BSBMKG413: Developing Marketing Promotions and Campaign Concepts

This assignment presents a comprehensive marketing plan for a co-working space, detailing three primary promotional concepts: a social media campaign utilizing LinkedIn, Instagram, and Facebook to build brand awareness and attract a millennial target audience; a billboard campaign in high-traffic city areas to direct professionals to social media platforms; and a flyer distribution campaign in busy CBD locations, offering free trials and directing potential clients to social media. The plan includes a promotional schedule outlining daily social media posts, flyer distribution, weekly happy hour events, and monthly events with varied themes to engage clients and generate leads. The assignment emphasizes adherence to social media, advertising, and AAC policies, along with an analysis of promotional tool effectiveness, including the use of digital tools like Google Analytics to evaluate user engagement and conversion rates. It also highlights the importance of events and happy hours for fostering customer loyalty and maintaining interpersonal relationships. The overall goal is to create brand awareness, attract new customers, and provide value to a target market.