BSBMKG501 Identify and Evaluate Marketing Opportunities

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IDENTIFY AND EVALUATE MARKETING
OPPORTUNITY
BSBMKG501

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Table of Contents
Introduction...........................................................................................................................................3
Assessment Task 1................................................................................................................................4
Presentation...........................................................................................................................................4
Assessment Task 2..............................................................................................................................20
Evaluation of the opportunities............................................................................................................20
Manufacture and sell their brand.....................................................................................................20
Sell products through e-commerce..................................................................................................22
Sell Product on Market Price...........................................................................................................23
Ranking and changes in operational activities.....................................................................................25
Conclusion...........................................................................................................................................26
References...........................................................................................................................................27

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Introduction
The report aims to identify three better business opportunities for the growth of BBQ fun and
then ranking to those opportunities accordingly. The report includes a brief discussion of all
these three opportunities to the company, which helps to identify the best opportunity, which
is selling products through e-commerce websites. The report helps to understand the
evaluation of the top-ranked prospects according to the sales report, marketing mix, survey
report and risk analysis of the company as well. The impact of this opportunity on the
business will be discussed in this report itself.

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Assessment Task 1
Presentation

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The slides include two business opportunities for BBQ fun to make more growth. It also
includes potential markets, research types, Porter’s five model analysis, 4Ps marketing mix in
this presentation. It also includes some recommendations here.

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This is the first growth opportunity for the company which is launching company website and
mobile application which helps to attract new customers and increase company customer
reach as well.

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This is the second opportunity for the company which is identifying business opportunities in
new emerging markets not only in the country but also globally as well. it will be helpful to
the company as it helps to target new customers and new growth opportunities as well.

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This presentation includes the information on market and business needs for opportunity first
which is developing company website and application and second opportunity which is
identifying new emerging markets.

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This presentation includes some potential new markets for both the opportunities for the
company which will play an important role in the growth of the company. For opportunity 1,
they are young individuals, working parents, hotel industry, catering and retire people as well
who would be happy from company’s website and mobile application as well. for opportunity
2, new potential markets will be new demographic markets, developing countries, export
companies, small emerging countries and new retail markets.

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The new opportunities will be very helpful to the company in order to increase their customer
satisfaction, customer reach, low exchange rates, profitability, low labor costs and balancing
economic fluctuations as well.

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The research which was conducted using quantitative methods for identifying these two new
opportunities for the new business. The profit from past few financial years to the company
helps to not only identifying the requirements of these two opportunities as well.