BSBMKG434 Promote Products and Services Project Portfolio Task

This BSBMKG434 project portfolio focuses on establishing, coordinating, and reviewing promotional activities for Nature Care Products, an Australian skincare company. The portfolio includes analysis of relevant legislation, marketing objectives, and market requirements. It outlines promotional plans for three skincare products: Foaming Gel Cleanser, Cleansing Cream, and Multi Protection Day Moisturising Cream, targeting specific demographics with offline and online strategies. The project details stakeholder consultations, promotional objectives, activity plans, resource allocation, and monitoring progress. It also addresses potential issues and contingency strategies, concluding with a review of the planning process and recommendations for future improvements. Desklib offers a variety of similar solved assignments and past papers to aid students in their studies.

Contents
Section 1: Establish promotional activities 3
Section 2: Coordinate promotional activities 9
Section 3: Review promotional activities 12
BSBMKG434 Promote products and services | 1

Student name:
Assessor:
Date:
Business this assessment is
based on:
Marketing
The products or services
Provide a description of the
three products or services
you are planning promotional
activities for.
Product 1: Foaming gel cleanser
Product 2: Cleansing cream
Product 3: Multi protection day moisturising cream
BSBMKG434 Promote products and services | 2

Section 1: Establish promotional activities
Complete this section before meeting with relevant stakeholders.
Legislation
List any legislation and
regulations relevant to
your organisation or the
products/services you are
planning to promote.
Nature care products is an Australian company that is known for
manufacturing ecofriendly and high quality of skin care products. As
people are becoming health and skin conscious they do not prefer to try
new and unbranded skin care products. For making customers sure
about effectiveness of its products, company needs to abide rules of
consumer act, product safety policies, anti-discrimination, privacy act,
spam act and price monitoring. by abiding all rules and regulations of
these legislations, it can increase trust among customers and can attract
them for buying products.
Policies and procedures
List at least two key points
of the organisation’s
marketing policies and
procedures that need to
be followed when
undertaking promotional
activities.
Two main key legislations and policies that Nature Care products
company need to abide for promoting products and retaining customers
with itself include:
Competition and consumer act 2010: As per this legislation,
employees need to restrict securing an unfair competitive advantage, do
not engage in such activities that can affect image of company. Company
needs to give accurate and reliable information to customers regarding
products as which ingredients have been used, for which skin type of
people it would be beneficial, methods of using, preserving and others.
All processes need to be done in an ethical manner by decreasing waste
and protecting environment.
Privacy act: It is important for company to adhere privacy act and
protecting personal information of customers. It makes customers feel
valued and safe.
Review current/past
promotional activities
Outline current or past
promotional activities for
each product/ service.
What was effective/ not
effective?
Offline advertising: It is found that this company mainly focuses on
offline promotion and its products are available at few health stores
across Brisbane. It makes use of billboards, print media and TV. It is
being used for all of its products.
Website advertisement: For increasing awareness and sales of
foaming gel cleanser and multi protection day moisturising cream, it uses
website advertisement.
Website advertisement was effective and has made it able in increasing
brand awareness.
BSBMKG434 Promote products and services | 3

Marketing objectives
List at least two marketing
objectives that you have
identified by reviewing
business documents.
Overall marketing aim that this company wants to achieve include:
 To increase sales as well as brand awareness.
 To increase sales revenue by 10% in the next 3 months.
 To increase traffic to the website especially of people 15-24 year
old segment.
Market requirements
Identify the market
requirements for
establishing promotional
activities (this can include
industry trends, political
factors, environmental
factors, etc.).
As this company has commenced its business in the year of 2017 and it
wants to promote its products because of becoming the market leader. It
wants to make customers feel valued and boost their confidence by
providing them qualitative skin care products to them.
Other main market requirement is: environmental and social trends as by
not using chemical ingredients, it wants to make women feel valued and
motivated. Decreasing unfair market practices is other environmental
factor for which, it needs to promote its products.
BSBMKG434 Promote products and services | 4

Product / service:
Provide a
name/description
Product/service 1:
Foaming gel
cleanser
Product/service 2:
Cleansing cream
Product/service 3:
Multi protection day
moisturizing creams
Describe the target
market and/or segment
you would like to reach
with your promotional
activities.
Target of
this company are
those who are skin
conscious and
prefer to use high
quality and eco-
friendly products.
So, as per this,
target people for this
product are: 15-24
years old.
It soothe skin while
makeup removal and
target people of this
product are: 25-55 year
old.
It is suitable for all skin
type and target of this
products are: 15-30
years old people.
List at least two options
for promoting each of the
products/services. Customers’ survey
(offline) and website
promotion.
Offline advertising and
direct advertising in
stores
Website promotion and
in store advertisings
BSBMKG434 Promote products and services | 5

Complete this section after the meeting with stakeholders.
Meeting
Describe the stakeholders
you met with. What is
their role within the
organisation?
Attach evidence of your
meeting to the end of this
section.
As this company wants to launch new regenerating facial scrub to the
market and for promotion of this product, it wants support from other
employees in the marketing department such as:
Manager: Responsible for approving marketing activities.
Digital marketing assistant: Jess has a background in website
development and he is now responsible for SEO.
Marketing assistant: He is responsible for social media marketing as
he has background in event management.
All these key stakeholders can make this company able in attracting
customers and retaining them.
Promotional objectives
Describe at least two
promotional objectives as
identified in consultation
with the stakeholders.
As for promoting all these skin care products, this company distribute
products sample to new as well as existing customers. It allows them to
use product and then believe on it. Main object that it wants to
accomplish include:
 To make people aware about its products and increasing
customers’ retention rate.
 To increase sales revenue and becoming the market leader.
Attach: Link to business website About page or corporate brochure
that summarises what the organisation does OR Simulation
Pack if using case study
☐
Evidence of meeting with stakeholders (if not observed by
your assessor) ☐
BSBMKG434 Promote products and services | 6

Promotional Activity Plan
Product/
service:
Skin care
products
Promotional
activity Actions Timeframe Cost Staff
responsible Risks
Contingency Expected
outcome
Metric
Activity 1 Direct or
offline
advertising
By
distributing
sample
products to
customers
and in store
advertising
will be done.
3-4 months $25,000 Marketing
assistant
Distribution
delay
Changes in
social factors
or
environmental
factors.
It can be
decreased by
environmental
analysis
To increase
awareness
about products
and attracting
customers.
Customers’
feedbacks
Activity 2 Website
promotion
Making
information
available on
website and
allowing
customers to
click and
access
official
website.
5-6 months $2-3 per click Digital
marketing
assistant
Negative
feedbacks
Changes in
technology.
It can be
decreased by
having an
effective
contingency
plan
To increase
sales revenue
and brand
awareness
Sales
revenue
BSBMKG434 Promote products and services | 7

Section 2: Coordinate promotional activities
Complete this section before your meeting/s with relevant personnel.
Allocating responsibilities
Who will you meet with?
After making an effective promotional plan, it is important to
coordinate promotional activities and for this purpose, there will be
requirement to conduct meeting with stakeholders including:
Employees, digital marketing assistant, marketing assistant and
marketing manager. By meeting with all these stakeholders and
making them aware about this plan, necessary changes can be done
on the basis of suggestions.
All stakeholders such as marketing manager, digital marketing
assistant and marketing assistant will be allocated some tasks and by
making sure as they are on right track or not, effectiveness can be
measured. It can help out company in accomplishing organisational
as well as marketing goals.
Resources and promotional
products
List any resources/products
that must be obtained and the
person responsible.
Promotional products play a vital role as by using attracting
promotional signs and resources, company can grab attention of
customers. As this company focuses on face to face and offline
advertising. Now, it is focusing on website advertising so for this
purpose, it will require: banners, logo that makes people aware that
this company uses natural ingredients. Attractive content. Marketing
manager will be responsible for approving resources and providing all
these resources to marketing department.
Build rapport
List at least two
communication techniques
you will use to build rapport.
For communicating with target customers, marketing assistant will
meet face to face and for this, they need to have an active listening,
communication and influencing skills. All these skills can make
marketing assistant able in making customers aware about these
products and motivating them for buying products. Improved relations
and customers’ referral will be other main techniques.
By allowing customers to visit website and sharing their views on the
basis of their experience with its products, it can communicate and
can improve relations with customers.
BSBMKG434 Promote products and services – PROJECT PORTFOLIO
Last Updated: July 2021, V. No. 1.0

Complete this section after monitoring the progress of activities.
Monitoring progress
Explain the method/s you
used to monitor each
promotional activity that was
implemented by the relevant
staff.
How does the progress
compare to the Promotional
Plan you develop – refer to
the budget and timelines.
Attach evidence of your
method/s to the end of this
section.
Review customers’ feedbacks, given on social media sites and
websites, effectiveness of products and customers’ experience can
be measured.
By comparing sales of previous months with current months and by
comparing sales, effectiveness of promotional activities can be
known.
It will require approximate $30,000 and 5-6 months.
Potential issues
Outline any potential issues
with the implementation.
Implementing promotional plan is not an easy task as there are
number of factors that might affect its success and implementation.
Some external environmental factors that might create barriers
include: lack of financial resources as this company has established
in 2017. It has made available its products at few stores so, this
factor might create barriers.
 Changes in technology and high investment in technology
can increase cost.
 Distribution of sample products and not getting effective
response can also create risks of decreasing profit margin.
 Changes in economic condition can also decrease
disposable income and spending power of customers that
can also affect sales and performance.
BSBMKG434 Promote products and services – PROJECT PORTFOLIO
Last Updated: July 2021, V. No. 1.0

Addressing issues
Explain how you addressed
the issue and applied
contingency strategies where
required.
By making use of PESTLE analysis and by analysing all external
environmental factors, current market situation can be known. By
developing an effective contingency plan as well as having a backup
plan, risks can be mitigated. It can help out in knowing current
political situation, economic condition, socio cultural condition and
other factors that might affect overall performance of company.
Attach: Evidence of meeting/s to allocate responsibility ☐
Evidence of monitoring the progress of promotional
activities (video, email, etc.) ☐
Evidence of addressing the issue and applying
contingencies if required (policy, email, meeting, etc.) ☐
BSBMKG434 Promote products and services – PROJECT PORTFOLIO
Last Updated: July 2021, V. No. 1.0

Section 3: Review promotional activities
Review the planning process
Describe the effectiveness of
the planning process using
available feedback and data.
As it is mentioned that for knowing effectiveness of promotional
planning, customers will be asked to give feedbacks. By reviewing
their feedbacks, some areas of improvement in products can be
known. On the basis of employees’ survey, it is known that they have
liked cleansing cream to the great extent. On the basis of financial
review analysis, it is also found that sales of cleansing cream
increased by 20% during the past three months and the reason
behind it is sales promotion that ran in the health stores.
On the other hand, there is no improvement and sales increment
have been reviewed on foaming gel cleanser.
Future improvements
Outline at least two
improvements you can make
when planning future
activities.
Improvement in foaming gel cleanser need to be improved and some
natural ingredients can make it effective and qualitative include:
Using Shea butter to nourish skin and
This company does not have an active presence on social media and
also have made its products available on only few stores. So by
making products available at maximum number of stores as well as
on social media platforms, it can increase sales and can increase
brand awareness as well.
Complete this section after collecting feedback from stakeholders.
Stakeholder feedback
Describe whether promotional
objectives were met?
Describe the feedback you
received regarding the
planning process.
Feedbacks have been taken from customers and stakeholders and
on the basis of feedback, it is known that digital marketing assistant
and marketing assistant liked the promotional plan.
By comparing sales data, it is known that customers have liked
cleansing cream and multi protection day moisturising cream.
Sales of cleansing cream and multi protection day moisturising
cream increased to the great extent. Customers were asked as
what they liked the most about it then they said that ingredients that
have been used give them smoothness and make their skin fresh
and young. In addition, they said that it boosts their confidence and
it makes them feel valued. Stakeholders also stated that customers
were giving positive feedbacks while buying products at their
nearby stores. So, on the basis of this, it can clearly be said that 2
BSBMKG434 Promote products and services – PROJECT PORTFOLIO
Last Updated: July 2021, V. No. 1.0

skin care products such as: cleansing cream and multi protection
day moisturising cream are effective and need to improve foaming
gel cleanser.
Attach: Email to personnel containing stakeholder feedback ☐
Report ☐
BSBMKG434 Promote products and services – PROJECT PORTFOLIO
Last Updated: July 2021, V. No. 1.0