social media on children,
adolescents, and families. Pediatrics, 127(4), 800-804.
Rice, R. E., & Atkin, C. K. (Eds.). (2012). Public communication campaigns. Sage.
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